The Lawyer S Guide To Marketing Your Practice

Author : James A. Durham,Deborah McMurray
Publisher : American Bar Association
Page : 332 pages
File Size : 51,7 Mb
Release : 2004
Category : Law
ISBN : 1590313550

Get Book

The Lawyer's Guide to Marketing Your Practice by James A. Durham,Deborah McMurray Pdf

A well-developed, successfully executed marketing plan will attract new clients, increase referrals, and strengthen client loyalty. This resource will help you master the creative marketing solutions you need.

Author : Gregory H. Siskind,Deborah McMurray,Richard P. Klau
Publisher : American Bar Association
Page : 204 pages
File Size : 40,9 Mb
Release : 2007
Category : Business & Economics
ISBN : 1590318765

Get Book

The Lawyer's Guide to Marketing on the Internet by Gregory H. Siskind,Deborah McMurray,Richard P. Klau Pdf

In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.

Author : Hollis Hatfield Weishar,James A. Durham
Publisher : Section of Law Practice Management
Page : 272 pages
File Size : 48,8 Mb
Release : 1999
Category : Law
ISBN : STANFORD:36105062047472

Get Book

The Complete Guide to Marketing Your Law Practice by Hollis Hatfield Weishar,James A. Durham Pdf

A complete guide to marketing law firm or practice. Contains strategies and insights from the country's top legal marketers.

Author : Catherine Alman MacDonagh,Beth Marie Cuzzone
Publisher : American Bar Association
Page : 66 pages
File Size : 46,6 Mb
Release : 2007
Category : Business & Economics
ISBN : 1590318331

Get Book

The Law Firm Associate's Guide to Personal Marketing and Selling Skills by Catherine Alman MacDonagh,Beth Marie Cuzzone Pdf

This is a trainer's manual designed to be used in conjunction with The Law Firm Associate's Guide to Personal Marketing and Selling Skills (sold separately). It will serve as a guide to the person who is charged with leading the training sessions and will explain how to best structure the sessions and use the book. Chapters will provide skill development outlines at each level for marketing and sales training; discussion guidelines for coaches working internally or externally with attorneys and teams; discussion guidelines for firm members working internally with individual attorneys; and discussion guidelines, checklists, and program ideas for the person responsible for professional development.

Author : Kimera K. Maxwell,Roger W. Reinsch
Publisher : John Wiley & Sons Incorporated
Page : 221 pages
File Size : 44,7 Mb
Release : 1989-01-01
Category : Advertising
ISBN : 0941161641

Get Book

A Lawyer's Guide to Public Relations by Kimera K. Maxwell,Roger W. Reinsch Pdf

Author : Catherine Alman MacDonagh,Beth Marie Cuzzone
Publisher : American Bar Association
Page : 150 pages
File Size : 54,8 Mb
Release : 2007
Category : Business & Economics
ISBN : 1590318307

Get Book

The Law Firm Associate's Guide to Personal Marketing and Selling Skills by Catherine Alman MacDonagh,Beth Marie Cuzzone Pdf

This first volume in the Law Firm Associates Development Series focuses on personal marketing and sales skills, and will cover these topics: building a practice; how to create a personal marketing plan; how to find people within a target market; how to prepare for a prospective client meeting; strategies when meeting with clients; how to ask for business; how to use the end of a matter as a marketing opportunity; how to retain clients; and how to effectively network inside and outside the firm. Both authors currently work as Directors of Business Development in law firms where their responsibilities include extensive in-house coaching and training of attorneys at all levels. In this guidebook, they share their best advice and instruction compiled from their own experience as well as from that of many industry thought leaders.

Author : Noah Carmichael
Publisher : Createspace Independent Publishing Platform
Page : 100 pages
File Size : 40,8 Mb
Release : 2017-11
Category : Electronic
ISBN : 1983472107

Get Book

A Lawyer's Guide to Marketing by Noah Carmichael Pdf

Although big law firm and small law firm marketing strategies have similarities to other small businesses, there is one thing you must keep in mind. You are NOT like other small or local businesses. The question then becomes, why are you utilizing the same marketing strategies as everyone else? Learn how to develop and improve your law firm marketing efforts to include data and analytics to get more clients and understand what attracts visitors to your law firm. In "A Lawyers Guide to Marketing," you will discover: -How having a client-centered website can significantly improve your (UX) user experience -How to define and develop your law firms content strategy -Why law firms should still use traditional marketing strategies to remain top of mind -How to improve your digital marketing efforts across all channels to lower costs and improve conversion -Why online reputation management matters to your law firms bottom line -How call tracking and conversation analytics can make your law firm more money Book Chapters: Chapter 1: The Client-Centered Website Design Chapter 2: Content Strategy and Development Chapter 3: Traditional Marketing and Building Offline Authority Chapter 4: A Look at Digital Marketing and Your Law Firm Chapter 5: Building Your Online Reputation Chapter 6: Call Tracking and Conversation Analytics Chapter 7: Creating Closed-Loop Analytics to Improve Conversions Also Included are 2 Checklists: - In-house Marketing Questionnaire - Agency Questionnaire

Author : Margaret Grisdela
Publisher : Lulu.com
Page : 162 pages
File Size : 42,6 Mb
Release : 2007
Category : Law
ISBN : 9780979567407

Get Book

Courting Your Clients by Margaret Grisdela Pdf

Author : Jennifer J. Rose
Publisher : American Bar Association
Page : 292 pages
File Size : 49,8 Mb
Release : 2005
Category : Lawyers
ISBN : 9781590315262

Get Book

How to Capture and Keep Clients by Jennifer J. Rose Pdf

In this new, in-depth book the best and most innovative solo and small firm lawyers give you their secrets, approaches and strategies to that age-old puzzle of growing your law firm. Through this wealth of savvy advice, you'll learn how to ask for business, attract and keep clients, partner with other lawyers, build a virtual law firm, use technology in client development, brand your law firm and much more.

Author : Reid F. Trautz
Publisher : American Bar Association
Page : 160 pages
File Size : 52,5 Mb
Release : 2009
Category : Law
ISBN : 1604424680

Get Book

The Busy Lawyer's Guide to Success by Reid F. Trautz Pdf

Busy lawyers do not have dozens of extra hours to conduct research looking for new tips and ideas to streamline and enhance their practice of law. They need just-in-time learning to acquire the knowledge necessary to build their practices. This convenient pocket guide is the best ever collection of practical tips, ideas, and techniques to help you survive, thrive, and find success in the practice of law.

Author : Ann M. Guinn
Publisher : American Bar Association
Page : 234 pages
File Size : 45,9 Mb
Release : 2010
Category : Law
ISBN : 1604427892

Get Book

Minding Your Own Business by Ann M. Guinn Pdf

Small firm lawyers often get caught in the crossfire of practicing law and managing a business all at the same time. Commitments and interests levels may weigh more heavily on defending the freedoms guaranteed in the U.S. Constitution vs. calculating overtime pay for staff. They may be more interested in ensuring our legal system works, but not so interested in developing marketing strategies to attract new business.

Author : Montina Portis
Publisher : Unknown
Page : 86 pages
File Size : 47,7 Mb
Release : 2015-04-25
Category : Electronic
ISBN : 0692433120

Get Book

How to Market Your Law Firm Online - Internet Marketing Guide by Montina Portis Pdf

If you're on the first page of Google search results for "things you want to be known for," you win. If you're on page 2, you might as well be on page 200; you lose. This is a brutal competition, and you're up against the same lawyers here as you are in your practice: same competition, different battlefield.In order to be found on the Web, you need to put information there that people will find. That information has to be relevant and useful to your clients, and it needs to be distinctive and representative about your practice. In this guide we will walk you step-by-step through the process of marketing your law firm online by optimizing your website from an SEO perspective and explain:* How the search engines work (PPC vs. map listings vs. organic) and what you need to do to handle each for maximum return.* How to build authority online & how to use an authority building strategy so that your law firm ranks above the competition.* Our search engine optimization strategy for law firms.* The importance of law firm keywords. This single insight is invaluable for you as a lawyer, and more!

Author : Sharon D. Nelson,James A. Calloway,Ross L. Kodner
Publisher : American Bar Association
Page : 240 pages
File Size : 43,5 Mb
Release : 2009
Category : Law
ISBN : 1604425733

Get Book

How Good Lawyers Survive Bad Times by Sharon D. Nelson,James A. Calloway,Ross L. Kodner Pdf

The weak economy and large number of firm layoffs have resulted in a flood of potential new solo and small firm lawyers starting their own practices in the wake of the exodus from BigLaw. Small practice lawyers, well seasoned or just starting out, can gain immeasurably by just applying even a few of the myriad tips within this book.

Author : David L. Masters
Publisher : American Bar Association
Page : 196 pages
File Size : 46,7 Mb
Release : 2005
Category : Computers
ISBN : 1590315367

Get Book

The Lawyers Guide to Adobe Acrobat by David L. Masters Pdf

Now including information about Acrobat version 7.0 as well as 6.0, thisbook takes lawyers through the processes of working with PDFdocuments, allowing them to communicate like never before. They'lllearn how to create, control, and more securely deliver intelligent, content-rich documents that can be opened by anyone using AdobeReader. More and more court systems require electronic filing, and thisis the definitive guide to the standard for those filing systems

Author : Arthur G. Greene
Publisher : American Bar Association
Page : 184 pages
File Size : 41,5 Mb
Release : 2005
Category : Business & Economics
ISBN : 1590314220

Get Book

The Lawyer's Guide to Increasing Revenue by Arthur G. Greene Pdf

"Are you ready to look beyond cost-cutting and toward new revenue opportunities? Learn how you can achieve growth using the resources you already have at your firm. Discover the factors that affect your law firm's revenue production, how to evaluate them, and how to take specific action steps designed to increase your returns. You'll learn how to best improve performance and profitability in each of the key aspects of your law firm."--BOOK JACKET.