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Author : Wolfgang J. Koschnick
Publisher : Walter de Gruyter
Page : 384 pages
File Size : 49,8 Mb
Release : 2011-10-18
Category : Business & Economics
ISBN : 9783110815641
For each headword, the dictionary provides the common translation equivalent, along with a brief definition and/or explanation.
Author : Anonim
Publisher : Unknown
Page : 1334 pages
File Size : 44,8 Mb
Release : 1978
Category : Premiums (Retail trade)
ISBN : UCLA:L0050890946
Author : John Stapleton,Michael J. Thomas
Publisher : Gower Publishing, Ltd.
Page : 364 pages
File Size : 45,6 Mb
Release : 1998
Category : Business & Economics
ISBN : 0566077841
Marketing is today more a management style than a group of activities under a department head, and is absolutely central to the success of a company as a whole. This has informed the revisions to this fifth edition throughout. Most of the earlier content is retained in an updated form, but a new structure has been introduced and a section on implementation included for the first time. All aspects of the planning process are covered, from analysing market share and deciding marketing strategy, to specific elements of the marketing mix - campaign planning, media evaluation, sales promotion, publicity, packaging and PR. An especially valuable feature is the charts and forms, over 150 of them, which are used throughout to clearly illustrate the planning process.
Author : Lee, Ook
Publisher : IGI Global
Page : 272 pages
File Size : 52,9 Mb
Release : 2000-07-01
Category : Business & Economics
ISBN : 9781930708891
Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing due to lack of revenue generation, which could be induced by the inadequate marketing and marketing research, practitioners and scholars of e-commerce are keen to obtain a better understanding of the whole phenomenon of Internet marketing. To understand what's working as an Internet marketing strategy or tactic, one needs to conduct marketing research using rigorous statistical methodology.
Author : Naresh K. Malhotra,Jon M. Hawes
Publisher : Springer
Page : 497 pages
File Size : 53,9 Mb
Release : 2014-11-18
Category : Business & Economics
ISBN : 9783319111018
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1986 Academy of Marketing Science (AMS) Annual Conference held in Anaheim, California.
Author : A. Ivanovic,Peter Collin
Publisher : Bloomsbury Publishing
Page : 454 pages
File Size : 50,8 Mb
Release : 2014-11-20
Category : Language Arts & Disciplines
ISBN : 9781408102138
This is a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Each entry has a part of speech, a note on grammar and an encyclopaedic commentary.
Author : Howard M. Turner
Publisher : Unknown
Page : 304 pages
File Size : 51,7 Mb
Release : 1973
Category : Business & Economics
ISBN : WISC:89034764340
Author : Shirley Frazier
Publisher : Rowman & Littlefield
Page : 224 pages
File Size : 42,5 Mb
Release : 2013-05-07
Category : Business & Economics
ISBN : 9780762795321
Marketing Solutions for the Home-Based Business is prime for a revision with the explosion of social media marketing. Business News Daily notes that two of the top 50 home-based jobs to watch are for Social Media Consultants and Internet Marketing Consultant. With more than a half million copies sold, Globe Pequot Press continues to grow its ever popular How To Start a Home-based Business series. Each volume includes worksheets, business and marketing forms, and everything you need to know about business start-up costs and strategies. This title will make the perfect companion to any book in the series offering up-to-date marketing stratregies to help better position your home-based business.
Author : Anonim
Publisher : Rowman & Littlefield
Page : 195 pages
File Size : 44,5 Mb
Release : 2024-05-20
Category : Electronic
ISBN : 9780762752041
Author : Frank William. Jefkins
Publisher : Springer Science & Business Media
Page : 397 pages
File Size : 52,5 Mb
Release : 2012-12-06
Category : Business & Economics
ISBN : 9781468415230
This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Entries have been gathered from around the world, and this dictionary will therefore be valuable to those operating in an international environ ment where different term~, or terms with different spellings, are used. There are also terms with different meanings, depending on their country of origin. For example, in the UK newspapers are called press media, while in the USA the term print media is more usual. In the UK, print usually applies to printed items, such as sales or edu!;;ational literature. Likewise, there are big differences between European and American broadcasting systems, and sponsored radio or TV can mean different things around the world. Outdoor advertising also has different terminology in different countries, especially in North America and the UK. In many cases, alternative British and American terms are given, while some are either European or American. Some terminology is specific to a certain country. Entries have been collected from all parts of the world, including the oramedia or folk media of the Third World. Financial terms have been included because of their increasing im portance in advertising and public relations, and the dictionary reflects the increasing relevance of satellites and computers.
Author : David W. Stewart
Publisher : Bloomsbury Publishing USA
Page : 887 pages
File Size : 55,7 Mb
Release : 2014-12-17
Category : Business & Economics
ISBN : 9798216094135
This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change. Few realize that the methods behind the social marketing discipline are not new but are based on traditional sales techniques reengineered to advocate social responsibility. Since emerging, the movement has prompted a rapid change in how we communicate and what we say. Funding from government agencies, foundations, and organizations like the National Cancer Institute and the American Heart Association have prompted campaigns that promote healthy behaviors and deter unhealthy actions. In this three-volume set, a panel of experts take an unprecedented look at this marketing phenomena as a means of influencing behaviors that benefit individuals and society overall. This comprehensive collection examines the role of persuasion in a marketing context. The book's central theme is woven throughout each of the three volumes: volume one focuses on the conceptual and philosophical foundations of the trend; the second part addresses its theoretical and strategic dimensions; and the final section discusses applications to specific societal issues like personal, public, and environmental caretaking; disease prevention; good nutrition; and safe sex. Chapters address campaign planning, regulatory and compliance issues, and the measurement of outcomes.
Author : Anonim
Publisher : Unknown
Page : 116 pages
File Size : 42,7 Mb
Release : 1984
Category : Executives
ISBN : UIUC:30112105079617
Author : Lloyd Martin DeBoer
Publisher : Unknown
Page : 12 pages
File Size : 49,5 Mb
Release : 1981
Category : Marketing
ISBN : MINN:30000004577908
Author : Travis Steffen
Publisher : Simon and Schuster
Page : 298 pages
File Size : 49,5 Mb
Release : 2020-01-07
Category : Business & Economics
ISBN : 9781950906369
In Viral Hero, serial entrepreneur and growth engineer Travis Steffen reveals his comprehensive, battle-tested strategy for building products capable of true viral growth. If you think “viral marketing” only refers to making videos or memes to get shares on social media, there’s a reason you’ve found it difficult to grow your business. In Viral Hero, serial entrepreneur and growth engineer Travis Steffen reveals his comprehensive, battle-tested strategy for building products capable of true viral growth. Developed over years of research and more than a decade of starting, growing, and selling startups, Viral Hero includes a detailed breakdown of the many types of viral marketing, their various techniques and strategies, clear explanations of abstract and often misunderstood theories, simple tactics for measuring and predicting your viral growth, and actionable steps for making your product spread like wildfire. Using detailed examples from real high-growth companies, Viral Hero is a comprehensive, approachable resource that gives you all the tools you’ll need on your journey toward becoming a viral hero for your business.
Author : Anonim
Publisher : Unknown
Page : 444 pages
File Size : 41,9 Mb
Release : 1971
Category : Marketing
ISBN : STANFORD:36105210309733