Innovation And New Product Planning

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Innovation and New Product Planning

Kenneth B. Kahn,Mayoor Mohan
Innovation and New Product Planning Book PDF

Author : Kenneth B. Kahn,Mayoor Mohan
Publisher : Routledge
Page : 262 pages
File Size : 46,5 Mb
Release : 2020-12-28
Category : Business & Economics
ISBN : 9781000327328

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Innovation and New Product Planning by Kenneth B. Kahn,Mayoor Mohan Pdf

This practical book introduces readers to the essential business aspects of innovation and new product planning. The product planning process is discussed across two broad themes: product development and product management. Importantly, the book emphasizes the 21st-century strategic and creative mindset necessary to drive business innovation activities in a concise, yet comprehensive manner. The book delves into the front end of innovation and formal product development activities, examining the topics of opportunity identification, concept generation and evaluation, technical development, product design, testing, launch strategies, product management, life cycle management, brand management, and vital elements for international success. There are stand-alone notes that serve to apprise readers on related topics such as the use of agile product development methodologies, the formation of business entities, and recommended best practices for new product development. The book excels at providing relevant examples and applied tools that augment the concepts to offer valuable connections to real-world product planning efforts. This book is particularly useful as a guide to learning the fundamental concepts and strategies associated with innovation and new product planning. Among student audiences, upper-level undergraduate and first-year graduate students are likely to benefit as the book embraces its position to serve as a primer on product development and management.

Creating Breakthrough Products

Jonathan Cagan,Craig M. Vogel
Creating Breakthrough Products Book PDF

Author : Jonathan Cagan,Craig M. Vogel
Publisher : FT Press
Page : 364 pages
File Size : 54,5 Mb
Release : 2002
Category : Business & Economics
ISBN : 0139696946

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Creating Breakthrough Products by Jonathan Cagan,Craig M. Vogel Pdf

Creating Breakthrough Products describes the new forces driving product development that companies must master if they want to lead and innovate. It is a step-by-step guide to the new ideal in product development.

Innovation Management and New Product Development

Paul Trott
Innovation Management and New Product Development Book PDF

Author : Paul Trott
Publisher : Pearson Education
Page : 558 pages
File Size : 54,9 Mb
Release : 2005
Category : Business & Economics
ISBN : 0273686437

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Innovation Management and New Product Development by Paul Trott Pdf

This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.

Handbook of Research on New Product Development

Peter N. Golder,Debanjan Mitra
Handbook of Research on New Product Development Book PDF

Author : Peter N. Golder,Debanjan Mitra
Publisher : Edward Elgar Publishing
Page : 480 pages
File Size : 52,6 Mb
Release : 2018-02-23
Category : Business & Economics
ISBN : 9781784718152

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Handbook of Research on New Product Development by Peter N. Golder,Debanjan Mitra Pdf

New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge.

Product Innovation and Technology Strategy

Robert G. Cooper,Scott J. Edgett
Product Innovation and Technology Strategy Book PDF

Author : Robert G. Cooper,Scott J. Edgett
Publisher : Stage-Gate International
Page : 272 pages
File Size : 55,7 Mb
Release : 2009
Category : Business & Economics
ISBN : 9781439252246

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Product Innovation and Technology Strategy by Robert G. Cooper,Scott J. Edgett Pdf

Backed by years of rigorous academic research and industry experience, this book brings together the salient points of effective product innovation, strategic management, and innovation governance. In this book, two of the world's foremost experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett, take you step-by-step through the critical phases of developing your own product innovation strategy - a master plan for your business's entire new product effort. No other business authors give you this kind of uncomplicated narrative, informed by significant industry experience and with examples of outside-the-box thinking. This ist your guide to setting your company up for dominance in the marketplace.

Winning at New Products

Robert G. Cooper
Winning at New Products Book PDF

Author : Robert G. Cooper
Publisher : Basic Books
Page : 448 pages
File Size : 50,8 Mb
Release : 2017-09-19
Category : Business & Economics
ISBN : 9780465093335

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Winning at New Products by Robert G. Cooper Pdf

A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." --Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management

Product Planning Essentials

Kahn
Product Planning Essentials Book PDF

Author : Kahn
Publisher : M.E. Sharpe
Page : 281 pages
File Size : 55,9 Mb
Release : 2015-05-18
Category : Business & Economics
ISBN : 9780765629777

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Product Planning Essentials by Kahn Pdf

Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation. Changes to the Second Edition * Addition of two chapters on design and legal considerations. * Expanded discussion of global considerations to introduce sustainable product development and Base of the Pyramid (BoP) product development. * Simplified technical discussions of planning techniques for improved comprehension. * Inclusion of product planning best practices from recent noteworthy cases and studies in the final chapter.

Innovation and New Product Planning

Kenneth B. Kahn,Mayoor Mohan
Innovation and New Product Planning Book PDF

Author : Kenneth B. Kahn,Mayoor Mohan
Publisher : Taylor & Francis
Page : 271 pages
File Size : 40,7 Mb
Release : 2020-12-28
Category : Business & Economics
ISBN : 9781000327243

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Innovation and New Product Planning by Kenneth B. Kahn,Mayoor Mohan Pdf

This practical book introduces readers to the essential business aspects of innovation and new product planning. The product planning process is discussed across two broad themes: product development and product management. Importantly, the book emphasizes the 21st-century strategic and creative mindset necessary to drive business innovation activities in a concise, yet comprehensive manner. The book delves into the front end of innovation and formal product development activities, examining the topics of opportunity identification, concept generation and evaluation, technical development, product design, testing, launch strategies, product management, life cycle management, brand management, and vital elements for international success. There are stand-alone notes that serve to apprise readers on related topics such as the use of agile product development methodologies, the formation of business entities, and recommended best practices for new product development. The book excels at providing relevant examples and applied tools that augment the concepts to offer valuable connections to real-world product planning efforts. This book is particularly useful as a guide to learning the fundamental concepts and strategies associated with innovation and new product planning. Among student audiences, upper-level undergraduate and first-year graduate students are likely to benefit as the book embraces its position to serve as a primer on product development and management.

Generating Breakthrough New Product Ideas

Robert G. Cooper,Scott J. Edgett
Generating Breakthrough New Product Ideas Book PDF

Author : Robert G. Cooper,Scott J. Edgett
Publisher : Product Development Institute
Page : 273 pages
File Size : 48,9 Mb
Release : 2009-04
Category : Business & Economics
ISBN : 9780973282726

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Generating Breakthrough New Product Ideas by Robert G. Cooper,Scott J. Edgett Pdf

Companies are experiencing a shortage of game-changing ideas that drive growth. This is a 'how to' book about generating a steady stream of breakthrough new product ideas. Experts, Dr. Cooper and Dr. Edgett, provide an unbiased evaluation of the top 15+ ideation methods used by leading companies. This book explains how to 'feed' your innovation funnel with a steady stream of breakthrough new product ideas. Through numerous examples of the methods, approaches and techniques being used by leading companies such as Motorola and Procter and Gamble, the authors confirm the importance of a robust Discovery Stage and illustrate how to implement such a system. For more information, visit: www.stage-gate.com

New Product Development

Tim Jones
New Product Development Book PDF

Author : Tim Jones
Publisher : Butterworth-Heinemann
Page : 156 pages
File Size : 48,7 Mb
Release : 1997
Category : Business & Economics
ISBN : STANFORD:36105019307987

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New Product Development by Tim Jones Pdf

New Product Development presents a unique cross-discipline approach to new product development and goes further than most 'product design' books by drawing together the various strands that make up 'total design' now the accepted way to develop new products. The successful development of new products has become a complex process involving contributions from a range of different disciplines. Rarely is one individual responsible for the inception, creation and realisation of a new product, for today the inherent complexity of products, markets and the processes through which they are developed dictates that a number of functions, each with their own roles, work together to create the product. This book presents a cross-discipline discussion of new product development, its organisation, its management, the key stages and key functions involved. Through the use of six major case studies and numerous mini-cases, the author demonstrates how a number of manufacturing companies have successfully illustrated separate elements into the new product development process. Extensive use of photographs Includes case studies of Rover, Flymo, Logitech and Polaroid Provides a balanced overview of an often misunderstood process

Managing New Product Innovations

William E. Souder
Managing New Product Innovations Book PDF

Author : William E. Souder
Publisher : Unknown
Page : 280 pages
File Size : 46,5 Mb
Release : 1987
Category : Business & Economics
ISBN : UOM:49015000392895

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Managing New Product Innovations by William E. Souder Pdf

To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.

Innovation Management and New Product Development for Engineers, Volume I

Rob Dekkers
Innovation Management and New Product Development for Engineers Volume I Book PDF

Author : Rob Dekkers
Publisher : Momentum Press
Page : 246 pages
File Size : 45,7 Mb
Release : 2018-08-31
Category : Technology & Engineering
ISBN : 9781946646859

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Innovation Management and New Product Development for Engineers, Volume I by Rob Dekkers Pdf

Whereas innovation has become part of daily language, in practice, realizing new product and new service development is a complex and daunting task for engineers, design engineering managers, managers, and those involved in other functions in organizations. Most books on innovation management approach this topic from a managerial or economic perspective; this text takes the actual design and engineering processes as starting point. To this purpose, it relates product design and engineering processes and their management to sources of innovation, collaboration with suppliers, and knowledge providers (for example, inventors and universities), and users. The managerial aspects get ample attention as well as the socioeconomic aspects in the context of product design and engineering. For this wide range of topics, the book provides both theoretical underpinning and practical guidance. Readers and students will benefit from this book by not only understanding the key mechanisms for innovation but also by the practical guidance it offers. The author uses diagrams, models, methods, and steps to guide readers to a better understanding of innovation projects. This practical approach and the link to theory make the book valuable to practitioners as well as engineering students.

Lean, Rapid and Profitable New Product Development

Robert G. Cooper,Scott J. Edgett
Lean Rapid and Profitable New Product Development Book PDF

Author : Robert G. Cooper,Scott J. Edgett
Publisher : Stage-Gate International
Page : 216 pages
File Size : 54,6 Mb
Release : 2009-03-06
Category : Business & Economics
ISBN : 9781439224601

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Lean, Rapid and Profitable New Product Development by Robert G. Cooper,Scott J. Edgett Pdf

Although many companies have introduced product innovation processes, they are still struggling to achieve the financial results they expected. This book shows how to properly balance the need for speed with the drive for profitability. It demonstrates how to maximize the value of a new product portfolio, how to streamline the product innovation process, and how to achieve growth that is both profitable and sustainable. New product success is not simply about developing new products that sell; it's about getting them to market quickly with the lowest cost and the highest return. Dr. Robert G. Cooper and Dr. Scott J. Edgett use their latest research and draw upon their combined 60 years of experience in the field to show you what the companies that continuously win at new products are doing. Top performers have discovered how to properly balance the need for speed with profitability. With a new process they call NexGen(TM) Stage-Gate(R), Dr. Cooper and Dr. Edgett show precisely how you can ensure that your innovation is not only lean and rapid but profitable as well. For more information, visit: www.stage-gate.com

The PDMA ToolBook 3 for New Product Development

Abbie Griffin,Stephen Somermeyer
The PDMA ToolBook 3 for New Product Development Book PDF

Author : Abbie Griffin,Stephen Somermeyer
Publisher : John Wiley & Sons
Page : 546 pages
File Size : 40,8 Mb
Release : 2007-09-28
Category : Technology & Engineering
ISBN : 9780470089231

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The PDMA ToolBook 3 for New Product Development by Abbie Griffin,Stephen Somermeyer Pdf

The book is the third volume covering the best practices of product development and is a follow up to the successful PDMA ToolBook1 published in 2002, and PDMA ToolBook2 published in 2004. The ToolBooks cover a number of critical aspects of product development from the creation of the concept through development and design, to the final production, marketing and service. The contributors are members of the PDMA and in many cases hold key positions in firms such as PRTM, LexisNexis, Nano-Tex, Inc, Innovation Focus and others. The ToolBooks are intended to be guides to the experienced product development professional on the various elements of successful product development and management.

New Product Development For Dummies

Robin Karol,Beebe Nelson
New Product Development For Dummies Book PDF

Author : Robin Karol,Beebe Nelson
Publisher : John Wiley & Sons
Page : 395 pages
File Size : 46,9 Mb
Release : 2011-02-14
Category : Business & Economics
ISBN : 9781118051283

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New Product Development For Dummies by Robin Karol,Beebe Nelson Pdf

The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include: Developing a winning NPD strategy Generating bold new ideas for products and services Understanding what your customers really want Keeping projects on track, on budget, and on-time Building effective cross-functional teams Planning and executing a blockbuster launch Collaborating with global partners Maximizing your chances for success No matter what size or type of business you’re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.