Klout Matters How To Engage Customers Boost Your Digital Influence And Raise Your Klout Score For Success

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Klout Matters: How to Engage Customers, Boost Your Digital Influence--and Raise Your Klout Score for Success

Gina Carr,Terry Brock
Klout Matters How to Engage Customers Boost Your Digital Influence and Raise Your Klout Score for Success Book PDF

Author : Gina Carr,Terry Brock
Publisher : McGraw Hill Professional
Page : 240 pages
File Size : 55,5 Mb
Release : 2013-10-11
Category : Business & Economics
ISBN : 9780071827324

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Klout Matters: How to Engage Customers, Boost Your Digital Influence--and Raise Your Klout Score for Success by Gina Carr,Terry Brock Pdf

Build Credibility, Get More Business, and Increase Profits with DIGITAL INFLUENCE Strong influence translates to more business--and nothing measures influence like Klout, which has scored more than 100 million people and companies. A high Klout score has become one of the most important business assets today. It can mean the difference between business success and failure. It can affect your job prospects, how your customer service complaints are handled, and whether you’re recognized as an expert in your industry. In Klout Matters, two of today's top social media gurus show you how to raise your Klout score and use it to your advantage. Klout Matters offers simple strategies you can begin using right away. It provides step-by-step guidance that will help you rise above the online noise to stand out, build trust, and grow your business. "Terry Brock and Gina Carr show you how to engage with customers in this fast-paced, ever-changing field. Use their proven principles to make your Klout score rise to the top." -- Harvey Mackay, #1 New York Times bestselling author of Swim with the Sharks without Being Eaten Alive "Everyone wants more impact, influence, and recognition. Buy this book and implement the ideas and strategies, so that you go from Klout to significance." -- Jeffrey Gitomer, New York Times bestselling author of The Little Red Book of Selling and 21.5 Unbreakable Laws of Selling

The SAGE International Encyclopedia of Mass Media and Society

Debra L. Merskin
The SAGE International Encyclopedia of Mass Media and Society Book PDF

Author : Debra L. Merskin
Publisher : SAGE Publications
Page : 4496 pages
File Size : 43,9 Mb
Release : 2019-11-12
Category : Social Science
ISBN : 9781483375540

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The SAGE International Encyclopedia of Mass Media and Society by Debra L. Merskin Pdf

The SAGE International Encyclopedia of Mass Media and Society discusses media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, social media, mobile media—and describes the role of each in both mirroring and shaping society. This encyclopedia provides a thorough overview of media within social and cultural contexts, exploring the development of the mediated communication industry, mediated communication regulations, and societal interactions and effects. This reference work will look at issues such as free expression and government regulation of media; how people choose what media to watch, listen to, and read; and how the influence of those who control media organizations may be changing as new media empower previously unheard voices. The role of media in society will be explored from international, multidisciplinary perspectives via approximately 700 articles drawing on research from communication and media studies, sociology, anthropology, social psychology, politics, and business.

Managing the New Customer Relationship

Ian Gordon
Managing the New Customer Relationship Book PDF

Author : Ian Gordon
Publisher : John Wiley & Sons
Page : 227 pages
File Size : 45,6 Mb
Release : 2013-03-21
Category : Business & Economics
ISBN : 9781118255858

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Managing the New Customer Relationship by Ian Gordon Pdf

Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP “Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the decades ahead, you must also understand and capitalize on the rapidly evolving social computing, mobility and customer analytics technologies described in this book. Checklists, self-assessments and graphical frameworks deliver pragmatic value for the practicing manager.” — William Band, Vice-President, Principal Analyst, Forrester Research Inc., Cambridge, MA

Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

Mark Schaefer
Return On Influence The Revolutionary Power of Klout Social Scoring and Influence Marketing Book PDF

Author : Mark Schaefer
Publisher : McGraw Hill Professional
Page : 239 pages
File Size : 40,6 Mb
Release : 2012-03-07
Category : Business & Economics
ISBN : 9780071791090

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Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark Schaefer Pdf

Looks at how brands are using the world's most powerful online celebrities, like bloggers and tweeters, to market products and shows how this same system can be used by the reader to achieve goals.

Socialized!

Mark Fidelman
Socialized Book PDF

Author : Mark Fidelman
Publisher : Routledge
Page : 164 pages
File Size : 50,7 Mb
Release : 2016-10-21
Category : Business & Economics
ISBN : 9781351860758

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Socialized! by Mark Fidelman Pdf

Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies -Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: how to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they've lost sight of how to create a talent pool capable of adjusting to the next wave of technology around the corner. For corporations to successfully transform into social business enterprises they must shift the focus from computers and tools to developing skills and attitudes around technology. Socialized! represents a "playbook" on how to create such a high-performing social enterprise. Filled with clear strategies and real-life stories from visionaries and change makers, the book is designed to help leaders motivate employees throughout the organization to adopt a "social" mindset, ensuring success against the competition.

Klout For Dummies

Andrea Updyke
Klout For Dummies Book PDF

Author : Andrea Updyke
Publisher : John Wiley & Sons
Page : 286 pages
File Size : 40,9 Mb
Release : 2013-05-15
Category : Computers
ISBN : 9781118505502

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Klout For Dummies by Andrea Updyke Pdf

Leverage your online influence with this fun and friendly guide to Klout! Klout measures your online influence on a scale of 1 to 100 by looking at your number of followers or connections, as well as by measuring your ability to drive action on social networks. This easy-to-understand guide helps you understand how Klout works so that you can use it to your advantage to leverage your online influence. You'll learn how to create a Klout profile and connect it to various social networks so that your data can be analyzed by Klout, determining your reach, amplification, and impact online. Shows you how to use Klout to spread your message and prioritize customers Walks you through setting up an account and creating your profile on Klout Covers the various facets of Klout and how to interpret Klout's data about you Highlights ways to understand Klout style and use Klout perks Klout For Dummies is essential reading if you're looking to increase your online clout!

Influence Marketing

Danny Brown,Sam Fiorella
Influence Marketing Book PDF

Author : Danny Brown,Sam Fiorella
Publisher : Que Publishing
Page : 279 pages
File Size : 46,7 Mb
Release : 2013-04-29
Category : Business & Economics
ISBN : 9780133391640

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Influence Marketing by Danny Brown,Sam Fiorella Pdf

Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition! Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers. These are the views that shape buying decisions. These are the views you must shape and use. Influence Marketing won’t just help you identify and enlist key influencers: it will help you manage the influence paths that lead consumers to buy. By sharing empirical evidence of hard-won lessons from pioneering influence marketers, Danny Brown and Sam Fiorella provide a blueprint that moves influence marketing beyond simple brand awareness and into sales acquisition and customer life time value measurement. They integrate new tools and techniques into a complete methodology for generating more and better leads—and converting them faster, at higher margins. • Put the customer—not the influencer—at the center, and plan influence marketing accordingly • Recognize where each prospect stands in the purchase life cycle right now • Clarify how your consumers move from brand preference to purchase • Identify key micro-influencers who impact decisions at every stage • Gain indispensable insights into the context of online relationships • Recognize situational factors that derail social media brand recommendations • Understand social influence scoring models and overcome their limitations • Re-engineer and predict influence paths to generate measurable action • Master the “4 Ms” of influence marketing: make, manage, monitor, measure • Transform influence marketing from a “nice-to-have” exercise into a powerful strategy Additional online resources can be found at www.influencemarketingbook.com

Engage!, Revised and Updated

Brian Solis
Engage Revised and Updated Book PDF

Author : Brian Solis
Publisher : John Wiley & Sons
Page : 341 pages
File Size : 55,8 Mb
Release : 2011-02-25
Category : Business & Economics
ISBN : 9781118072790

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Engage!, Revised and Updated by Brian Solis Pdf

The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?

Optimize

Lee Odden
Optimize Book PDF

Author : Lee Odden
Publisher : John Wiley & Sons
Page : 259 pages
File Size : 50,5 Mb
Release : 2012-04-17
Category : Business & Economics
ISBN : 9781118167779

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Optimize by Lee Odden Pdf

Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

Beyond Clicks

Mahmood Bashash
Beyond Clicks Book PDF

Author : Mahmood Bashash
Publisher : Independently Published
Page : 0 pages
File Size : 40,8 Mb
Release : 2023-11-06
Category : Electronic
ISBN : 9798866339549

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Beyond Clicks by Mahmood Bashash Pdf

In the dynamic realm of digital marketing, where algorithms evolve, trends shift, and consumer behaviors transform, mastering the art and science of connecting with your audience is paramount. Welcome to "Beyond Clicks: The Ultimate Guide to Online Success." This comprehensive guide is not just a book; it's your strategic companion in the ever-evolving landscape of online marketing. In today's fast-paced world, digital marketing is not merely an option; it's a necessity. Whether you're a seasoned marketer, a budding entrepreneur, or an enthusiast eager to understand the intricacies of online promotion, this book is your gateway to navigating the complexities of the digital sphere with confidence and expertise. Embarking on a Digital Odyssey: Our journey begins by laying a solid foundation, exploring fundamental concepts that underpin successful digital marketing strategies. From understanding your target audience and mastering sales techniques to harnessing the power of social media and crafting compelling content, each chapter is meticulously crafted to provide you with practical insights, actionable strategies, and real-world examples. Your Guide to Digital Triumph: Throughout the pages of this book, you'll discover how to enhance your sales skills, overcome objections, leverage the potential of email marketing, optimize your website for search engines, and harness the influence of social media. You'll unravel the secrets of influencer collaborations, delve into the depths of data-driven decision making, and explore the transformative impact of artificial intelligence in modern marketing strategies. Empowering Your Digital Journey: But this book is more than just a collection of strategies; it's a roadmap for your digital odyssey. Each chapter is designed to empower you, providing practical advice in plain English, steering clear of jargon, and focusing on what truly matters -your success. Whether you're intrigued by the possibilities of Google Ads or eager to master the nuances of content creation, you'll find actionable guidance tailored to your needs. Unlocking Your Potential: As you turn the pages, you'll embark on a transformative experience. You'll unlock the potential to create compelling marketing campaigns, build genuine connections with your audience, and adapt to the ever-shifting digital landscape. You'll gain confidence in your marketing endeavors, armed with the knowledge and strategies to propel your brand or business to new heights. Your Digital Marketing Companion: Consider this book your digital marketing companion - a reliable guide that accompanies you through the challenges and triumphs of your online endeavors. Whether you're seeking to boost your sales, enhance your online presence, or cultivate customer loyalty, "Beyond Clicks: The Ultimate Guide to Online Success" equips you with the tools to thrive in the digital age. So, let's embark on this exhilarating journey together. As you delve into the chapters that follow, remember: your success in the digital world is not a distant dream; it's a tangible reality waiting to be unleashed. Let's unleash it together. Welcome to a world of digital marketing mastery.

Ask, Measure, Learn

Lutz Finger,Soumitra Dutta
Ask Measure Learn Book PDF

Author : Lutz Finger,Soumitra Dutta
Publisher : "O'Reilly Media, Inc."
Page : 338 pages
File Size : 43,7 Mb
Release : 2014-01-23
Category : Business & Economics
ISBN : 9781449336844

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Ask, Measure, Learn by Lutz Finger,Soumitra Dutta Pdf

You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results. Authors Lutz Finger and Soumitra Dutta originally devised this system to help governments and NGOs sift through volumes of data. With this book, these two experts provide business managers and analysts with a high-level overview of the Ask-Measure-Learn system, and demonstrate specific ways to apply social media analytics to marketing, sales, public relations, and customer management, using examples and case studies.

Digital Impact

Vipin Mayar,Geoff Ramsey
Digital Impact Book PDF

Author : Vipin Mayar,Geoff Ramsey
Publisher : John Wiley & Sons
Page : 226 pages
File Size : 53,5 Mb
Release : 2011-05-18
Category : Business & Economics
ISBN : 9781118087749

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Digital Impact by Vipin Mayar,Geoff Ramsey Pdf

Win online by attracting the right customers and getting the right performance measurement Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. The discussion hones in on two keys to success: building a performance measurement approach that will let you get maximum impact out of your online marketing and ad dollars, and creating magnetic content that attracts customers and keeps them engaged with your brand. Leverage trust and build ROI in social media and mobile spaces Get actionable data, best practices, cases studies, anecdotes, practical coaching tips and strategic insights Engage customers who typically resist advertising messages Learn from authors who have extensive experience across major industries and accounts, giving them a wide business appeal Whether your budget is corporate-sized or on a shoestring, you'll want to achieve the measurable bottom-line improvements that come with having Digital Impact.

Smart Business, Social Business

Michael Brito
Smart Business Social Business Book PDF

Author : Michael Brito
Publisher : Pearson Education
Page : 232 pages
File Size : 53,7 Mb
Release : 2011-07-07
Category : Business & Economics
ISBN : 9780132731362

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Smart Business, Social Business by Michael Brito Pdf

This book will help organizations evolve into a fully collaborative social business. It serves as a step by step playbook to achieve organizational change, process efficiencies and technology acumen: Proven solutions for the real people, process, and technology obstacles businesses face in using social media behind the firewall. How to have the successful internal conversations with stakeholders, partners and global teams that lead to successful external conversations with the social customer Strategies for improving organizational dynamics, collaboration, governance, training, engagement, policies, technology integration, workflows, social CRM, and metrics Many organizations today have already evolved into social brands. They may be active on Twitter and Facebook; they may have corporate blogs and communities and they are trying hard to engage effectively with the social customer. However, behind the firewall, chaos, anarchy, and conflict reign. In Smart Business, Social Business, leading enterprise social business consultant shows how to build an internal framework based on change management that will lead to success with social media: one that will make external engagement more effective, meaningful, and sustainable. Michael Brito systematically identifies the internal culture, process and technology obstacles to long-term success with social media, and offer best practice solutions. He discusses a wide spectrum of issues, offering actionable intelligence and helping decision-makers build strategies and plans that deliver value. Topics addressed include change management, organizational models and dynamics, internal communications, collaboration, governance, metrics, training, employee activation, policies, technology integration, workflows, social CRM, and much more. Drawing on his own experience working for Silicon Valley companies, HP, Yahoo! and Intel, Brito presents dozens of examples and case studies. Using this book, companies can begin to transform their organizations from just a "social brand" to a fully collaborative and dynamic "social business.”

Your Brand, The Next Media Company

Michael Brito
Your Brand The Next Media Company Book PDF

Author : Michael Brito
Publisher : Que Publishing
Page : 272 pages
File Size : 48,5 Mb
Release : 2013-09-19
Category : Business & Economics
ISBN : 9780133480139

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Your Brand, The Next Media Company by Michael Brito Pdf

Content is still king–and if you’re a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a highly successful media company. There is a content and media surplus in the marketplace, and there is an attention deficit in the minds of consumers today. Their lives are dynamic and completely unpredictable. They are highly influential and aid their peers down the purchase funnel using organic conversations about the products they care about and the ones they don’t. In order to reach these consumers, brands must create recent, relevant, and game changing content to break through the clutter and successfully change their behavior. Social business pioneer Michael Brito covers every step of the process, including: Understanding the unpredictable nature and dynamic behaviors of the social customer Deploying social business strategies that will help facilitate the change from brand to media company Building a content organization and setting the stage for transformation Creating a real-time command center that will help facilitate reactive and proactive content marketing Creating a centralized editorial team that will drive content strategy, governance, and cross-team collaboration Building the content supply chain (workflows for content ideation, creation, approval, distribution, and integration) Enabling customers and employees (brand journalists) to feed the content engine Developing your content strategy that can be executed across paid, earned, and owned media content Transitioning from “brand messaging” to a highly relevant content narrative Evaluating the content marketing vendors and software platforms vying for your business Along the way, Brito presents multiple case studies from brand leaders worldwide, including RedBull, Oreo, Tesla Motors, Burberry, Sharpie, and Pepsi—delivering specific, actionable, powerfully relevant insights you can act on to begin the transformation from brand to media company.

Reading the Comments

Joseph M. Reagle, Jr.
Reading the Comments Book PDF

Author : Joseph M. Reagle, Jr.
Publisher : MIT Press
Page : 241 pages
File Size : 46,5 Mb
Release : 2015-05-01
Category : Computers
ISBN : 9780262328883

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Reading the Comments by Joseph M. Reagle, Jr. Pdf

What we can learn about human nature from the informative, manipulative, confusing, and amusing messages at the bottom of the web. Online comment can be informative or misleading, entertaining or maddening. Haters and manipulators often seem to monopolize the conversation. Some comments are off-topic, or even topic-less. In this book, Joseph Reagle urges us to read the comments. Conversations “on the bottom half of the Internet,” he argues, can tell us much about human nature and social behavior. Reagle visits communities of Amazon reviewers, fan fiction authors, online learners, scammers, freethinkers, and mean kids. He shows how comment can inform us (through reviews), improve us (through feedback), manipulate us (through fakery), alienate us (through hate), shape us (through social comparison), and perplex us. He finds pre-Internet historical antecedents of online comment in Michelin stars, professional criticism, and the wisdom of crowds. He discusses the techniques of online fakery (distinguishing makers, fakers, and takers), describes the emotional work of receiving and giving feedback, and examines the culture of trolls and haters, bullying, and misogyny. He considers the way comment—a nonstop stream of social quantification and ranking—affects our self-esteem and well-being. And he examines how comment is puzzling—short and asynchronous, these messages can be slap-dash, confusing, amusing, revealing, and weird, shedding context in their passage through the Internet, prompting readers to comment in turn, “WTF?!?”