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Author : Steve Baron,Barry Davies,David Swindley
Publisher : MacMillan
Page : 249 pages
File Size : 41,7 Mb
Release : 1991
Category : Business & Economics
ISBN : 0333564499
Collates and defines terms emanating from the Department of Retail Marketing at Manchester Polytechnic and top companies in retailing.
Author : Rona Ostrow
Publisher : Bloomsbury Publishing USA
Page : 482 pages
File Size : 49,9 Mb
Release : 2008-07-23
Category : Design
ISBN : 9781628927252
This edition of The Fairchild Dictionary of Retailing clearly defines terms commonly used in all parts of the retail industry, from retail advertising to merchandising and displays. This comprehensive reference for students and faculty in all retailing and merchandising programs lists over 10,000 terms alphabetically with extensive cross-referencing. Global terms used in the retailing industry, including descriptions of retail market structures of countries around the world, are covered. This up-to-date reference book also includes important legislation related to the retail industry, government agencies, and merchandise marts, new terms related to the e-retailing business, extensive Internet resources, and a bibliography.
Author : Jerry M. Rosenberg
Publisher : Unknown
Page : 296 pages
File Size : 51,5 Mb
Release : 1995-09-08
Category : Business & Economics
ISBN : UCSC:32106011471536
Containing over 6000 definitions, this reference work covers the terminology used in every segment of the retailing industry, from shipping and receiving to marketing and advertising
Author : Jeanne Dancette,Léon F. Wegnez,Christophe Réthoré
Publisher : PUM
Page : 376 pages
File Size : 55,7 Mb
Release : 2000
Category : Business & Economics
ISBN : 9782760617766
Author : John Fernie,Suzanne Fernie,Christopher Moore
Publisher : Routledge
Page : 368 pages
File Size : 47,5 Mb
Release : 2015-04-24
Category : Business & Economics
ISBN : 9781317648291
Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students. The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supply chain issues such as buying and logistics, which are often neglected by other texts. This new edition has been comprehensively reworked in response to the rapid changes to the industry, including the growth of online retail and the subsequent decline of physical retail space and new technologies that improve customer experience and help track consumer behaviour. It also builds upon the authors' research over the last decade with new chapters on offshore sourcing and CSR and product management in addition to considerable revisions to existing chapters to highlight changes in online retailing and e-tail logistics, retail branding, retail security, internationalisation and the fashion supply chain. This edition will also be supported by a collection of online teaching materials to help tutors spend less time preparing and more time teaching.
Author : California. Bureau of Business Education
Publisher : Routledge
Page : 393 pages
File Size : 54,6 Mb
Release : 1960
Category : Business education
ISBN : 9781136371905
Author : Lars Merle,Tobias Schachner
Publisher : diplom.de
Page : 153 pages
File Size : 52,9 Mb
Release : 2003-10-22
Category : Business & Economics
ISBN : 9783832473587
Inhaltsangabe:Abstract: This thesis resolves the need for an industry award for service excellence in retailing, based on a comprehensive framework to foster management quality. A service excellence framework is developed and the design for a new service excellence award is proposed. The proposed framework is based on the Industrial Excellence Award. In addition to the original four fundamental processes a fifth component is introduced: the customer. To complete the framework, the seven components of management quality known from the IEA are adopted. This framework is the structure for the self-assessment questionnaire that will be the core of the new Best Retailer service excellence award. Through an extensive literature review, success factors and empirically tested items for questionnaires were identified and assigned to the corresponding sections in the questionnaire. The result is a collection of questions that - if appropriately considered by management can help introducing service excellence in the retailing industry. The modus operandi of a possible future award competition is suggested to stay close the example of the IEA in order to leverage the existing brand. This should help to popularize the new award, to create outstanding showcases quickly, and to disseminate excellent management quality in the industry. Inhaltsverzeichnis:Inhaltsverzeichnis: AcknowledgementsII List of abbreviations:3 Executive Summary5 1.Introduction6 2.Retailing8 2.1Developments and Trends8 2.1.1Modern History of Retailing and Retailing Formats8 2.1.2Past and Future Trends11 2.2Strategies & Concepts18 2.2.1Retailing Classifications18 2.2.2Positioning20 2.2.3Strategies for Competitive Advantage21 2.2.4Scientific Concepts in Retailing23 2.3Success Factors in Retailing28 2.3.1Employees29 2.3.2Technology32 2.3.3Customer Service33 3.Service37 3.1Strategies and Concepts39 3.1.1Service Business Classifications39 3.1.2Strategies for Service firms41 3.1.3Excellence42 3.1.4Service Concepts in Literature49 3.2Service Management57 3.2.1Service Management Functions59 3.2.2The Service Process61 3.2.3The Service System61 3.3New Service Design & Development63 3.3.1The Service Concept64 3.3.2The Service Positioning Matrix64 3.3.3NSD Process Cycle66 3.3.4NSD-Innovation Matrix67 3.3.5Service Blueprinting68 3.4Service Quality and Customer Satisfaction69 3.4.1Overall Service Quality69 3.4.2Service Process Quality72 3.4.3Perceived Service [...]
Author : Rona Ostrow,Sweetman R. Smith
Publisher : New York : Fairchild Publications
Page : 272 pages
File Size : 55,7 Mb
Release : 1985
Category : Marketing
ISBN : CORNELL:31924000061014
Author : Gary Akehurst,Nicholas Alexander
Publisher : Routledge
Page : 253 pages
File Size : 54,8 Mb
Release : 2013-05-13
Category : History
ISBN : 9781136305047
First published in 2004, This collection explores the emerging and diverse world of retail marketing by tracing its development from the 1980s to the present day. The market-driven retail company shows concern for the customer throughout the organisation, throughout all functions and departments. Such a company tries to understand how customers choose their purchases, the criteria they use, and attempts to ensure that it is more successful in meeting customer requirements than the competition. Retail Marketing discusses what range of products and services should be offered, where, at what price, and how these activities should be advertised, promoted and developed.
Author : Fred Burton,Mo Yamin,Stephen Young
Publisher : Springer
Page : 277 pages
File Size : 40,7 Mb
Release : 2016-07-27
Category : Business & Economics
ISBN : 9781349245567
This volume of the Academy of International Business series looks at International Business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of important questions: * is the vision of a Single European market realistic? * what are the barriers to its achievement? * what are the prospects for Eastern Europe? * how should firms enter East European markets? * what does the process of transition imply for corporate policy?
Author : Rosemary Varley,Mohammed Rafiq
Publisher : Bloomsbury Publishing
Page : 323 pages
File Size : 50,5 Mb
Release : 2014-05-22
Category : Business & Economics
ISBN : 9781350304901
Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.
Author : Tony Kent,Reva Brown
Publisher : Routledge
Page : 288 pages
File Size : 43,9 Mb
Release : 2009-03-14
Category : Business & Economics
ISBN : 9781134076680
Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing theory and practise. The ways in which flagship projects communicate brand values, both externally and internally, form an important part of this book, and provide new perspectives on late twentieth century commercial and cultural policy and practice. Kent and Brown offer a truly interdisciplinary approach to the concept, offering a variety of perspectives on the debates surrounding flagship function and its role as a place of consumption. Chapters focus on the development of prestigious stores, hotels and arts and cultural centres, as showcases for branded experiences and products and as demonstrations of commercial and public policy. Cases and examples include The Eden Project in the UK, automotive showrooms in Germany, hotels in Dubai and Las Vegas, and Vienna's cultural quarter. Theoretical discussion explores the tensions between costs and profitability, conspicuous consumption and the sustainability of iconic forms. The book enables readers to explore the flagship concept from different perspectives, and while a marketing approach predominates, it provides a disciplinary challenge which will open up new ways of understanding the concept.
Author : Sonny Nwankwo,Ayantunji Gbadamosi
Publisher : Routledge
Page : 479 pages
File Size : 40,8 Mb
Release : 2020-02-26
Category : Business & Economics
ISBN : 9780429999970
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organisations; yet, scholarly resource materials to assist in honing skills and competencies have not kept pace. This well renowned textbook guides students through the complexities of entrepreneurship from the unique perspective of marketing in SME contexts, providing a clear grounding in the principles, practices, strategies, challenges, and opportunities faced by businesses today. SMEs now need to step up to the terrain of mobile marketing and consumer-generated marketing and utilise social media marketing tools. Similarly, the activities of various stakeholders in SME businesses like start-up accelerators, business incubators, and crowdfunding have now gained more prominence in SME activities. This second edition advances grounds covered in the earlier edition and has been fully updated to reflect this new, dynamic business landscape. Updates include: A consideration of social media imperatives on SME marketing; Discussion of forms of capital formation and deployment for marketing effectiveness, including crowdfunding; Updated international case studies drawn from diverse backgrounds; Hands-on practical explorations based on real-life tasks to encourage deeper understanding. This book is perfect for students studying SMEs, Marketing and Enterprise at both advanced undergraduate and postgraduate levels, as well as professionals looking to obtain the required knowledge to operate their businesses in this increasingly complex and turbulent marketing environment.
Author : G. Akehurst,Nicholas Alexander
Publisher : Routledge
Page : 221 pages
File Size : 40,7 Mb
Release : 2013-05-13
Category : Business & Economics
ISBN : 9781136304767
The large retail enterprise which does not think on an international basis faces marginalization by competitors building international operations. Here, management researchers in the areas of international retailing offer an insight into the mechanisms of the internationalization of retailing.
Author : Richard Lamming,John Bessant
Publisher : Springer
Page : 230 pages
File Size : 50,7 Mb
Release : 1987-11-26
Category : Business & Economics
ISBN : 9781349189328