Flagship Marketing

Author : Tony Kent,Reva Brown
Publisher : Routledge
Page : 288 pages
File Size : 44,7 Mb
Release : 2009-03-14
Category : Business & Economics
ISBN : 9781134076680

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Flagship Marketing by Tony Kent,Reva Brown Pdf

Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing theory and practise. The ways in which flagship projects communicate brand values, both externally and internally, form an important part of this book, and provide new perspectives on late twentieth century commercial and cultural policy and practice. Kent and Brown offer a truly interdisciplinary approach to the concept, offering a variety of perspectives on the debates surrounding flagship function and its role as a place of consumption. Chapters focus on the development of prestigious stores, hotels and arts and cultural centres, as showcases for branded experiences and products and as demonstrations of commercial and public policy. Cases and examples include The Eden Project in the UK, automotive showrooms in Germany, hotels in Dubai and Las Vegas, and Vienna's cultural quarter. Theoretical discussion explores the tensions between costs and profitability, conspicuous consumption and the sustainability of iconic forms. The book enables readers to explore the flagship concept from different perspectives, and while a marketing approach predominates, it provides a disciplinary challenge which will open up new ways of understanding the concept.

Author : Tony Kent,Reva Brown
Publisher : Routledge
Page : 241 pages
File Size : 48,6 Mb
Release : 2009-03-14
Category : Business & Economics
ISBN : 9781134076697

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Flagship Marketing by Tony Kent,Reva Brown Pdf

Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing theory and practise. The ways in which flagship projects communicate brand values, both externally and internally, form an important part of this book, and provide new perspectives on late twentieth century commercial and cultural policy and practice. Kent and Brown offer a truly interdisciplinary approach to the concept, offering a variety of perspectives on the debates surrounding flagship function and its role as a place of consumption. Chapters focus on the development of prestigious stores, hotels and arts and cultural centres, as showcases for branded experiences and products and as demonstrations of commercial and public policy. Cases and examples include The Eden Project in the UK, automotive showrooms in Germany, hotels in Dubai and Las Vegas, and Vienna's cultural quarter. Theoretical discussion explores the tensions between costs and profitability, conspicuous consumption and the sustainability of iconic forms. The book enables readers to explore the flagship concept from different perspectives, and while a marketing approach predominates, it provides a disciplinary challenge which will open up new ways of understanding the concept.

Author : Rex Butler
Publisher : Bloomsbury Publishing
Page : 273 pages
File Size : 51,9 Mb
Release : 2022-12-15
Category : Design
ISBN : 9781350118249

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Rei Kawakubo by Rex Butler Pdf

The Japanese fashion designer Rei Kawakubo of Comme des Garçons is undoubtedly one of the world's major fashion designers. In 2017 she was the second living designer to ever be given a retrospective at the renowned Costume Institute of the Metropolitan Museum of Art in New York. Her work exerts an extraordinary influence over succeeding generations of designers and is a major point of reference for all those wishing to explore the place of fashion in contemporary culture. The 14 essays in this collection, written by eminent fashion theorists from around the world, ask what is the relationship of Kawakubo's work to art, philosophy and architecture, and ultimately illustrate how Kawakubo's creative output allows us to understand the very notion of fashion itself.

Author : Christopher Moore,Margaret Bruce,Grete Birtwistle
Publisher : Routledge
Page : 272 pages
File Size : 50,7 Mb
Release : 2007-03-30
Category : Business & Economics
ISBN : 9781136393808

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International Retail Marketing by Christopher Moore,Margaret Bruce,Grete Birtwistle Pdf

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.

Author : Emilio Morales,Joseph L. Scarpaci
Publisher : Routledge
Page : 272 pages
File Size : 49,7 Mb
Release : 2011-12-21
Category : Business & Economics
ISBN : 9781136481024

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Marketing without Advertising by Emilio Morales,Joseph L. Scarpaci Pdf

In 1993, in order to stop an economic freefall on the island of Cuba, Fidel Castro’s government reluctantly instituted a series of reforms to compensate for the demise of foreign aid from Moscow. These policies ushered in a broad spectrum of national and international consumer products and services previously unknown to islanders. In a few short years, Cubans were seeing foreign brands among consumer durables and a broad array of logos brought in by tourists. Today, nearly two decades into these limited market reforms, no systematic research has explored consumer brand awareness among 11 millions Cubans living just 90 miles from the United States. The paucity of academic research stems from the challenges of conducting public/consumer opinion, and official state policy contends that consumer wants and needs are satisfied by either a series of generic and Cuban-made brands, or by independent entrepreneurs who provide brandless products and services. Marketing without Advertising analyzes the role, narratives, and behaviour of consumption in Cuba since 1959. It documents how consumer behaviour has changed since the pre-revolutionary period, with special focus on the early 1990s. The book documents the shift from moral-based rewards in the early years of the Revolution, to the rise of material-based incentives. Cubans have long been exposed to foreign mass media in the form of movies, music videos, cable television shows. Although the Internet is highly regulated, the Cuban Diaspora in exile brings back clothing, personal care products, electronic goods, and magazines that increase the awareness of brand logos, jingles, products, and services. These and related findings from the authors' primary research are ripe with marketing implications such as substitution effects, price elasticity, latent demand for certain products and services, and consumer behaviour.

Author : D.G. Brian Jones
Publisher : Routledge
Page : 212 pages
File Size : 54,9 Mb
Release : 2011-12-21
Category : Business & Economics
ISBN : 9781136334375

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Pioneers in Marketing by D.G. Brian Jones Pdf

Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival materials, some personal interviews, and analysis of the subjects’ major works. The final chapter draws lessons from the collection for marketing students and teachers. Several important discoveries are reported that suggest opportunities for further research. These stories will inform and inspire students of marketing.

Author : William J. Sutherland,Peter Brotherton,Zoe G. Davies,Nathalie Pettorelli,Juliet A. Vickery
Publisher : Cambridge University Press
Page : 353 pages
File Size : 52,5 Mb
Release : 2020-04-16
Category : Nature
ISBN : 9781108714587

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Conservation Research, Policy and Practice by William J. Sutherland,Peter Brotherton,Zoe G. Davies,Nathalie Pettorelli,Juliet A. Vickery Pdf

Discover how conservation can be made more effective through strengthening links between science research, policy and practice. This title is also available as Open Access on Cambridge Core.

Author : John A. Quelch
Publisher : Chinese University Press
Page : 772 pages
File Size : 48,5 Mb
Release : 2006
Category : Business & Economics
ISBN : 9629962799

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Readings in Modern Marketing by John A. Quelch Pdf

Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.

Author : H. Smyth
Publisher : Taylor & Francis
Page : 301 pages
File Size : 49,9 Mb
Release : 2005-11-04
Category : Architecture
ISBN : 9781135825881

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Marketing the City by H. Smyth Pdf

This book assesses the value of flagship developments and draws out lessons for best policy and practice. It looks at marketing strategies and the sales process for flagship developments and the areas in which they are located for urban regeneration. It discusses the management of marketing strategies and the development through the policy formulation, project implementation and policy/project evaluation. The author examines the strategies to date of 'marketing the city' and the conceptual scope and limits for developing the concept. He also looks at the extent to which people can be integrated into the urban 'product' and the advantages and disadvantages of this. Finally the impact of all these issues is assessed for the policy makers, planners, developers, architects and city authorities.

Author : Seth Greene
Publisher : Morgan James Publishing
Page : 278 pages
File Size : 49,7 Mb
Release : 2016-12-20
Category : Computers
ISBN : 9781630479961

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Market Domination for Podcasting by Seth Greene Pdf

Voted one of the best podcasting books of all time written by marketing marvel and co-host of the SharkPreneur podcast with Shark Tank’s Kevin Harrington (BookAuthority). Market Domination for Podcasting shares the secrets of twenty-three of the top podcasters and marketing minds in the world today. Business owners can use Seth Greene’s unique podcasting model to generate twenty new referral partners promoting their business in just twenty minutes a week. Interview subjects include Mark Asquith, Chris Christenson, Luis Congdon, Andrea Corelli, Karl Krummenacher, Michael Licata, Gary Occhino, Nik Parks, Rebecca Poynton, and others. “Seth explores why podcast users make for an interesting advertising segment, and how small businesses can take advantage of this under-appreciated marketing tool.” —Home Business

Author : United States. Congress. House. Committee on National Security. Military Readiness Subcommittee
Publisher : Unknown
Page : 1452 pages
File Size : 48,7 Mb
Release : 1998
Category : History
ISBN : LOC:00186347997

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Hearings on National Defense Authorization Act for Fiscal Year 1998--H.R. 1119 and Oversight of Previously Authorized Programs Before the Committee on National Security, House of Representatives, One Hundred Fifth Congress, First Session by United States. Congress. House. Committee on National Security. Military Readiness Subcommittee Pdf

Author : Usha C.V. Haley,George T. Haley
Publisher : Oxford University Press
Page : 256 pages
File Size : 47,5 Mb
Release : 2013-03-27
Category : Business & Economics
ISBN : 9780199773824

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Subsidies to Chinese Industry by Usha C.V. Haley,George T. Haley Pdf

How did China move so swiftly in capital-intensive industries without labor-cost or scale advantage from bit player to the largest manufacturer and exporter in the world? This book argues that subsidies contributed significantly to China's success. Industrial subsidies in key Chinese manufacturing industries may exceed thirty percent of industrial output. Economic theories have mostly portrayed subsidies as distortive, inefficiently reallocating resources according to non-market criteria. However, China's state-capitalist regime uses subsidies to promote the governments' and the Communist Party of China's interests. Rather than aberrations, subsidies help Chinese businesses and governments produce, stabilize and create common understandings of markets; the flows of capital reflect struggles between critical Chinese actors including central and provincial governments. Concepts of state capitalism including market-transition theory, the multi-organizational Chinese state, and state as paramount shareholder, create complex and relevant understandings of Chinese subsidies. The authors develop independent measures of industrial subsidies using publicly-reported data at firm and industry levels from governmental and private sources. Subsidies include free to low-cost loans, subsidies to energy (coal, electricity, natural gas, heavy oil) and to key inputs, land and technology. Four sequential studies identify the growth of subsidies to Chinese manufacturing over time and effects on world industry: steel (2000-2007), glass (2004-2008), paper (2002-2009) and auto parts (2001-2011). Subsidies to Chinese industry affect and are affected by business strategy and trade policy. Business strategies include lobbying for subsidies and for protection from subsidized foreign competitors and managing supply chains to guard against whiplash effects of uncoordinated subsidies. The subsidized solar industry highlights how global business strategies and decisions on production location and technology development respond to production or consumption subsidies and include market (competitive) and non-market (political) strategies. The book also covers government policies and regulation on subsidies broadly focusing on domestic consumption (antidumping and countervailing duties) and domestic production (indigenous innovation).

Author : Anonim
Publisher : Unknown
Page : 1028 pages
File Size : 46,5 Mb
Release : 1987-05
Category : Bakeries
ISBN : NWU:35556018354597

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Bakery Production and Marketing by Anonim Pdf

Author : Mosca, Fabrizio,Casalegno, Cecilia,Gallo, Rosalia
Publisher : IGI Global
Page : 351 pages
File Size : 43,8 Mb
Release : 2021-03-26
Category : Business & Economics
ISBN : 9781799858836

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Developing Successful Global Strategies for Marketing Luxury Brands by Mosca, Fabrizio,Casalegno, Cecilia,Gallo, Rosalia Pdf

In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financial reporting as operational practice, and a new orientation to circular economy practices are emerging issues that still today request for a deeper exploration both on the academic and managerial point of view. Digitalization is another relevant issue that is reshaping the business model of luxury companies. Big data, blockchain, omnichannel experience, and digital customer experience represent the main digital challenges that luxury brand companies are facing nowadays. Luxury brands must keep up with these digital demands and sustainability concerns to maintain their position in the global market. Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and empirical research about the marketing of luxury goods. This book is focused on contemporary issues affecting luxury industries such as digital transformation (blockchain, big data, analytics, innovation processes), sustainable development, changes in luxury consumers’ behavior, integration between physical and online channels, and the development of social media marketing strategies. Chapters will cover areas of marketing, management, buyer behavior, and international business, creating a multidisciplinary approach for this book. This book is ideal for scholars, local government agencies and public bodies, managers, luxury business owners, along with practitioners, stakeholders, researchers, academicians, and students who are interested in emerging issues affecting the luxury market, such as sustainability and digital transformation.

Author : Piotr Krowicki,Grzegorz Maciejewski
Publisher : Taylor & Francis
Page : 228 pages
File Size : 40,6 Mb
Release : 2024-02-26
Category : Business & Economics
ISBN : 9781003855019

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Shopping Centre Marketing by Piotr Krowicki,Grzegorz Maciejewski Pdf

There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of how customers perceive the value of these facilities and customer engagement in the relationship with the shopping centre is becoming increasingly important. In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies. It offers an analysis of the conceptualisation and history of shopping centres and utilises both theoretical and empirical research, presenting results from extensive studies and building a framework for value creation in retail spaces. The book will find a wide audience among scholars interested in marketing and retail management. The practical implications discussed will also provide further research opportunities and insights for astute practitioners.