Making Money From Copywriting

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Write. Publish. Repeat.

Johnny B. Truant,Sean Platt,David Wright
Write Publish Repeat Book PDF

Author : Johnny B. Truant,Sean Platt,David Wright
Publisher : Realm & Sands
Page : 366 pages
File Size : 49,9 Mb
Release : 2014-12-14
Category : Language Arts & Disciplines
ISBN : 1629550361

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Write. Publish. Repeat. by Johnny B. Truant,Sean Platt,David Wright Pdf

Write. Publish. Repeat. The No-Luck-Required Guide to Publishing In 2013, Johnny B. Truant and Sean Platt published 1.5 million words and made their full-time livings as indie authors. In Write. Publish. Repeat., they tell you exactly how they did it: how they created over 15 independent franchises across 50+ published works, how they turned their art into a logical, sustainable business, and how any independent author can do the same to build a sustainable, profitable career with their writing. Write. Publish. Repeat. explains the current self-publishing landscape and covers the truths and myths about what it means to be an indie author now and in the foreseeable future. It explains how to create books your readers will love and will want to return to again and again. Write. Publish. Repeat. details expert methods for building story worlds, characters, and plots, understanding your market (right down to your ideal reader), using the best tools possible to capture your draft, and explains proven best practices for editing. The book also discusses covers, titles, formatting, pricing, and publishing to multiple platforms, plus a bit on getting your books into print (and why that might not be a good idea!). But most importantly, Write. Publish. Repeat. details the psychology-driven marketing plan that Sean and Johnny built to shape their stories into "products" that readers couldn't help but be drawn into -- thus almost automatically generating sales -- and explores ways that smart, business-minded writers can do the same to future-proof their careers. This book is not a formula with an easy path to follow. It is a guidebook that will help you build a successful indie publishing career, no matter what type of writer you are ... so long as you're the type who's willing to do the work. What Indie Authors and Thought Leaders Are Saying: "Two of the best in the biz... A gem for aspiring authors." -- Hugh Howey "I have a pretty popular blog on self-publishing, and I've written a couple of books on the topic myself - meaning I've read a lot on the topic and come across lots of different strategies and approaches to building a loyal audience. For my money, this is the best book on self-publishing out there." -- David Gaughran "It's tough to find more honest and straight-forward marketing advice than what you'll get from these indie authors." -- Jane Friedman, former publisher of Writer's Digest "The most important book on self-publishing I've ever read. " -- Karol Gajda "Consider it the most valuable guide book to publishing success." -- Jim Kukral, Author Marketing Club You'll Wish You Could Have Read it Years Ago!

Making Money from Copywriting

Jason Deign
Making Money from Copywriting Book PDF

Author : Jason Deign
Publisher : How To Books Ltd
Page : 244 pages
File Size : 40,8 Mb
Release : 2003
Category : Business & Economics
ISBN : 1857038606

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Making Money from Copywriting by Jason Deign Pdf

An essential guide for anyone who wants to earn money as a part- or full-time copywriter, Deign shows readers how to get started, find work, and adapt personal style to different types of work, such as advertising, direct mail, Internet, public relations, press, sales promotion and more.

Business to Business Marketing

Robert Bly,Susan K. Jones
Business to Business Marketing Book PDF

Author : Robert Bly,Susan K. Jones
Publisher : Racom Books
Page : 0 pages
File Size : 41,9 Mb
Release : 2014-09
Category : Electronic
ISBN : 1933199490

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Business to Business Marketing by Robert Bly,Susan K. Jones Pdf

A comprehensive discussion of all of the elements of successful business-to-business marketing, from creative to management to strategy development.

How to Write Copy That Sells

Ray Edwards
How to Write Copy That Sells Book PDF

Author : Ray Edwards
Publisher : Morgan James Publishing
Page : 186 pages
File Size : 53,6 Mb
Release : 2016-02-16
Category : Business & Economics
ISBN : 9781630475024

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How to Write Copy That Sells by Ray Edwards Pdf

Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing

Scientific advertising

Claude C. Hopkins
Scientific advertising Book PDF

Author : Claude C. Hopkins
Publisher : David De Angelis
Page : 90 pages
File Size : 46,9 Mb
Release : 2022-09-06
Category : Business & Economics
ISBN : 9791222023311

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Scientific advertising by Claude C. Hopkins Pdf

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to established fundamentals. If we enter any realms of uncertainty we shall carefully denote them. The present status of advertising is due to many reasons. Much national advertising has long been handled by large organizations known as advertising agencies. Some of these agencies, in their hundreds of campaigns, have tested and compared the thousands of plans and ideas. The results have been watched and recorded, so no lessons have been lost. Such agencies employ a high grade of talent. None but able and experienced men can meet the requirements in national advertising. Working in cooperation, learning from each other and from each new undertaking, some of these men develop into masters. Individuals may come and go, but they leave their records and ideas behind them. These become a part of the organization's equipment, and a guide to all who follow. Thus, in the course of decades, such agencies become storehouses of advertising experiences, proved principles, and methods. The larger agencies also come into intimate contact with experts in every department of business. Their clients are usually dominating concerns. So they see the results of countless methods and polices. They become a clearing house for everything pertaining to merchandising. Nearly every selling question which arises in business is accurately answered by many experiences. Under these conditions, where they long exist, advertising and merchandising become exact sciences. Every course is charted. The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination. We learn the principles and prove them by repeated tests. This is done through keyed advertising, by traced returns, largely by the use of coupons. We compare one way with many others, backward and forward, and record the results. When one method invariably proves best, that method becomes a fixed principle.

How to Launch a Freelance Copywriting Business

Jules Horne
How to Launch a Freelance Copywriting Business Book PDF

Author : Jules Horne
Publisher : Texthouse
Page : 294 pages
File Size : 43,7 Mb
Release : 2018
Category : Business & Economics
ISBN : 9780993435447

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How to Launch a Freelance Copywriting Business by Jules Horne Pdf

Are you a journalist, creative writer or blogger with great writing skills? This practical business guide shows you how to start a copywriting business, find clients, set up a work pipeline, handle time and money, and survive and thrive on the freelance frontline. Jules Horne is an award-winning writer, copywriter and former associate lecturer with the Open University. Her copywriting business, Texthouse, has provided words for deep sea divers, heating engineers, housing associations, chocolatiers and many other amazing businesses. Here's what she's learned on the way! This book is for all writers who aspire to earn a living from their writing, and need business how-tos and inspiration for life as a freelance creative.

Making Ads Pay

John Caples
Making Ads Pay Book PDF

Author : John Caples
Publisher : WWW.Snowballpublishing.com
Page : 258 pages
File Size : 45,6 Mb
Release : 2013-02
Category : Business & Economics
ISBN : 1607965666

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Making Ads Pay by John Caples Pdf

A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.

Copywriting and Earn Money Online In 2021

Ryan Farrell
Copywriting and Earn Money Online In 2021 Book PDF

Author : Ryan Farrell
Publisher : Unknown
Page : 375 pages
File Size : 45,9 Mb
Release : 2020-02-18
Category : Electronic
ISBN : 9798614142049

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Copywriting and Earn Money Online In 2021 by Ryan Farrell Pdf

We are living in a digital age, where the state of affairs is rapid technological change, and learning to make money online is easier than ever. The world is changing to the individual's on-demand economy, which provides wonderful opportunities to become a businessman, build wealth, remote work and independence from time to time. Nobody is born knowing how to sell. But the truth is, you can learn how to sell more, a lot more when you discover the right words that make people buy. Copywriting is selling. Whether online, offline, in video, direct mail, on Facebook, or from the stage, copywriting is how you put words together that make people click, call, or pull out their wallets and buy from you.However, if you're looking for realistic ways to start earning money online today, then you can really take several paths to profit.In this book you will learn: *Powerful Copywriting Hacks*Best Practices and Future of Copywriting*How to establish an online business?*Future ways of earning money onlineIf you want to make more sales, no matter what you sell or who you sell it to, this book is for you.Don't wait, go grasp your copy now!

Start & Run a Copywriting Business

Steve Slaunwhite
Start Run a Copywriting Business Book PDF

Author : Steve Slaunwhite
Publisher : Self-Counsel Press
Page : 232 pages
File Size : 47,8 Mb
Release : 2012-02-24
Category : Business & Economics
ISBN : 9781770408128

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Start & Run a Copywriting Business by Steve Slaunwhite Pdf

Corporations and agencies outsource most of their copywriting and need copywriters more than ever today--including for Internet marketing. Most copywriters cannot keep up with the demand for their services, and many make between $50,000 and $150,000. Start & Run a Copywriting Business is your essential guide to getting started and prospering in an industry that offers subst

How to Write a Good Advertisement

Victor O. Schwab
How to Write a Good Advertisement Book PDF

Author : Victor O. Schwab
Publisher : Ravenio Books
Page : 252 pages
File Size : 49,9 Mb
Release : 2015-10-28
Category : Business & Economics
ISBN : 8210379456XXX

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How to Write a Good Advertisement by Victor O. Schwab Pdf

This book might well have carried the subtitle Or 44 Years in the Copy Department instead of its present one. Even a copywriter, whose breed is not noteworthy for arithmetical prowess, could not escape arriving at the conclusion that the number of years from 1917 to 1961 totals forty-four. And, Heaven help me!, for that seeming aeon of time the major interest of the author has been advertising copy— good, bad, and indifferent. That a large measure of this past experience has been associated with a particularly demanding kind of advertising copy may, as will be explained, be an advantageous circumstance for the reader of this book, regardless of what type of copywriting job confronts him. For the subject of the book is not the writing of mail-order copy. Its sole purpose is to lend a hand to any copywriter (or student of copy-writing) whose ambition is to create advertisements which are more resultful, no matter what the product is or how and where it is sold. As to why the author’s background of experience may represent an advantageous circumstance for such copywriters, I will leave to an infinitely more capable pen than mine—that of no less an authority than Claude G. Hopkins, one of the greatest copywriters of “general” advertising who ever lived: “Mail-order advertising is difficult. But it is educational. It keeps one on his mettle. It fixes one’s viewpoint on cost and result. The advertising-writer learns more from mail-order advertising than from any other.” Therefore, if you are looking for guidance specifically concerned with the writing of mail-order advertising, this is not your book. On the other hand, if in the writing of any type of advertising you want more of your copy to achieve the selling effectiveness imperative for any mail-order man who wants to continue eating heartily, this book may prove helpful to you. At any rate, you are the person for whom it was written. Much of its information will probably recall to your mind the aphorism, “We need not so much to be instructed as to be reminded.” And that’s all to the good. Finally, and appertaining to the passages which are reminiscent in nature, the author has tried to avoid any necessity for later having to admit, like Mark Twain, that “When I was very young I could remember anything, whether it happened or not. But now I am older and I can only remember the latter.” Victor O. Schwab

The Million-Dollar, One-Person Business, Revised

Elaine Pofeldt
The Million Dollar One Person Business Revised Book PDF

Author : Elaine Pofeldt
Publisher : Lorena Jones Books
Page : 274 pages
File Size : 44,5 Mb
Release : 2018-01-02
Category : Business & Economics
ISBN : 9780399578977

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The Million-Dollar, One-Person Business, Revised by Elaine Pofeldt Pdf

The self-employment revolution is here. Learn the latest pioneering tactics from real people who are bringing in $1 million a year on their own terms. Join the record number of people who have ended their dependence on traditional employment and embraced entrepreneurship as the ultimate way to control their futures. Determine when, where, and how much you work, and by what values. With up-to-date advice and more real-life success stories, this revised edition of The Million-Dollar, One-Person Business shows the latest strategies you can apply from everyday people who--on their own--are bringing in $1 million a year to live exactly how they want.

Words that Sell

Richard Bayan
Words that Sell Book PDF

Author : Richard Bayan
Publisher : McGraw-Hill Companies
Page : 140 pages
File Size : 41,9 Mb
Release : 1987
Category : Business & Economics
ISBN : 0809247992

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Words that Sell by Richard Bayan Pdf

"A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it." -- Advertising Age Listing more than 2,500 high-powered words, phrases, and slogans, Words That Sell is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling. Arranged by category for handy reference, it covers everything from "snappy transitions" to "knocking the competition," from "grabbers" to "clinchers." There are 62 ways to say "exciting" alone; 57 variations on "reliable"! Whether you are selling ideas or widgets, Words That Sell guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence. Features: Cross-referencing of word categories to stimulate creative thinking Advice on targeting words to your specific market Tips on word usage A thorough index A concise copywriting primer A special section on selling yourself The first real improvement to the thesaurus since Roget, Words That Sell is an indispensable guide to helping you find great words fast.

The Boron Letters

Gary Halbert,Bond Halbert
The Boron Letters Book PDF

Author : Gary Halbert,Bond Halbert
Publisher : Unknown
Page : 146 pages
File Size : 52,8 Mb
Release : 2013-06-11
Category : Electronic
ISBN : 1484825985

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The Boron Letters by Gary Halbert,Bond Halbert Pdf

A series of letters by history's greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond.Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world.The letters inside are written from a father to a son, in a loving way that goes far beyond a mere sales book or fancy "boardroom" advertising advice...It's more than a Master's Degree in selling & persuasion...it's hands-down the best SPECIFIC and ACTIONABLE training on how to convince people to buy your products or services than I have ever read. The Boron Letters contain knowledge well beyond selling. The letters also explain how to navigate life's hurdles.This marketing classic is personal and easily digestible. Plus... immediately after reading the first chapters, you can go out and make money and a real, noticeable difference in your marketplace. There are very few successful direct response marketers (online or off) who don't owe something to Gary Halbert...and for many of them, The Boron Letters is the crown jewel in their collection.Copywriters and marketers read and re-read The Boron Letters over and over again for a reason.These strategies, secrets and tips are going to be relevant 5, 10, even 100 years from now because they deal honestly with the part of human psychology which never changes, how to convince and convert folks into buyers.Bottom line? Read the first chapter. Get into the flow of Gary's mind. Then read the second. I dare you to NOT finish the entire darn thing. After you put a few of the lessons into practice, you too will find yourself reading The Boron Letters again and again like so many of today's top marketers.If you don't already have your copy get it now. I promise you won't regret it. My best,Lawton Chiles

How to Make Your Advertising Make Money

John Caples
How to Make Your Advertising Make Money Book PDF

Author : John Caples
Publisher : WWW.Snowballpublishing.com
Page : 386 pages
File Size : 50,5 Mb
Release : 2012-06
Category : Business & Economics
ISBN : 1607964619

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How to Make Your Advertising Make Money by John Caples Pdf

How to Make Your Advertising Make Money by John Caples In this remarkable reference, John Caples, a man who has won countless awards and made millions of dollars for some of the largest companies in the United States, draws upon more than 50 years of experience to show you how to write advertising copy that sells anything and everything... write headlines that command instant attention...save thousands of dollars in expenses each year...and much more. Containing hundreds of true stories, checklists, and guidelines, this sourcebook is for every copywriter, creative director, and business executive who wants to learn how to write copy that sells-from the master who most say did it better than anyone. You'll get: 1. Secrets of Successful Advertising 2. Twelve Ways to Find Advertising Ideas 3. Three Famous Case Histories 4. How to Get Ideas from Brainstorming 5. 303 Words and Phrases that Sell 6. How to Write Sentences that Sell 7. Sales Appeals that Last Forever 8. How to Write Headlines that Make Money 9. How to Use Stories to Sell Products 10. Tips on Copywriting 11. How Editorial Style Ads Can Bring Increased Sales 12. How to Write Sales Letters that Make Money 13. How Direct Response Can Help Advertisers Make Money 14. Ways to Improve Your Copy 15. How to Write Radio Commercials that Get Action 16. How to Apply Mail Order Know-How in Writing TV Commercials 17. Summing Up My Success Secrets I Have Learned in 50 Years Meet the Author John Caples was Vice President of BBDO, Inc. when he retired after 40 years of service with the nation's third largest advertising agency. The creator of such classic ads as "They Laughed When I Sat Down at the Piano" and "They Grinned When the Waiter Spoke to Me in French," and a member of the Copywriters's Halls of Fame, Mr. Caples built a nationwide reputation for his research and scientific methods of testing advertising effectiveness.

The Copywriter's Guide to Getting Paid

Roy Furr
The Copywriter s Guide to Getting Paid Book PDF

Author : Roy Furr
Publisher : CreateSpace
Page : 82 pages
File Size : 43,5 Mb
Release : 2015-07-25
Category : Electronic
ISBN : 1515215962

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The Copywriter's Guide to Getting Paid by Roy Furr Pdf

Here's How to Land Awesome Clients and Earn a Great Living as a Copywriter... So, you bought some copywriting books or programs, but you're still not making the money you want as a copywriter? Then this is the book you need. Get an insider's perspective on what it takes to get started and get paid as a copywriter. In these pages, you'll discover... How to get your first copywriting client... What type of copywriting work pays best... The best way to get started, even with zero experience... How to promote yourself and attract great clients... Why some copywriters get rich, while others struggle... And a whole lot more - including a proven "irresistible offer" template for getting your first paying project. If you want to turn your copywriting skills into cash in your pocket, you'll find what you're looking for in this quick read.