Marketing Fashion Footwear

Author : Tamsin McLaren,Fiona Armstrong-Gibbs
Publisher : Bloomsbury Publishing
Page : 240 pages
File Size : 49,6 Mb
Release : 2020-11-05
Category : Business & Economics
ISBN : 9781474262958

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Marketing Fashion Footwear by Tamsin McLaren,Fiona Armstrong-Gibbs Pdf

Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends. Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. You'll also learn the critical success factors for brand longevity, the scope of marketing communications, and the channels used to reach key opinion leaders and consumers. Beautifully illustrated with examples from some of the world's most influential footwear designers and retailers, this is the ultimate guide to a multi-billion dollar industry. Featured contributors: Margaret Briffa, Briffa Marc Debieux, Cheaney & Sons Jason Fulton, This Memento Marc Goodman, Giancarlo Ricci Simon Jobson, Dr. Martens Tracey Neuls Tricia Salcido, Soft Star Shoes John Saunders, British Footwear Association Joanne Stoker Mary Stuart, mo Brog

Author : Aki Choklat
Publisher : Laurence King Publishing
Page : 192 pages
File Size : 40,6 Mb
Release : 2012-03-05
Category : Design
ISBN : 9781780673660

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Footwear Design by Aki Choklat Pdf

Footwear design has become the new dream career, and this book is the first guide to show the key skills and tips behind the trade, for both budding designers and anyone interested in shoes. Since Christian Louboutin and Manolo Blahnik became household names, footwear design is now one of the most lucrative strands of any fashion brand. Aki Choklat explores the footwear design process, explaining the differences between the anatomy of the foot and the anatomy of a shoe, showing how one constrains the other, before moving onto the research and design development processes and the art of creating a complete collection. The all-important presentation is then discussed, including illustrative techniques, before the book ends with advice for those wishing to pursue a career in footwear design. Illustrated throughout with inspirational sketchbooks detailing the design process and specially commissioned images of cutting-edge shoe design, the book also contains case studies featuring an array of international shoe designers.

Author : Anonim
Publisher : Unknown
Page : 1418 pages
File Size : 45,7 Mb
Release : 1969
Category : Footwear
ISBN : UVA:X002460310

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Boot and Shoe Recorder by Anonim Pdf

Author : Jonathan Walford
Publisher : Unknown
Page : 0 pages
File Size : 42,7 Mb
Release : 2007
Category : Shoes
ISBN : 0500513465

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The Seductive Shoe by Jonathan Walford Pdf

Illustrated with photographs of actual shoes, this book takes us on a remarkable tour of the shoe closets of the world, exploring how major historical events, social change and industrialization have influenced styles and production.

Author : Anonim
Publisher : Unknown
Page : 622 pages
File Size : 49,8 Mb
Release : 1979
Category : Clothing trade
ISBN : CORNELL:31924000716195

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The Clothing & Footwear Journal by Anonim Pdf

Author : Anonim
Publisher : Unknown
Page : 708 pages
File Size : 46,7 Mb
Release : 1995
Category : Marketing
ISBN : UCLA:L0073708075

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Marketing in Europe by Anonim Pdf

Author : Gaynor Lea-Greenwood
Publisher : John Wiley & Sons
Page : 231 pages
File Size : 43,6 Mb
Release : 2013-03-18
Category : Design
ISBN : 9781405150606

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Fashion Marketing Communications by Gaynor Lea-Greenwood Pdf

Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.

Author : Teri Agins
Publisher : Harper Collins
Page : 823 pages
File Size : 52,9 Mb
Release : 2010-10-12
Category : Business & Economics
ISBN : 9780062037503

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The End of Fashion by Teri Agins Pdf

A solid, hard-hitting, and uncompromising journalistic look at the fashion industry. The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.

Author : Michael R. Solomon,Mona Mrad
Publisher : SAGE
Page : 517 pages
File Size : 49,7 Mb
Release : 2022-04-14
Category : Business & Economics
ISBN : 9781529765403

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Fashion & Luxury Marketing by Michael R. Solomon,Mona Mrad Pdf

Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury. The role of social media, celebrities and influencers such as Kim Kardashian and Lil Miquela are discussed, as is the ever-increasing role of ethical fashion and sustainability. The authors also offer an expanded view of fashion and luxury by moving beyond just clothing and apparel to include other fashionable and luxurious products and services, including technology. Packed with attractive visuals from fashion and culture, and accompanied by chapter summaries, questions and exercises, this textbook is essential reading for students studying fashion, luxury, marketing, management, retailing, branding and communications. Also provided for educators are supporting PowerPoint slides and an instructor’s manual to support use of the textbook with students. Suitable for Fashion Marketing/Fashion Consumer Behaviour modules as well as a general text for Fashion Marketing programmes. The text will also appeal to Luxury programmes (MBA etc) and Retail Marketing modules (UG).

Author : Thomas Turner
Publisher : Bloomsbury Publishing
Page : 297 pages
File Size : 41,6 Mb
Release : 2019-02-21
Category : Art
ISBN : 9781474281812

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The Sports Shoe by Thomas Turner Pdf

"Meticulously researched and beautifully produced." Times Literary Supplement "A big and beautiful book." Journal of British Studies "A definitive history of the sports shoe." Amber Butchart, fashion historian "A necessary book [and] a great read." Samuel Smallidge, Archivist, Converse "Both educational and entertaining." Scene Point Blank The story of the sneaker's rise from the first Victorian tennis shoes to the Nike Air Max and beyond. Moving from the athletic field to the shopping mall, Thomas Turner tells a fresh story of the evolution of the sports shoe against the changing landscape of society, sport, fashion, industry, and technology. The Sports Shoe takes us on a journey from the first Victorian tennis shoes to the sneaker of today, to the adidas Superstar and the innovative technologies of Nike Air Max. Featuring newly uncovered archival material and historic images showcasing key personalities, vintage marketing and common perceptions of this hugely desirable product, this book is a must-have for any sneaker collector, historian of popular culture, or anyone interested in the place of athletic footwear in our lives today.

Author : Marianne Bickle
Publisher : Bloomsbury Publishing USA
Page : 354 pages
File Size : 44,6 Mb
Release : 2010-06-21
Category : Business & Economics
ISBN : 9781628921007

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Fashion Marketing by Marianne Bickle Pdf

Prior to the 1970s and 1980s, fashion marketing focused heavily (and perhaps solely) on women's fashions. Today, fashion marketing influences all products and how consumers use these products. How products are marketed, when products are marketed, the evolution of products into different sizes, shapes, colors, and uses are all influenced by fashion marketers. Fashion marketing is taken to different levels from branding a person (e.g., Ralph Lauren, the person), a line of products (e.g., Lexus luxury cars), or a single product (e.g., Coach handbag). This much-needed text introduces new methods and technologies to apply today's principles to future practices of fashion marketing.

Author : Leslie Davis Burns,Kathy K. Mullet
Publisher : Bloomsbury Publishing USA
Page : 289 pages
File Size : 52,7 Mb
Release : 2020-02-06
Category : Business & Economics
ISBN : 9781501349133

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The Business of Fashion by Leslie Davis Burns,Kathy K. Mullet Pdf

“No other book compares...This is the book students reference during their four years at university.” – Tara Konya, Southern New Hampshire University, USA Learn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain – from textiles to fashion brand production – as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice. New to this Edition · Content addresses knowledge and skill guidelines in the Association to Advance Collegiate Schools of Business (AACSB) and Textile and Apparel Program Accreditation Commission (TAPAC) accreditation standards · Expanded discussions of sustainability, corporate social responsibility, and technology across the supply chains for fashion products · Updated and expanded industry examples and case studies, emphasizing fashion brand companies from around the world · A new Careers Glossary listing job titles and descriptions found throughout the fashion industry The Business of Fashion STUDIO Study smarter with self-quizzes featuring scored results and personalized study tips Review concepts with flashcards of essential vocabulary

Author : British Library,Alan Gomersall
Publisher : Unknown
Page : 504 pages
File Size : 48,5 Mb
Release : 2002
Category : Information science
ISBN : OSU:32435068394865

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Market Research by British Library,Alan Gomersall Pdf

This 9th edition of Market Research lists all the market research reports from 14 top market reseach journals up to December 2000. All are available for free consultation in the British Library Business Information Service. Market research can be the most expensive type of business information to acquire and previous editions of the guide have been used by companies to find out what has been published, and in choosing which reports to refer to and buy. It lists over 8000 reports covering hundreds of industries from accountancy to the yoghurt industry. The guide includes a subject index with comprehensive cross-referencing and a geographic index to all reports concerning markets overseas.

Author : Harriet Posner
Publisher : Laurence King Publishing
Page : 473 pages
File Size : 49,9 Mb
Release : 2015-08-17
Category : Design
ISBN : 9781780678078

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Marketing Fashion Second Edition by Harriet Posner Pdf

Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

Author : John Fluevog
Publisher : LifeTree Media
Page : 170 pages
File Size : 46,7 Mb
Release : 2019-11-05
Category : Biography & Autobiography
ISBN : 9781928055549

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FLUEVOG by John Fluevog Pdf

An homage to wild and whimsical John Fluevog shoes and their free-spirited fans, written by the cult shoe designer and featuring lush photography, graphics, and hand-drawn illustrations. Colorful and quirky, Fluevog shoes have graced the feet of celebrities such as Madonna, Jack White, and Lady Gaga, as well as legions of lifelong fans who consider themselves more a community than mere customers. Known for cheeky slogans such as "no, you're weird" and the message engraved on the soles of their iconic Angel shoes: "Resists alkali, water, acid, fatigue and Satan," the Fluevog brand is a celebration of individualism, creativity, and humor. These values flow directly from the heart of John Fluevog himself, who says that his mission in business and in life is to help people "walk in spirit." To mark his fiftieth year in the shoe business in 2020, John Fluevog has penned a love letter to Fluvogers everywhere in FLUEVOG: 50 Years of Unique Soles for Unique Souls. In this full-color, visually rich coffee table book, Fluevog gives fans and fashionistas a behind-the-scenes look into the brand's evolution and his own creative process. With his unmistakable jovial warmth, Fluevog reveals the ups and downs of the business’s evolution and his own personal triumphs and heartbreaks with disarming candor and intimacy. Echoing the eclectic style of Fluevog's whimsical and witty zine-style catalogs over the years, the book features Fluevog's own design sketches and handwritten messages, blended with stories, graphics, and previously unpublished photographs from the brand's archives. The book is a fascinating peek inside the colorful mind of the iconoclastic designer, while also paying homage to the wild and beautiful John Fluevog shoes themselves.