Marketing Japanese Style

Author : Paul Herbig
Publisher : Praeger
Page : 320 pages
File Size : 51,5 Mb
Release : 1995
Category : Business & Economics
ISBN : UCSD:31822021395132

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Marketing Japanese Style by Paul Herbig Pdf

The Japanese are not the world's greatest marketers. Japanese companies approach and perform marketing within Japan differently than Western firms do within their domestic markets. In fact, marketing to the average Japanese firm is not a priority item. To succeed in Japan, they concentrate instead on production quality and low prices. This fascinating look at the cultural differences, reflected in their marketing practices, reveals the advantages and disadvantages of Japanese marketing practices. The author argues that as the advantages of a protected market and superior production and technology disappear, the Japanese must develop a new marketing process. Examples of both Japanese and foreign firms operating in Japan highlight each section. Marketing Japanese Style examines how Japanese firms actually market to their Japanese customers. Each of the four Ps of marketing—product, promotion, place, and price—are explored. Japanese cultural, strategic, and negotiation practices are described in detail. An interesting facet of the book is the analysis of keiretsu and sogo shosha, and their place in the marketing structure.

Author : Johny K. Johansson,Ikujirō Nonaka
Publisher : Unknown
Page : 232 pages
File Size : 50,6 Mb
Release : 1996
Category : Export marketing
ISBN : STANFORD:36105018335781

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Relentless by Johny K. Johansson,Ikujirō Nonaka Pdf

The authors make the analogy with Zen practice, rather than rational analysis.

Author : Kazuo Usui
Publisher : Routledge
Page : 314 pages
File Size : 51,8 Mb
Release : 2014-03-05
Category : Business & Economics
ISBN : 9781134350735

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Marketing and Consumption in Modern Japan by Kazuo Usui Pdf

This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.

Author : Michael Y. Yoshino
Publisher : Unknown
Page : 128 pages
File Size : 45,9 Mb
Release : 1979
Category : Electronic
ISBN : OCLC:966769406

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The Japanese marketing system by Michael Y. Yoshino Pdf

Author : Ian Melville
Publisher : Routledge
Page : 269 pages
File Size : 50,7 Mb
Release : 2012-05-23
Category : Business & Economics
ISBN : 9781136379888

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Marketing in Japan by Ian Melville Pdf

'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market. If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for you. It provides business people with all the necessary information about business, including marketing and distribution in Japan. Few Westerners have as thorough and distinguished a background in different areas of Japanese trade as Ian Melville; in addition to several years of exporting to Japan, he teaches Japanese business at Tokyo's Sophia University completing a PhD in the subject at Tokyo University. Marketing in Japan is an important book that will ensure that readers become well equipped to deal with increasing their business in Japan.

Author : Robert M. March
Publisher : John Wiley & Sons
Page : 232 pages
File Size : 51,5 Mb
Release : 1991-09-24
Category : Business & Economics
ISBN : UOM:49015001383737

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Honoring the Customer by Robert M. March Pdf

The greatest obstacle to selling to the Japanese has been and will continue to be cultural, not legal. Written by an expert with years of consulting experience in Japan, Honorable Customer will help businesspeople capitalize on the enormous potential of this market. Packed with fascinating case studies of Western successes and failures in the Japanese market.

Author : Ian Melville
Publisher : Routledge
Page : 270 pages
File Size : 42,6 Mb
Release : 2012-05-23
Category : Business & Economics
ISBN : 9781136379871

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Marketing in Japan by Ian Melville Pdf

'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market. If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for you. It provides business people with all the necessary information about business, including marketing and distribution in Japan. Few Westerners have as thorough and distinguished a background in different areas of Japanese trade as Ian Melville; in addition to several years of exporting to Japan, he teaches Japanese business at Tokyo's Sophia University completing a PhD in the subject at Tokyo University. Marketing in Japan is an important book that will ensure that readers become well equipped to deal with increasing their business in Japan.

Author : George Fields,Hotaka Katahira,Yoram Wind
Publisher : Jossey-Bass
Page : 360 pages
File Size : 49,6 Mb
Release : 2000
Category : Business & Economics
ISBN : STANFORD:36105028522840

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Leveraging Japan by George Fields,Hotaka Katahira,Yoram Wind Pdf

Japan's current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit this, the world's second largest market. Certainly, as the Japanese economy continues to rebound, more and more companies will continue to stake and build their presence there and use it as a springboard to enter other growing Asian markets. In Leveraging Japan, three leading authorities on market strategy and Japan present the new rules of Japanese marketing and discuss the evolution of other emerging Asian markets. These experts then share the same strategies that they've used to help American Express, Avon, Levi Strauss, and KFC, among other multinational companies, successfully establish a presence in Japan and leverage that presence to enter other Asian markets. To read the first chapter from this book, click here.

Author : Kazuo Usui
Publisher : Routledge
Page : 277 pages
File Size : 47,7 Mb
Release : 2014-03-05
Category : Business & Economics
ISBN : 9781134350742

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Marketing and Consumption in Modern Japan by Kazuo Usui Pdf

This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.

Author : George Fields
Publisher : Unknown
Page : 274 pages
File Size : 48,7 Mb
Release : 1988
Category : Consumers
ISBN : 4789004104

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The Japanese Market Culture by George Fields Pdf

Author : Erdener Kaynak,Paul Herbig
Publisher : Routledge
Page : 392 pages
File Size : 50,8 Mb
Release : 2014-04-08
Category : Business & Economics
ISBN : 9781317957874

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Handbook of Cross-Cultural Marketing by Erdener Kaynak,Paul Herbig Pdf

Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural Marketing shows you how to sensitize your marketing approaches to the cultural norms and taboos of other societies, as well as the importance of demonstrating an interest in and appreciation of different cultures. Designed to assist both American and foreign companies, Handbook of Cross-Cultural Marketing shows you how to increase your chance at success in international markets. It identifies and explains ten important aspects of culture that are essential to cross-cultural marketing to help you understand how underlying cultural beliefs govern the way marketing functions in different societies. It also gives you specific steps for developing cultural adaptation strategies in international marketing. To further your understanding of global marketing and fundamental marketing concepts, this comprehensive book discusses: real life examples of company successes and failures abroad attitudes toward middlemen in underdeveloped countries the advantages of foreign trade shows locating and using representatives, agents, and/or distributors in foreign countries the reception of different American products in different countries potential cultural pitfalls of primary data collecting techniques the role of time in various cultures setting standards for product performance A useful text for students and practitioners alike, Handbook of Cross-Cultural Marketing gives you hands-on strategies and advice for delving into different markets, using techniques that are respectful of individual cultures, and avoiding unnecessary mistakes that can occur if you don't take the initiative to get to know the culture of your new marketplace. Your outlook and beliefs are not the global norm, so read this book to find out how you can be successful with customers who are different from you in terms of motivation, values, beliefs, and outlook.

Author : Yang-Im Lee,Peter Trim
Publisher : Elsevier
Page : 364 pages
File Size : 44,8 Mb
Release : 2008-11-30
Category : Business & Economics
ISBN : 9781780632506

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Strategic Marketing Decision-Making within Japanese and South Korean Companies by Yang-Im Lee,Peter Trim Pdf

This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies formulate and implement strategic marketing decisions, how they embrace the organizational learning concept, and how they formulate working relationships with staff in partner organizations. It provides an explanation of the role that culture plays in the management process and various problems are cited in the text and solutions are offered that reinforce the theories and concepts covered. A number of case studies highlight the link between theory and practice, and the work is structured in a way that allows the reader to think through and reflect upon the key issues associated with decision-making within Japanese and South Korean companies. The work is academically underpinned and contains relevant insights for practising managers The authors draw upon their marketing and management knowledge and expertise in order to contribute to a developing body of general management theory The methodological approach outlined in the book will facilitate a deeper understanding of how national cultural value systems are linked with organizational cultural value systems, and this will enhance interdisciplinary research approaches

Author : Erich Batzer
Publisher : Routledge
Page : 268 pages
File Size : 42,6 Mb
Release : 2019-03-22
Category : Political Science
ISBN : 9780429714146

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Marketing Strategies And Distribution Channels For Foreign Companies In Japan by Erich Batzer Pdf

This book gives an account of concrete market situations and describes marketing strategies and distribution channels of German manufacturing firms, German and foreign trading firms and Japanese partner firms on the Japanese market in important product areas.

Author : Christopher Moore,Margaret Bruce,Grete Birtwistle
Publisher : Routledge
Page : 272 pages
File Size : 46,7 Mb
Release : 2007-03-30
Category : Business & Economics
ISBN : 9781136393808

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International Retail Marketing by Christopher Moore,Margaret Bruce,Grete Birtwistle Pdf

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.

Author : Nick Johnston
Publisher : Alexandra Press
Page : 156 pages
File Size : 48,9 Mb
Release : 2014-02-28
Category : Business & Economics
ISBN : 0957328257

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Winning Over the Japanese Consumer by Nick Johnston Pdf

To build a successful business in Japan, you must understand the Japanese consumer. Nick Johnston's "Winning over the Japanese Consumer" tells you everything you need to know to ensure your brand succeeds in Japan. Based on interviews with CEOs and industry leaders and including real-life case studies, this book gives examples of how to establish your products in the world's second largest and arguably most challenging consumer market. Also drawing upon the author's own business success stories as well as insights from marketing experts, this book will teach you how to make your brand a household name in Japan. You will learn: - how to present your brand story successfully, - how to satisfy the world's most demanding consumers, - how to hire people who will lead your business to success, - how to operate within the Japanese distribution network, - how to develop pricing strategies for the Japanese market, - how to develop a unique advertising campaign, - how breaking the rules can be to your advantage - sometimes, - about partnerships that work and why (and how a Japanese partner is no longer essential for success), - who's who of Japanese wholesale and retail outlets, and - how to build your business around current and future demographic trends in Japan. "Winning over the Japanese Consumer" is an essential resource for country managers, entrepreneurs, marketeers, investors, and anyone involved in building a business in Japan.