Author : Anonim
Publisher : Unknown
Page : 46 pages
File Size : 45,8 Mb
Release : 1987
Category : Marketing
ISBN : UCR:31210024847012
Marketing in Japan
Anonim
Marketing In Japan
Marketing In Japan Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Marketing In Japan book. This book definitely worth reading, it is an incredibly well-written.
Marketing in Japan
Ian Melville
Author : Ian Melville
Publisher : Routledge
Page : 269 pages
File Size : 44,6 Mb
Release : 2012-05-23
Category : Business & Economics
ISBN : 9781136379888
Marketing in Japan by Ian Melville Pdf
'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market. If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for you. It provides business people with all the necessary information about business, including marketing and distribution in Japan. Few Westerners have as thorough and distinguished a background in different areas of Japanese trade as Ian Melville; in addition to several years of exporting to Japan, he teaches Japanese business at Tokyo's Sophia University completing a PhD in the subject at Tokyo University. Marketing in Japan is an important book that will ensure that readers become well equipped to deal with increasing their business in Japan.
Leveraging Japan
George Fields,Hotaka Katahira,Yoram Wind
Author : George Fields,Hotaka Katahira,Yoram Wind
Publisher : Jossey-Bass
Page : 360 pages
File Size : 43,6 Mb
Release : 2000
Category : Business & Economics
ISBN : STANFORD:36105028522840
Leveraging Japan by George Fields,Hotaka Katahira,Yoram Wind Pdf
Japan's current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit this, the world's second largest market. Certainly, as the Japanese economy continues to rebound, more and more companies will continue to stake and build their presence there and use it as a springboard to enter other growing Asian markets. In Leveraging Japan, three leading authorities on market strategy and Japan present the new rules of Japanese marketing and discuss the evolution of other emerging Asian markets. These experts then share the same strategies that they've used to help American Express, Avon, Levi Strauss, and KFC, among other multinational companies, successfully establish a presence in Japan and leverage that presence to enter other Asian markets. To read the first chapter from this book, click here.
Marketing Opportunities in Japan
Dentsū
Author : Dentsū
Publisher : Unknown
Page : 222 pages
File Size : 54,5 Mb
Release : 1978
Category : Consumers
ISBN : UOM:35128000191898
Marketing Opportunities in Japan by Dentsū Pdf
Marketing and Consumption in Modern Japan
Kazuo Usui
Author : Kazuo Usui
Publisher : Routledge
Page : 314 pages
File Size : 48,8 Mb
Release : 2014-03-05
Category : Business & Economics
ISBN : 9781134350735
Marketing and Consumption in Modern Japan by Kazuo Usui Pdf
This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.
The Japanese marketing system
Michael Y. Yoshino
Author : Michael Y. Yoshino
Publisher : Unknown
Page : 128 pages
File Size : 47,8 Mb
Release : 1979
Category : Electronic
ISBN : OCLC:966769406
The Japanese marketing system by Michael Y. Yoshino Pdf
International Marketing. Theory of capturing Japans market
Patrick Niedenführ
Author : Patrick Niedenführ
Publisher : GRIN Verlag
Page : 36 pages
File Size : 45,7 Mb
Release : 2014-02-17
Category : Business & Economics
ISBN : 9783656595489
International Marketing. Theory of capturing Japans market by Patrick Niedenführ Pdf
Project Report from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Southern Illinois University Carbondale (College of Business), course: International Marketing, language: English, abstract: Presented here is Carbondale Consulting Crew’s analysis of opening a new market for Arlington Plating Company’s service in the country of Japan. Included in the analysis is a very concise marketing plan, which will assist Arlington Plating Company in making the decision of whether or not they should proceed. In this marketing plan, many factors that could affect the company’s success are reviewed; such as the legal environment of Japan, the cultural and political environment, as well as the economic environment. Along with those factors is the competitive environment. We not only looked at the general competitive environment of other chroming services, but specific competition as well. In general terms, we concluded that Arlington Plating Company’s toughest competition would most likely be Japan’s quickly developing country. The continuous updating of the company’s plating technology will potentially be exhausting and a difficult hurdle to overcome. When speaking in specifics, there are a few other plating and chroming companies that will be competing in unison with our service. Furthermore, Carbondale Consulting Crew went very in-depth when carefully choosing a target market. With Japan being one of the top leaders in car and motorcycle manufacturing, it was decided it would be tactful to target the three leading car manufacturers, as well as the three leading motorcycle manufacturers: Toyota, Nissan, Honda, Yamaha, and Suzuki. Other things to consider were strengths, weaknesses, opportunities, and threats. Strengths and Weaknesses included would be APC’s unique technique and sustainable competitive advantages such as patents (strength) and unawareness of doing business internationally (weakness). Opportunities and threats include the fact that Japan is one of the top vehicle manufacturers in the world (opportunity), and competition (threat). It was decided by the Carbondale Consulting Crew that Arlington Plating Company’s mode of entry would be licensing, due to the fact that contractual agreements are normally the most successful modes for business-to-business industries. Projected profits were hypothesized as well in our analysis. Finally, a plan for promotion, product, price, and physical distribution was implemented.
Marketing Strategies And Distribution Channels For Foreign Companies In Japan
Erich Batzer
Author : Erich Batzer
Publisher : Routledge
Page : 268 pages
File Size : 52,5 Mb
Release : 2019-03-22
Category : Political Science
ISBN : 9780429714146
Marketing Strategies And Distribution Channels For Foreign Companies In Japan by Erich Batzer Pdf
This book gives an account of concrete market situations and describes marketing strategies and distribution channels of German manufacturing firms, German and foreign trading firms and Japanese partner firms on the Japanese market in important product areas.
International Marketing
Gunter A. Pauli
Author : Gunter A. Pauli
Publisher : Unknown
Page : 34 pages
File Size : 41,7 Mb
Release : 1983
Category : Corporations, Foreign
ISBN : UOM:35128000930352
International Marketing by Gunter A. Pauli Pdf
Relentless
Johny K. Johansson,Ikujirō Nonaka
Author : Johny K. Johansson,Ikujirō Nonaka
Publisher : Unknown
Page : 232 pages
File Size : 44,9 Mb
Release : 1996
Category : Export marketing
ISBN : STANFORD:36105018335781
Relentless by Johny K. Johansson,Ikujirō Nonaka Pdf
The authors make the analogy with Zen practice, rather than rational analysis.
Marketing in Japan
Ian Melville
Author : Ian Melville
Publisher : Routledge
Page : 270 pages
File Size : 40,6 Mb
Release : 2012-05-23
Category : Business & Economics
ISBN : 9781136379871
Marketing in Japan by Ian Melville Pdf
'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market. If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for you. It provides business people with all the necessary information about business, including marketing and distribution in Japan. Few Westerners have as thorough and distinguished a background in different areas of Japanese trade as Ian Melville; in addition to several years of exporting to Japan, he teaches Japanese business at Tokyo's Sophia University completing a PhD in the subject at Tokyo University. Marketing in Japan is an important book that will ensure that readers become well equipped to deal with increasing their business in Japan.
Marketing Japanese Style
Paul Herbig
Author : Paul Herbig
Publisher : Praeger
Page : 320 pages
File Size : 44,5 Mb
Release : 1995
Category : Business & Economics
ISBN : UCSD:31822021395132
Marketing Japanese Style by Paul Herbig Pdf
The Japanese are not the world's greatest marketers. Japanese companies approach and perform marketing within Japan differently than Western firms do within their domestic markets. In fact, marketing to the average Japanese firm is not a priority item. To succeed in Japan, they concentrate instead on production quality and low prices. This fascinating look at the cultural differences, reflected in their marketing practices, reveals the advantages and disadvantages of Japanese marketing practices. The author argues that as the advantages of a protected market and superior production and technology disappear, the Japanese must develop a new marketing process. Examples of both Japanese and foreign firms operating in Japan highlight each section. Marketing Japanese Style examines how Japanese firms actually market to their Japanese customers. Each of the four Ps of marketing—product, promotion, place, and price—are explored. Japanese cultural, strategic, and negotiation practices are described in detail. An interesting facet of the book is the analysis of keiretsu and sogo shosha, and their place in the marketing structure.
Japan's Marketing Structure
Herbert Glazer
Author : Herbert Glazer
Publisher : Unknown
Page : 20 pages
File Size : 51,6 Mb
Release : 1970
Category : Marketing
ISBN : UOM:35128000191914
Japan's Marketing Structure by Herbert Glazer Pdf
A Japanese Advertising Agency
Brian Moeran
Author : Brian Moeran
Publisher : Routledge
Page : 351 pages
File Size : 45,5 Mb
Release : 2013-09-13
Category : Social Science
ISBN : 9781136795336
A Japanese Advertising Agency by Brian Moeran Pdf
This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectually stimulating. By treating the Japanese as a more-or-less normal and rational people, it explodes the usual myths of exotic Japan and steps boldly into a global arena that embraces 'east' and 'west' in a new theory of values.
Cracking the Japanese Market
James Morgan
Author : James Morgan
Publisher : Simon and Schuster
Page : 364 pages
File Size : 54,6 Mb
Release : 1991-04-04
Category : Business & Economics
ISBN : 9781439106402
Cracking the Japanese Market by James Morgan Pdf
Global business today is played by new rules -- many of which are being written by the Japanese and their remarkably successful companies. Because the Japanese are redefining business as we know it, Western companies expecting to profit from the new global marketplace must first learn to compete and succeed against the Japanese in Japan. James C. Morgan, Chairman of Applied Materials, Inc., the leading supplier of advanced processing equipment to the worldwide semiconductor industry which does about forty percent of its business in Japan, and J. Jeffrey Morgan, who has worked in Tokyo on the "inside" at Mitsui & Co., Japan's oldest trading conglomerate, contend that apathy and ignorance have prevented many Western companies from capitalizing on the enormous opportunities for business in Japan. In this brilliant examination of Japanese markets, companies, and business practices -- with special emphasis on the establishment of Applied Materials Japan -- the Morgans, father and son, assert that success in the world of Japanese business is determined by two factors: technology and relationships. Candidly discussing their own mistakes and failures as well as their triumphs, the authors provide invaluable insights into the specific challenges facing Western companies in establishing a presence in Japan: problems in financing the venture, product design and production, marketing and distribution, and most important, creating long-term relationships or "putting on a Japanese face." The extraordinary success of Applied Materials Japan -- hailed by George Bush on the campaign trail in 1988 as "a model for all America" -- is testimony to the valuable lessons to be learned from this book. The Morgans provide a clearly written, step-by-step framework for reorienting company thinking, revising corporate strategy, and revitalizing any organization for world class competitiveness. Using vivid examples of Western companies that have both succeeded admirably and failed miserably in Japan, Cracking the Japanese Market is a straightforward examination of what it takes to compete successfully there -- and by extension in the world today.