Author : Walter Wymer,Patricia Knowles,Roger Gomes
Publisher : SAGE
Page : 382 pages
File Size : 46,6 Mb
Release : 2006-03-06
Category : Business & Economics
ISBN : 1412909236
Nonprofit Marketing by Walter Wymer,Patricia Knowles,Roger Gomes Pdf
This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.