Marketing Management In Politics

Author : Jennifer Lees-Marshment
Publisher : Routledge
Page : 292 pages
File Size : 50,9 Mb
Release : 2014-05-09
Category : Political Science
ISBN : 9781317686255

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Political Marketing by Jennifer Lees-Marshment Pdf

Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.

Author : Alex Marland,Thierry Giasson,Jennifer Lees-Marshment
Publisher : UBC Press
Page : 322 pages
File Size : 47,9 Mb
Release : 2012-02-15
Category : Social Science
ISBN : 9780774822312

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Political Marketing in Canada by Alex Marland,Thierry Giasson,Jennifer Lees-Marshment Pdf

Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters’ needs, or do they pose a threat to democracy? Political Marketing in Canada, the first book to ask this question of Canada, considers the consequences of political marketing in the realms of public policy, leadership, and the government-citizen relationship. Through dynamic case studies that range from the resurrection of the Conservative Party, to media accounts of political marketing, to Tim Hortons as a political brand, the authors trace how political marketing is transforming the old system of brokerage politics into a new, distinctly Canadian model. Citizens are now viewed as consumers, and platforms and promises have been repackaged as products. Whether this trend is positive or negative, the authors argue, depends on how politicians and governments carry out political marketing – and its promises – in practice.

Author : Dr. Haridas Jogdankar
Publisher : Lulu.com
Page : 308 pages
File Size : 45,5 Mb
Release : 2024-07-03
Category : Electronic
ISBN : 9780359254026

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MARKETING MANAGEMENT IN POLITICS by Dr. Haridas Jogdankar Pdf

Author : Jennifer Lees-Marshment,Brian Conley,Kenneth Cosgrove
Publisher : Routledge
Page : 331 pages
File Size : 46,5 Mb
Release : 2014-08-28
Category : Political Science
ISBN : 9781136212192

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Political Marketing in the United States by Jennifer Lees-Marshment,Brian Conley,Kenneth Cosgrove Pdf

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.

Author : Jennifer Lees-Marshment,Walter W Wymer Jr
Publisher : Routledge
Page : 336 pages
File Size : 54,8 Mb
Release : 2006-05-12
Category : Business & Economics
ISBN : 9781136792120

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Current Issues in Political Marketing by Jennifer Lees-Marshment,Walter W Wymer Jr Pdf

Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i

Author : Kavo?lu, Samet,Salar, Meryem
Publisher : IGI Global
Page : 212 pages
File Size : 54,8 Mb
Release : 2019-10-25
Category : Business & Economics
ISBN : 9781799817369

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Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities by Kavo?lu, Samet,Salar, Meryem Pdf

Public opinion is an important factor affecting the political decision-making process. In almost every community, the ones in power—no matter what type of political system is established—want to be aware of the ideas and opinions of the rules regarding policies that they have implemented. The factors that take part in the determination of public opinion must be explored further. Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities is an essential reference source that discusses public opinion on policies as well as political communication activities. Featuring research on topics such as campaign management, branding, and political marketing, this book is ideally designed for campaign managers, social media mangers, government officials, advertisers, media consultants, public relations specialists, researchers, politicians, academicians, and students seeking coverage on current technological trends and political communication.

Author : Robert P. Ormrod,Stephan C M Henneberg,Nicholas J. O'Shaughnessy
Publisher : SAGE
Page : 386 pages
File Size : 41,9 Mb
Release : 2013-05-13
Category : Business & Economics
ISBN : 9781446292426

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Political Marketing by Robert P. Ormrod,Stephan C M Henneberg,Nicholas J. O'Shaughnessy Pdf

Electronic inspection copies are available for instructors Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers. Key features of each chapter include: - Short chapter introduction and learning summaries - Discussion questions to share in the classroom - Annotated suggestions for further reading - Lists of key terms to consider This text is essential reading for advanced undergraduate and postgraduate students on political marketing courses. Dr Robert P. Ormrod, University of Aarhus, Denmark Dr Stephan C. Henneberg, University of Manchester Professor Nicholas J. O'Shaughnessy, Queen Mary, University of London

Author : Nicholas O. O'Shaughnessy,Stephan C.M. Henneberg
Publisher : Bloomsbury Publishing USA
Page : 280 pages
File Size : 54,6 Mb
Release : 2002-06-30
Category : Political Science
ISBN : 9780313012389

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The Idea of Political Marketing by Nicholas O. O'Shaughnessy,Stephan C.M. Henneberg Pdf

O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better facilitate communication between marketing professionals and political science researchers. Political marketing is about the making and unmaking of governments in a democracy. Despite its growing importance, the marketing academic profession has shown very little interest in the political ramificaitons of their discipline, while political scientists often come to political marketing with the view that it is cosmetic, if not trivial. O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. As they show, elections are a persuasion task writ large, most especially with the demise of inherited class loyalties. Following elections, governments can employ marketing techniques to build support for their actions, while opposition parties can press the government and its supporters through similar marketing approaches. Of particular interest to scholars, researchers, and policy makers involved with politics, political communication, and the making of public policy.

Author : Edward Elder,Jennifer Lees-Marshment
Publisher : Springer Nature
Page : 197 pages
File Size : 51,5 Mb
Release : 2021-10-24
Category : Political Science
ISBN : 9783030773335

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Political Marketing and Management in the 2020 New Zealand General Election by Edward Elder,Jennifer Lees-Marshment Pdf

This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targeting and political communication. Importantly, this book looks at the use of political marketing and management during a global health crisis, the COVID-19 pandemic. In doing so, this book provides valuable insights into political marketing and management in practice, not just for New Zealand, but for political leaders, parties and campaigners around the world.

Author : Nicholas Jackson O'Shaughnessy
Publisher : Springer
Page : 306 pages
File Size : 47,8 Mb
Release : 1990-06-18
Category : Business & Economics
ISBN : 9781349103522

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The Phenomenon of Political Marketing by Nicholas Jackson O'Shaughnessy Pdf

This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.

Author : Bruce I. Newman
Publisher : SAGE
Page : 188 pages
File Size : 49,9 Mb
Release : 1994
Category : Business & Economics
ISBN : 0803951388

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The Marketing of the President by Bruce I. Newman Pdf

Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Newman addresses issues of serious concern to the health of the political process as he examines the roles of positioning, polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed - for better or worse - by the use of marketing techniques. The Marketing of the President important reading for marketing professionals and students interested in nonprofit applications of marketing concepts, or for political scientists and policymakers who are concerned about the increasing role of marketing in political campaigns.

Author : Jamie Gillies,Vincent Raynauld,André Turcotte
Publisher : Springer Nature
Page : 170 pages
File Size : 53,9 Mb
Release : 2023-06-09
Category : Political Science
ISBN : 9783031344046

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Political Marketing in the 2021 Canadian Federal Election by Jamie Gillies,Vincent Raynauld,André Turcotte Pdf

This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book’s content takes our current understandings of Canadian political marketing in new directions.

Author : Jennifer Lees-Marshment
Publisher : Unknown
Page : 264 pages
File Size : 48,5 Mb
Release : 2004
Category : Business & Economics
ISBN : STANFORD:36105119435811

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The Political Marketing Revolution by Jennifer Lees-Marshment Pdf

This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organisations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands. The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide their own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. Whilst recognising the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides.

Author : Darren G. Lilleker,Jennifer Lees-Marshment
Publisher : Manchester University Press
Page : 258 pages
File Size : 46,5 Mb
Release : 2005-08-06
Category : Business & Economics
ISBN : 0719068711

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Political Marketing by Darren G. Lilleker,Jennifer Lees-Marshment Pdf

Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actual business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing.

Author : Bruce I. Newman
Publisher : University of Toronto Press
Page : 218 pages
File Size : 47,6 Mb
Release : 2016-01-08
Category : Business & Economics
ISBN : 9781442669741

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The Marketing Revolution in Politics by Bruce I. Newman Pdf

In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building. The challenges facing a presidential campaign may be unique to the political arena, but the creative solutions are not. The Marketing Revolution in Politics shows how recent US presidential campaigns have adopted the latest marketing techniques and how organizations in the for-profit and non-profit sectors can benefit from their example. Distilling the marketing practices of successful political campaigns down into seven key lessons, Bruce I. Newman shows how organizations of any size can apply the same innovative, creative, and cost-effective marketing tactics as today’s presidential hopefuls. A compelling study of marketing in the make-or-break world of American politics, this book should be a must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate. Winner of the 2016 International Book Award in the "Business: Marketing & Advertising" category.