Marketing Services And Resources In Information Organizations

Marketing Services And Resources In Information Organizations Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Marketing Services And Resources In Information Organizations book. This book definitely worth reading, it is an incredibly well-written.

Marketing Services and Resources in Information Organizations

Zhixian George Yi
Marketing Services and Resources in Information Organizations Book PDF

Author : Zhixian George Yi
Publisher : Chandos Publishing
Page : 154 pages
File Size : 51,6 Mb
Release : 2017-09-20
Category : Social Science
ISBN : 9780081008140

Get Book

Marketing Services and Resources in Information Organizations by Zhixian George Yi Pdf

With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Resources in Information Organizations explores a variety of important and useful topics in information organisations based on the author’s marketing courses and his empirical studies on Australian academic librarians’ perceptions of marketing services and resources. This book provides an introduction to marketing, the marketing process, and marketing concepts, research, mix and branding, and much more. Readers will learn strategic marketing planning, implementation, and evaluation, effective techniques for promoting services and resources, and effective social media and Web 2.0 tools used to promote services and resources. Marketing Services and Resources in Information Organizations is survey-based, theoretical and practical. The advanced statistical techniques used in this book distinguish the findings from other survey research products in the marketing field, and will be useful to practitioners when they consider their own marketing strategies. This book provides administrators, practitioners, instructors, and students at all levels with effective marketing techniques, approaches, and strategies as it looks at marketing from multiple perspectives. Dr. Zhixian (George) Yi is a Leadership Specialization Coordinator and Ph.D. supervisor in the School of Information Studies at Charles Sturt University, Australia. He received a doctorate in information and library sciences and a PhD minor in educational leadership from Texas Woman’s University, and he was awarded his master’s degree in information science from Southern Connecticut State University. In 2009, he was awarded the Eugene Garfield Doctoral Dissertation Fellowship from Beta Phi Mu, the International Library and Information Studies Honor Society. He was selected for inclusion into Who’s Who in America in 2010. Examines effective marketing techniques, approaches and strategies Studies marketing from multiple perspectives Empirical-based, theoretical, and practical Systematic and comprehensive

Marketing Information Products and Services

International Development Research Centre (Canada)
Marketing Information Products and Services Book PDF

Author : International Development Research Centre (Canada)
Publisher : IDRC
Page : 483 pages
File Size : 55,5 Mb
Release : 1999
Category : Business & Economics
ISBN : 9780889368170

Get Book

Marketing Information Products and Services by International Development Research Centre (Canada) Pdf

Contributed articles presented at a workshop held in 1994.

Marketing Library and Information Services

Dinesh K. Gupta
Marketing Library and Information Services Book PDF

Author : Dinesh K. Gupta
Publisher : Walter de Gruyter
Page : 448 pages
File Size : 50,7 Mb
Release : 2006
Category : Business & Economics
ISBN : 3598117531

Get Book

Marketing Library and Information Services by Dinesh K. Gupta Pdf

Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

Information Marketing

Jennifer Rowley
Information Marketing Book PDF

Author : Jennifer Rowley
Publisher : Routledge
Page : 244 pages
File Size : 52,7 Mb
Release : 2016-05-23
Category : Business & Economics
ISBN : 9781317116776

Get Book

Information Marketing by Jennifer Rowley Pdf

The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armoury of marketing tactics to succeed in the changing environment. In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. As well as being thoroughly revised and updated, themes that are more fully developed include: e-service, self-service, customer relationships, online branding, online marketing communications, measuring online activity and customer relationship management systems. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce and communication studies.

Strategic Marketing in Library and Information Science

Linda S Katz
Strategic Marketing in Library and Information Science Book PDF

Author : Linda S Katz
Publisher : Routledge
Page : 268 pages
File Size : 53,8 Mb
Release : 2013-03-07
Category : Language Arts & Disciplines
ISBN : 9781136413797

Get Book

Strategic Marketing in Library and Information Science by Linda S Katz Pdf

Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketing—relationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: “The Basis and Context for Marketing” (theoretical information) and “The Application of Marketing” (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LIS—what it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Center—a fascinating case study! a fresh marketing approach to bridging gaps between cultural history and education the importance of marketing for public libraries

Strategic Marketing in Library and Information Science

Irene Owens
Strategic Marketing in Library and Information Science Book PDF

Author : Irene Owens
Publisher : Routledge
Page : 268 pages
File Size : 50,6 Mb
Release : 2002
Category : Electronic books
ISBN : 9780789021427

Get Book

Strategic Marketing in Library and Information Science by Irene Owens Pdf

Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketingrelationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: The Basis and Context for Marketing (theoretical information) and The Application of Marketing (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LISwhat it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Centera fascinating case study! a fresh marketing approach to bridging gaps between cultural history and education the importance of marketing for public libraries

Marketing Library and Information Services II

Dinesh K. Gupta,Christie Koontz,Angels Massisimo
Marketing Library and Information Services II Book PDF

Author : Dinesh K. Gupta,Christie Koontz,Angels Massisimo
Publisher : Walter de Gruyter
Page : 423 pages
File Size : 44,8 Mb
Release : 2013-06-25
Category : Language Arts & Disciplines
ISBN : 9783110281040

Get Book

Marketing Library and Information Services II by Dinesh K. Gupta,Christie Koontz,Angels Massisimo Pdf

With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.

Marketing Tourist Destinations in Emerging Economies

Ishmael Mensah,Kandappan Balasubramanian,Mohd Raziff Jamaluddin,Gina Alcoriza,Vanessa Gaffar,S. Mostafa Rasoolimanesh
Marketing Tourist Destinations in Emerging Economies Book PDF

Author : Ishmael Mensah,Kandappan Balasubramanian,Mohd Raziff Jamaluddin,Gina Alcoriza,Vanessa Gaffar,S. Mostafa Rasoolimanesh
Publisher : Springer Nature
Page : 315 pages
File Size : 43,8 Mb
Release : 2021-11-27
Category : Business & Economics
ISBN : 9783030837112

Get Book

Marketing Tourist Destinations in Emerging Economies by Ishmael Mensah,Kandappan Balasubramanian,Mohd Raziff Jamaluddin,Gina Alcoriza,Vanessa Gaffar,S. Mostafa Rasoolimanesh Pdf

While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others. Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.

The Marketing Yellow Pages

Chris Vogl
The Marketing Yellow Pages Book PDF

Author : Chris Vogl
Publisher : iUniverse
Page : 261 pages
File Size : 55,5 Mb
Release : 2003-08-01
Category : Business & Economics
ISBN : 1469799499

Get Book

The Marketing Yellow Pages by Chris Vogl Pdf

"The Marketing Yellow Pages" contains online marketing and business resources to help small businesses succeed. It provides concise descriptions of resources used to market products and services locally, regionally, nationally, and internationally. The resource descriptions are written for small business owners, individuals, and marketing personnel. Technical jargon and industry specific terminology has been minimized to make this guide useful to a broad audience. Each description was written to help marketers understand the products being offered without them having to spend a lot of time doing research. The resources listed will provide you with a comprehensive overview of online marketing resources. This guide will save you numerous hours of searching. You’ ll be able find the resources you need when you need them. It will help you locate top marketing and business resources in a matter of hours, not days. You’ ll have insight into products and services that many business owners know little about. This guide will help you understand the products and services commonly used by small businesses to market products and services. Each new edition will contain additional resources and improved descriptions. "The Marketing Yellow Pages" will continue to be about the same thing: marketing and business resources to help small businesses succeed.

Global Perspectives on the Strategic Role of Marketing Information Systems

Medina-Quintero, Jose Melchor,Sahagun, Miguel A.,Alfaro, Jorge,Ortiz-Rodriguez, Fernando
Global Perspectives on the Strategic Role of Marketing Information Systems Book PDF

Author : Medina-Quintero, Jose Melchor,Sahagun, Miguel A.,Alfaro, Jorge,Ortiz-Rodriguez, Fernando
Publisher : IGI Global
Page : 404 pages
File Size : 53,5 Mb
Release : 2023-05-08
Category : Business & Economics
ISBN : 9781668465936

Get Book

Global Perspectives on the Strategic Role of Marketing Information Systems by Medina-Quintero, Jose Melchor,Sahagun, Miguel A.,Alfaro, Jorge,Ortiz-Rodriguez, Fernando Pdf

A level of decision making is concerned with deciding the organization’s objectives, resources, and policies. A significant problem at this decision-making level is predicting the organization’s future and its environment as well as matching the organization’s characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.

Marketing Organization Development

William J Rothwell,Jong Gyu Park,Jae Young Lee
Marketing Organization Development Book PDF

Author : William J Rothwell,Jong Gyu Park,Jae Young Lee
Publisher : CRC Press
Page : 202 pages
File Size : 49,6 Mb
Release : 2017-03-16
Category : Business & Economics
ISBN : 9781315311722

Get Book

Marketing Organization Development by William J Rothwell,Jong Gyu Park,Jae Young Lee Pdf

Organizational Development (OD) consultants often face dilemmas when they market their services because there is a gap between clients’ expectation and the actual role of OD consultants. This book is about how to overcome that dilemma by finding effective marketing strategies for a different approach to consulting. Marketing Organization Development: A How-To Guide for OD Consultants focuses on the challenges faced by internal and external consultants in marketing and selling their services. By distinguishing between performance consulting and Organization Development (OD) consulting, this book demonstrates why marketing and selling OD consulting services are unique. This book meets not only unique OD consultants’ needs by reflecting the philosophical background of OD and unique marketing challenges but the needs of Human Resource Development (HRD) managers’ need who are interested in promoting or selling their change interventions within their organizations. This comprehensive book: Reviews important terms and popular tools used in the marketing process and outlines the many roles a consultant must fill to obtain and keep the business (i.e., marketer, salesperson, brand manager, account management) .Describes the criteria for self-evaluation as an OD consultant. It examines how to identify your strengths and the competencies you need to develop based on OD competencies. Provides an introduction to actionable steps and resources for organization development, change management, and performance management consultants to evaluate unmet needs and opportunities through a niche market for consulting services. Covers how to communicate value to your target customers and how to brand your service. Describes various channels of OD marketing such as viral, word of mouth, and social media marketing. . Reviews selling tactics for l your consulting service and discusses the importance of having a defined sales process to which you adhere.

Marketing Concepts for Libraries and Information Services

Eileen Elliott De Sáez
Marketing Concepts for Libraries and Information Services Book PDF

Author : Eileen Elliott De Sáez
Publisher : Library Association Publishing (UK)
Page : 162 pages
File Size : 49,7 Mb
Release : 1993
Category : Language Arts & Disciplines
ISBN : 0851574483

Get Book

Marketing Concepts for Libraries and Information Services by Eileen Elliott De Sáez Pdf

SUMARIO: what is marketing?; the corporate mission; marketing strategies for librarians and information professionals; the marketing mix; promotion and public relations; market segmentation; marketing research and market research; corporate identity and corporate image; the marketing plan. -- RESUMEN: The most successful organizations in a fast changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master, and market research is an essential element of their work. This well-known textbook introduces practitioners to a wide range of marketing concepts and techniques suitable for library and information services. Fully revised and updated, this second edition contains an extensive new chapter on marketing in the digital age, which explores the potential of e-marketing for librarians and information managers; data mining and customer relationship management; and the current marketing focus.

Marketing for the Nonmarketing Executive

Norton Paley
Marketing for the Nonmarketing Executive Book PDF

Author : Norton Paley
Publisher : CRC Press
Page : 248 pages
File Size : 44,7 Mb
Release : 2016-04-19
Category : Business & Economics
ISBN : 9781420025644

Get Book

Marketing for the Nonmarketing Executive by Norton Paley Pdf

What does a marketing-driven company stand for in the Internet age? As a nonmarketing executive, why should you give any attention to the subject? How would internalizing the fine points of the subject contribute to your effectiveness on the job? In the era of flat or e-business organizational structures, many executives and entrepreneurs suddenly discover they need to know more about marketing than they ever expected. If this sounds like you, Marketing for the Nonmarketing Executive: An Integrated Resource Management Guide for the 21st Century is the ideal resource. This reference gives you comprehensive yet hands-on information about marketing management and competitive strategy in the Internet age. You will understand the various components of marketing, how they affect the entire organization, how to communicate and develop a better rapport with marketing professionals, and, more importantly, how to actively and effectively participate in marketing decisions. Marketing for the Nonmarketing Executive: An Integrated Resource Management Guide for the 21st Century teaches you how to think like a marketing strategist.

Marketing of Healthcare Organizations

Elena S. Akopova,Natalia V. Przhedetskaya,Yuri V. Przhedetsky,Kseniya V. Borzenko
Marketing of Healthcare Organizations Book PDF

Author : Elena S. Akopova,Natalia V. Przhedetskaya,Yuri V. Przhedetsky,Kseniya V. Borzenko
Publisher : IAP
Page : 113 pages
File Size : 49,8 Mb
Release : 2020-07-01
Category : Business & Economics
ISBN : 9781641135788

Get Book

Marketing of Healthcare Organizations by Elena S. Akopova,Natalia V. Przhedetskaya,Yuri V. Przhedetsky,Kseniya V. Borzenko Pdf

The book is devoted to substantiating the necessity for starting and supporting the high level of marketing activity of modern healthcare organizations that function in the market conditions under the influence of the competition mechanism. The authors substantiate that state-funded healthcare organizations in Russia, which are the basis of the Russian market of medical services, face the deficit of financial resources and do not have sufficient flexibility for high marketing activity and supporting their competitiveness, which leads to growth of dissatisfaction of society with the healthcare sphere on the whole and increase of demand for services of private organizations of healthcare. The authors show that a perspective solution to this problem is usage of technologies of public-private partnership, which allow conducting deregulation and attracting private investments into development of state organizations of healthcare, thus creating favorable conditions and stimuli for activation of their marketing activities. Recommendations for application of the mechanism of public-private partnership to development of marketing of healthcare organizations in modern Russia are offered.

Marketing University Outreach Programs

Ralph S Foster,William I Sauser,Donald Self
Marketing University Outreach Programs Book PDF

Author : Ralph S Foster,William I Sauser,Donald Self
Publisher : Routledge
Page : 293 pages
File Size : 40,8 Mb
Release : 2014-01-14
Category : Business & Economics
ISBN : 9781317939757

Get Book

Marketing University Outreach Programs by Ralph S Foster,William I Sauser,Donald Self Pdf

Discover the successful marketing strategies of programs which have extended the resources of a university to its community. Marketing University Outreach Programs covers all aspects of continuing education program construction and the marketing process for positioning the university into the public. This book begins to eradicate academicians’ fears of marketing by showing them a contemporary marketing plan using terminology and examples familiar to them.Seventeen contributors--professors, administrators, and outreach professionals--comprehensively describe the strategies being successfully used to extend the resources of a university to its community through programs of extension, public service, and continuing education. Although many existing models of the education process contain parallels to elements in a generic marketing process, education is not viewed as a consumer product. Even educators may not view themselves as marketers involved in a marketing process. This attitude can place barriers between understanding the marketing process and how it relates to education. Marketing University Outreach Programs helps educators overcome these potential barriers; it explains marketing as a comprehensive process using terminology and examples which university extension and education professionals will find familiar and understandable.Application-oriented, it cites numerous examples of how the marketing process can be put to use immediately. Each chapter explores in-depth a separate segment of the marketing process involved in public university outreach programs: issue-based versus discipline-based programs program delivery and delivery technology funding outreach programs comprehensive promotional strategy customer service long-range planning marketing research information resources future trends model programsThis book is of value to the faculty of universities, specifically those in the disciplines with a mandate for professional renewal or recertification (engineering, medicine, education); faculty and professional staff in divisions of continuing education; program leadership in cooperative extension organizations (as well as those in other identifiable university extension units); and faculty affiliated with applied research centers. Members of professional associations focused on higher education outreach can also successfully apply these strategies.