Marketing The 21st Century Library

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Marketing the 21st Century Library

Debra Lucas-Alfieri
Marketing the 21st Century Library Book PDF

Author : Debra Lucas-Alfieri
Publisher : Chandos Publishing
Page : 126 pages
File Size : 49,8 Mb
Release : 2015-05-14
Category : Language Arts & Disciplines
ISBN : 9781780634548

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Marketing the 21st Century Library by Debra Lucas-Alfieri Pdf

Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings. Includes web extras, tables, problem and solution exercises Contains extensive references to real-world examples of good practice Details practical examples and case summaries from leading libraries Explores the importance of marketing and promoting academic libraries Provides resources for readers to help create marketing plans

Marketing Libraries in a Web 2.0 World

Dinesh K. Gupta,Réjean Savard
Marketing Libraries in a Web 2 0 World Book PDF

Author : Dinesh K. Gupta,Réjean Savard
Publisher : Walter de Gruyter
Page : 177 pages
File Size : 53,5 Mb
Release : 2011
Category : Computers
ISBN : 9783110263312

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Marketing Libraries in a Web 2.0 World by Dinesh K. Gupta,Réjean Savard Pdf

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

Marketing for Special and Academic Libraries

Valerie S. Gordon,Patricia C. Higginbottom
Marketing for Special and Academic Libraries Book PDF

Author : Valerie S. Gordon,Patricia C. Higginbottom
Publisher : Rowman & Littlefield
Page : 178 pages
File Size : 51,5 Mb
Release : 2016-03-15
Category : Language Arts & Disciplines
ISBN : 9781442262713

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Marketing for Special and Academic Libraries by Valerie S. Gordon,Patricia C. Higginbottom Pdf

Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include: The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. The importance of using brands and brand identity to help you establish your library’s brand and market that aggressively to your users and potential users. Brand consistency is stressed here. Marketing tools: Digital publications, Social media, Visual and print marketing materials, Personal interactions Events you can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.

Creative Library Marketing and Publicity

Robert J. Lackie,M. Sandra Wood
Creative Library Marketing and Publicity Book PDF

Author : Robert J. Lackie,M. Sandra Wood
Publisher : Rowman & Littlefield
Page : 206 pages
File Size : 44,6 Mb
Release : 2015-09-17
Category : Language Arts & Disciplines
ISBN : 9781442254220

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Creative Library Marketing and Publicity by Robert J. Lackie,M. Sandra Wood Pdf

Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include: Using constituents’ voices in outreach efforts Building a social media presence Crafting step-by-step marketing plans Planning and implementing branding campaigns Creating buzz with promotional videos Using e-mail marketing in outreach Marketing a new library space Marketing on a shoestring budget Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.

Collection Development and Management for 21st Century Library Collections

Vicki L. Gregory
Collection Development and Management for 21st Century Library Collections Book PDF

Author : Vicki L. Gregory
Publisher : American Library Association
Page : 288 pages
File Size : 55,5 Mb
Release : 2019-07-03
Category : Language Arts & Disciplines
ISBN : 9780838917121

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Collection Development and Management for 21st Century Library Collections by Vicki L. Gregory Pdf

Packed with discussion questions, activities, suggested additional references, selected readings, and many other features that speak directly to students and library professionals, Gregory’s Collection Development and Management for 21st Century Library Collections is a comprehensive handbook that also shares myriad insightful ideas and approaches valuable to experienced practitioners. This new second edition brings an already stellar text fully up to date, presenting top-to-bottom coverage of the impact of new technologies and developments on the discipline, including discussion of e-books, open access, globalization, self-publishing, and other trends; needs assessment, policies, and selection sources and processes; budgeting and fiscal management; collection assessment and evaluation; weeding, with special attention paid to electronic materials; collaborative collection development and resource sharing; marketing and outreach; self-censorship as a component of intellectual freedom, professional ethics, and other legal issues; diversity and ADA issues; preservation; and the future of the field. Additional features include updated vendor lists, samples of a needs assessment report, a collection development policy, an approval plan, and an electronic materials license.

Marketing Today's Academic Library

Brian Mathews
Marketing Today s Academic Library Book PDF

Author : Brian Mathews
Publisher : American Library Association
Page : 193 pages
File Size : 46,8 Mb
Release : 2009
Category : Business & Economics
ISBN : 9780838909843

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Marketing Today's Academic Library by Brian Mathews Pdf

In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Today’s Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews’ personal and compelling presentation will assist readers in Challenging and rethinking their marketing strategies Demonstrating their value through applied relevance Focusing on the needs of the student and their expectationsWritten in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.

The Library Marketing Toolkit

Ned Potter
The Library Marketing Toolkit Book PDF

Author : Ned Potter
Publisher : Facet Publishing
Page : 241 pages
File Size : 43,7 Mb
Release : 2012-06-23
Category : Business & Economics
ISBN : 9781856048064

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The Library Marketing Toolkit by Ned Potter Pdf

This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.

Library Marketing Basics

Mark Aaron Polger
Library Marketing Basics Book PDF

Author : Mark Aaron Polger
Publisher : Rowman & Littlefield
Page : 332 pages
File Size : 55,8 Mb
Release : 2019-03-26
Category : Language Arts & Disciplines
ISBN : 9781538125816

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Library Marketing Basics by Mark Aaron Polger Pdf

Library Marketing Basics is an accessible, step-by-step, easy to understand, and “hands on” resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. It is designed for beginners who are new to library marketing.

Public Libraries in the 21st Century

Dr Anne Goulding
Public Libraries in the 21st Century Book PDF

Author : Dr Anne Goulding
Publisher : Ashgate Publishing, Ltd.
Page : 628 pages
File Size : 49,8 Mb
Release : 2012-10-01
Category : Language Arts & Disciplines
ISBN : 9781409485575

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Public Libraries in the 21st Century by Dr Anne Goulding Pdf

Public Libraries in the 21st Century presents a comprehensive analysis of the impact of recent policy initiatives directly targeted at public libraries along with broader developments in the public sector environment within which they operate. Key features include: • An exploration of the context within which public libraries are operating and analysis of their role in local and national life; • Examples of best practice in service delivery; • Evaluation of the challenges and opportunities confronting public library managers; • Wide ranging coverage, including information from published and unpublished sources, supplemented by interviews with key stakeholders in the public library sector. The book provides a unique and thorough guide to the contemporary discourses surrounding issues of identity, social purpose, value and strategy facing the public library service.

Marketing and Outreach for the Academic Library

Bradford Lee Eden
Marketing and Outreach for the Academic Library Book PDF

Author : Bradford Lee Eden
Publisher : Rowman & Littlefield
Page : 165 pages
File Size : 42,7 Mb
Release : 2016-05-12
Category : Language Arts & Disciplines
ISBN : 9781442262553

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Marketing and Outreach for the Academic Library by Bradford Lee Eden Pdf

Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library. Implementation of social media strategies, the use of library spaces for collaboration and inspiration, planning events and extravaganzas in the library, librarians as event coordinators and user-centered programming, the delivery of library services through digital engagement, using Instagram to create a library character for the YouTube generation, using workshops to promote digital library services, an examination of the new librarianship paradigm, the process of marketing and constructing a digital collection based on U.S. Highway 89 and the Intermountain West, and how librarians at Loyola University New Orleans have embedded their expertise and practice into their university culture, are the primary topics in this book.

Practical Marketing for the Academic Library

Stephanie Espinoza Villamor,Kimberly Shotick
Practical Marketing for the Academic Library Book PDF

Author : Stephanie Espinoza Villamor,Kimberly Shotick
Publisher : Bloomsbury Publishing USA
Page : 132 pages
File Size : 42,7 Mb
Release : 2022-05-24
Category : Business & Economics
ISBN : 9798216131274

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Practical Marketing for the Academic Library by Stephanie Espinoza Villamor,Kimberly Shotick Pdf

This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice. In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited. While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution.

Marketing Library and Information Services

Dinesh K. Gupta
Marketing Library and Information Services Book PDF

Author : Dinesh K. Gupta
Publisher : Walter de Gruyter
Page : 448 pages
File Size : 40,5 Mb
Release : 2006
Category : Business & Economics
ISBN : 3598117531

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Marketing Library and Information Services by Dinesh K. Gupta Pdf

Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

Marketing Your Library

Carol Smallwood,Vera Gubnitskaia,Kerol Harrod
Marketing Your Library Book PDF

Author : Carol Smallwood,Vera Gubnitskaia,Kerol Harrod
Publisher : McFarland
Page : 221 pages
File Size : 42,5 Mb
Release : 2012
Category : Business & Economics
ISBN : 0786465433

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Marketing Your Library by Carol Smallwood,Vera Gubnitskaia,Kerol Harrod Pdf

"In the current economic climate, most librarians recognize the critical importance of marketing as a means of self-preservation, largely accepting that the future of libraries requires marketing in order to increase library use and public perceptions ofworth. This anthology offers practical insight on marketing techniques specifically designed for libraries"--Provided by publisher.

Strategic Marketing in Library and Information Science

Irene Owens
Strategic Marketing in Library and Information Science Book PDF

Author : Irene Owens
Publisher : Psychology Press
Page : 274 pages
File Size : 52,9 Mb
Release : 2002
Category : Language Arts & Disciplines
ISBN : 0789021439

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Strategic Marketing in Library and Information Science by Irene Owens Pdf

Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketingrelationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: The Basis and Context for Marketing (theoretical information) and The Application of Marketing (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LISwhat it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Centera fascinating case study! a fresh marketing approach to bridging gaps between cultural history and education the importance of marketing for public libraries

Marketing and Public Relations for Libraries

Cosette N. Kies
Marketing and Public Relations for Libraries Book PDF

Author : Cosette N. Kies
Publisher : Scarecrow Press
Page : 220 pages
File Size : 41,9 Mb
Release : 2003
Category : Business & Economics
ISBN : 081084656X

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Marketing and Public Relations for Libraries by Cosette N. Kies Pdf

Now available in paperback The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. Contents include the definition of marketing and public relations; their historical development, principles, and concepts; process, program planning, and practice; library marketing and PR promotion techniques; analysis and evaluation; marketing/PR plans for specific libraries; national library marketing and PR; trends in library marketing/PR; and a brief discussion of the relative merits of marketing as opposed to public relations for libraries. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.