Marketing The Musician

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Music Marketing for the DIY Musician

Bobby Borg
Music Marketing for the DIY Musician Book PDF

Author : Bobby Borg
Publisher : Rowman & Littlefield
Page : 454 pages
File Size : 53,8 Mb
Release : 2020-01-07
Category : Music
ISBN : 9781538134634

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Music Marketing for the DIY Musician by Bobby Borg Pdf

Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard! Updates include: New interviews highlighting current marketing strategies for the new music market Info on how to leverage digital marketing and streaming playlists Updated stories and examples of current music marketing principles Future forecasts and trends into music marketing New and revised services, tools, references, and contacts that can help musicians further their careers New marketing plan samples for bands/solo artists and freelance musicians and songwriters

Marketing the Musician

Liam Abramson
Marketing the Musician Book PDF

Author : Liam Abramson
Publisher : Lulu.com
Page : 92 pages
File Size : 54,9 Mb
Release : 2013-04-03
Category : Business & Economics
ISBN : 9781105526961

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Marketing the Musician by Liam Abramson Pdf

Tools, techniques and sound advice on how to market your music and performing arts career.

Music Marketing

Mike King
Music Marketing Book PDF

Author : Mike King
Publisher : Hal Leonard Corporation
Page : 178 pages
File Size : 48,9 Mb
Release : 2009-08-01
Category : Music
ISBN : 9781458429476

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Music Marketing by Mike King Pdf

(Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.

Music Management, Marketing and PR

Chris Anderton,James Hannam,Johnny Hopkins
Music Management Marketing and PR Book PDF

Author : Chris Anderton,James Hannam,Johnny Hopkins
Publisher : SAGE
Page : 260 pages
File Size : 53,9 Mb
Release : 2022-02-24
Category : Language Arts & Disciplines
ISBN : 9781529787276

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Music Management, Marketing and PR by Chris Anderton,James Hannam,Johnny Hopkins Pdf

This book is your guide to the study and practice of music management and the fast-moving music business of the 21st century. Covering a range of careers, organisations, and practices, this expert introduction will help aspiring artists, managers, and executives to understand and succeed in this exciting sector. Featuring exclusive interviews with industry experts and discussions of well-known artists, it covers key areas such as artist development, the live music sector, fan engagement, and copyright. Other topics include: Managing contracts and assembling teams. Using data audits of platforms to adapt campaigns. Shaping opinions about music, musicians, events. How the music industry can be more diverse, inclusive, and equitable for the benefit of all. Working with venues, promoters, booking agents, and tour managers. Branding, sponsorship, and endorsement. Funding, crowdsourcing and royalty collection. Ongoing digital developments such as streaming income and algorithmic recommendation. Balancing the creative and the commercial, it is essential reading for students of music management, music business, and music promotion – and anybody looking to build their career in the music industries. Dr Chris Anderton, Johnny Hopkins, and James Hannam all teach on the BA Music Business at the Faculty of Business, Law and Digital Technologies at Solent University, Southampton, UK.

Six-Figure Musician

David Hooper
Six Figure Musician Book PDF

Author : David Hooper
Publisher : MusicMarketing.com
Page : 272 pages
File Size : 47,6 Mb
Release : 2013
Category : Business & Economics
ISBN : 1608423336

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Six-Figure Musician by David Hooper Pdf

Hooper explains the ins and outs of the music industry, explaining how to make a six-figure income.

Music is Your Business

Christopher Knab,Bartley F. Day
Music is Your Business Book PDF

Author : Christopher Knab,Bartley F. Day
Publisher : Christopher Knab
Page : 281 pages
File Size : 55,9 Mb
Release : 2007
Category : Music trade
ISBN : 9780974342030

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Music is Your Business by Christopher Knab,Bartley F. Day Pdf

This book takes the mystery out of the music business! "Music Is Your Business" tells you who does what in the music industry. Music industry veteran Christopher Knab's honest, no-nonsense information will empower you to market and promote your music--whether you're an experienced performer or just starting out. Learn how to attract distributors, get radio airplay, negotiate offers, and create a demand for your music with topics like Con Jobs: Watch Out for the Flim Flam Man, 10 Reasons Why Musicians Fail (and How Not To), What A&R Reps Do, and Online Music Retailing. Straight to the point legal chapters by entertainment attorney Bartley F. Day include Filing Copyright Applications, Trademarking Band Names, and Making Sense of Recording Industry Contracts. A sample distributor one-sheet, band tour and work schedule, band bio, and more! Newly revised, updated, and 100 pages longer, the 3rd edition of "Music Is Your Business" is essential for independent musicians and record labels.

Guerrilla Music Marketing Handbook

Bob Baker
Guerrilla Music Marketing Handbook Book PDF

Author : Bob Baker
Publisher : Bob Baker
Page : 183 pages
File Size : 53,6 Mb
Release : 2013
Category : Business & Economics
ISBN : 0971483892

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Guerrilla Music Marketing Handbook by Bob Baker Pdf

Guerrilla music basic training - Guerrilla music marketing online - Guerrilla music publicity - Guerrilla music money & sales - Guerrilla music promotion tactics - Final guerrilla music marketing thoughts.

Return of the Hustle

Eric Sheinkop
Return of the Hustle Book PDF

Author : Eric Sheinkop
Publisher : Springer
Page : 238 pages
File Size : 41,9 Mb
Release : 2016-03-11
Category : Business & Economics
ISBN : 9781137582027

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Return of the Hustle by Eric Sheinkop Pdf

Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality? If you're like most consumers, you answered 'yes' to at least one of those questions. Whether you remember it or not, the music of that ad, film, show or game probably played a big role in influencing your emotional response during that experience. In fact, music is included in media specifically for the purpose of connecting with audiences on a deeper level that visuals alone cannot access. A strong music strategy is fundamental to the success of television, film, brands and video games. Because of higher expectations for audiovisual content, it will take more than clever animation or a celebrity cameo to connect with consumers in an authentic, organic way. By providing audiences with a genuine music experience, whether with an exclusive song through an artist partnership or by featuring new music from an emerging band, you can build a bond that extends far beyond product experience. Music touches us emotionally in a way that words seldom do. We feel it – we remember it. In Return of The Hustle, a leading music and marketing industry insider discusses the diverse audio touchpoints for four key industries and shows how marketers, storytellers, and advertisers can use music to effectively guide audiences along the customer journey from passive consumers to brand advocates. Return of The Hustle provides readers with a blueprint for music strategy that professionals at any level in any industry can use to attract consumers, immerse them into the content, and extend relationships between them and the brand long after the commercial ends or the credits roll. With detailed case studies, exhaustive interviews, and thorough research, Return of the Hustle gives readers the playbook to use the marketing power of music to drive business results.

The Musician's Guide to Digital Marketing

Kevin Carr
The Musician s Guide to Digital Marketing Book PDF

Author : Kevin Carr
Publisher : Kevin Carr
Page : 25 pages
File Size : 49,5 Mb
Release : 2024-07-03
Category : Business & Economics
ISBN : 9780578386324

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The Musician's Guide to Digital Marketing by Kevin Carr Pdf

The Musicians Guide to Digital Marketing offers practical, actionable, and detailed digital marketing strategies for musicians of any background. Designed for DIYers with an indie spirit, this guide helps elevate online brands with step-by-step strategies and starter templates for content creation, paid ads, campaign conversions, streaming, and more.

This Business of Global Music Marketing

Tad Lathrop
This Business of Global Music Marketing Book PDF

Author : Tad Lathrop
Publisher : Billboard Books
Page : 300 pages
File Size : 53,8 Mb
Release : 2013-04-03
Category : Music
ISBN : 9780307830128

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This Business of Global Music Marketing by Tad Lathrop Pdf

Think BIG—capture the global music market. Worldwide tours, internet downloads, international album distribution–the global market for music is expanding with lightning speed, and that means big opportunities for everyone in the music business. The main obstacle? Lack of knowledge. The world market is packed with opportunity, but it's also full of cultural, regulatory, administrative, legal, political, and logistical pitfalls. This Business of™ Global Music Marketing offers a map of the world, with full information on how to break into the global market, how to distribute records abroad, how to find an audience, how to package records to appeal to local markets, how to establish partnerships with foreign businesses, how to deal with different rules of trade, and much more. A companion volume to author Tad Lathrop's top-selling This Business of™ Music Marketing and Promotion, This Business of™ Global Music Marketing offers everyone in the music business a chance to go global.

Marketing Lessons from the Grateful Dead

David Meerman Scott,Brian Halligan
Marketing Lessons from the Grateful Dead Book PDF

Author : David Meerman Scott,Brian Halligan
Publisher : John Wiley & Sons
Page : 196 pages
File Size : 50,7 Mb
Release : 2010-08-02
Category : Business & Economics
ISBN : 9780470900529

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Marketing Lessons from the Grateful Dead by David Meerman Scott,Brian Halligan Pdf

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

Making a Living in Your Local Music Market

Dick Weissman
Making a Living in Your Local Music Market Book PDF

Author : Dick Weissman
Publisher : Hal Leonard Corporation
Page : 292 pages
File Size : 54,6 Mb
Release : 2006
Category : Music
ISBN : 0634099248

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Making a Living in Your Local Music Market by Dick Weissman Pdf

You can survive happily as a musician in your local music market. This book shows you how to expand and develop your skills as a musician and a composer right in your own backyard. Making a Living in Your Local Music Market explores topics relevant to musicians of every level: Why should a band have an agreement? How can you determine whether a personal manager is right for you? Are contests worth entering? What trade papers are the most useful? Why copyright your songs? Also covers: * Developing and packaging your artistic skills in the marketplace * Dealing with contractors, unions, club owners, agents, etc. * Producing your own recordings * Planning your future in music * Music and the Internet * Artist-operated record companies * The advantages and disadvantages of independent and major record labels * Grant opportunities for musicians and how to access them * College music business programs * Seminars and trade shows * Detailed coverage of regional music markets, including Austin, Atlanta, Denver, Miami, Seattle, and Portland, Oregon.

Making and Marketing Music

Jodi Summers
Making and Marketing Music Book PDF

Author : Jodi Summers
Publisher : Simon and Schuster
Page : 377 pages
File Size : 49,9 Mb
Release : 2004-10-01
Category : Music
ISBN : 9781621535911

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Making and Marketing Music by Jodi Summers Pdf

This industry-savvy guide will help musicians of all levels make the album that best complements their skills and meets their career objectives. Revealed here are the who, what, where, when and how of album making, and the tools to sell and prosper in the business. Included are interviews with P. Diddy, Ozzy Osbourne, and members of Linkin Park, and other top industry professionals. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Business Basics for Musicians

Bobby Borg
Business Basics for Musicians Book PDF

Author : Bobby Borg
Publisher : Rowman & Littlefield
Page : 332 pages
File Size : 53,5 Mb
Release : 2020-01-07
Category : Music
ISBN : 9781538134641

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Business Basics for Musicians by Bobby Borg Pdf

Today, when artists are empowered to take greater control of their careers and earnings, the need for musicians to understand the business of music has never been greater. In a digital age overflowing with confusing and ever-changing information, musicians need trusted business advice from a veteran artist who can break down the basics in language they understand. Written by a professional musician for other musicians, Business Basics for Musicians is the laypersons guide to the music industry. In this must-have manual, music industry veteran Bobby Borg presents vital info in a conversational tone and an easy-to-scan format regarding five vital areas that musicians need to succeed: Career Execution, Business Relationships, Pro Teams, Deals and Dollars, and Future Predictions. Everything from copyrights to record deals, to managers, to merchandising, to doing it yourself is covered. With pro interviews, anecdotes, and review quizzes, Business Basics for Musicians is the complete handbook from start to success. Updates for this edition: Changes in copyright laws Summary of the Music Modernization Act Updates on record, merch, publishing, and live performance deals New trends in sponsorships and partnerships with product brands New interviews with industry professionals, including managers, producers, and agents New stories paralleling current events and industry happenings Updated business resources, industry contacts, and URLs

Introduction to Music Publishing for Musicians

Bobby Borg,Michael Eames
Introduction to Music Publishing for Musicians Book PDF

Author : Bobby Borg,Michael Eames
Publisher : Rowman & Littlefield
Page : 353 pages
File Size : 55,8 Mb
Release : 2021-06-03
Category : Music
ISBN : 9781538153413

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Introduction to Music Publishing for Musicians by Bobby Borg,Michael Eames Pdf

At a time when artists are independently releasing their own music and acting as their own self-publishers, there has never been a greater need for a simple and easy-to-read introduction to the business and creative aspects of music publishing for musicians. Written by two musicians and industry pros with decades of experience, Introduction to Music Publishing For Musicians is organized into seven clearly written sections that will help musicians save time and avoid getting screwed. Topics include the basics of copyrights, types of publishing income, publishing companies and types of deals, creative matters of music publishing, and things you need to know about music publishing’s future.The book features: Short digestible chapters written in a conversational tone to keep artists focused Section-by-section FAQs that expand on key issues that musicians encounter today Boxed text stories featuring current events to emphasize key concepts Interviews with top beat makers, collaborators, and more to provide secrets of success A glossary to help you keep track of important publishing terms Publishing resources offering to help you place and promote your music Chapter quizzes and activity assignments to help measure your knowledge Bobby Borg and Michael Eames have created a compact, simple and easy-to-read overview of today’s music publishing industry that caters to both students and musicians (songwriters, producers, beat makers, and more) who want quick, up-to-date, credible, and relatable information so that they can get back to doing what they like best: creating music!