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Author : American Marketing Association
Publisher : Unknown
Page : 748 pages
File Size : 52,6 Mb
Release : 1975
Category : Business & Economics
ISBN : UOM:35128000185502
Author : Jenny Darroch
Publisher : Springer
Page : 176 pages
File Size : 45,5 Mb
Release : 2009-10-23
Category : Business & Economics
ISBN : 9780230251182
Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.
Author : Mark D. Groza,Charles B. Ragland
Publisher : Springer
Page : 733 pages
File Size : 45,6 Mb
Release : 2015-12-22
Category : Business & Economics
ISBN : 9783319194288
Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers’ ever-changing desires, instantaneous communication through social media and mobile technology and an unstable global economic climate all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in today’s emerging markets. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Tracy Murray
Publisher : John Wiley & Sons
Page : 690 pages
File Size : 43,5 Mb
Release : 1991-01-16
Category : Business & Economics
ISBN : 047160674X
This volume grew out of Wiley's well-received Handbook of International Business, published in 1982. The latter has been updated and expanded and now appears as two separate books: the Handbook of International Business, Second Edition, and this book, the Handbook of International Management. Distinguished contributing authors provide enlightening discussion of topics such as the legal and political aspects of managing an international business, international banking, taxation, accounting, international marketing, labor relations, and public relations. Chapters also cover forecasting exchange rates; organization design; offshore sourcing, subcontracting, and manufacturing; technology transfer; international investment banking; and much more.
Author : Valarie A. Zeithaml
Publisher : Marketing Classics Press
Page : 553 pages
File Size : 40,5 Mb
Release : 2012
Category : Business & Economics
ISBN : 9781613112700
Author : Eddie M. Clark,Timothy C. Brock,David W. Stewart
Publisher : Psychology Press
Page : 339 pages
File Size : 42,7 Mb
Release : 2019-10-25
Category : Business & Economics
ISBN : 9781317783381
Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and mathematical psychology. Psychology, in turn, has contributed a wide assortment of tools, theories, and techniques to the practice of advertising. These contributions have found their place in virtually all areas of advertising practice -- stimulating creativity, evaluating the creative product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues such as attention as an epiphenomenon, and meta-analysis of comparative advertising research; and new applications of consumer psychology to other fields such as examining health behavior as consumer behavior, affect and political advertising, and the relationship between advertising and eating disorders. This volume is the result of the Sixth Annual Advertising and Consumer Behavior Conference, which was designed to bring together researchers and practitioners from both psychology and advertising. Chapter contributions are made by professionals in advertising and marketing, professors in psychology and marketing departments, and psychologists who consult for advertising and marketing organizations. Thus, the chapters represent a microcosm of the type of interaction that has characterized the interface of psychology and advertising for more than a hundred years.
Author : Ronald F. Bush,Shelby D. Hunt
Publisher : Marketing Classics Press
Page : 327 pages
File Size : 42,8 Mb
Release : 2011-10-15
Category : Business & Economics
ISBN : 9781613112281
Author : Jacob Udo-Udo Jacob
Publisher : Walter de Gruyter GmbH & Co KG
Page : 247 pages
File Size : 43,7 Mb
Release : 2017-01-01
Category : Political Science
ISBN : 9783110471892
One of the key objectives of the UN Mission in the Democratic Republic of Congo was to disarm and repatriate foreign combatants through a "push & pull" strategy involving the application of military pressure while at the same time offering opportunities for voluntary disarmament. This work shows how the UN successfully integrated Information Operations as part of its Peace Support Operations and provides instruments for tackling future conflicts.
Author : Library of Congress. Copyright Office
Publisher : Copyright Office, Library of Congress
Page : 1610 pages
File Size : 41,5 Mb
Release : 1977
Category : Copyright
ISBN : STANFORD:36105119498546
Author : Mona Moufahim
Publisher : Unknown
Page : 0 pages
File Size : 49,9 Mb
Release : 2022
Category : Electronic
ISBN : 3030832309
"This timely text from political marketing experts brings together a plethora of up-and-coming and established authors to explore the most pertinent questions in political marketing today. Ethics, brand-branding for political movements, the role influencers play; are all covered. Read this fascinating book to understand more." --Paul Baines, Professor of Political Marketing, University of Leicester, UK "This is a must read for anyone interested in understanding the connection between politics and branding." --Bruce I. Newman, Professor of Marketing, DePaul University, USA "If you want the best research and thinking on International Political Branding then buy this book. The work is cutting edge, up to date, has quality thinking and has truly global reach with cases from America, Asia and Europe." --Phil Harris, Professor Emeritus of Marketing & Public Affairs, University of Chester, UK Political uncertainty and instability characterise many regions around the world and, increasingly, can be observed in more established democracies. The COVID-19 pandemic, national and international tensions, and the proliferation of autocratic, chauvinist, and, at the most extreme, fascist forces around the world all contribute to turbulent political times. Such environments constitute tremendous challenges, but also opportunities for scholars to contribute to an understanding of processes in the political market, using the lens of political branding theories. Authors from various disciplinary backgrounds, including social psychology, marketing, and media and communications, provide commentaries and analyses of branding processes in different national contexts, all characterised by tensions and challenges. The topical and provocative content of the chapters, all focusing on recent political events and phenomena in the political arena, should appeal to researchers, branding practitioners, politicians, and members of the public seeking to deepen their understanding of current events and political branding concepts. Dr Mona Moufahim is Senior Lecturer at the Stirling Management School at the University of Stirling in Scotland, UK. She is the current Chair of the Political Marketing Special Interest Group of the Academy of Marketing. Her research focuses on identity, extreme right politics, and political marketing and consumption.
Author : Philip Kotler,John A. Caslione
Publisher : AMACOM
Page : 224 pages
File Size : 55,5 Mb
Release : 2009-06-11
Category : Business & Economics
ISBN : 9780814415245
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today’s crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Chaotics presents a revolutionary set of guidelines designed to help businesses: • detect sources of turbulence • prepare scenarios • predict resulting vulnerabilities and opportunities • develop responses to ensure long-term resilience and success • avoid risk while advancing the interests of the company • build flexibility into the balance sheet • price strategically • adjust products to meet new customer values • and more. Complete with metrics and measurements, Chaotics outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.
Author : Geada, Nuno,Jamil, George Leal
Publisher : IGI Global
Page : 250 pages
File Size : 55,7 Mb
Release : 2023-11-17
Category : Computers
ISBN : 9781668498156
Perspectives on Artificial Intelligence in Times of Turbulence: Theoretical Background to Applications offers a comprehensive exploration of the intricate relationship between artificial intelligence (AI) and the ever-changing landscape of our society. The book defines AI as machines capable of performing tasks that were once exclusive to human cognition. However, it emphasizes the current limitations of AI, dispelling the notion of sophisticated cyborgs depicted in popular culture. These machines lack self-awareness, struggle with understanding context—especially in language—and are constrained by historical data and predefined parameters. This distinction sets the stage for examining AI's impact on the job market and the evolving roles of humans and machines. Rather than portraying AI as a threat, this book highlights the symbiotic relationship between humans and machines. It recognizes that while certain jobs may become obsolete, new opportunities will emerge. The unique abilities of human beings—such as relational skills, emotional intelligence, adaptability, and understanding of differences—will continue to be indispensable in a rapidly transforming society. Its perspectives cover a wide range of topics such as business sustainability, change management, cybersecurity, digital economy and transformation, information systems management, management models and tools, and continuous improvement are comprehensively addressed. Additionally, the book delves into healthcare, telemedicine, Health 4.0, privacy and security, knowledge management, learning, and presents real-world case studies. Designed for researchers and professionals seeking to enhance their knowledge and research capabilities, this book offers a consistent theoretical and practical foundation. It serves as a springboard for further studies, supports change management initiatives within organizations, and facilitates knowledge sharing among experts. This book is an essential companion for colleges with master's and Ph.D. degree investigators, and researchers across a wide range of disciplines.
Author : Ingo Walter,Tracy Murray
Publisher : John Wiley & Sons
Page : 1302 pages
File Size : 54,5 Mb
Release : 1982
Category : Business & Economics
ISBN : UOM:35128000825362
Author : Mona Moufahim
Publisher : Springer Nature
Page : 171 pages
File Size : 52,8 Mb
Release : 2021-10-25
Category : Political Science
ISBN : 9783030832292
Political uncertainty and instability characterise many regions around the world and, increasingly, can be observed in more established democracies. The COVID-19 pandemic, national and international tensions, and the proliferation of autocratic, chauvinist, and, at the most extreme, fascist forces around the world all contribute to turbulent political times. Such environments constitute tremendous challenges, but also opportunities for scholars to contribute to an understanding of processes in the political market, using the lens of political branding theories. Authors from various disciplinary backgrounds, including social psychology, marketing, and media and communications, provide commentaries and analyses of branding processes in different national contexts, all characterised by tensions and challenges. The topical and provocative content of the chapters, all focusing on recent political events and phenomena in the political arena, should appeal to researchers, branding practitioners, politicians, and members of the public seeking to deepen their understanding of current events and political branding concepts.
Author : American Marketing Association
Publisher : Unknown
Page : 738 pages
File Size : 41,6 Mb
Release : 1975
Category : Marketing
ISBN : PSU:000000158787
