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Marketplace behaviour of Malaysian consumers by Anonim Pdf
Six varied papers on marketing issues in Malaysia - an interesting mix of research. Two papers address internet banking and consumers' attitudes to operating their accounts and financial business in this way. One paper looks at consumers' response to sales promotional tools and another at effects of gender on purchase decisions. The two final papers look at the influence of the family structure on purchase decisions and the ways in which Malaysian customers articulate their dissatisfaction. A useful adjunct for anyone looking to market in this region.
Handbook of Islamic Marketing by Özlem Sandıkcı,Gillian Rice Pdf
ÔThis is an especially timely publication, given the current metamorphosis of politics in the Middle East and North Africa. ...zlem Sandõkcõ and Gillian Rice are to be congratulated for having sensed the need for a Handbook that will alert marketers to the vast market opportunities offered by Muslim consumers. It is essential to become attuned to the values and principles of Islamic cultures that will drive consumption, product and service choices, brand preference, and brand loyalty in coming years. The scholars who have contributed to this Handbook come from many different backgrounds to offer a kaleidoscope of research and recommendations on how best to serve this previously overlooked segment of consumers who make up a quarter of world markets.Õ Ð Lyn S. Amine, Saint Louis University, US ÔThis ambitious and timely collection will be enormously valuable to readers in the practice and study of the growing field of Muslim marketing and branding. Essays range expertly across key sectors (notably finance, food, and fashion) and territories (of Muslim majority and minority population). Contributors elaborate the diversity of Muslim experiences, beliefs, and practices that must be taken into account by marketing professionals seeking to exploit this newly recognized market. Academic authors provide helpful postscripts for marketers, making clear the links between their nuanced historicized understanding of contemporary transnational, global, and local forms of Muslim identity and practice. This book provides an essential guide to those who study and those who participate in Muslim branding and marketing.Õ Ð Reina Lewis, London College of Fashion, UK The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. The topics covered by eminent contributors from around the world range from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social responsibility and nation branding in the context of Muslim marketplaces. The essays offer new insights into the relationship between morality, consumption and marketing practices and discuss the implications of politics and globalization for Islamic markets. This comprehensive Handbook provides an essential introduction to the newly emerging field of Islamic marketing. It is invaluable for researchers and students in international marketing who are interested in the intersection of Islam and marketing as well as those from anthropology and sociology studying Muslim consumers and businesses. The book also supplies vital knowledge for Muslim and non-Muslim business leaders generating commerce in Islamic communities.
Technology Application in Aviation, Tourism and Hospitality by Azizul Hassan,Nor Aida Abdul Rahman Pdf
This book covers multiple areas such as technology and the type of application in aviation, tourism and hospitality with looking at current and future technology application, as well as in a rural tourism perspective. The strength of this book comes from the authors themselves coming from multiple higher institutions in Malaysia and Indonesia as these two countries are the top two countries in Southeast Asia with the world's most popular tourist destinations and for a reason: a tropical climate, rich culture, gorgeous beaches, wonderful food and low prices. This book is also packed with detailed knowledge in the area of air travel, as well as deep understanding on the related theories used as theoretical underpin in performing air travel research. This book provides insightful discussion and very beneficial to the reader. This book is suitable for the following readers: general, students, travelers, academics, tourism consultants, aviation regulators, aviation practitioners and ministries of tourism. Readers are also exposed to recent issues and development pertaining technology application in aviation tourism and hospitality, theoretical discussion related to technology application as well as its application and future research application.
Routledge International Handbook of Consumer Psychology by Cathrine V. Jansson-Boyd,Magdalena J. Zawisza Pdf
This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.
Advances in Pacific Basin Business, Economics and Finance by Cheng-Few Lee,Min-Teh Yu Pdf
Advances in Pacific Basin Business, Economics and Finance (APBBEF) is a peer-reviewed series designed to focus on interdisciplinary research in finance, economics, and management among Pacific Rim countries.
Like many other countries, Malaysia was hit hard by the COVID-19 pandemic starting in early 2020. Its past policy prudence has allowed Malaysia to react swiftly and boldly to the public health and economic crisis.
Consumer Behaviour by Isabelle Szmigin,Maria Piacentini Pdf
Presenting a brand new approach to teaching consumer behaviour, Szmigin and Piacentini move beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behaviour and incorporate new areas of research, such as Consumer Culture Theory, which are enhancing ourunderstanding of this fascinating subject.The latest behavioural, psychological and sociological approaches are presented alongside emerging techniques, such as neuromarketing, with their application to marketing explicitly drawn out.Theory is firmly set in context for students through extensive use of international examples and extended cases on topics such as repertoire shopping in China, lifestyles of Indian consumers, and learning about brands through Havaianas in Brazil.Each chapter includes Consumer Insights covering topics such as social media marketing in the Netherlands, repositioning Lucozade in the UK, and finding the right celebrity endorser. These features bring together the themes discussed and encourage students to engage with the material on a morepractical level.Central to the book is the recognition of how businesses and government are likely to use knowledge of these theories and techniques in marketing strategies and business decision making. Each chapter includes a Practitioner Insight from a professional working in marketing, advertising, government ora charity, including Dubit, Thinkbox and Age UK to provide real world views on the topics being discussed and the possible future direction of these areas.The authors acknowledge consumer behaviour as a research discipline. To reflect this, Research Insights features throughout each chapter include links to seminal papers to present students with the opportunity to take their learning further.The accompanying Online Resource Centre provides superior ready-to-use support for both students and lecturers:For students:* Author blog, responding to changes within the subject and supporting the currency of the textbook;* Web links illustrating consumer behaviour in practice including examples from print, video and web;* Multiple choice questions with instant feedback;* Links to seminal articles as highlighted in the Research Insights feature;* Web exercises to encourage students to test their knowledge and apply their learning;* Flashcard glossary to test understanding of key terms.For lecturers:* Comprehensive customizable PowerPoint slides;* Learning activities (including, more detailed workshop-based activities, shorter lecture-based in-class exercises and suggestions for assessment approaches)* An instructor's manual (containing guidance on how to use the case studies and Practitioner Insights in class, indicative answers, and some additional questions).
Contemporary Issues in Marketing and Consumer Behaviour by Elizabeth Parsons,Pauline Maclaran,Andreas Chatzidakis,Rachel Ashman Pdf
This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation. Topics new to this edition include: Digital Markets and Marketing Hierarchies of Knowledge in Marketing Marketing Inequalities: Feminisms and intersectionalities The Ethics and Politics of Consumption New case studies include: Emerging Economy Brands The Fairtrade Brand Disappearing Influencers Decolonising the Media Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides.
Rural Tourism In Malaysia (Penerbit USM) by Mastura Jaafar,Azizan Marzuki,Shardy Abdullah Pdf
Rural tourism provides opportunities for travellers to experience rural attractions and getting familiar with the culture and heritage. It is known to stimulate rural economy through job creation, farm support, nature conservation, rural supplies and services, landscape and nature conservation, rural arts and crafts, and enrichment of local heritage. The development will profit the local community through tourism products ranging from ecotourism to cultural tourism. With rich and melting pot of multicultural and biodiversity, Malaysia has great potential in rural tourism. Both Peninsular Malaysia and East Malaysia have the best ecotourism destinations in the region. Malaysia is blessed to have the UNESCO branded rural destinations such as Kinabalu Park, Gunung Mulu National Park and Archaeological Heritage of the Lenggong Valley. The rural tourism concept in Malaysia has been integrated with other tourism concepts such as sustainable tourism, indigenous tourism, ethnic tourism, agrotourism, ecotourism, farm tourism, cultural tourism and heritage tourism. This integrated concept has been explored in a few case studies involving archaeological, ecotourism, mangrove and highland tourism of rural destinations. These rural destinations offer great potentials in providing the ‘truly Malaysia’ experiences; however, it is yet to be fully capitalized. Managing rural tourism development is very challenging due to its limited resources and infrastructure; thus identification on how the destination is presented, managed and promoted are the major focus of this book. Therefore, these interesting case studies are hoped to enlighten the development of the selected rural tourism destinations in Malaysia.
Proceedings of the International Conference on Technology and Innovation Management (ICTIM 2022) by Arnifa Asmawi Pdf
This is an open access book.The Centre for Knowledge and Innovation Management (CEKIM), Faculty of Management, Multimedia University is set to hold its second conference titled `International Conference on Technology and Innovation Management 2022 (ICTIM 2022)’ which carries the theme `Humanizing Innovation for Sustainability’. This conference will bring together academic researchers, industry players, policymakers and civil society leaders to engage and share the latest trends and development in technology and innovation management.
Research Exhibition in Mathematics and Computer Sciences (REMACS 5.0) by Rafiza Ruslan,Mohamad Najib Mohamad Fadzil,Noorfaizalfarid Mohd Nor,Mohammad Hafiz bin Ismail Pdf
The abstracts in this book cover a wide range of topics, including algebra, analysis, logic, computer architecture, algorithms, artificial intelligence, machine learning, computer network, netcentric computing and many more. The work presented here is both theoretical and practical, and has the potential to impact many areas of society, from finance and healthcare to education and security.
Handbook of Research on Consumerism and Buying Behavior in Developing Nations by Gbadamosi, Ayantunji Pdf
Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
