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McLuhan: Pro & Con by Raymond B. Rosenthal,Raymond Rosenthal Pdf
Marshall McLuhan is probably the most popular philosopher in the English-speaking world. Does he deserve to be? He is probably the most famous intellectual to endorse whole-heartedly the new forms of communication that characterize this century. .........[from back cover]
When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
"Transforming McLuhan explores the radical, humanist line of descent in interpreting Canadian media and culture theorist Marshall McLuhan's work, rejecting the dominant view of McLuhan as a conservative, uncritical herald of technological determinism and capitalism. This McLuhan is the oppositional critic of modernity, resisting uncontrolled technological change, who seeks new media forms with a human face. Contributors from diverse international and academic perspectives include Douglas Kellner, Nick Stevenson, Gary Genosko, Richard Cavell, Lance Strate, Glenn Willmott, Patrick Brantlinger, Donna Flayhan, and Bob Hanke." ""Marshall McLuhan was the first to theorize and to develop a concept of media, indicating their importance to all areas of society and culture. Today media are far more pervasive than in the 1950s and 1960s when he wrote. Yet his work has still not received its due attention. Transforming McLuhan will begin to correct this oversight."---Mark Poster, University of California-Irvine; Author of What's the Matter with the Internet? and Information Please" ""Transforming McLuhan re-reads the McLuhan phenomenon in light of today's media-saturated, 24/7 news and smartphone world. Here we meet again with the visionary Tiresias in the Underworld whose dark sayings once lit the late afternoon of the twentieth century. These critical readings create a time-out to question him again and to open space-time interstices for alternate thoughts and alternate actions." ---Michael Heim, Mount St. Mary's College, Los Angeles; Author of The Metaphysics of Virtual Reality and Virtual Realism" ""Transforming McLuhan offers a rich and textured reconsideration of Marshall McLuhan's ideas, demonstrating how McLuhan's work is a better match for current multi-dimensional and ambivalent understandings of media and culture than it was for the narrower conceptions that guided those who dismissed McLuhan in his own time. These provocative and well-written essays persuasively engage in what I have called morphing' McLuhan with other key theoretical frameworks. As a resuit, Transforming McLuhan illustrates that cultural theorists have much to learn from McLuhanism, but that McLuhan's perspective also has much room for enrichment t from critical media studies." ---Joshua Meyrowitz, University of New Hampshire; Author of No Sense of Place: The Impact of Media on Social Behavior"--BOOK JACKET.
Philosophy and Technology II by Carl Mitcham,Alois Huning Pdf
Until recently, the philosophy and history of science proceeded in a separate way from the philosophy and history of technology, and indeed with respect to both science and technology, philosophical and historical inquiries were also following their separate ways. Now we see in the past quarter-century how the philosophy of science has been profoundly in fluenced by historical studies of the sciences, and no longer concerned so single-mindedly with the analysis of theory and explanation, with the re lation between hypotheses and experimental observation. Now also we see the traditional historical studies of technology supplemented by phi losophical questions, and no longer so plainly focussed upon contexts of application, on invention and practical engineering, and on the mutually stimulating relations between technology and society. Further, alas, the neat division of intellectual labor, those clearly drawn distinctions be tween science and technology, between the theoretical and the applied, between discovery and justification, between internalist and externalist approaches . . . all, all have become muddled! Partly, this is due to internal revolutions within the philosophy and his tory of science (the first result being recognition of their mutual rele vance). Partly, however, this state of 'muddle' is due to external factors: science, at the least in the last half-century, has become so intimately connected with technology, and technological developments have cre ated so many new fields of scientific (and philosophical) inquiry that any critical reflection on scientific and technological endeavors must hence forth take their interaction into account.
Why is McLuhan important? What use can we make of his approach to the media today? In this insightful critical introduction, McLuhan's contribution is carefully explained and his reputation reassessed. The book: explains McLuhan's key ideas; engages with critical issues in media and contemporary art; demonstrates the relevance of his work for students of media and communications; addresses his methodological contribution; revises our understanding of his place in the history of ideas.
Marshall McLuhan: Renaissance for a wired world by Gary Genosko Pdf
This collection contains key critical essays and assessments of the writings of Canadian communications thinker Marshall McLuhan selected from the voluminous output of the past forty years. McLuhan's famous aphorisms and uncanny ability to sense megatrends are once again in circulation across and beyond the disciplines. Since his untimely death in 1980, McLuhan's ideas have been rediscovered and redeployed with urgency in the age of information and cybernation.Together the three volumes organise and present some forty years of indispensable critical works for readers and researchers of the McLuhan legacy. The set includes critical introductions to each section by the editor.Forthcoming titles in this series include Walter Benjamin (0-415-32533-1) December 2004, 3 vols, Theodor Adorno (0-415-30464-4) April 2005, 4 vols and Jean-Francois Lyotard (0-415-33819-0) 2005, 3 vols.
Marshall McLuhan died on the last day of 1980, on the doorstep of the personal computer revolution. Yet McLuhan's ideas anticipated a world of media in motion, and its impact on our lives on the dawn of the new millennium. Paul Levinson examines why McLuhan's theories about media are more important to us today than when they were first written, and why the Wired generation is now turning to McLuhan's work to understand the global village in the digital age.
Marshall McLuhan: Theoretical elaborations by Gary Genosko Pdf
This collection contains key critical essays and assessments of the writings of Canadian communications thinker Marshall McLuhan selected from the voluminous output of the past forty years. McLuhan's famous aphorisms and uncanny ability to sense megatrends are once again in circulation across and beyond the disciplines. Since his untimely death in 1980, McLuhan's ideas have been rediscovered and redeployed with urgency in the age of information and cybernation.Together the three volumes organise and present some forty years of indispensable critical works for readers and researchers of the McLuhan legacy. The set includes critical introductions to each section by the editor.Forthcoming titles in this series include Walter Benjamin (0-415-32533-1) December 2004, 3 vols, Theodor Adorno (0-415-30464-4) April 2005, 4 vols and Jean-Francois Lyotard (0-415-33819-0) 2005, 3 vols.
Essential McLuhan by Eric McLuhan,Frank Zingrone Pdf
Marshall McLuhan's insights are more applicable today than when he first announced them to a startled world in the 1960s. Here, in one concise volume, are McLuhan's key ideas, drawn from his books, articles, correspondence, and published speeches. This book is the essential archive of his constantly surprising vision.
Some considered Marshall McLuhan the oracle of the electric age; others dismissed him as a charlatan. But many of his predictions came true with eerie accuracy. It's impossible to ignore such McLuhan phrases as "the global village" & "the medium of the message" as we surf the 'Net or pop a cassette into the VCR. McLuhan's genius was in foreseeing such cultural upheavals -- it is uncanny the impact his studies have had on the way we view the world. This fully revised & updated edition of the award-winning biographical classic traces the evolution of McLuhan's theories & is the key to understanding this enigmatic media guru. This is the first true narrative of McLuhan's life. B&W photos. "A brilliant & eloquent discussion."
