Measuring Consumer Behavior In Hospitality For Enhanced Decision Making

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Measuring Consumer Behavior in Hospitality for Enhanced Decision Making

Célia M. Q. Ramos,Nelson M. S: Matos,Carlos M. R. Sousa
Measuring Consumer Behavior in Hospitality for Enhanced Decision Making Book PDF

Author : Célia M. Q. Ramos,Nelson M. S: Matos,Carlos M. R. Sousa
Publisher : Unknown
Page : 0 pages
File Size : 53,9 Mb
Release : 2023
Category : Big data
ISBN : 1668466082

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Measuring Consumer Behavior in Hospitality for Enhanced Decision Making by Célia M. Q. Ramos,Nelson M. S: Matos,Carlos M. R. Sousa Pdf

To improve the hospitality and tourism services provided to customers, it is necessary for managers to acquire knowledge about their customers' and prospects' journeys in order to give back to customers in the form of new offerings such as adequate products, services, and user design experiences according to the characteristics of potential consumers. Only in this way will it be possible to innovate consumer experience in the hospitality sector. Measuring Consumer Behavior in Hospitality for Enhanced Decision Making studies online consumer behavior along with other complementary marketing, hospitality, and tourism disciplines, thus gaining a holistic view of the current consumption during the COVID-19 context, which led to structural changes during the digital customer journey touchpoints. Covering topics such as e-commerce websites, price-setting strategies, and intellectual capital, this premier reference source is ideal for entrepreneurs, executives, managers, business leaders, government officials, marketers, students and educators of higher education, librarians, researchers, and academicians.

Measuring Consumer Behavior in Hospitality for Enhanced Decision Making

Ramos, Célia M.Q.,Sousa, Carlos M.R.,Matos, Nelson M.S.,Ashqar, Rashed Isam
Measuring Consumer Behavior in Hospitality for Enhanced Decision Making Book PDF

Author : Ramos, Célia M.Q.,Sousa, Carlos M.R.,Matos, Nelson M.S.,Ashqar, Rashed Isam
Publisher : IGI Global
Page : 416 pages
File Size : 53,8 Mb
Release : 2023-04-11
Category : Business & Economics
ISBN : 9781668466094

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Measuring Consumer Behavior in Hospitality for Enhanced Decision Making by Ramos, Célia M.Q.,Sousa, Carlos M.R.,Matos, Nelson M.S.,Ashqar, Rashed Isam Pdf

To improve the hospitality and tourism services provided to customers, it is necessary for managers to acquire knowledge about their customers’ and prospects’ journeys in order to give back to customers in the form of new offerings such as adequate products, services, and user design experiences according to the characteristics of potential consumers. Only in this way will it be possible to innovate consumer experience in the hospitality sector. Measuring Consumer Behavior in Hospitality for Enhanced Decision Making studies online consumer behavior along with other complementary marketing, hospitality, and tourism disciplines, thus gaining a holistic view of the current consumption during the COVID-19 context, which led to structural changes during the digital customer journey touchpoints. Covering topics such as e-commerce websites, price-setting strategies, and intellectual capital, this premier reference source is ideal for entrepreneurs, executives, managers, business leaders, government officials, marketers, students and educators of higher education, librarians, researchers, and academicians.

Exploring Niche Tourism Business Models, Marketing, and Consumer Experience

Rodrigues, Maria Antónia,Carvalho, Maria Amélia
Exploring Niche Tourism Business Models Marketing and Consumer Experience Book PDF

Author : Rodrigues, Maria Antónia,Carvalho, Maria Amélia
Publisher : IGI Global
Page : 416 pages
File Size : 48,9 Mb
Release : 2023-08-18
Category : Business & Economics
ISBN : 9781668472446

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Exploring Niche Tourism Business Models, Marketing, and Consumer Experience by Rodrigues, Maria Antónia,Carvalho, Maria Amélia Pdf

The transition from mass tourism to niche tourism has been a slow process. It is clear that mass tourism can damage local culture, authenticity, and resources, and niche tourism is considerably important for the future of tourism companies and destination managers. Thus, it is essential for tourism companies and destination managers to be proactive and adapt to market changes and challenges to hold a stronger position in the business environment in the future. Exploring Niche Tourism Business Models, Marketing, and Consumer Experience provides relevant theoretical and empirical research findings, an innovative and multifaceted perspective of the niche tourist experience, and an understanding of how companies adopt business models based on sustainable paradigms and innovative technologies as a way to create value. Covering topics such as business models, rural tourism, and visitor experience, this premier reference source is an essential resource for marketing managers, product developers, niche tourism executives, marketing and tourism students, business professionals, researchers, and academicians.

Inclusive Community Development Through Tourism and Hospitality Practices

Nadda, Vipin,Gonzo, Faithfull,Batta, Ravinder,Sharma, Amit
Inclusive Community Development Through Tourism and Hospitality Practices Book PDF

Author : Nadda, Vipin,Gonzo, Faithfull,Batta, Ravinder,Sharma, Amit
Publisher : IGI Global
Page : 376 pages
File Size : 53,9 Mb
Release : 2023-04-24
Category : Business & Economics
ISBN : 9781668467985

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Inclusive Community Development Through Tourism and Hospitality Practices by Nadda, Vipin,Gonzo, Faithfull,Batta, Ravinder,Sharma, Amit Pdf

Sustainable tourism should not be limited to environmental preservation; the sociocultural and economic sides should also be considered. There is a need for an integrated approach recognizing the resources, facilities, and infrastructures that are interrelated with the social, cultural, and natural environment. Community development becomes a reality only by merging the principles of sustainability with growth objectives. Even though investments in environmentally friendly infrastructure and related services are fundamental, there is a need to address gender inequalities, exploitation, and commercialization of culture. Further, there is a need to prioritize the link between tourism and poverty reduction. Inclusive Community Development Through Tourism and Hospitality Practices explores various viable strategies for the adoption of sustainable approaches that can eventually boost economic growth and poverty reduction all over the world. Covering topics such as international tourism, sustainable development, and tourism reinforcement, this premier reference source is an excellent resource for business leaders and managers, students and educators of higher education, community leaders, government officials, librarians, researchers, and academicians.

Global Perspectives on Human Rights and the Impact of Tourism Consumption in the 21st Century

E Korstanje, Maximiliano,Gowreesunkar, Vanessa G.B.
Global Perspectives on Human Rights and the Impact of Tourism Consumption in the 21st Century Book PDF

Author : E Korstanje, Maximiliano,Gowreesunkar, Vanessa G.B.
Publisher : IGI Global
Page : 301 pages
File Size : 48,7 Mb
Release : 2023-06-06
Category : Business & Economics
ISBN : 9781668487280

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Global Perspectives on Human Rights and the Impact of Tourism Consumption in the 21st Century by E Korstanje, Maximiliano,Gowreesunkar, Vanessa G.B. Pdf

Global Perspectives on Human Rights and the Impact of Tourism Consumption in the 21st Century is an essential reference book for those concerned with the interaction between tourism consumption, social justice, and human rights. With chapters covering topics such as human trafficking, geospatial discrimination, gentrification theory, violence, racism, child sex tourism, and the impact of COVID-19 on tourism and human rights, this book presents a rich conceptual debate on the impact of tourism consumption on human rights. It also provides practical solutions to promote sustainable tourism practices that respect and protect human rights, highlighting successful case studies where tourism has positively contributed to human rights. The book emphasizes that human rights violations in the tourism industry can no longer be ignored, and it's our responsibility to take action to ensure that tourism practices respect and protect the fundamental rights of all individuals involved. By implementing the solutions provided in this book, we can work together to promote sustainable tourism practices that benefit everyone involved and create a more equitable and just world. In conclusion, this book is a must-read for those concerned with promoting social justice, human rights, and sustainable tourism practices.

Consumer Behavior in Tourism and Hospitality Research

Arch G. Woodside,Alain Decrop
Consumer Behavior in Tourism and Hospitality Research Book PDF

Author : Arch G. Woodside,Alain Decrop
Publisher : Emerald Group Publishing
Page : 197 pages
File Size : 48,5 Mb
Release : 2017-08-09
Category : Business & Economics
ISBN : 9781787146914

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Consumer Behavior in Tourism and Hospitality Research by Arch G. Woodside,Alain Decrop Pdf

The chapters in this volume provide tools and evidence useful for deep understanding of tourists’ buying, consumption, and being through examinations of consumers’ self-descriptions of personal markers of their trip configurations.

Sustainable Growth Strategies for Entrepreneurial Venture Tourism and Regional Development

Masouras, Andreas,Papademetriou, Christos,Belias, Dimitrios,Anastasiadou, Sofia
Sustainable Growth Strategies for Entrepreneurial Venture Tourism and Regional Development Book PDF

Author : Masouras, Andreas,Papademetriou, Christos,Belias, Dimitrios,Anastasiadou, Sofia
Publisher : IGI Global
Page : 266 pages
File Size : 41,6 Mb
Release : 2023-04-18
Category : Business & Economics
ISBN : 9781668460573

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Sustainable Growth Strategies for Entrepreneurial Venture Tourism and Regional Development by Masouras, Andreas,Papademetriou, Christos,Belias, Dimitrios,Anastasiadou, Sofia Pdf

Tourism entrepreneurship is a social and economic process that is encouraged by national systems. Entrepreneurs must be able to act strategically and develop competencies to handle procedures as well as ensure their communication with customers and partners is appropriate. The implementation of automated services and web technologies in tourism is also an issue that small firms must consider in relation to large enterprises. Further study on the best practices for entrepreneurs in the tourism sector is required. Sustainable Growth Strategies for Entrepreneurial Venture Tourism and Regional Development considers current trends in tourism entrepreneurship from different countries all over the world and considers how entrepreneurship functions in varying countries. The book also defines the concept of entrepreneur tourism and sustainable growth. Covering topics such as consumer behavior, hospitality, social media, and tourism management, this reference work is ideal for entrepreneurs, business owners, industry professionals, managers, administrators, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.

Dark Gastronomy in Times of Tribulation

Genceli, Demet
Dark Gastronomy in Times of Tribulation Book PDF

Author : Genceli, Demet
Publisher : IGI Global
Page : 298 pages
File Size : 53,7 Mb
Release : 2023-05-02
Category : Business & Economics
ISBN : 9781668465066

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Dark Gastronomy in Times of Tribulation by Genceli, Demet Pdf

Dark tourism involves travel to historical sites associated with death and tragedy. While the main attraction of such sites is their historical value, visitors may also seek to understand other’s pain or achieve educational goals. Dark tourism helps enhance society's capacity to understand and learn from the past. Dark Gastronomy, on the other hand, explores the culinary traditions under dark times such as wars, battles, disasters, epidemics, genocides, famines, and unusual mass deaths. With the guidance of Dark Gastronomy in Times of Tribulation, readers can better understand the role of gastronomy in dark times, such as which foods were accessible and what menus were served to prisoners. This book will appeal to scholars and professionals in history, tourism, sociology, gastronomy, and related fields, as well as those curious about the topic. This book is also ideal for graduate and undergraduate students, human resources consulting companies, university libraries, research institutions, tourism associations, and culinary professionals.

Understanding the Hospitality Consumer

Alastair Williams
Understanding the Hospitality Consumer Book PDF

Author : Alastair Williams
Publisher : Routledge
Page : 280 pages
File Size : 44,7 Mb
Release : 2012-05-16
Category : Business & Economics
ISBN : 9781136351174

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Understanding the Hospitality Consumer by Alastair Williams Pdf

'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry. Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today's marketing techniques. Using industry based case studies and examples 'Understanding the Hospitality Consumer' : * Introduces and explores the role of consumer behaviour theory in the context of hospitality management * Discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry today * Examines the value of consumer behaviour research as applied to the contemporary hospitality industry * Explores the challenges to traditional approaches to consumption posed by the postmodern hospitality consumer The book's targeted focus and practical application ensures that it is well suited for both students and practising managers in the hospitality field.

Hospitality Marketing and Consumer Behavior

Vinnie Jauhari
Hospitality Marketing and Consumer Behavior Book PDF

Author : Vinnie Jauhari
Publisher : CRC Press
Page : 360 pages
File Size : 43,5 Mb
Release : 2017-06-26
Category : Business & Economics
ISBN : 9781771883795

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Hospitality Marketing and Consumer Behavior by Vinnie Jauhari Pdf

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.

Consumer Behavior in Travel and Tourism

Kaye Sung Chon,Abraham Pizam,Yoel Mansfeld
Consumer Behavior in Travel and Tourism Book PDF

Author : Kaye Sung Chon,Abraham Pizam,Yoel Mansfeld
Publisher : Routledge
Page : 556 pages
File Size : 40,7 Mb
Release : 2012-10-12
Category : Business & Economics
ISBN : 9781136382642

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Consumer Behavior in Travel and Tourism by Kaye Sung Chon,Abraham Pizam,Yoel Mansfeld Pdf

Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept definitions, and even review questions at the end of each chapter. From this book, readers will understand and learn the needs and preferences of tourists and how to investigate the process of destination and product selection to help provide customers with products and services that will best meet their needs. In today's highly competitive business environment, understanding travel behavior is imperative to success. Consumer Behavior in Travel and Tourism brings together several studies in one volume, representing the first attempt to explore, define, analyze, and evaluate the consumption of tourist and travel products. This guide offers essential research strategies and methods that enables readers to determine the wants and needs of tourists, including: discussing and evaluating the main factors that affect consumer behavior in travel and tourism, such as travel motivation, destination choice, and the consequent travel behavior exploring the various decision-making processes of consumers that leads to consequent destination choices through case study analysis and marketing suggestions determining customer expectations of products through a variety of research techniques in order to find ways of improving satisfaction examining selected research tools, such as product positioning and repositioning and using perceptual maps, to evaluate the market implications of using qualitative and/or quantitative research techniques detecting and analyzing the relative roles individual, environmental, socioeconomic, and demographic factors play in choosing travel destinations Full of detailed charts and graphs, Consumer Behavior in Travel and Tourism illustrates key points to give you a better understanding of important facts and findings in the field.

Consumer Behaviour in Hospitality and Tourism

Saurabh Kumar Dixit,Kuan-Huei Lee,Poh Theng Loo
Consumer Behaviour in Hospitality and Tourism Book PDF

Author : Saurabh Kumar Dixit,Kuan-Huei Lee,Poh Theng Loo
Publisher : Routledge
Page : 150 pages
File Size : 55,6 Mb
Release : 2021-09-15
Category : Business & Economics
ISBN : 9781000442670

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Consumer Behaviour in Hospitality and Tourism by Saurabh Kumar Dixit,Kuan-Huei Lee,Poh Theng Loo Pdf

Consumer behaviour includes individual decision-making (IDM). IDM has implications in customer satisfaction, loyalty, and other behavioural intentions toward the organisations’ products and services. Consumer Behaviour in Hospitality and Tourism targets to study consumers and tourists in different leisure and touristic places such as hotels, convention centres, amusement parks, national parks, and the transportation sector. The aim of this book is to provide a broad view of novel topics and presents the current scenario in the hospitality and business arena. This edited volume has seven chapters and each chapter addresses varied themes relating to consumer behaviour, ranging from sustainable tourism, environmental issues, and green tourism to the impact of hotel online reviews using social media. It will be of great interest to researchers and scholars interested in Consumer Behaviour, Hospitality, and Tourism. The chapters in this book were originally published as a special issue of the Journal of Global Scholars of Marketing Science.

Hospitality Marketing

David Bowie,Francis Buttle
Hospitality Marketing Book PDF

Author : David Bowie,Francis Buttle
Publisher : Routledge
Page : 368 pages
File Size : 51,5 Mb
Release : 2007-03-30
Category : Business & Economics
ISBN : 9781136398285

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Hospitality Marketing by David Bowie,Francis Buttle Pdf

Hospitality Marketing: an introduction takes a unique approach to outlining marketing processes in the hospitality industry. Ideal for those new to the topic of marketing, this text contextualises the subject for the hospitality sector. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages, as would the hospitality marketing manager: * BEFORE customers visit the hotel / restaurant, the marketing task is to research the market, manage customer expectations and motivate trial purchase through product / service development, pricing, location, distribution and marketing communication. * DURING the service encounter, the task is to meet or exceed customer expectation by managing the physical evidence, service processes and employee behaviour. * AFTER the service encounter, the task is to audit quality and customer satisfaction, and promote a longer term mutually beneficial relationship with customers through relationship marketing initiative. Hospitality Marketing is a complete learning resource, with real-life examples, case studies and exercises in the text, plus an accompanying website which provides solutions to the exercises, further case studies and links to relevant sites to support both students and lecturers.

Handbook of Scales in Tourism and Hospitality Research

Dogan Gursoy,Muzaffer Uysal,Ercan Sirakaya-Turk,Yuksel Ekinci,Seyhmus Baloglu
Handbook of Scales in Tourism and Hospitality Research Book PDF

Author : Dogan Gursoy,Muzaffer Uysal,Ercan Sirakaya-Turk,Yuksel Ekinci,Seyhmus Baloglu
Publisher : CABI
Page : 427 pages
File Size : 46,5 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781780644530

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Handbook of Scales in Tourism and Hospitality Research by Dogan Gursoy,Muzaffer Uysal,Ercan Sirakaya-Turk,Yuksel Ekinci,Seyhmus Baloglu Pdf

As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behaviour but also consequences of such behaviour as a function of demand and supply interactions in the field. By introducing the importance of measurement and scales and providing groupings of existing scales The Handbook of Scales in Tourism and Hospitality Research serves as the state of the art reference book in the field of tourism, hospitality and allied fields such leisure, recreation, and services management .

Emotional Intelligence in Tourism and Hospitality

Erdogan Koc
Emotional Intelligence in Tourism and Hospitality Book PDF

Author : Erdogan Koc
Publisher : CABI
Page : 166 pages
File Size : 52,6 Mb
Release : 2019-04-16
Category : Business & Economics
ISBN : 9781786398314

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Emotional Intelligence in Tourism and Hospitality by Erdogan Koc Pdf

Emotional intelligence is the capability to recognize, use and manage one's own emotions and those of others. The use of emotional information guides thinking and behaviour, allowing adjustment of emotions to adapt to environments. As tourism and hospitality services are produced and consumed simultaneously, with a high level of contact between employees and customers, the development of emotional intelligence of employees in tourism and hospitality establishments is vital. This book has a skills-based approach and explains how emotional intelligence can be developed in tourism and hospitality students and employees. Covers all major literature, concepts, theories and research findings from the perspective of emotional intelligence". Includes exercises, end of chapter questions, practical examples, student aids and Powerpoint slides for each chapter that can be used in class by academicians and practitioners in their training sessions. The book is intended for use by tourism and hospitality students, researchers and practitioners.