Media Audience And Social Structure

Author : Sandra J. Ball-Rokeach,Muriel G. Cantor
Publisher : Unknown
Page : 400 pages
File Size : 49,6 Mb
Release : 1986
Category : Electronic
ISBN : 0608042986

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Media, Audience and Social Structure by Sandra J. Ball-Rokeach,Muriel G. Cantor Pdf

The essays in Media, Audience, and Social Structure were commissioned by the editors to provide an integrated overview of current sociological research on mass media and society. The contributors share the assumption that the media, their audiences and their content must be studied within the context of their society and as interactive components of a larger system of mass communication. Specific questions addressed include the media's role in such social processes as control, adaptation, and integration; how and why media organizations operate as they do; the relationships between media and special audiences and interest groups; how to conceptualize and measure media effects and their impact on public opinion and politics; and how to analyze (both qualitatively and quantitatively) media content.

Author : Sandra J. Ball-Rokeach
Publisher : Unknown
Page : 400 pages
File Size : 46,9 Mb
Release : 1988
Category : Electronic
ISBN : OCLC:50826296

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Media, Audience, and Social Structure by Sandra J. Ball-Rokeach Pdf

Author : Sandra J. Ball-Rokeach,Muriel B. Cantor
Publisher : SAGE Publications, Incorporated
Page : 448 pages
File Size : 42,5 Mb
Release : 1986-11-01
Category : Language Arts & Disciplines
ISBN : 0803925824

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Media, Audience, and Social Structure by Sandra J. Ball-Rokeach,Muriel B. Cantor Pdf

Media, Audience, and Social Structure presents an integrated overview of current sociological research on mass media and society. Specific questions addressed include the media's role in various social processes; how and why media organizations operate as they do; the relationships between media and special audiences; how to conceptualize and measure media effects and their impact on public opinion; and how to analyze (both qualitatively and quantitatively) media content.

Author : Emile G. McAnany,Jorge Schnitman,Noreene Janus
Publisher : Praeger Publishers
Page : 362 pages
File Size : 48,6 Mb
Release : 1981
Category : Social Science
ISBN : UOM:39015002347964

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Communication and Social Structure by Emile G. McAnany,Jorge Schnitman,Noreene Janus Pdf

Author : David Croteau,William Hoynes
Publisher : SAGE Publications
Page : 489 pages
File Size : 43,7 Mb
Release : 2018-08-02
Category : Social Science
ISBN : 9781506315324

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Media/Society by David Croteau,William Hoynes Pdf

Providing a framework for understanding the relationship between media and society, this updated Sixth Edition of Media/Society helps you develop the skills you need to critically evaluate both conventional wisdom and your own assumptions about the social role of the media. Authors David Croteau and William Hoynes retain the book’s basic sociological framework but now include additional discussions of new studies and up-to-date material on today’s rapidly changing media landscape. Now featuring streamlined content and a more engaging narrative, this edition offers expanded discussions of the “new media” world, including digitization, the internet, the spread of mobile media devices, the role of user-generated content, the potential social impact of new media on society, and new media’s effect on traditional media outlets

Author : Denis McQuail
Publisher : SAGE
Page : 180 pages
File Size : 45,6 Mb
Release : 1997-07-28
Category : Language Arts & Disciplines
ISBN : 0761910026

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Audience Analysis by Denis McQuail Pdf

`The book is essentially for a student of mass communication or may be of interest to the communications expert into communications reserach, theory or operations research. The author addresses a specific "audience" and does it to perfection with a simple very readable presentation' - The Economic TimesDenis McQuail provides a coherent and succinct account of the concept of `media audience' in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research.Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view `from the audience' as well as the view `from the media'. McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. The book concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid media change. Audience Analysis provides both an overview of past research and a guide to current thinking.

Author : Karen Ross,Virginia Nightingale
Publisher : McGraw-Hill Education (UK)
Page : 208 pages
File Size : 44,7 Mb
Release : 2003-12-16
Category : Social Science
ISBN : 9780335227631

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Media and Audiences by Karen Ross,Virginia Nightingale Pdf

“a simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century…” European Journal of Communication *How has the concept of 'the audience' changed over the past 50 years? *How do audiences become producers and not just consumers of media texts? *How are new media affecting the ways in which audiences are researched? The audience has been a central concept in both in media and cultural studies for some considerable time, not least because there seems little point exploring forms of increasingly global communication in terms of their content if the targets of media messages are not also the focus of study. This book ranges across a wide literature, taking both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers. We also look at the political economy of audiences and the ways in which they are 'delivered' to advertisers as well as attending to the ratings war being waged by broadcasters and the development of narrowcasting and niche audiences. Finally, the book looks ahead to the future of audience research, suggesting that new genres such as 'reality TV' and new ICTs such as the internet, are already revolutionising the way in which research with audiences is taking place in the 21st century, not least because of the level of interactivity enabled by new media.

Author : Lewis A. Coser
Publisher : Routledge
Page : 547 pages
File Size : 42,9 Mb
Release : 2017-07-12
Category : Biography & Autobiography
ISBN : 9781351481205

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The Idea of Social Structure by Lewis A. Coser Pdf

Written and compiled by friends and former students, The Idea of Social Structure honors Robert K. Merton, considered one of the premier sociologists of the twentieth century. Along with Talcott Parsons and Marion J. Levy, Merton was emphatic in his use of the term "social structure"—however different they were in defining and refining the term. The chapters in this volume address many of Merton's diverse sociological theories and, in turn, his theories' impact upon a very large sociological territory. The volume includes major statements on the context of working with Merton by Lewis A. Coser, Paul F. Lazarsfeld, Robert A. Nisbet, and Seymour Martin Lipset, as well as memorable statements covering Merton's interests in the sociology of knowledge and science, planning communities, medical education, relative deprivation, everyday life, political roles, and communication media. This is a powerful sourcebook for understanding the work of Merton and of his intellectual successors. Nisbet called the decade of the 1930s among the most vital and creative periods in American history. It was certainly a period of intense struggle—political, military, and ideological. But the formation of modern sociology was without question one of the crowning achievements in the scientific evolution of the century. The volume is sharply focused on Merton's work and deeply appreciative of the nature of his contribution. It is a landmark effort in the study of sociology as history.

Author : Denis McQuail
Publisher : SAGE
Page : 633 pages
File Size : 48,8 Mb
Release : 2010-02-28
Category : Social Science
ISBN : 9781446244029

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McQuail′s Mass Communication Theory by Denis McQuail Pdf

"Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.

Author : James G. Webster
Publisher : MIT Press
Page : 281 pages
File Size : 55,9 Mb
Release : 2016-09-02
Category : Business & Economics
ISBN : 9780262529891

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The Marketplace of Attention by James G. Webster Pdf

How do media find an audience when there is an endless supply of content but a limited supply of public attention? Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need in an era of infinite choice? In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age. Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and strategies of media providers, and the growing impact of media measures—from ratings to user recommendations. He incorporates these factors into one comprehensive framework: the marketplace of attention. In doing so, he shows that the marketplace works in ways that belie our greatest hopes and fears about digital media. Some observers claim that digital media empower a new participatory culture; others fear that digital media encourage users to retreat to isolated enclaves. Webster shows that public attention is at once diverse and concentrated—that users move across a variety of outlets, producing high levels of audience overlap. So although audiences are fragmented in ways that would astonish midcentury broadcasting executives, Webster argues that this doesn't signal polarization. He questions whether our preferences are immune from media influence, and he describes how our encounters with media might change our tastes. In the digital era's marketplace of attention, Webster claims, we typically encounter ideas that cut across our predispositions. In the process, we will remake the marketplace of ideas and reshape the twenty-first century public sphere.

Author : James Hay
Publisher : Routledge
Page : 416 pages
File Size : 51,6 Mb
Release : 2018-10-08
Category : Social Science
ISBN : 9780429965364

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The Audience And Its Landscape by James Hay Pdf

This book offers a major reconceptualization of the term audience, one which involves a landscape, including the landscape of a given audiencesituated and territorializing features of any way of seeing and defining the world. It acknowledges, in the face of conventional discourse analysis, the contextual features of discourse, to produce complex and textured understanding of the concept of audience. The book will speak to students of rhetoric, mass communication, cultural studies, anthropology, and sociology alike. This book offers a major reconceptualization of the term audience, including the landscape of a given audiencethe situated and territorializing features of any way of seeing and defining the world. Given de Certeaus hypothesis that listening, watching, and reading all occur in places and result in produce transformed paths or spaces, the contributors to this landmark volume have provided innovative essays analyzing the transformations that take place in the geography between sender and receiver. The book acknowledges, in the face of conventional discourse analysis, the contextual features of discourse, to produce a complex and textured understanding of the concept of audience. The Audience and Its Landscape, presents the work of a vital cross-section of international scholars including Swedens Karl Erik Rosengren, the UKs Jay G. Blumler and Roger Silverstone, Australias Tony Bennett, Israels Elihu Katz, Canadas Martin Allor, and the United Statess Janice Radway, Byron Reeves, and John Fisk, to name a few. This book is truly groundbreaking in its depth and scope, and will speak to students of rhetoric, mass communication, cultural studies, anthropology, and sociology alike.

Author : John L. Sullivan
Publisher : SAGE
Page : 281 pages
File Size : 41,6 Mb
Release : 2012-10-23
Category : Language Arts & Disciplines
ISBN : 9781412970426

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Media Audiences by John L. Sullivan Pdf

Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we are all engaged with media as a member of an audience. Despite the widespread use of this term in our popular culture, the meaning of the "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions & commodities, as users of media, and as producers & subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.

Author : John L. Sullivan
Publisher : SAGE Publications
Page : 290 pages
File Size : 54,7 Mb
Release : 2019-07-24
Category : Language Arts & Disciplines
ISBN : 9781506397382

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Media Audiences by John L. Sullivan Pdf

Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. . Despite the widespread use of this term in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences: Effects, Users, Institutions, and Power 2nd Edition explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.

Author : John A. Fortunato
Publisher : Routledge
Page : 249 pages
File Size : 42,5 Mb
Release : 2005
Category : Content analysis (Communication)
ISBN : 9781135619244

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Making Media Content by John A. Fortunato Pdf

Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access. The work focuses on the internal and external influences on media content, laying out the various processes and opening up the topic for further consideration.This book will appeal to academics in.

Author : James Webster,Patricia F. Phalen
Publisher : Routledge
Page : 200 pages
File Size : 45,6 Mb
Release : 2013-11-05
Category : Language Arts & Disciplines
ISBN : 9781136685934

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The Mass Audience by James Webster,Patricia F. Phalen Pdf

In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to one another -- that was unified through exposure to media. This construct offered a pragmatic way to map audiences that was relevant to industry, government, and social theorists. In a relatively short period of time, it became the dominant model for studying the audience. Today, it is so pervasive that most people simply take it for granted. Recently, media scholars have reopened inquiry into the meaning of "audience." They question the utility of the mass audience concept, characterizing it as insensitive to differences among audience members inescapably bound up with discredited notions of mass society, or serving only a narrow set of industrial interests. The authors of this volume find that these assertions are often false and unwarranted either by the historical record or by contemporary industry practice. Instead, they argue for a rediscovery of the dominant model by summarizing and critiquing the very considerable body of literature on audience behavior, and by demonstrating different ways of analyzing mass audiences. Further, they provide a framework for understanding the future of the audience in the new media environment, and suggest how the concept of mass audience can illuminate research on media effects, cultural studies, and media policy.