Media Management Matters

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Media Management Matters

Ulrike Rohn,Tom Evens
Media Management Matters Book PDF

Author : Ulrike Rohn,Tom Evens
Publisher : Routledge
Page : 239 pages
File Size : 45,8 Mb
Release : 2020-03-13
Category : Business & Economics
ISBN : 9780429560415

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Media Management Matters by Ulrike Rohn,Tom Evens Pdf

This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers and the media industry. In addition to advancing the scholarly discipline, it also questions, investigates and discusses the practical value of the research undertaken, showing how media management research can provide actionable, practice-relevant knowledge to decision makers throughout the media industry. The volume is broken into two parts: a section reflecting on the need for collaboration between research and practice, and a section overviewing specific projects that aim to deliver administrative value to stakeholders. The international research projects presented here span topics such as digital transformation, business models in news and digital journalism, media entrepreneurship and start-ups, ad-blocking, location-based services, audiovisual consumption preferences, the sustainability of small television markets, co-located and clustered industries and digital privacy. Incorporating under-used methodological approaches, such as action research and ethnography, Media Management Matters brings suggestions for how scholarship might be promoted outside academia. Simply put, this book aims to demonstrate why media management matters. Featuring an international roster of contributors, this collection is essential reading for scholars and practitioners of media management, business and policy.

Media Management and Economics Research in a Transmedia Environment

Alan B. Albarran
Media Management and Economics Research in a Transmedia Environment Book PDF

Author : Alan B. Albarran
Publisher : Routledge
Page : 295 pages
File Size : 41,5 Mb
Release : 2013-07-24
Category : Language Arts & Disciplines
ISBN : 9781135969349

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Media Management and Economics Research in a Transmedia Environment by Alan B. Albarran Pdf

First Published in 2013. This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.

Handbook of Media Management and Economics

Alan Albarran,Bozena Mierzejewska,Sylvia M. Chan-Olmsted,Jaemin Jung,Michael O. Wirth
Handbook of Media Management and Economics Book PDF

Author : Alan Albarran,Bozena Mierzejewska,Sylvia M. Chan-Olmsted,Jaemin Jung,Michael O. Wirth
Publisher : Routledge
Page : 746 pages
File Size : 45,5 Mb
Release : 2006-04-21
Category : Business & Economics
ISBN : 9781135611682

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Handbook of Media Management and Economics by Alan Albarran,Bozena Mierzejewska,Sylvia M. Chan-Olmsted,Jaemin Jung,Michael O. Wirth Pdf

This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study. The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.

Media Management

B. K. Chaturvedi
Media Management Book PDF

Author : B. K. Chaturvedi
Publisher : Global Vision Pub House
Page : 392 pages
File Size : 50,6 Mb
Release : 2009
Category : Education
ISBN : 8182202310

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Media Management by B. K. Chaturvedi Pdf

Media Management fills a void in the growing field of media management. More and more, colleges and universities are teaching media management courses, mostly in response to studentsâ¬" needs and requests. In this flourishing field, there were no refereed periodicals in which media management scholars could regularly get published and that provided information on the latest media management theories and practices. The text of this book is ideal for students of management because it takes into account flexibility, individuality, and creativity as students face realistic problems and opportunities mirrored in the professional world.

The Rowman & Littlefield Handbook of Media Management and Business

L. Meghan Mahoney,Tang Tang
The Rowman Littlefield Handbook of Media Management and Business Book PDF

Author : L. Meghan Mahoney,Tang Tang
Publisher : Rowman & Littlefield
Page : 481 pages
File Size : 49,8 Mb
Release : 2020-12-15
Category : Language Arts & Disciplines
ISBN : 9781538115312

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The Rowman & Littlefield Handbook of Media Management and Business by L. Meghan Mahoney,Tang Tang Pdf

The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders. The handbook examines media management and business through a convergent media approach, rather than focusing on medium-specific strategies. By reflecting media management issues in the information, entertainment, sports, gaming industries, contributed chapters explore the unique opportunities and challenges brought by media convergence, while highlighting the fundamental philosophy, concepts, and practices unchanged in such a dynamic environment. this handbook examines media management through a global perspective, and encourages readers to connect their own diverse development to a broader global context. It is an important addition to the growing literature in media management, with a focus on new media technologies, business management, and internationalization.

The Social Media Management Handbook

Robert Wollan,Nick Smith,Catherine Zhou
The Social Media Management Handbook Book PDF

Author : Robert Wollan,Nick Smith,Catherine Zhou
Publisher : John Wiley & Sons
Page : 352 pages
File Size : 44,7 Mb
Release : 2011-01-04
Category : Business & Economics
ISBN : 9780470651247

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The Social Media Management Handbook by Robert Wollan,Nick Smith,Catherine Zhou Pdf

How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.

Handbook of Media Management and Economics

Alan Albarran,Bozena Mierzejewska,Jaemin Jung
Handbook of Media Management and Economics Book PDF

Author : Alan Albarran,Bozena Mierzejewska,Jaemin Jung
Publisher : Routledge
Page : 654 pages
File Size : 55,9 Mb
Release : 2018-04-27
Category : Business & Economics
ISBN : 9781351747523

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Handbook of Media Management and Economics by Alan Albarran,Bozena Mierzejewska,Jaemin Jung Pdf

Winner of the 2019 Robert Picard Book Award The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.

The Routledge Companion to Media Industries

Paul McDonald
The Routledge Companion to Media Industries Book PDF

Author : Paul McDonald
Publisher : Routledge
Page : 709 pages
File Size : 54,8 Mb
Release : 2021-10-04
Category : Social Science
ISBN : 9781000451856

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The Routledge Companion to Media Industries by Paul McDonald Pdf

Bringing together 49 chapters from leading experts in media industries research, this major collection offers an authoritative overview of the current state of scholarship while setting out proposals for expanding, re-thinking and innovating the field. Media industries occupy a central place in modern societies, producing, circulating, and presenting the multitude of cultural forms and experiences we encounter in our daily lives. The chapters in this volume begin by outlining key conceptual and critical perspectives while also presenting original interventions to prompt new lines of inquiry. Other chapters then examine the impact of digitalization on the media industries, intersections formed between industries or across geographic territories, and the practices of doing media industries research and teaching. General ideas and arguments are illustrated through specific examples and case studies drawn from a range of media sectors, including advertising, publishing, comics, news, music, film, television, branded entertainment, live cinema experiences, social media, and music video. Making a vital and significant contribution to media research, this volume is essential reading for students and academics seeking to understand and evaluate the work of the media industries. Chapter 10 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com

Media Management

Stephen Lacy,Jan LeBlanc Wicks
Media Management Book PDF

Author : Stephen Lacy,Jan LeBlanc Wicks
Publisher : Routledge
Page : 416 pages
File Size : 53,6 Mb
Release : 1993
Category : Business & Economics
ISBN : UOM:39015032759956

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Media Management by Stephen Lacy,Jan LeBlanc Wicks Pdf

This book grew out of the collective needs of media management scholars to explore the theory and practice of the field through case analysis. Although research studies exist in several different scholarly journals, and applicable cases are available through various sources, this work represents one of the first efforts to combine the broad concerns of the field with relevant cases. Approaching media management as a decision-making process, this book provides a framework and materials for analysis, discussion and problem solving within various media such as ad agencies, cable companies, magazines, newspapers and broadcasting stations. All cases, however, are designed to illuminate not only the differences present in management environments but the similarities between media companies. 48 short cases and three extended cases allow students to apply what they learn from reading and class discussions to situations faced by media managers. The book's goals are: * to provide access to a seldom-used approach to discussing media management * to supplement currently available materials concerning issues relevant to managing a media organization. Practice in evaluative and descriptive analyses is provided, which seeks to suggest questions for individual research as well as more formal classroom debate and discussion. Original cases researched and written by the authors -- former managers and/or employees in media organizations -- are included throughout this volume.

Media Management

C. Ann Hollifield,Jan LeBlanc Wicks,George Sylvie,Wilson Lowrey
Media Management Book PDF

Author : C. Ann Hollifield,Jan LeBlanc Wicks,George Sylvie,Wilson Lowrey
Publisher : Routledge
Page : 416 pages
File Size : 41,5 Mb
Release : 2015-08-11
Category : Language Arts & Disciplines
ISBN : 9781317458548

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Media Management by C. Ann Hollifield,Jan LeBlanc Wicks,George Sylvie,Wilson Lowrey Pdf

Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.

Handbook of Media Management and Economics

Alan B. Albarran,Sylvia M. Chan-Olmsted,Michael O. Wirth
Handbook of Media Management and Economics Book PDF

Author : Alan B. Albarran,Sylvia M. Chan-Olmsted,Michael O. Wirth
Publisher : Psychology Press
Page : 747 pages
File Size : 41,7 Mb
Release : 2006
Category : Business & Economics
ISBN : 9780805850031

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Handbook of Media Management and Economics by Alan B. Albarran,Sylvia M. Chan-Olmsted,Michael O. Wirth Pdf

This handbook provides a synthesis of current work and research in media management and economics, and establishes an agenda for future activities. It will serve as a foundational resource for scholars and students in media management and economics.

Value-Oriented Media Management

Klaus-Dieter Altmeppen,C. Ann Hollifield,Joost van Loon
Value Oriented Media Management Book PDF

Author : Klaus-Dieter Altmeppen,C. Ann Hollifield,Joost van Loon
Publisher : Springer
Page : 240 pages
File Size : 41,7 Mb
Release : 2017-04-27
Category : Business & Economics
ISBN : 9783319510088

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Value-Oriented Media Management by Klaus-Dieter Altmeppen,C. Ann Hollifield,Joost van Loon Pdf

In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.

Media Management

Stephen Lacy,Ardyth B. Sohn,Jan LeBlanc Wicks,George Sylvie,Angela Powers
Media Management Book PDF

Author : Stephen Lacy,Ardyth B. Sohn,Jan LeBlanc Wicks,George Sylvie,Angela Powers
Publisher : Routledge
Page : 28 pages
File Size : 47,7 Mb
Release : 1993
Category : Electronic
ISBN : 0805814523

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Media Management by Stephen Lacy,Ardyth B. Sohn,Jan LeBlanc Wicks,George Sylvie,Angela Powers Pdf

USE FIRST TWO SENTENCES ONLY FOR GENERAL CATALOGS... This book grew out of the collective needs of media management scholars to explore the theory and practice of the field through case analysis. Although research studies exist in several different scholarly journals, and applicable cases are available through various sources, this work represents one of the first efforts to combine the broad concerns of the field with relevant cases. Approaching media management as a decision-making process, this book provides a framework and materials for analysis, discussion and problem solving within various media such as ad agencies, cable companies, magazines, newspapers and broadcasting stations. All cases, however, are designed to illuminate not only the differences present in management environments but the similarities between media companies. 48 short cases and three extended cases allow students to apply what they learn from reading and class discussions to situations faced by media managers. The book's goals are: * to provide access to a seldom-used approach to discussing media management * to supplement currently available materials concerning issues relevant to managing a media organization. Practice in evaluative and descriptive analyses is provided, which seeks to suggest questions for individual research as well as more formal classroom debate and discussion. Original cases researched and written by the authors -- former managers and/or employees in media organizations -- are included throughout this volume.

Managing in the Media

William Houseley,Tom Nicholls,Ron Southwell
Managing in the Media Book PDF

Author : William Houseley,Tom Nicholls,Ron Southwell
Publisher : Taylor & Francis
Page : 416 pages
File Size : 42,9 Mb
Release : 2013-04-26
Category : Performing Arts
ISBN : 9781136055140

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Managing in the Media by William Houseley,Tom Nicholls,Ron Southwell Pdf

Managing in the Media has been devised for a broad audience. It is based upon the perceived need for a text that amalgamates cultural theories, film and television analysis, management theories and media production practice into one volume. There are many books on film and cultural studies. Similarly, there are copious numbers of texts written on management. To date little has been written that analyses the management of the audiovisual industry set against the backdrop of the cultural and economic environment within which the media manager operates. Managing in the Media is divided into three sections that take the reader from the global to the specific, from the strategic to the tactical. Each chapter discusses specific topics that can be read in isolation yet contribute to the theme within each part. Taken as a whole, the book provides the potential professional media manager and current practising media manager with a framework of issues that will give them an awareness of the range of knowledge needed by the successful media manager. This book does not try to be a manual to success. The media industry is awash with successful individuals none of whom needed textbooks to set them on their chosen career paths. Yet these exceptional people prove the rule; that in the main, most media practitioners would benefit from some additional support and guidance. The aim of this book is to present to them some of the management issues that have, or will have, an impact upon their working careers. The accompanying website www.mediaops.net (which can also be accessed via www.focalpress.com) features: - Tutor notes and reader activities - Updated list of further reading - Additional support material such as production templates - Interviews with the authors - A discussion forum - Industry and education links - Media News

Social Media Management

Ben Ryan Shields
Social Media Management Book PDF

Author : Ben Ryan Shields
Publisher : Oxford University Press, USA
Page : 0 pages
File Size : 49,7 Mb
Release : 2017
Category : BUSINESS & ECONOMICS
ISBN : 019029633X

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Social Media Management by Ben Ryan Shields Pdf

"Social Media Management: Persuasion in Networked Culture is designed for graduate students taking courses in social media or digital media strategy. It will equip readers with the frameworks and tools to answer the "Now what?" question. Based on the author's extensive experience in the social media industry and his qualitative and quantitative research on best practices, this book will uncover the formula for social media success today and in the future. After reading this book, students will be prepared to maximize social media to accomplish their key objectives, whether it's to build a brand, increase sales, or create an organizational culture"--