Netflix Success Decoded The Key Factors That Led To Its Success

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Netflix Success Decoded: The Key Factors That Led To Its Success

The Sapiens Network
Netflix Success Decoded The Key Factors That Led To Its Success Book PDF

Author : The Sapiens Network
Publisher : Hernando Chavez
Page : 38 pages
File Size : 43,6 Mb
Release : 2022-05-27
Category : Self-Help
ISBN : PKEY:6610000368976

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Netflix Success Decoded: The Key Factors That Led To Its Success by The Sapiens Network Pdf

NETFLIX SUCCESS DECODED: THE KEY FACTORS THAT LED TO ITS SUCCESS LEARN WHY INNOVATION, DISRUPTION AND USER EXPERIENCE ARE SO IMPORTANT ABOUT THIS BOOK Netflix is a technology company that uses customer satisfaction as its metric of success. In the beginning, Netflix's founders Reed Hastings and Marc Randolph used to spend hours in front of the computer screen looking for new movies. Their dream was to set up a website where customers could rent DVDs from their home and return them in the mail when they were done watching them. This way, people would not have to drive all over town looking for the movie they wanted or just go without watching it because it wasn't available at their local store anymore. Besides, many people were too busy with work or other commitments, so they didn't have time to visit physical stores like Blockbuster Video. Also, renting new DVDs was pricey for some people. CONTENT Introduction: Why Is Netflix So Successful? What Is Netflix? Who Are Netflix Founders? Why Is Netflix A Technology Company? Why Is Netflix Not An Entertainment Company? What Are Netflix’s Company Values? Why Is Netflix The Worldwide Leader In The Number Of Subscribers? How Netflix Started As A Mail-Based Rental Business? How Did Netflix Disrupt Conventional Cable Tv? How Did Netflix Innovate In Digital Streaming? How Does Netflix Use Machine Learning? How Netflix Started Its Own Production Of Original Content? Awards And Nominations Speak For Netflix’s Content Quality? How Netflix Offers Convenience To Its Customers? What Are The Advantages Of Netflix’s Content On-Demand? How Netflix Personalizes Its Customers’ Tastes? What Is The Netflix Recommendation Engine? How Netflix Manages To Offer A Wide Variety Of Content? Why Does Netflix Offer Ad-Free Content? How Netflix Prioritizes Subscribers’ Needs? How Netflix Pioneered Binge-Watching? Why Does The Netflix App Offer An Excellent User Experience? Why Does Netflix Offer Low Prices? How Does Netflix Invest In Smart Software? How Netflix Uses Customer Happiness As Its Metric Of Success? ABOUT THE SAPIENS NETWORK The content in this guide is based on extensive official research and comes from a variety of sources, mostly from books published by experts who have mastered each of the topics presented here and who are backed by internationally recognized careers. Therefore, the reader will be able to acquire a large amount of knowledge from more than one reliable and specialized source. This happens because we rely only on official and endorsed media. In addition, we also collect information from different web pages, courses, biographies, and interviews, so we give the reader a broad overview of their topics of interest. We have not only checked that the sources of knowledge are relevant, but we have also made a very careful selection of the final information that makes up this guide. With great practicality, we have compiled the most useful concepts and put them in a way that are easiest for the reader to learn. Our ultimate goal is to simplify all the ideas that they are fully understandable and so that the reader can enjoy a pleasant, practical, and simple reading. This is why we strive to provide only the key information from each expert. In this guide, the reader will not find redundancies or unnecessary or irrelevant content. Each chapter covers the essential and leaves out everything that could be deemed as extra or that does not add anything new to the selected concepts. Thus, the reader will be able to enjoy a text where they will easily find specialized information that comes exclusively from experts and that has been selected with the greatest effectiveness.

Innovation Through Information Systems

Frederik Ahlemann,Reinhard Schütte,Stefan Stieglitz
Innovation Through Information Systems Book PDF

Author : Frederik Ahlemann,Reinhard Schütte,Stefan Stieglitz
Publisher : Springer Nature
Page : 786 pages
File Size : 55,8 Mb
Release : 2021-10-15
Category : Computers
ISBN : 9783030867973

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Innovation Through Information Systems by Frederik Ahlemann,Reinhard Schütte,Stefan Stieglitz Pdf

This book presents the current state of research in information systems and digital transformation. Due to the global trend of digitalization and the impact of the Covid 19 pandemic, the need for innovative, high-quality research on information systems is higher than ever. In this context, the book covers a wide range of topics, such as digital innovation, business analytics, artificial intelligence, and IT strategy, which affect companies, individuals, and societies. This volume gathers the revised and peer-reviewed papers on the topic "Technology" presented at the International Conference on Information Systems, held at the University of Duisburg-Essen in 2021.

UX Decoded

Dushyant Kanungo
UX Decoded Book PDF

Author : Dushyant Kanungo
Publisher : BPB Publications
Page : 176 pages
File Size : 49,5 Mb
Release : 2022-04-23
Category : Computers
ISBN : 9789355512215

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UX Decoded by Dushyant Kanungo Pdf

Industry-proven methods for determining user needs and designing successful products KEY FEATURES ● Practical approaches for identifying user pain spots, behavior, goals, and overcoming biases. ● Includes detailed examples, graphs, and drawings to explain various user research strategies. ● Industry-accepted approach to product thinking and user-centric design. DESCRIPTION This book aims to provide UX professionals with the information, tools, and techniques they need to apply a user-centric approach to product design. It will show you how to learn about your customers' wants and create products that they will enjoy. The book takes the reader on a journey that begins with learning to understand user behavior, needs, goals, and pain areas and then develops solutions to those needs. Next, it delves into a thorough examination of several user research methods that aid in discovering user wants and issues areas and mapping strategies used to portray user research results. The book details a five-stage design process and teaches how to apply problem-first design, design validation methodologies, and numerous user experience benchmarking tools. You also learn to compute UX ROI to properly convey to your business and users why specific UX is excellent for both. This book helps UX professionals utilize the concepts and tools covered in this book to adopt an outside-in approach to design. They first explore and discover user problems and then develop a viable solution. WHAT YOU WILL LEARN ● Learn to follow a five-step design workflow using the right tools and techniques. ● Use design validation and UX benchmarking to test and enhance your designs. ● Utilize qualitative or quantitative research approaches to conduct user research. ● Visualize user research data using several mapping approaches. ● Improve cross-functional team communication, collaboration, and user advocacy. WHO THIS BOOK IS FOR This book is intended for UX designers, product designers, visual designers, UX researchers, and content strategists who seek to improve their UX research and design techniques. TABLE OF CONTENTS 1. Introduction: You’re not the user 2. Watching how people behave 3. Fixing issues: the why and how 4. Hearing what users say 5. Calculating the many and much. 6. Synthesis: the power of the affinity diagram 7. Summarizing your research into maps for better communication 8. Prioritizing the use-cases 9. Designing value by fixing the problem first 10. The design workflow: how perfect doesn’t always equal pretty 11. Validate your design with usability testing 12. Six aspects of good design 13. Collaborating with multi-disciplinary teams 14. Continuous delivery 15. Final considerations

Netflix' Spain

Jorge González del Pozo,Xosé Pereira Boán
Netflix Spain Book PDF

Author : Jorge González del Pozo,Xosé Pereira Boán
Publisher : Taylor & Francis
Page : 243 pages
File Size : 51,6 Mb
Release : 2023-10-02
Category : Foreign Language Study
ISBN : 9781000968583

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Netflix' Spain by Jorge González del Pozo,Xosé Pereira Boán Pdf

This edited collection analyzes the tensions, contradictions, contributions, and new horizons generated and/or imposed by Netflix within Spain’s audiovisual culture. This book provides invaluable insight into how Netflix—first in its role as distributor and then as content creator—has changed the audiovisual landscape in Spain. It discusses how Netflix challenges the traditional method of categorizing film and television output by nationality while also examining how Spain is presented to other countries through the Netflix catalog and questioning what its chosen output—light comedies, mystery/thrillers, narco-fiction, and crime—means for Spain’s national brand. With chapters addressing themes such as reproducibility, pan-Europeanism after Brexit, gender representation, identity, and globalization, this book explores how—under the influence of Netflix—Spain is transitioning from an importer of audiovisual content to a center of export. This book will appeal to students and scholars of Film and Media Studies, Hispanic and Iberian Studies, and Spanish with a specific interest in Spanish film, television, media, and culture, as well as global media industries.

Critical Success Factors Driving Customer Adoption of Cloud Gaming Platforms

Timo Grünzinger
Critical Success Factors Driving Customer Adoption of Cloud Gaming Platforms Book PDF

Author : Timo Grünzinger
Publisher : GRIN Verlag
Page : 56 pages
File Size : 46,5 Mb
Release : 2024-03-04
Category : Business & Economics
ISBN : 9783963562723

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Critical Success Factors Driving Customer Adoption of Cloud Gaming Platforms by Timo Grünzinger Pdf

Master's Thesis from the year 2021 in the subject Business economics - Information Management, grade: 19/20, , language: English, abstract: This work project aims to identify factors that have an impact on customer adoption of cloud gaming platforms. Based on the Unified Theory of Acceptance and Use of Technology combined with the concept of Flow, as well as further amendments relevant for hedonic information systems, a structural equation model was developed and empirically tested on a convenience sample of gaming community members. Besides the significance of price value on user acceptance, the empirical results suggest that social influence, together with a flow state associated with the hedonic motivation of cloud gaming, play a critical role in customer adoption.

The Decoded Company

Leerom Segal,Aaron Goldstein,Jay Goldman,Rahaf Harfoush
The Decoded Company Book PDF

Author : Leerom Segal,Aaron Goldstein,Jay Goldman,Rahaf Harfoush
Publisher : Penguin
Page : 215 pages
File Size : 51,6 Mb
Release : 2014-02-20
Category : Business & Economics
ISBN : 9780698152151

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The Decoded Company by Leerom Segal,Aaron Goldstein,Jay Goldman,Rahaf Harfoush Pdf

A powerful guide to building a data-centric corporate culture that unleashes talent and improves engagement Amazon delights customers with recommendations that are spot on. Google amazes us by generating answers before we've even finished asking a question. These companies know who we are and what we want. The key to their magic is Big Data. Personalizing the consumer experience with the collection and analysis of consumer data is widely recognized as one of the biggest business opportunities of the 21st century. But there is a flip side to this that has largely been missed. What if we were able to use data about employees to personalize and customize their experience - to increase their engagement, help them learn faster on the job, and figure out which teams they should be on? In this book, Leerom and his colleagues outline the six principles they've used to decode work and unlock the maximum potential of their talent, and share success stories from other organizations that have embraced this approach. The Decoded Company is an actionable blueprint for any company that wants the best from its people, and isn't afraid of radical approaches to get it. Leerom Segal is the president and CEO of Klick and has been named "Entrepreneur of the Year" by the Business Development Bank of Canada, won the "Young Entrepreneur of the Year" award from Ernst and Young, and was named to Profit Magazine's Hall of Fame as the youngest CEO ever to lead a nonprofit company. Aaron Goldstein is the co-founder of Klick and is a Senior Certified Project Manager Professional. Jay Goldman was Head of Marketing at Rypple, a venture-backed startup acquired by Salesforce in 2012 and now known as Work.com. He is the author of the O'Reilly Facebook Cookbook, and he has been published in the Harvard Business Review. Rahaf Harfoush is the author of several books including Yes We Did. She was a contributor to the best-selling Wikinomics and Grown Up Digital.

Decoding Greatness

Ron Friedman
Decoding Greatness Book PDF

Author : Ron Friedman
Publisher : Simon and Schuster
Page : 288 pages
File Size : 42,7 Mb
Release : 2023-01-24
Category : Business & Economics
ISBN : 9781982135805

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Decoding Greatness by Ron Friedman Pdf

National Bestseller For readers of Outliers, Atomic Habits, and Deep Work, comes a game-changing approach to unlocking your greatness, using a secret strategy that’s vaulted business titans and creative geniuses to the top of their profession. We’ve long been taught there are two ways to succeed—either talent or practice. In Decoding Greatness, award-winning social psychologist Ron Friedman illuminates a powerful third path—one that has launched icons in a wide range of fields, from artists, writers, and chefs, to athletes, inventors, and entrepreneurs: reverse engineering. To reverse engineer is to look beyond what is evident on the surface and find a hidden structure. It’s the ability to taste an intoxicating dish and deduce its recipe, to listen to a beautiful song and discern its chord progression, to watch your favorite film and grasp its narrative arc. “Clear, concise, and backed by science” (Daniel Pink, author of When), Decoding Greatness marries “alluring stories and illuminating studies” (Adam Grant, author of Think Again) of top performers—from Agatha Christie to Andy Warhol, Barack Obama, to Serena Williams—with groundbreaking research on pattern recognition and skill acquisition. You’ll learn how to take apart acheivements you admire, pinpoint precisely what makes them work, and apply that knowledge to develop novel ideas and products that are uniquely your own. Bursting with unforgettable stories and actionable strategies, Decoding Greatness is an indispensable guide to learning from the best, upgrading your skills, and sparking breakthrough ideas.

ECIME2015-9th European Conference on IS Management and Evaluation

Dr Elias Pimenidis and Dr Mohammed Odeh
ECIME2015 9th European Conference on IS Management and Evaluation Book PDF

Author : Dr Elias Pimenidis and Dr Mohammed Odeh
Publisher : Academic Conferences and publishing limited
Page : 322 pages
File Size : 41,9 Mb
Release : 2015-09-07
Category : Computers
ISBN : 9781910810545

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ECIME2015-9th European Conference on IS Management and Evaluation by Dr Elias Pimenidis and Dr Mohammed Odeh Pdf

The 9th European Conference on Information Management and Evaluation (ECIME) is being hosted this year by the University of the West of England, Bristol, UK on the 21-22 September 2015. The Conference Chair is Dr Elias Pimenidis, and the Programme Chair is Dr Mohammed Odeh both from the host University. ECIME provides an opportunity for individuals researching and working in the broad field of information systems management, including IT evaluation to come together to exchange ideas and discuss current research in the field. This has developed into a particularly important forum for the present era, where the modern challenges of managing information and evaluating the effectiveness of related technologies are constantly evolving in the world of Big Data and Cloud Computing. We hope that this year’s conference will provide you with plenty of opportunities to share your expertise with colleagues from around the world. The keynote speakers for the Conference are Professor Haris Mouratidis, from the School of Computing, Engineering and Mathematics, University of Brighton, UK who will address the topic “Rethinking Information Systems Security”, Dr Mohammed Odeh, from the University of the West of England, Bristol, UK and Dr. Mario Kossmann from Airbus, UK who will talk about “The Significance of Information Systems Management and Evaluation in the Aerospace Industry’ ECIME 2015 received an initial submission of 55 abstracts. After the double-blind peer review process 28 academic Research papers, 5 PhD Research papers, 1 Masters Research paper and 3 Work in Progress papers have been accepted for these Conference Proceedings. These papers represent research from around the world, including Austria, Botswana, Cyprus, Czech Republic, Ireland, Japan, Kuwait, New Zealand, Norway, Poland, Portugal, Slovakia, Russia, South Africa, South Korea, Sweden, The Netherlands, UK and the USA.

Creativity and Marketing

Eleonora Pantano
Creativity and Marketing Book PDF

Author : Eleonora Pantano
Publisher : Emerald Group Publishing
Page : 231 pages
File Size : 48,5 Mb
Release : 2021-08-02
Category : Business & Economics
ISBN : 9781800713321

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Creativity and Marketing by Eleonora Pantano Pdf

Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success.

Analysis of the Success Factors of SVOD to reach Generation Z

Lien La
Analysis of the Success Factors of SVOD to reach Generation Z Book PDF

Author : Lien La
Publisher : GRIN Verlag
Page : 116 pages
File Size : 43,9 Mb
Release : 2022-05-16
Category : Business & Economics
ISBN : 9783346645845

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Analysis of the Success Factors of SVOD to reach Generation Z by Lien La Pdf

Master's Thesis from the year 2019 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,4, Berlin School of Economics and Law, language: English, abstract: This paper is an analysis of the success factors of SVOD to reach Generation Z. It includes a case study of MTV+. The objective of the present thesis is the identification and analysis of KSF of SVOD in order to attract Gen Z. It seeks to understand and examine SVOD usage behavior and preferences within the audience of Gen Z. After the determination of KSF geared towards the user expectations and preferences of Gen Z, implications and recommendations for the newly launched SVOD channel MTV+ will be identified. Three research questions are central to the present study: 1. What is the SVOD usage behavior of Gen Z? 2. Which KSF are perceived as valuable by Gen Z? 3. How should MTV+ design their SVOD offer in order to attract Gen Z? The first chapter is the introduction, which provides the problem statement, its purpose, relevant research questions and the course of investigation. The second chapter presents a literature review. It is organized into four parts: the first part reviews academic literature relevant to research on KSF. The second part of the literature review sheds light on the uses and gratification theory (UGT), focuses on different aspects of the media usage of Gen Z and introduces KSF in media. The third part presents subscription models in the media industry, on overview of the SVOD market and a best practice analysis with relevant players. The last part of chapter two summarizes the literature review findings to develop a SVOD KSF framework. Chapter three makes use of the previous developed framework and analyzes the KSF of MTV+. The fourth chapter is the methodological framework of the study including the research method, questionnaire design, data collection and sampling, data analysis and research findings. Chapter five introduces recommendations for MTV+ based on the empirical research. The thesis concludes with chapter six, which gives answers to the research questions, a general conclusion, the limitations of this study and suggests topics in need of further research.

The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production

Kalorth, Nithin
The Rise of Over the Top OTT Media and Implications for Media Consumption and Production Book PDF

Author : Kalorth, Nithin
Publisher : IGI Global
Page : 318 pages
File Size : 52,5 Mb
Release : 2024-01-24
Category : Social Science
ISBN : 9798369301180

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The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production by Kalorth, Nithin Pdf

The rapid increase in popularity of major streaming services is having a massive impact on more traditional media outlets. Over-the-Top (OTT) Media is the term given to these types of services, which bypass the traditional media sources through an internet connection. How will OTT media force traditional forms of media to adjust and adapt in order to remain relevant? The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production is a timely edited volume that delves into the transformative emergence of Over-the-Top (OTT) media, which is reshaping the landscape of media consumption and production. The book traces the historical roots of OTT media, establishing a contextual understanding of its rapid rise and impact on the industry. Analyzing the complex web of business models and revenue streams in the OTT industry, the publication sheds light on the competitive dynamics, the entry of new players, and the subsequent effects on traditional media companies. It offers a fresh perspective, recognizing OTT media as a distinct and transformative medium, different from conventional film and television studies. Navigating the myriad aspects of OTT media, the book examines market trends and dynamics, showcasing the intricate technological infrastructure of OTT services, encompassing platforms, devices, and delivery methods. Engaging with contemporary issues, the book investigates the intersections of OTT media with news, entertainment, advertising, marketing, and the global south, fostering a holistic understanding of its far-reaching impact. As an essential reference for scholars, researchers, and media professionals, this book not only helps unravel the complexities of this rapidly evolving medium but also equips its readers with valuable insights to navigate the dynamic digital media landscape.

That Will Never Work

Marc Randolph
That Will Never Work Book PDF

Author : Marc Randolph
Publisher : Little, Brown
Page : 336 pages
File Size : 55,5 Mb
Release : 2019-09-17
Category : Business & Economics
ISBN : 9780316530217

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That Will Never Work by Marc Randolph Pdf

In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company-all revealed by co-founder and first CEO Marc Randolph. Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought—leveraging the internet to rent movies—and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning. But Hastings was intrigued, and the pair—with Hastings as the primary investor and Randolph as the CEO—founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the twenty first century's most disruptive start up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts, and determination can change the world—even with an idea that many think will never work. What emerges, though, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success? From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.

No Rules Rules

Reed Hastings,Erin Meyer
No Rules Rules Book PDF

Author : Reed Hastings,Erin Meyer
Publisher : Penguin
Page : 371 pages
File Size : 40,9 Mb
Release : 2020-09-08
Category : Business & Economics
ISBN : 9781984877871

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No Rules Rules by Reed Hastings,Erin Meyer Pdf

The New York Times bestseller Shortlisted for the 2020 Financial Times & McKinsey Business Book of the Year Netflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the world's most innovative, imaginative, and successful companies There has never before been a company like Netflix. It has led nothing short of a revolution in the entertainment industries, generating billions of dollars in annual revenue while capturing the imaginations of hundreds of millions of people in over 190 countries. But to reach these great heights, Netflix, which launched in 1998 as an online DVD rental service, has had to reinvent itself over and over again. This type of unprecedented flexibility would have been impossible without the counterintuitive and radical management principles that cofounder Reed Hastings established from the very beginning. Hastings rejected the conventional wisdom under which other companies operate and defied tradition to instead build a culture focused on freedom and responsibility, one that has allowed Netflix to adapt and innovate as the needs of its members and the world have simultaneously transformed. Hastings set new standards, valuing people over process, emphasizing innovation over efficiency, and giving employees context, not controls. At Netflix, there are no vacation or expense policies. At Netflix, adequate performance gets a generous severance, and hard work is irrel­evant. At Netflix, you don’t try to please your boss, you give candid feedback instead. At Netflix, employees don’t need approval, and the company pays top of market. When Hastings and his team first devised these unorthodox principles, the implications were unknown and untested. But in just a short period, their methods led to unparalleled speed and boldness, as Netflix quickly became one of the most loved brands in the world. Here for the first time, Hastings and Erin Meyer, bestselling author of The Culture Map and one of the world’s most influential business thinkers, dive deep into the controversial ideologies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from Hastings’s own career, No Rules Rules is the fascinating and untold account of the philosophy behind one of the world’s most innovative, imaginative, and successful companies.

The Bloomsbury Handbook of Modern Chinese Literature in Translation

Cosima Bruno,Lucas Klein,Chris Song
The Bloomsbury Handbook of Modern Chinese Literature in Translation Book PDF

Author : Cosima Bruno,Lucas Klein,Chris Song
Publisher : Bloomsbury Publishing
Page : 473 pages
File Size : 52,5 Mb
Release : 2023-10-19
Category : Literary Criticism
ISBN : 9781350215313

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The Bloomsbury Handbook of Modern Chinese Literature in Translation by Cosima Bruno,Lucas Klein,Chris Song Pdf

Offering the first systematic overview of modern and contemporary Chinese literature from a translation studies perspective, this handbook provides students, researchers and teachers with a context in which to read and appreciate the effects of linguistic and cultural transfer in Chinese literary works. Translation matters. It always has, of course, but more so when we want to reap the benefits of intercultural communication. In many universities Chinese literature in English translation is taught as if it had been written in English. As a result, students submit what they read to their own cultural expectations; they do not read in translation and do not attend to the protocols of knowing, engagements and contestations that bind literature and society to each other. The Bloomsbury Handbook of Modern Chinese Literature in Translation squarely addresses this pedagogical lack. Organised in a tripartite structure around considerations of textual, social, and large-scale spatial and historical circumstances, its thirty plus essays each deal with a theme of translation studies, as emerged from the translation of one or more Chinese literary works. In doing so, it offers new tools for reading and appreciating modern and contemporary Chinese literature in the global context of its translation, offering in-depth studies about eminent Chinese authors and their literary masterpieces in translation. The first of its kind, this book is essential reading for anyone studying or researching Chinese literature in translation.

The Strategic Digital Media Entrepreneur

Penelope M. Abernathy,JoAnn Sciarrino
The Strategic Digital Media Entrepreneur Book PDF

Author : Penelope M. Abernathy,JoAnn Sciarrino
Publisher : John Wiley & Sons
Page : 270 pages
File Size : 53,5 Mb
Release : 2018-11-20
Category : Social Science
ISBN : 9781119218036

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The Strategic Digital Media Entrepreneur by Penelope M. Abernathy,JoAnn Sciarrino Pdf

A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history’s wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today’s brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today’s hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age Define your company’s unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances Understand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. Packed with practical insights and guidance on all aspects of the business of media in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.