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Author : Lori L Jacobwith
Publisher : Unknown
Page : 56 pages
File Size : 44,7 Mb
Release : 2015-03-20
Category : Electronic
ISBN : 0578081059
Combining real-life case studies with practical advice, Nine Steps to a Successful Fundraising Campaign provides you with easy-to-use information to help your nonprofit raise more money than you ever imagined!
Author : Vanessa Chase Lockshin
Publisher : Unknown
Page : 206 pages
File Size : 41,9 Mb
Release : 2016-04-29
Category : Fund raising
ISBN : 0995089302
"The Storytelling Non-Profit is a portable consultant for fundraisers, communicators and executive directors who want to tell great stories. In this book, professionals will learn a process for telling a story that inspires and resonates with a target audience."--Back cover.
Author : Mal Warwick,Stephen Hitchcock
Publisher : Jossey-Bass
Page : 0 pages
File Size : 54,6 Mb
Release : 2001-10-19
Category : Business & Economics
ISBN : 0787956740
A hands-on workbook to guide you through a revolutionary approach to mission-based strategic planning! In Ten Steps to Fundraising Success, two of the country's leading fundraising experts Mal Warwick and Stephen Hitchcock show you how to implement a fundraising strategy that goes beyond simply raising money to meet your organization's financial requirements. Step-by-step, Warwick and Hitchcock show you how to develop a mission-driven fundraising strategy that is based on Warwick's highly successful Five Strategies approach. The workbook and CD-ROM -- which can be used independently or in conjunction with The Five Strategies for Fundraising Success -- offer you the additional advantages of electing and crafting your own strategic plans right on the page, and analyzing the results.
Author : Kent E. Dove
Publisher : John Wiley & Sons
Page : 992 pages
File Size : 48,9 Mb
Release : 2001-03-01
Category : Business & Economics
ISBN : 9780787953522
The complete resource for fundraisers in any nonprofit organization! Conducting a Successful Fundraising Program outlines a unique approach to successful fundraising and features an exhaustive resource section that includes actual organization publications, direct mail samples, model case statements, telemarketing scripts, special events check-lists, and more. This all-in-one resource covers all the traditional elements of fundraising--including annual giving, major gifts and planned giving, corporate and foundation relations, prospect research and management, and fundraising literature and promotions--as well as current issues such as gift administration, technology, and the use of consultants and paid solicitors in the solicitation process. Dove identifies the ten prerequisites that predict success in fundraising and then leads the reader step-by-step through every phase of the fundraising process, and provides specific advice on the elements crucial to any program's success.
Author : The Staff of Entrepreneur Media
Publisher : Entrepreneur Press
Page : 408 pages
File Size : 43,5 Mb
Release : 2016-11-21
Category : Business & Economics
ISBN : 9781613083529
Tapping into more than 33 years of small business expertise, the staff of Entrepreneur Media takes today’s entrepreneurs beyond financing their idea and opening their doors to keeping the cash flow flowing and the capital coming in through the first three years of ownership. • Defines funding options ranging from small business loans and angel investors to crowdfunding and venture capital. • Real-world examples of funding and financing plans that work. • In-the-trenches financing wisdom that help businesses stay profitable.
Author : Steve Dorough
Publisher : Archway Publishing
Page : 191 pages
File Size : 45,5 Mb
Release : 2019-10-07
Category : Business & Economics
ISBN : 9781480876354
It doesn’t matter if you need to raise thousands of dollars or millions, the same basic principles of fundraising apply. Steve Dorough, who has developed and implemented successful campaigns for numerous clients, shares a blueprint for raising funds in this guide. Step by step, he describes how to develop a compelling strategic plan for fundraising. He also explains how to test the feasibility of your campaign and implement a successful fundraising initiative. Learn how to: • anticipate and respond to objections from potential donors; • share a strategic plan with larger constituencies; • set reasonable fundraising goals; and • recruit a highly-qualified team. This guide is written as a narrative about a fictional chamber of commerce in a fictional community somewhere in the United States. However, the fundraising principles and processes can be successfully applied to any nonprofit. Filled with examples of agendas, letters, reports, and checklists covering every aspect of the fundraising process, this guide takes you through the critical steps that will help you raise funds.
Author : Andrea Kihlstedt
Publisher : Jones & Bartlett Learning
Page : 439 pages
File Size : 49,5 Mb
Release : 2010
Category : Business & Economics
ISBN : 9780763758318
CD-ROM contains: resources (charts, graphs, and checklists) and campaign samples.
Author : Eugene R. Tempel,Timothy L. Seiler,Dwight F. Burlingame
Publisher : John Wiley & Sons
Page : 610 pages
File Size : 53,7 Mb
Release : 2016-01-19
Category : Business & Economics
ISBN : 9781118853825
Achieving Excellence in Fundraising is the go-to reference for fundraising principles, concepts, and techniques. With comprehensive guidance toward the fundraising role, this book reflects the latest advances in fundraising knowledge. Coverage includes evolving technologies, the importance of high net worth donors, global fundraising perspectives, results analysis and performance evaluation, accountability, and credentialing, with contributions from noted experts in the field. You'll gain essential insight into the practice of fundraising and the fundraising cycle, reinforced by ancillary discussion questions, case studies, and additional readings. With contributions from members of The Fund Raising School and the faculty of Indiana University's Lilly Family School of Philanthropy, this new edition includes detailed guidance on nonprofit accounting practices as defined by the Financial Accounting Standards Board and the American Institute of Certified Public Accountants, rounding out the complete, thorough coverage of the fundraising profession. Designed to provide both theory and practical knowledge, this book is an all-in-one resource for anyone who performs fundraising duties. Understand donor dynamics and craft an institutional development plan Explore essential marketing and solicitation techniques Learn effective volunteer recruitment, retention, and management strategies Fundraising merges a variety of fields including psychology, business management, accounting, and marketing, making it a unique role that requires a uniquely well rounded yet focused skillset. Amidst economic uncertainty and a widening wealth gap the world over, it's more important than ever for fundraisers to have a firm grasp on the tools at their disposal. Achieving Excellence in Fundraising is the ultimate guide to succeeding in this critical role.
Author : Joyce V. Garczynski
Publisher : Chandos Publishing
Page : 176 pages
File Size : 54,7 Mb
Release : 2017-10-30
Category : Social Science
ISBN : 9780081020043
Fundraising: How to Raise Money for Your Library Using Social Media introduces the phenomena that many members, supporters and fundraisers are not using social media to fundraise for their libraries, and may not be aware of its strengths and pitfalls. The book discusses why social media should be used to fundraise and how to successfully employ social media campaigns, also providing examples from library funding initiatives that libraries can follow. Since social media changes relatively quickly, library staff members, supporters and fundraisers need up-to-date information on how to craft messages for the platforms that they use. This book presents less on best practices for specific social media platform, focusing more on library social media fundraising strategies that have been found to be effective (for example, how libraries have successfully created fundraising campaigns with hashtags). Discusses why social media should be used to fundraise Outlines how to successfully employ social media to fundraise Presents examples from successful library funding campaigns via social media that other libraries can follow
Author : Clayton Geoffreys
Publisher : Unknown
Page : 94 pages
File Size : 43,8 Mb
Release : 2015-04-19
Category : Electronic
ISBN : 1511807172
Learn the keys to fundraising successfully for your non-profit!Read on your PC, Mac, smartphone, tablet or Kindle device!In How to Fundraise: 9 Steps to Asking for Support for Nonprofits , you'll learn the fundamentals of fundraising. This book covers a variety of topics including why fundraising is important, identifying your target demographic of givers, and building the right fundraising team to make your campaign successful. We'll learn many things such as how to set smart goals when fundraising, establishing financial budgets, and how to connect to influencers. Most importantly, you'll go on a journey through 9 simple steps to becoming a better fundraiser. If you've ever struggled with convincing someone to contribute to your campaign or if you've ever struggled in garnering sufficient funds to meet your quota, pick up a copy of this book today to start learning how to become a better fundraiser! Here is a preview of what is inside this book: Foreword Why Fundraise? Identifying and Connecting with Your Fundraising Purpose How to Set Smart Goals When Fundraising Five Steps to Establishing a Master Plan How to Build the Right Fundraising Team How to Figure out Who to Ask for Support Five Techniques for Connecting with Influences and Supporters Five Ways to Make 'The Ask' What to Do if They Say "No" or "Not Now" How to Follow up After 'The Ask' Three Ways to Stay Accountable in Reaching Your Fundraising Goals Conclusion This book is for people that want to become closers, so start closing the deal and pick up your copy of How to Fundraise: 9 Steps to Asking for Support for Nonprofits today.An excerpt from the book: Are you trying to figure out a way to raise funds for what you believe would be an excellent cause that others would be willing to support? Then fundraising can be a great opportunity to help you get the funds you need for whatever specific purpose you intend it for. As we will discuss later within this book, fundraising is often a great way to get everyone in your team involved and motivated - helping them understand your fundraiser's purpose, as well as how they can help with the campaign's goals. While there are many positive things fundraising can provide, please be aware that fundraising can also be expensive and time-consuming. If done incorrectly, you could potentially end up losing money and spending a lot of wasted time. Therefore, it is important that you fully understand how to properly fundraise in order to increase your chances of success. Tags: how to fundraise, fundraising 101, fundraising for nonprofits, fundraising for dummies, fundraising secrets, fundraising ideas, fundraising for social change, fundraising the smart way, fundraiser ideas
Author : Charles C. Okigbo
Publisher : Springer Science & Business Media
Page : 225 pages
File Size : 45,6 Mb
Release : 2013-12-05
Category : Medical
ISBN : 9781461493358
Strategic Urban Health Communication Charles C. Okigbo, editor People are bombarded with messages continuously and sorting through them constantly. In this milieu, critical ideas about health promotion and illness prevention are forced to compete with distracting, conflicting, even contradictory information. To get vital messages through, communication must be effective, targeted, artful—in a word, strategic. Strategic Urban Health Communication provides a road map for understanding strategy, enhancing strategic planning skills, and implementing strategic communication campaigns. Deftly written chapters link the art and science of strategic planning to world health goals such as reducing health inequities and eradicating diseases. Flexibility is at the heart of these cases, which span developed and developing countries, uses of traditional and digital media, and chronic and acute health challenges. And the contributors ground their dispatches in the larger context of health promotion, giving readers useful examples of thinking globally while working locally. Included in the coverage: Urbanization, population, and health myths: addressing common misconceptions. Integrating HIV/family planning programs: opportunities for strategic communication. The role of sports in strategic health promotion in low-income areas. The Internet as a sex education tool: a case study from Thailand. Advertising and childhood obesity in China. Health communication strategies for sustainable development in a globalized world. Balancing depth of understanding of audiences and methods of reaching them, Strategic Urban Health Communication is a forward-looking resource geared toward professionals and researchers in urban health, global health, and health communication.
Author : Mal Warwick
Publisher : Jossey-Bass
Page : 384 pages
File Size : 47,6 Mb
Release : 2013-06-24
Category : Business & Economics
ISBN : 1118543661
Includes Sample Letters, Real World Examples, Style Tips, New Chapters on E-mail, Websites, Social Media, and More... Now in a completely revised third edition, this classic book shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. Written by fundraising guru Mal Warwick, with assistance from Eric Overman, this comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. If you follow Warwick's guidelines, your direct mail and online fundraising campaigns will produce better results, year after year. Written in an easy-to-read style, the book is filled with practical techniques, proven approaches, and illustrative examples of both successful and unsuccessful appeals based on the authors' wealth of experience fundraising for hundreds of nonprofits. Step-by-step and appeal by appeal, the book shows how to navigate the fundraising appeal process with ease. To meet the demands of today's socially connected donors, this new edition explains how to mesh today's online technologies with direct mail to produce optimal fundraising results. You'll learn how to use e-mail, websites, Facebook, Twitter, and mobile technology to recruit more donors and raise more money. The book includes current research on timely topics such as online vs. offline behavior, online giving statistics, demographics, and best practices in integrated fundraising. If you're a nonprofit professional eager to master the latest methods in fundraising, or simply need to write direct mail appeals for your organization, How to Write Successful Fundraising Appeals will help you hone your skills and create appeals that will hit the mark every time.
Author : Mal Warwick
Publisher : John Wiley & Sons
Page : 274 pages
File Size : 47,6 Mb
Release : 2003-08-16
Category : Business & Economics
ISBN : 9780787971410
Fundraising experts know that successful direct mail requires a continual search for improvements in copy, package formats, and lists through trial-and-error testing. There is no doubt that testing—when done correctly—can raise more money for your organization. In Testing, Testing, 1,2,3 direct mail and fundraising expert Mal Warwick shows how the cumulative value of thoughtful, systematic testing can help your organization reach its direct mail fundraising goals. This reader-friendly guide will take you through each phase of the scientific process of discovering your organization's ideal combination of direct mail offer, package, and postage. Like Warwick's other, widely quoted books on fundraising, Testing, Testing, 1,2,3 is based on an abundance of real-world examples drawn from his more than two decades of experience in direct mail. Read a Charity Channel review: http://www.charitychannel.com/publish/templates/?a=38
Author : Carolyn S. Friedman,Karen B. Hopkins
Publisher : Bloomsbury Publishing USA
Page : 276 pages
File Size : 54,9 Mb
Release : 1996-11-25
Category : Education
ISBN : 9780313393563
Fundraising experts Karen Brooks Hopkins of the Brooklyn Academy of Music and Carolyn Stolper Friedman of the Contemporary Museum of Art in Chicago offer important insights into today's best fundraising strategies for arts and cultural organizations of all sizes. New to this edition is an in-depth examination of corporate sponsorships, as well as a detailed chapter on endowment campaigns. All statistics, appendixes, and examples have been updated, and many helpful examples, including pledge forms, campaign statements, and sponsorship contracts, are also included.
Author : Stedman Graham
Publisher : Simon and Schuster
Page : 256 pages
File Size : 49,8 Mb
Release : 2000-09-05
Category : Self-Help
ISBN : 9781439106990
Prepare yourself for a lifetime of emotional and intellectual success and physical well-being with this essential and practical guide—perfect for teens, parents, grandparents, and educators alike. The teenage years are filled with growth, promise, trials, and tribulations. During this time, one may be faced with life-changing decisions and challenges. And often these dilemmas are not easily answered. In Teens Can Make It Happen: Nine Steps to Success, prominent businessman and author Stedman Graham guides readers to a better understanding of themselves, their strengths, and their desires, while helping them to devise and achieve plans for realizing their visions. In an entertaining and interactive style, Graham bridges the gap between education and the real world, and provides teenagers with the means to boost self-esteem, avoid peer pressure, and handle the daily stresses that come with being a young adult. As founder of Athletes Against Drugs, an organization created to combat drug abuse and promote youth leadership, Graham knows how to talk to teenagers. Teens Can Make It Happen is filled with relevant and practical wisdom for today’s young adults. Its hands-on approach and personal style make this engaging handbook a must-have for teens as well as for parents, grandparents, and anyone else who influences young people.
