Obvious

Author : Phil McKinney
Publisher : Hachette Books
Page : 231 pages
File Size : 48,5 Mb
Release : 2012-02-07
Category : Business & Economics
ISBN : 9781401304133

Get Book

Beyond the Obvious by Phil McKinney Pdf

The Killer Questions Your Company Should Be Asking Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions--the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these "Killer Questions" include: What are the rules and assumptions my industry operates under? What if the opposite were true? What will be the buying criteria used by my customer in 5 years? What are my unshakable beliefs about what my customers want? Who uses my product in ways I never anticipated? These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success. Praise for Beyond the Obvious "Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see." -- Geoffrey Moore, author of Crossing the Chasm and Escape Velocity "I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstart-or greatly enhance- your innovation efforts." -- B. Joseph Pine II, co-author, The Experience Economy & Infinite Possibility. "Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products." -- Satjiv S. Chahil, former global marketing chief, Apple"

Author : Rohit Bhargava
Publisher : IdeaPress Publishing
Page : 0 pages
File Size : 43,6 Mb
Release : 2015
Category : Business forecasting
ISBN : 1940858100

Get Book

Non-Obvious by Rohit Bhargava Pdf

What do Disney, Bollywood, and "The Batkid" teach us about how to create celebrity experiences for our audience? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing? The answers to these questions may not be all that obvious. And that's exactly the point. For the past four years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of "non-obvious" trends by asking the questions that most trend predictors miss. In this all-new fifth edition, discover what more than half a million other readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. "Non-Obvious" also delves into the curation process the author has used for years to build his trend reports and takes readers behind the scenes of "trend curation" -- the art of adding meaning to isolated beautiful things. In the end "Non-Obvious" is a book that will show you how to think different, curate your ideas and get better at predicting what will be important tomorrow based on learning to observe patterns in the world today. -- From publisher's description.

Author : Robert East,Malcolm Wright,Marc Vanhuele
Publisher : SAGE
Page : 345 pages
File Size : 53,6 Mb
Release : 2008-05-19
Category : Business & Economics
ISBN : 9781446241851

Get Book

Consumer Behaviour by Robert East,Malcolm Wright,Marc Vanhuele Pdf

'A wonderful (and very unusual) balance between areas of marketing that are often at odds with each other (or, worse yet, unaware of each other)... I recommend it to any student, researcher, or manager in marketing' Peter Fader, Frances and Pei-Yuan Chia Professor; and Professor of Marketing, Wharton School, University of Pennsylvania 'Exceptional for the amount of relevant research that is presented and explained. Students who have read and understood this text are likely to be much more of use to industry' Fergus Hampton, Managing Director, Millward Brown Precis Written in a focused and accessible form by respected marketing academics, Consumer Behaviour helps readers to develop analytical and evidence-based thinking in marketing and avoid more formulaic approaches that lack the support of research. With a strong focus on the use of research, this book will really appeal to the specific needs of higher-level students. The book covers important material that is often missing in consumer behaviour texts. For example, whole chapters are devoted to brand loyalty, brand equity, biases in decision-making, word of mouth, the response to price and the effect of advertising. Shorter reviews cover evidence on topics such as loyalty programmes, the response to delay and retail atmospherics. Chapters are quite short and divided into sections. Each chapter contains exercises designed to draw out key ideas and consolidate understanding, and there are suggestions for further reading. A website to support the book has an Instructor's Manual that offers PowerPoint slides, discussion of exercises, computer programs, a suggested Masters-level course, and a Word file of references to assist students writing assignments.

Author : Bill Walsh
Publisher : Caboodle
Page : 172 pages
File Size : 42,9 Mb
Release : 2012-04-01
Category : Electronic
ISBN : 0978879953

Get Book

The Obvious by Bill Walsh Pdf

This book provides a comprehensive look at specifically what it takes to breakthrough your biggest challenges and live your biggest dreams! It gives you the keys for you to make it happen by identifying "The Universal Laws for Business Success." Once you know what they are, you can put them into action to get the results you want. Bill Walsh and Power Team International are dedicated to giving you the obvious tools (and even the not-so-obvious ones) to expedite your success. He knows firsthand what it takes to overcome challenges and make your business and lifestyle dreams happen. Bill's vision is to provide mentoring opportunities for people like you who are ready for massive success!

Author : Duncan J. Watts
Publisher : Unknown
Page : 335 pages
File Size : 50,7 Mb
Release : 2011
Category : Business & Economics
ISBN : 1848872151

Get Book

Everything is Obvious by Duncan J. Watts Pdf

From one of the world's most influential and cited sociologists, Everything is Obvious shatters the myth of common sense and points the way to a future where science promises to illuminate the shadows of the human psyche.

Author : Robert Hoekman (Jr.),Robert Hoekman
Publisher : Pearson Education
Page : 305 pages
File Size : 52,9 Mb
Release : 2011
Category : Computers
ISBN : 9780321749857

Get Book

Designing the Obvious by Robert Hoekman (Jr.),Robert Hoekman Pdf

Designing the Obvious belongs in the toolbox of every person charged with the design and development of Web-based software, from the CEO to the programming team. Designing the Obvious explores the character traits of great Web applications and uses them as guiding principles of application design so the end result of every project instills customer satisfaction and loyalty. These principles include building only whats necessary, getting users up to speed quickly, preventing and handling errors, and designing for the activity. Designing the Obvious does not offer a one-size-fits-all development process--in fact, it lets you use whatever process you like. Instead, it offers practical advice about how to achieve the qualities of great Web-based applications and consistently and successfully reproduce them. This latest edition updates examples to show the guiding principles of application design in action on today's web, plus adds new chapters on strategy and persuasion. It offers practical advice about how to achieve the qualities of great Web-based applications and consistently and successfully reproduce them.

Author : Albin Sadar
Publisher : Post Hill Press
Page : 200 pages
File Size : 50,6 Mb
Release : 2023-09-12
Category : Political Science
ISBN : 9798888450871

Get Book

Obvious by Albin Sadar Pdf

How has our society changed so dramatically and so quickly, especially in the last fifty years? Today, the changes mock and seek to recreate the basic tenets of God’s creation: o gender identities o the sanctity of human life o the structure of family and society o the relationship with and care of the earth o the Ten Commandments These changes also undermine the Judeo-Christian values inherent in the creation of America: o freedom vs. authoritarianism o national sovereignty vs. globalism o personal privacy vs. state surveillance o unified national identity vs. racial and ethnic divisiveness o equality of opportunity vs. equity or equality of outcome Obvious forces us to examine what’s in front of our faces before it’s too late to turn back. “Sadar’s book deftly details the truth we all crave with disarming humor, endearing charm and inspiring enthusiasm. Buy several as gifts for friends and foes, obviously.” —Sam Sorbo, award-winning filmmaker, best-selling author, education freedom advocate “Topping the ‘Most Obvious’ list is Sadar’s compelling case recounting (get it?) the stolen election of 2020, making this book a must-read!” —Kevin Sorbo, actor, director, producer, author, and all around good guy “Obvious is a funny, thorough, detailed, and researched gourmet meal of truth you can share with your uninformed and clueless friends. You'll all finish it fatter, smarter, and happier. It says everything I want to say, but better than I can say it.” —Victoria Jackson, SNL alum, actress, stand-up, songwriter, and author of Is My Bow Too Big? and Lavender Hair “Full of wit and a truckload of common sense, Albin Sadar’s new book, Obvious, is a refreshing compilation of tales, including true stories and legendary whoppers, that offer a much needed reminder that contrary to what some might say, the sky is blue, the grass is green, and thankfully, God is good.” —Lucas Miles, pastor, film producer, and author of Woke Jesus

Author : Duncan J. Watts
Publisher : Currency
Page : 369 pages
File Size : 53,5 Mb
Release : 2012-06-26
Category : Business & Economics
ISBN : 9780307951793

Get Book

Everything Is Obvious by Duncan J. Watts Pdf

By understanding how and when common sense fails, we can improve our understanding of the present and better plan for the future. Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry. It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to be driven by certain influential people; yet marketers have been unable to identify these “influencers” in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals. Watts' argument has important implications in politics, business, and marketing, as well as in science and everyday life.

Author : Valerie Keogh
Publisher : Open Road Media
Page : 341 pages
File Size : 51,5 Mb
Release : 2020-01-22
Category : Fiction
ISBN : 9781504070751

Get Book

No Obvious Cause by Valerie Keogh Pdf

In the Dublin suburbs, a police detective copes with a series of inexplicable crimes—and the return of a woman from his past . . . A murder followed by a series of random, motiveless crimes has left Detective Garda Sergeant Mike West and his team puzzled. When Edel Johnson arrives at the scene of a crime Mike is taken aback, more so when he discovers she is now working with a victim support group. He has feelings for her, but he is the garda who investigated her husband’s murder, and their relationship is complicated. With crime in Dublin’s suburbs at an all-time high, and his superiors breathing down his neck, West doesn’t need the distraction. But someone wants Edel out of the way, and it’s up to West to find out who . . . Previously published under the title Close Ranks

Author : Charles Dickens,Edgar Allan Poe,Anna Katharine Green,Arthur Conan Doyle,Mary Roberts Rinehart,John Kendrick Bangs,Agatha Christie,Robert Barr,Ellis Parker Butler,Maurice Leblanc,Wilkie Collins,Edgar Wallace,Melville Davisson Post,R. Austin Freeman,A. E. W. Mason,E. W. Hornung,G. K. Chesterton,Victor L. Whitechurch
Publisher : DigiCat
Page : 8608 pages
File Size : 42,5 Mb
Release : 2023-11-08
Category : Fiction
ISBN : EAN:8596547715306

Get Book

THE OBVIOUS CLUE - Ultimate Murder Mystery Collection by Charles Dickens,Edgar Allan Poe,Anna Katharine Green,Arthur Conan Doyle,Mary Roberts Rinehart,John Kendrick Bangs,Agatha Christie,Robert Barr,Ellis Parker Butler,Maurice Leblanc,Wilkie Collins,Edgar Wallace,Melville Davisson Post,R. Austin Freeman,A. E. W. Mason,E. W. Hornung,G. K. Chesterton,Victor L. Whitechurch Pdf

This meticulously edited mystery collection is formatted for your eReader with a functional and detailed table of contents: Edgar Wallace: The Four Just Men The Clue of the Twisted Candle Victor L. Whitechurch: The Canon in Residence Anna Katharine Green: The Leavenworth Case A Strange Disappearance The Mystery of the Hasty Arrow That Affair Next Door Lost Man's Lane The Circular Study G. K. Chesterton: The Innocence of Father Brown The Wisdom of Father Brown The Donnington Affair Arthur Conan Doyle: A Study in Scarlet The Adventures of Sherlock Holmes The Memoirs of Sherlock Holmes Edgar Allan Poe: The Murders in the Rue Morgue The Mystery of Marie Rogêt The Purloined Letter Charles Dickens: Hunted Down Wilkie Collins: The Moonstone The Woman in White The Haunted Hotel Robert Barr: The Triumph of Eugéne Valmont Jennie Baxter, Journalist The Adventures of Sherlaw Kombs The Adventure of the Second Swag E. W. Hornung: The Amateur Cracksman The Black Mask; or, Raffles: Further Adventures A Thief in the Night Mr. Justice Raffles John Kendrick Bangs: Mrs. Raffles R. Holmes & Co Melville Davisson Post: The Sleuth of St. James's Square Ellis Parker Butler: Philo Gubb Correspondence-School Detective Maurice Leblanc: Arsene Lupin The Extraordinary Adventures of Arsene Lupin R. Austin Freeman: Dr. Thorndyke's Cases The Adventures of Dr. Thorndyke Dr. Thorndyke's Casebook A. E. W. Mason: At the Villa Rose The Affair at the Semiramis Hotel Mary Roberts Rinehart: The Circular Staircase The Amazing Adventures of Letitia Carberry Tish – The Chronicle of Her Escapades and Excursions More Tish Agatha Christie: The Mysterious Affair at Styles The Murder on the Links The Kidnapped Prime Minister The Million Dollar Bond Robbery The Secret Adversary

Author : M A Mukund
Publisher : Blue Rose Publishers
Page : 53 pages
File Size : 50,5 Mb
Release : 2022-08-20
Category : Self-Help
ISBN : 8210379456XXX

Get Book

Late Realizations of the Obvious by M A Mukund Pdf

Author : Major Thomas A. Bruno USMC
Publisher : Pickle Partners Publishing
Page : 124 pages
File Size : 55,5 Mb
Release : 2015-11-06
Category : History
ISBN : 9781786253422

Get Book

Ignoring The Obvious: Combined Arms And Fire And Maneuver Tactics Prior To World War I by Major Thomas A. Bruno USMC Pdf

Fairly or unfairly, the stalemate on the First World War’s Western Front is often attributed to the intellectual stagnation of the era’s military officers. This paper traces the development (or absence of development) of combined arms and fire & maneuver tactics and doctrine in the period prior to WW I, focusing on the Russo-Japanese War. The Western armies that entered the Great War seemingly ignored many of the hard-learned lessons and observations of pre-war conflicts. Though World War I armies were later credited with developing revolutionary wartime tactical-level advances, many scholars claim that this phase of tactical evolution followed an earlier period of intellectual stagnation that resulted in the stalemate on the war’s Western Front. This stalemate, they claim, could have been avoided by heeding the admonitions of pre-war conflicts and incorporating the burgeoning effects of technology into military tactics and doctrine. Some go even further and fault the military leadership with incompetence and foolishness for not adapting to the requirements of modern war. The Russo-Japanese War showed the necessity for combined arms techniques and fire and maneuver tactics on the modern battlefield. Specifically, the war showed the need for: (1) the adoption of dispersed, irregular formations; (2) the employment of fire and maneuver techniques and small unit-tactics, including base of fire techniques; (3) the transition to indirect-fire artillery support to ensure the survivability of the batteries, and; (4) the necessity for combined arms tactics to increase the survivability of assaulting infantry and compensate for the dispersion of infantry firepower.

Author : Jennifer Cook
Publisher : Jessica Kingsley Publishers
Page : 282 pages
File Size : 46,7 Mb
Release : 2012-09-15
Category : Psychology
ISBN : 9780857006851

Get Book

The Asperkid's (Secret) Book of Social Rules by Jennifer Cook Pdf

Being a teen or tween isn't easy for anyone but it can be especially tough for Asperkids. Jennifer O'Toole knows; she was one! This book is a top secret guide to all of the hidden social rules in life that often seem strange and confusing to young people with Asperger syndrome. The Asperkid's (Secret) Book of Social Rules offers witty and wise insights into baffling social codes such as making and keeping friends, blending in versus standing out from the crowd, and common conversation pitfalls. Chock full of illustrations, logical explanations, and comic strip practice sessions, this is the handbook that every adult Aspie wishes they'd had growing up. Ideal for all 10-17 year olds with Asperger syndrome, this book provides inside information on over thirty social rules in bite-sized chunks that older children will enjoy, understand, and most importantly use daily to navigate the mysterious world around them.

Author : Akilah Hughes
Publisher : Penguin
Page : 288 pages
File Size : 54,5 Mb
Release : 2019-09-24
Category : Biography & Autobiography
ISBN : 9781101998922

Get Book

Obviously by Akilah Hughes Pdf

"A refreshingly funny and blisteringly unsentimental coming-of-age memoir." -John Green, #1 New York Times bestselling author of Turtles All The Way Down and The Fault in Our Stars In Akilah Hughes's world, family--and life--are often complicated, but always funny. Through intimate and hilarious essays, Akilah takes readers along on her journey from the small Kentucky town where she was born--and eventually became a spelling bee champ and 15-year-old high school graduate--to New York City, where she took careful steps to fulfill her dream of becoming a writer and performer. Like Tiffany Haddish's The Last Black Unicorn or Mindy Kaling's Is Everyone Hanging Out Without Me? for the YA set, Akilah pens revealing and laugh-out-loud funny essays about her life, covering everything from her racist fifth grade teacher, her struggles with weight and acne, her failed attempts at joining the cheerleading team, how to literally get to New York (hint: for a girl on a budget, it may include multiple bus transfers) and exactly how to "make it" once you finally get there.

Author : James Lileks
Publisher : Unknown
Page : 292 pages
File Size : 55,6 Mb
Release : 1995
Category : Fiction
ISBN : 0671737058

Get Book

Mr. Obvious by James Lileks Pdf

A tantalizing recipe for a spicy mystery from the author of Falling Up The Stairs. James Lileks offers a new tale of a gourmet food critic's taste for crime that lands him in a simmering stew of murder.