Ogilvy

Author : David Ogilvy
Publisher : Profile Books
Page : 208 pages
File Size : 45,9 Mb
Release : 2012-12-06
Category : Business & Economics
ISBN : 9781847659453

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The Unpublished David Ogilvy by David Ogilvy Pdf

First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print'. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before. This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, 'it pays an agency to be imaginative and unorthodox'.

Author : Deborah Underwood
Publisher : Henry Holt and Company (BYR)
Page : 40 pages
File Size : 44,8 Mb
Release : 2019-05-21
Category : Juvenile Fiction
ISBN : 9781250264169

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Ogilvy by Deborah Underwood Pdf

The clothes don't make the bunny in this new picture book from New York Times-bestselling author Deborah Underwood, illustrated by T. L. McBeth. When Ogilvy moves to a new town, the possibilities feel endless. There are so many new bunny friends and fun things to do together! But in this town, bunnies in dresses play ball and knit socks, and bunnies in sweaters make art and climb rocks. Ogilvy wants to do everything—and won't let a sweater or a dress get in the way.

Author : David Ogilvy
Publisher : Hachette UK
Page : 376 pages
File Size : 46,7 Mb
Release : 2023-02-02
Category : Business & Economics
ISBN : 9781802796988

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Ogilvy on Advertising by David Ogilvy Pdf

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything. 'The most sought-after wizard in the advertising business.' Times Magazine From the most successful advertising executive of all time comes the definitve guide to the art of any sale. Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself. From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.

Author : David Ogilvy
Publisher : Unknown
Page : 0 pages
File Size : 55,8 Mb
Release : 2011
Category : Advertising
ISBN : 190491537X

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Confessions of an Advertising Man by David Ogilvy Pdf

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

Author : Charles Stanley Ogilvy,John Timothy Anderson
Publisher : Courier Corporation
Page : 196 pages
File Size : 49,7 Mb
Release : 1988-01-01
Category : Mathematics
ISBN : 0486257789

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Excursions in Number Theory by Charles Stanley Ogilvy,John Timothy Anderson Pdf

Challenging, accessible mathematical adventures involving prime numbers, number patterns, irrationals and iterations, calculating prodigies, and more. No special training is needed, just high school mathematics and an inquisitive mind. "A splendidly written, well selected and presented collection. I recommend the book unreservedly to all readers." — Martin Gardner.

Author : David Ogilvy
Publisher : Unknown
Page : 172 pages
File Size : 43,5 Mb
Release : 2002
Category : Advertising
ISBN : OCLC:1148602313

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Confessions of an Advertising Man by David Ogilvy Pdf

Author : James A. Ogilvy
Publisher : SUNY Press
Page : 358 pages
File Size : 47,5 Mb
Release : 1992-01-01
Category : Philosophy
ISBN : 0791409899

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Revisioning Philosophy by James A. Ogilvy Pdf

Contributors to this volume include Robert Bellah, Raimundo Panikkar, Susan Griffin, Robert C. Solomon, Hubert L. Dreyfus and Stuart D. Dreyfus, Francisco J. Varela, Steven Rockefeller, Bruce Wilshire, Huston Smith, Joanne Ciulla, Michael Murphy, Tyrone Cashman, Naomi Scheman, Don Hanlon Johnson, Robert A. McDermott, Roger Walsh, and David Appelbaum.

Author : Claude C. Hopkins
Publisher : David De Angelis
Page : 90 pages
File Size : 48,5 Mb
Release : 2022-09-06
Category : Business & Economics
ISBN : 9791222023311

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Scientific advertising by Claude C. Hopkins Pdf

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to established fundamentals. If we enter any realms of uncertainty we shall carefully denote them. The present status of advertising is due to many reasons. Much national advertising has long been handled by large organizations known as advertising agencies. Some of these agencies, in their hundreds of campaigns, have tested and compared the thousands of plans and ideas. The results have been watched and recorded, so no lessons have been lost. Such agencies employ a high grade of talent. None but able and experienced men can meet the requirements in national advertising. Working in cooperation, learning from each other and from each new undertaking, some of these men develop into masters. Individuals may come and go, but they leave their records and ideas behind them. These become a part of the organization's equipment, and a guide to all who follow. Thus, in the course of decades, such agencies become storehouses of advertising experiences, proved principles, and methods. The larger agencies also come into intimate contact with experts in every department of business. Their clients are usually dominating concerns. So they see the results of countless methods and polices. They become a clearing house for everything pertaining to merchandising. Nearly every selling question which arises in business is accurately answered by many experiences. Under these conditions, where they long exist, advertising and merchandising become exact sciences. Every course is charted. The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination. We learn the principles and prove them by repeated tests. This is done through keyed advertising, by traced returns, largely by the use of coupons. We compare one way with many others, backward and forward, and record the results. When one method invariably proves best, that method becomes a fixed principle.

Author : Susan Ogilvy
Publisher : Penguin UK
Page : 207 pages
File Size : 42,8 Mb
Release : 2021-10-07
Category : Nature
ISBN : 9780241481721

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Nests by Susan Ogilvy Pdf

An exquisitely illustrated, one-of-a-kind celebration of the hidden beauty of nature and the ingenuity of birds Susan Ogilvy started painting bird nests almost by accident. One day, while tidying up her garden after a storm, she found a chaffinch nest - a strange, sodden lump on the grass under a fir tree. She carried it inside and placed it on a newspaper; over the next few hours, as the water drained out of it, the sodden lump blossomed into a mossy jewel. She was amazed, and dropped everything to make a painting of the nest at exact life size. This was the start of an obsession; Ogilvy has since painted more than fifty bird nests from life, each time marvelling at its ingenious construction. Every species of bird has its own vernacular, but sources its materials - most commonly twigs, roots, grasses, reeds, leaves, moss, lichen, hair, feathers and cobwebs, less usually, mattress stuffing and string - according to local availability. Ogilvy would, of course, never disturb nesting birds; instead she relies upon serendipity, which is why all her nests have either been abandoned after fulfilling their purpose, or displaced by strong winds. Although Nests showcases the specimens she has found near her homes in Somerset and on the Isle of Arran, its subject matter is by no means only British, since these same birds can be found all over Europe, Scandinavia and as far afield as Russia, Turkey and North Africa. This wondrous book is all the more special for its rarity. Few modern books exist specifically on the subject of bird nests; the most recent among the author's reference works was published in 1932. Exquisitely designed and packaged, Nests will be an essential addition to the libraries of all nature lovers.

Author : Ian Ogilvy
Publisher : Harper Collins
Page : 231 pages
File Size : 47,7 Mb
Release : 2004-09
Category : Juvenile Fiction
ISBN : 9780060586850

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Measle and the Wrathmonk by Ian Ogilvy Pdf

Twelve-year-old orphan Measle Stubbs is shrunk down to half an inch tall and placed in a toy train set by his evil guardian, the Wrathmonk.

Author : David Ogilvy
Publisher : Amberley Publishing Limited
Page : 115 pages
File Size : 47,6 Mb
Release : 2017-06-15
Category : Transportation
ISBN : 9781445663135

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The de Havilland Mosquito by David Ogilvy Pdf

The inside pilot's story of one of the most remarkable aircraft of the Second World War

Author : Rosser Reeves
Publisher : Lulu.com
Page : 123 pages
File Size : 44,9 Mb
Release : 2017-06-09
Category : Advertising
ISBN : 9781387028047

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Reality In Advertising by Rosser Reeves Pdf

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now

Author : James A. Ogilvy
Publisher : Broadway Business
Page : 216 pages
File Size : 41,6 Mb
Release : 1995
Category : Business & Economics
ISBN : PSU:000026446288

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Living Without a Goal by James A. Ogilvy Pdf

"We've mastered the art of living with goals and what has it gotten us? More commitments, more obligations - and much less time to be playful, loving and alive. What if we could let go of our goals - and our belief that without them we are nothing - and open ourselves to even more productive and fulfilling experiences?" "The process of doing this is what James Ogilvy describes. One of a rare breed of full-time philosophers working in business, Ogilvy shows how the need for Authority runs so deep that we are often unaware of its existence. This internal taskmaster determines goals for us - even against our deepest wishes." "Ogilvy shows how to navigate the fertile and frightening territory between mindless obedience and abject aimlessness. He explores how lovers, ideologues, executives and philosophers, from Plato to Nietzsche, have at one time or another lived brilliantly without goals. Goallessness is a new method of achieving personal creativity and freedom by fashioning one's day-to-day life not as a goal in a larger goal-producing machine, but as a personal work of art."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Author : Radclyffe Hall
Publisher : Read Books Ltd
Page : 165 pages
File Size : 44,9 Mb
Release : 2020-08-06
Category : Fiction
ISBN : 9781528765299

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Miss Ogilvy Finds Herself by Radclyffe Hall Pdf

This early work by Radclyffe Hall was originally published in 1926 and we are now republishing it with a brand new introductory biography. 'Miss Ogilvy Finds Herself' is a novel about a woman who struggles to find her identity after the conclusion of the First World War. Marguerite Radclyffe Hall was born on 12th August 1880, in Bournemouth, England. Hall's first novel The Unlit Lamp (1924) was a lengthy and grim tale that proved hard to sell. It was only published following the success of the much lighter social comedy The Forge (1924), which made the best-seller list of John O'London's Weekly. Hall is a key figure in lesbian literature for her novel The Well of Loneliness (1928). This is her only work with overt lesbian themes and tells the story of the life of a masculine lesbian named Stephen Gordon.

Author : David Ogilvy
Publisher : Unknown
Page : 136 pages
File Size : 51,5 Mb
Release : 1978
Category : Biography & Autobiography
ISBN : UVA:X000064474

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Blood, Brains and Beer by David Ogilvy Pdf