Online Marketing And Its Critical Success Factors

Author : Katie Maingi
Publisher : GRIN Verlag
Page : 96 pages
File Size : 40,6 Mb
Release : 2014-01-22
Category : Business & Economics
ISBN : 9783656579656

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Online Marketing and its critical success factors by Katie Maingi Pdf

Document from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: Online marketing has become a popular technique that helps organizations to reach global customers. Though most organizations are using wide-range of online marketing strategies, some of them are unable to identify various factors that contribute to success of online marketing. To help organizations to identify these critical success factors, this research paper has analyzed various critical success factors to create a framework for organizations to successfully execute online marketing campaign. This paper also focused on identifying major online technique used by organizations and benefits of centralized and decentralized marketing environments. Secondary information has been the data was collected by using a questionnaire, which consists of 8 questions and 3 marketing managers of selected US based organizations

Author : Kelly Clarkson
Publisher : GRIN Verlag
Page : 83 pages
File Size : 43,7 Mb
Release : 2013-04-26
Category : Business & Economics
ISBN : 9783656420651

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Critical Success Factors of Online Marketing Campaign by Kelly Clarkson Pdf

Master's Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, The University of Liverpool, language: English, abstract: Marketing has always been one of the most crucial and critical functions in organizations for last several decades. Since several years, organizations have been depending on various marketing methods to promote products, services and brands. As time passes, the types of marketing strategies that are considered for have changed. Techniques that were used in 1950s shall not be helpful for organizations that operate in today’s environment. In the same way, techniques that are currently used in today’s environment shall not be useful after 50 to 60 years (Kotler and Keller, 2012). Unless marketing activities are planned based on present market conditions, it is not possible for organizations to reach wide-range of customers that spread across the world. As there are no boundaries in the target markets of most of the organizations, organizations have to use the combination of both traditional and online marketing methods. While traditional marketing methods such as print, radio or television marketing primarily restricted to tap domestic customers, it is online marketing strategy that helps organizations to reach customers, who spread across the world, with minimum marketing budget. Online marketing is the process of sending marketing communications and advertising messages to customers through various methods that used over internet. Internet marketing forms a wide-range of techniques such as search engine marketing, social media marketing, email marketing, affiliate marketing, blog marketing, and buzz marketing etc. As per the recent report revealed by Internet Advertising Bureau in 2009, the revenues of online ad sellers have increased to $21 Billion. The global online advertising spending in 2001 was around $82 Billion and it is expected to grow 12-14% every year to reach $132 Billion by 2015 (Miller and Washington, 2012).Organizations use numerous of techniques that fall under online marketing techniques to market products and to reach potential customers. Moreover, in today’s environment, organizations are focusing on techniques that help in reducing the cost in every aspect.

Author : Ian Linton
Publisher : Routledge
Page : 180 pages
File Size : 55,7 Mb
Release : 2016-04-01
Category : Business & Economics
ISBN : 9781317046998

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Taking Technology to the Market by Ian Linton Pdf

With intensifying competitive activity and continuing budget constraints, technology marketing teams are under pressure to be more accountable and deliver measurable results that demonstrate an effective return on investment. To add to the complexity, the market for technology products and services is global, with continuing growth in both developed and developing territories. Taking Technology to the Market provides a practical guide to the critical success factors in marketing technology. It uses a project-based approach, providing comprehensive guidelines for key strategic and tactical marketing programmes. The book will help you improve your chances of developing a winning marketing programme by providing essential steps to success and insight into best practice. Individual chapters provide self-contained guides to planning specific marketing tasks. The range of tasks covers the most common challenges facing marketing teams in technology companies. The book will help you understand the key success factors for overcoming a range of marketing challenges and give you the tools to put specific programmes into action quickly and effectively. The technology sector is a global business characterised by short product cycles, rapid change, longer-term customer relationships, complex decision-making processes, high levels of collaboration and partnership with customers and the supply chain, diverse channels to market and an emphasis on the value of information. These factors make the marketing of technology products and services a distinct discipline within the overall marketing spectrum to which Taking Technology to the Market is the definitive guide.

Author : Naim, Arshi,Devi, V. Ajantha
Publisher : IGI Global
Page : 433 pages
File Size : 40,5 Mb
Release : 2023-05-23
Category : Business & Economics
ISBN : 9781668481684

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Global Applications of the Internet of Things in Digital Marketing by Naim, Arshi,Devi, V. Ajantha Pdf

In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

Author : Jim Carroll,Rick Broadhead
Publisher : Dearborn Trade Publishing
Page : 596 pages
File Size : 55,6 Mb
Release : 2001
Category : Business & Economics
ISBN : 0793145171

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Selling Online by Jim Carroll,Rick Broadhead Pdf

Two Internet experts take readers step by step through the process of setting up an online store, marketing goods and services, and building a loyal customer base.

Author : El-Gohary, Hatem
Publisher : IGI Global
Page : 386 pages
File Size : 41,8 Mb
Release : 2012-07-31
Category : Business & Economics
ISBN : 9781466618626

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Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments by El-Gohary, Hatem Pdf

"This book provides a broad and comprehensive international coverage of subjects, issues, and current trends relating to all areas of online marketing"--Provided by publisher.

Author : Santos, José Duarte,Silva, Óscar Lima
Publisher : IGI Global
Page : 267 pages
File Size : 43,8 Mb
Release : 2019-08-30
Category : Business & Economics
ISBN : 9781522597858

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Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries by Santos, José Duarte,Silva, Óscar Lima Pdf

The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.

Author : Michael Wuta
Publisher : GRIN Verlag
Page : 75 pages
File Size : 49,6 Mb
Release : 2018-03-05
Category : Business & Economics
ISBN : 9783668652804

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Storytelling as a critical success factor in video advertisements by Michael Wuta Pdf

Master's Thesis from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, , language: English, abstract: In this dissertation, it was shown that storytelling is a critical success factor in video advertisements, and storytelling elements are a permanent and significant feature of the 30 most viewed video advertisements as determined by the YouTube Ads Leaderboard for the years 2014, 2015, and 2016. While the role of storytelling in advertisements and its persuasive power on the consumer behaviour have been widely researched, empirical studies on the presence and significance of storytelling elements deployed in successful video advertisements are missing. The research objectives of this study were to identify and analyse the storytelling elements deployed in the 30 most viewed video advertisements, and to provide guidance for marketers and advertisers so that they can understand the vital storytelling elements in video advertisements and consequently make the most of this technique. This exploratory research is based on an interpretivist research philosophy and qualitative research methodologies for the data collection and analysis were applied. Using qualitative content analysis, this study empirically examined the storytelling elements deployed in the 30 most viewed video advertisements. As a result, 12 elements are identified as vital elements for video advertisements: message, conflict, characters, beginning/ middle/ end, authenticity, reversal, connectedness, the basic plots, archetypes, fictional story, emotions, and music. These findings provide insights for marketers and advertisers aiming to convey their messages through storytelling in video advertisements. While there is no set formula for a successful video advertisement, this study revealed that a few vital storytelling elements appeal to a global audience and some of the most viewed video advertisements have these elements in common.

Author : Harold Siow Song Teng
Publisher : Cambridge Scholars Publishing
Page : 230 pages
File Size : 41,8 Mb
Release : 2011-09-22
Category : Business & Economics
ISBN : 9781443833943

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Government Policy and Critical Success Factors of Small Businesses in Singapore by Harold Siow Song Teng Pdf

One of the main economic players responsible for Singapore’s economic success is its small and medium-sized enterprises or SMEs. Their overall success has helped propel the country and its people forward. From economic policies to politics, Singapore is a planned and regulated economy. Singapore’s economic success story is actually the result of a form of capitalism carefully calibrated and controlled by the government. An important element or aspect of good critical success factors (CSFs) emerges from the role being played by the government. The existence of good government or public policies that are pro-business is vital for the success of firms. Despite the fact that government policies and CSFs are widely studied in areas around the world including in Singapore, there is no comprehensive prediction model available to test if firms have potential to be successful or are more prone to failures. Much research investigates the non-financial factors contributing to success versus failure of small firms, but empirical tests of the predictability of these factors are less common. This book, which is primarily quantitative/ positivist in nature will attempt to fill this gap.

Author : Efraim Turban,David King,Jae Kyu Lee,Ting-Peng Liang,Deborrah C. Turban
Publisher : Springer
Page : 818 pages
File Size : 40,5 Mb
Release : 2015-01-29
Category : Business & Economics
ISBN : 9783319100913

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Electronic Commerce by Efraim Turban,David King,Jae Kyu Lee,Ting-Peng Liang,Deborrah C. Turban Pdf

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.

Author : Teixeira, Sandrina,Remondes, Jorge
Publisher : IGI Global
Page : 338 pages
File Size : 44,5 Mb
Release : 2023-11-17
Category : Business & Economics
ISBN : 9781668493267

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The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics by Teixeira, Sandrina,Remondes, Jorge Pdf

In today's rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their understanding of customers, boost productivity, and foster stronger connections with their target audience. The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics is a comprehensive and timely exploration of the integration of artificial intelligence (AI) into the field of digital marketing. Authored by experts in the field, this book delves into the profound and far-reaching changes that AI is bringing to the digital marketing arena. It provides a detailed examination of how organizations can leverage AI technologies to gain a competitive edge in the market. By mastering these new technologies, companies can effectively navigate the dynamic digital landscape, optimize their marketing strategies, and deliver highly personalized content to their customers. Ideal for a wide range of audiences, including researchers, teachers, students, and executives, this book serves as a vital resource for those seeking to stay ahead of the curve in the ever-evolving world of digital marketing. Through its comprehensive coverage of AI applications in the field, it equips readers with the knowledge and insights necessary to make informed decisions, develop effective marketing strategies, and drive business growth.

Author : Susan K. Jones
Publisher : Maximum Press
Page : 366 pages
File Size : 48,6 Mb
Release : 2009
Category : Industrial marketing
ISBN : 9781931644693

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Business-to-business Internet Marketing by Susan K. Jones Pdf

Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques. Practical yet visionary, this resource provides a blueprint for success by explaining seven proven strategies for increasing profits by direct marketing. Chapters include website references, internet-use statistics, and other developments such as CRM, search-engine optimization, blogging, wikis, podcasting, and social networks. Packed with real-world advice, this new edition also features a personal password to access the companion website for regularly updated news, links, and additional resources.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2314 pages
File Size : 40,9 Mb
Release : 2017-01-30
Category : Business & Economics
ISBN : 9781522518389

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Decision Management: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

The implementation of effective decision making protocols is crucial in any organizational environment in modern society. Emerging advancements in technology and analytics have optimized uses and applications of decision making systems. Decision Management: Concepts, Methodologies, Tools, and Applications is a compendium of the latest academic material on the control, support, usage, and strategies for implementing efficient decision making systems across a variety of industries and fields. Featuring comprehensive coverage on numerous perspectives, such as data visualization, pattern analysis, and predictive analytics, this multi-volume book is an essential reference source for researchers, academics, professionals, managers, students, and practitioners interested in the maintenance and optimization of decision management processes.

Author : Prof. (Dr.) Arun Kumar
Publisher : BooksClub
Page : 151 pages
File Size : 43,9 Mb
Release : 2022-01-27
Category : Fiction
ISBN : 8210379456XXX

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AN ART AND SCIENCE OF NETWORK MARKETING: MILLIONARAIRE (A GUIDE TO ZERO TO MILLIONAIRE) by Prof. (Dr.) Arun Kumar Pdf

Prof. (Dr.) Arun Kumar , B.Tech (IT), M.Tech (CSE), PhD( A.I), He has 10+ years of Experience in (Professor, Researcher, Entrepreneur, Writer, Motivator, Business Trainer, Engineer, Developer,) Founder, President, CEO, Prerna Society of Technical Education and Research, New Delhi. He has published 30+ Research Papers in National, International Journals, and Conferences. 10+ Books, 05+ National and International Journals Editors, Worked as Professor and C.O.E, H.O.D in various Engineering Colleges and Universities. Editor in Chief in International Journal of Computer Science and Information Technology Research Excellence (IJCSITRE ): www.ijcsitre.org since 2011 Assistant Editor in Chief: International Journal of Applied Science Technology Research Excellence (IJASTRE): www.ijastre.org, since 2011. He is Trusted Educator and Successful Technical teachers to over 10,000+ students in engineering fields. He has been practical and experimental in providing CEO training to more then 500+ CEOs in the country.

Author : Phayung Meesad
Publisher : Springer Nature
Page : 172 pages
File Size : 50,6 Mb
Release : 2024-07-03
Category : Electronic
ISBN : 9783031585616

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Proceedings of the 20th International Conference on Computing and Information Technology (IC2IT 2024) by Phayung Meesad Pdf