Outcome Based Marketing

Author : John D. Leavy
Publisher : Entrepreneur Press
Page : 363 pages
File Size : 47,9 Mb
Release : 2011-04-29
Category : Business & Economics
ISBN : 9781613081181

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Outcome-Based Marketing by John D. Leavy Pdf

Market. Succeed. Repeat. Can you measure the progress of your online campaigns in finite numbers? What percentage of your website traffic is converted into sales? What is your cost-per-conversion rate? If you don’t already know the answers to these questions, don’t worry—you will. Internet strategist John D. Leavy challenges you to take a new approach to your online marketing—shifting from doing more, to doing more of what works. Using Leavy’s outcome-based strategies, learn how to create dynamic marketing campaigns integrating metrics and milestones for continuous success. Leavy invites you to uncover the absolutes behind building massive online awareness, attracting your target audience, and capturing online sales. “John Leavy’s masterful Outcome-Based Marketing is the most complete and accurate guide I’ve ever read about succeeding on the Internet without making silly and common errors. I simply cannot imagine finding the pot of gold offered online without John’s superb information serving as your compass and guide.” —Jay Conrad Levinson, The Father of Guerrilla Marketing, Author, Guerrilla Marketing series “By the time you get down to chapters 20-ish through 25 or so, you’ll have to cancel your cable subscription. Leavy has you doing a ton of stuff that is going to blow your business up, whether you’re still working for The Man, or whether you’re going to do this for yourself.” —Chris Brogan, President of Human Business Works and co-author of New York Times bestseller Trust Agents “Outcome-Based Marketing is the breakthrough book on how to sell more, faster and easier, on the internet, against any competition.” —Brian Tracy, Author, The Psychology Of Selling “It’s not often you read a book that is focused on results. Too often, marketing, communication, and everything in between is seen as an expense. But John Leavy’s tools help you take your efforts from the expense line on your P&L to the investment line on your balance sheet. It’s a must-read for anyone using the web to grow their business.” —Gini Dietrich, Chief Executive Officer of Arment Dietrich, Inc., and author, Spin Sucks John D. Leavy is the founder of InPlainSite Marketing, www.inplainsitemarketing.com, a leading internet presence management firm, where he specializes in developing strategies related to strategic marketing, pay-per-click advertising, social media, web design, and search engine optimization. Learn more about John D. Leavy at www.johnleavy.com.

Author : Robert Glazer,Matt Wool
Publisher : Sourcebooks, Inc.
Page : 224 pages
File Size : 46,9 Mb
Release : 2022-03-22
Category : Business & Economics
ISBN : 9781728261744

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Moving to Outcomes by Robert Glazer,Matt Wool Pdf

From bestselling author Bob Glazer comes a revolutionary approach to partnership marketing. Partnership marketing is not new; it has existed in many different forms, and under many different names, such as affiliate marketing, for decades. However, thanks to transformative changes in enabling technology and pricing models, as well as a change in both supply and demand, partnership marketing now exists in a more automated, scalable form that few companies have fully leveraged to date. MOVING TO OUTCOMES will unlock the keys and show readers how to do so for themselves. Think about your marketing strategy as you would consider an investment portfolio. Every investment guru advises diversifying your stock market assets to protect against declines in some types of assets. Additionally, if you want better returns, you need to adjust your holdings through diversification and get outside of the traditional asset classes. Once an asset class reaches maturity and ubiquity, you are much less likely to see above-average returns. Investors can't beat the market by investing in the biggest names of today; instead, they need to find the next Microsoft, Amazon, or Tesla. Marketers today have a choice. They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future.

Author : Jason Eatmon,Jeb Blount
Publisher : Unknown
Page : 256 pages
File Size : 45,7 Mb
Release : 2020-05-20
Category : Electronic
ISBN : 1119584884

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Boss - Business Outcome Selling Strategies by Jason Eatmon,Jeb Blount Pdf

Author : Eliza T. Dresang,Melissa Gross,Leslie Edmonds Holt
Publisher : American Library Association
Page : 180 pages
File Size : 42,7 Mb
Release : 2006-06-12
Category : Education
ISBN : 0838909183

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Dynamic Youth Services Through Outcome-Based Planning and Evaluation by Eliza T. Dresang,Melissa Gross,Leslie Edmonds Holt Pdf

Describes the CATE method for integrating outcome-based planning and evaluation into library programs and services for young patrons, and looks at how it worked at the St. Louis Public Library.

Author : Melissa Gross,Cindy Mediavilla,Virginia A. Walter
Publisher : Unknown
Page : 120 pages
File Size : 44,7 Mb
Release : 2016-01-13
Category : Language Arts & Disciplines
ISBN : 9780838914168

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Five Steps of Outcome-Based Planning and Evaluation for Public Libraries by Melissa Gross,Cindy Mediavilla,Virginia A. Walter Pdf

Planning and assessment are both crucial elements of a public library that functions efficiently and flexibly. So why are they often treated as separate processes? This concise book combines planning and evaluation in a holistic approach, helping public library managers and staff put library resources to work for the community. Based on a series of successful workshops, the workflow presented by the authors is made up of manageable steps for integrating outcome-based planning and evaluation (OBPE) into the routine functions of the public library. Offering step by step guidance that’s transparent and easy to follow, this book introduces the concept of OBPE and explains how it can be a streamlined, effective method of getting library users’ feedback; defines “outcomes” and shows why public libraries should use them to plan and evaluate services;shares methodologies for assessing community needs and interests, including key informant interviews, surveys, focus groups, and environmental scans;demonstrates how to use community assessment data to create outcome statements that not only guide the creation of new library services, but also provide targets for measuring the effectiveness of those services;offers techniques for designing services that directly serve the community while also achieving the outcomes the library has targeted; andprovides tips for sharing the results with stakeholders and maximizing successful outcome-based programs to leverage the library’s role in the community.Featuring plentiful examples of how to proceed through each phase of the OBPE model, this book boils down planning and evaluation into an approachable, easy to understand process for public librarians, library managers, and grant writers.

Author : Melinda Huffman
Publisher : Jones & Bartlett Learning
Page : 260 pages
File Size : 45,9 Mb
Release : 2005
Category : Home care services
ISBN : 0763715980

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Implementing Outcome-based Home Care by Melinda Huffman Pdf

This workbook provides the tools necessary to implement outcome-based patient care using OASIS outcomes, OBQI, Care pathways and disease management.

Author : Anthony Ulwick
Publisher : McGraw Hill Professional
Page : 240 pages
File Size : 41,5 Mb
Release : 2005-09-06
Category : Business & Economics
ISBN : 9780071501125

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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services by Anthony Ulwick Pdf

A world-renowned innovation guru explains practices that result in breakthrough innovations "Ulwick's outcome-driven programs bring discipline and predictability to the often random process of innovation." -Clayton Christensen For years, companies have accepted the underlying principles that define the customer-driven paradigm--that is, using customer "requirements" to guide growth and innovation. But twenty years into this movement, breakthrough innovations are still rare, and most companies find that 50 to 90 percent of their innovation initiatives flop. The cost of these failures to U.S. companies alone is estimated to be well over $100 billion annually. In a book that challenges everything you have learned about being customer driven, internationally acclaimed innovation leader Anthony Ulwick reveals the secret weapon behind some of the most successful companies of recent years. Known as "outcome-driven" innovation, this revolutionary approach to new product and service creation transforms innovation from a nebulous art into a rigorous science from which randomness and uncertainty are eliminated. Based on more than 200 studies spanning more than seventy companies and twenty-five industries, Ulwick contends that, when it comes to innovation, the traditional methods companies use to communicate with customers are the root cause of chronic waste and missed opportunity. In What Customers Want, Ulwick demonstrates that all popular qualitative research methods yield well-intentioned but unfitting and dreadfully misleading information that serves to derail the innovation process. Rather than accepting customer inputs such as "needs," "benefits," "specifications," and "solutions," Ulwick argues that researchers should silence the literal "voice of the customer" and focus on the "metrics that customers use to measure success when executing the jobs, tasks or activities they are trying to get done." Using these customer desired outcomes as inputs into the innovation process eliminates much of the chaos and variability that typically derails innovation initiatives. With the same profound insight, simplicity, and uncommon sense that propelled The Innovator's Solution to worldwide acclaim, this paradigm-changing book details an eight-step approach that uses outcome-driven thinking to dramatically improve every aspect of the innovation process--from segmenting markets and identifying opportunities to creating, evaluating, and positioning breakthrough concepts. Using case studies from Microsoft, Johnson & Johnson, AIG, Pfizer, and other leading companies, What Customers Want shows companies how to: Obtain unique customer inputs that make predictable innovation possible Recognize opportunities for disruption, new market creation, and core market growth--well before competitors do Identify which ideas, technologies, and acquisitions have the greatest potential for creating customer value Systematically define breakthrough products and services concepts Innovation is fundamental to success and business growth. Offering a proven alternative to failed customer-driven thinking, this landmark book arms you with the tools to unleash innovation, lower costs, and reduce failure rates--and create the products and services customers really want.

Author : Anthony W. Ulwick
Publisher : Unknown
Page : 128 pages
File Size : 46,7 Mb
Release : 2016-10-25
Category : Electronic
ISBN : 0990576744

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Jobs to Be Done by Anthony W. Ulwick Pdf

Why do some innovation projects succeed where others fail? The book reveals the business implications of Jobs Theory and explains how to put Jobs Theory into practice using Outcome-Driven Innovation.

Author : Amit Tiwary,Bhuvan Unhelkar
Publisher : CRC Press
Page : 334 pages
File Size : 42,9 Mb
Release : 2018-08-06
Category : Business & Economics
ISBN : 9781498724302

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Outcome-Driven Business Architecture by Amit Tiwary,Bhuvan Unhelkar Pdf

This book discusses business architecture as a basis for aligning efforts with outcomes. It views BA as complementary to enterprise architecture, where the focus of technological initiatives and inventories is to understand and improve business organization, business direction, and business decision-making. This book provides a practical, long-term view on BA. Based on the authors' consulting experience and industrial research, the material in this book is a valuable addition to the thought processes around BA and EA. The lead author has direct and practical experience with large clients in applying APQC capability framework for undertaking multiple enterprise-wide capability assessments.

Author : Peter C. Brinckerhoff
Publisher : John Wiley & Sons
Page : 261 pages
File Size : 55,8 Mb
Release : 2010-10-05
Category : Business & Economics
ISBN : 9780470602188

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Mission-Based Marketing by Peter C. Brinckerhoff Pdf

A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills you need to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members. Includes new material on nonprofit websites, social networking and new methods of communication, advances in technology, customer service in today's world, and the effects of marketing on fundraising Goes beyond the hows and whys to include lots of hands-on advice and real-world examples Other titles by Brinckerhoff: Mission-Based Management: Leading Your Not-for-Profit In the 21st Century, Faith-Based Management: Leading Organizations That Are Based on More than Just Mission, and Social Entrepreneurship: The Art of Mission-Based Venture Development Filled with new material, this book appraises the trends that have dramatically affected the not-for-profit sector in the past several years, and explains how an organization can shape this shifting landscape to its ultimate benefit.

Author : Joshua Seiden
Publisher : Independently Published
Page : 76 pages
File Size : 43,5 Mb
Release : 2019-04-08
Category : Consumer behavior
ISBN : 1091173265

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Outcomes Over Output by Joshua Seiden Pdf

"A project has to have a goal, otherwise, how do you know you're done? In the old days of engineering, setting project goals wasn't that hard. But when you're making software products, done is less obvious. When is Microsoft Word done? When is Google done? Or Facebook? In reality, software systems are never done. So then how do we give teams a goal that they can work on? Mostly, we simply ask teams to build features-but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve. Setting goals as outcomes sounds simple, but it can be hard to do in practice. This book is a practical guide to using outcomes to guide the work of your team"--Publisher's website.

Author : Jones, Janice E.,Baran, Mette L.,Cosgrove, Preston B.
Publisher : IGI Global
Page : 305 pages
File Size : 51,6 Mb
Release : 2018-08-17
Category : Education
ISBN : 9781522557135

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Outcome-Based Strategies for Adult Learning by Jones, Janice E.,Baran, Mette L.,Cosgrove, Preston B. Pdf

The definition of education and learning has been changing in recent years, as the field experienced, and is still experiencing, many changes. One of those changes is a rise in adult learners in higher education. In order to cope with this particular change and set their classrooms up for success, it is vital for educators to be aware of and fluent in adult instructional strategies. Outcome-Based Strategies for Adult Learning provides emerging research exploring the theoretical and practical aspects of nontraditional education and applications within curriculum development and instructional design. Featuring coverage on a broad range of topics such as experiential learning, instructional design, and formative assessment, this book is ideally designed for educators, academicians, educational professionals, researchers, and upper-level students seeking current research on how instructional strategies can be tied to assessment.

Author : Melissa Gross,Cindy Mediavilla,Virginia A. Walter
Publisher : American Library Association
Page : 161 pages
File Size : 45,9 Mb
Release : 2022-07-22
Category : Language Arts & Disciplines
ISBN : 9780838938324

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Five Steps of Outcome-Based Planning & Evaluation for Youth Services by Melissa Gross,Cindy Mediavilla,Virginia A. Walter Pdf

Outcome-based planning and evaluation (OBPE), with its straightforward approach built on a flexible framework, is the perfect model to enable youth services professionals to deliver effective services regardless of uncertainties. An outcome-based approach can help youth services stay grounded in producing desired outcomes with and for youth through responsive programs, services, and processes that can adapt to changing conditions. Clarifying the relationship between planning, program development, and evaluation, the five simple steps outlined in this book will help youth services staff conduct solid community assessments and integrate OBPE into their work. Inside its pages you will learn a short history of OBPE and its evolution; why it is crucially important to involve youth in all stages of program development, with guidance on navigating challenges; how to think about planning as the need to react quickly, whether due to natural or human-made disasters, changing demographics, or economic swings; the five steps of OBPE, from gathering information about your community and determining the outcomes that will serve your community to crafting accurate outcome statements, developing an evaluation plan, and maximizing the results of successful outcome-based programs; how to visualize the steps needed to successfully plan, implement, and evaluate an outcome-based program, using the template included in the book; ways to share your data to let people know the library’s important role in the community; and additional useful tools to bolster your work, including environmental scan forms and ideas for creating relevant family storytimes.

Author : Kaushik Kumar
Publisher : CRC Press
Page : 226 pages
File Size : 53,5 Mb
Release : 2022-10-05
Category : Technology & Engineering
ISBN : 9781000726114

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Engineering Pedagogy Towards Outcome-Based Education by Kaushik Kumar Pdf

With the growing environment and consciousness of "outcome-based education," the importance of this subject has increased manyfold. Unfortunately, there is little information on engineering pedagogy available outside of scattered journal articles, conference and symposium proceedings, workshop notes, and government and company reports. This book overcomes these difficulties by presenting, in a single volume, many of the recent advances in the field of engineering pedagogy and its recent developments. Engineering Pedagogy Towards Outcome-Based Education provides a systematic approach to explicit fundamentals as well as recent advances in the area. It incorporates various case studies for major topics as well as numerous academic examples. Each chapter contains many state-of-the-art techniques required for practical engineering applications. This book serves as a useful source of information for practicing academicians and specialists as well as academic institutions working on the subject.

Author : Dilly Borhas George
Publisher : OrangeBooks Publication
Page : 85 pages
File Size : 40,6 Mb
Release : 2023-04-26
Category : Medical
ISBN : 8210379456XXX

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Winning the health care race : Strategies for Hospital marketing excellence in india by Dilly Borhas George Pdf

"Winning the health care race : Strategies for hospital marketing excellence in India " written by Dilly Borhas,provides a comprehensive guide on hospital marketing in the Indian context. The book delves in to various marketing tools and strategies that can help hospitals stay ahead in the competitive healthcare industry in India. The author has shared practical insights ,case studies, and examples to explain how hospitals can effectively market their services to attract and retain patients .This book serves as a valuable resource for hospital administrators, marketing professionals, and anyone interested in understanding the nuances of hospital marketing in India.