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Author : Maurya Wickstrom
Publisher : Routledge
Page : 185 pages
File Size : 42,9 Mb
Release : 2006-08-21
Category : Art
ISBN : 9781134301041
An adventurous study of theatrical indeterminacy and material culture, Performing Consumers brilliantly explores the way in which brands insinuate themselves into the lives of their consumers, using case studies from Ralph Lauren to Niketown.
Author : Maurya Wickstrom
Publisher : Taylor & Francis
Page : 169 pages
File Size : 54,7 Mb
Release : 2006
Category : Business & Economics
ISBN : 0415339448
Performing Consumers is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores. Looking at our performative desire to 'try on' otherness, Maurya Wickstrom employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and The Lion King; and The Forum Shops at Caesar's Palace in Las Vegas. In this post-product era, each builds for the performer/consumer an intensely pleasurable, somatic experience of merging into the brand and reappearing as the brand, or the brand's fictional meanings. To understand this embodiment as the way that capital is producing subjectivity as an aspect of itself, Wickstrom casts a wide net, drawing on: the history of capital's relationship with theatre political developments in the United States recent work in political science, philosophy, and performance studies. An adventurous study of theatrical indeterminancy and material culture, Performing Consumers brilliantly takes corporate culture to task.
Author : Thaddeus H. Spratlen
Publisher : Marketing Classics Press
Page : 28 pages
File Size : 50,8 Mb
Release : 2011-08-15
Category : Business & Economics
ISBN : 9781613112076
Author : Michael Buttkus,Ralf Eberenz
Publisher : Springer
Page : 439 pages
File Size : 41,6 Mb
Release : 2019-06-21
Category : Business & Economics
ISBN : 9783030127305
This book offers essential insights into various management concepts for retail and consumer packaged goods companies. Addressing a range of topics in the field of performance management, it presents concepts for management control, management reporting, planning & forecasting, as well as digitization-related aspects. The contributing authors share valuable lessons learned from real-world consulting projects and present innovative approaches to successful and effective management control at retail and consumer packaged goods companies.
Author : United States. Congress. Joint Economic Committee
Publisher : Unknown
Page : 72 pages
File Size : 49,9 Mb
Release : 2004
Category : Business & Economics
ISBN : PURD:32754077967598
Author : Rehanet Isa,Kabiru Isa Dandago
Publisher : Cambridge Scholars Publishing
Page : 219 pages
File Size : 41,5 Mb
Release : 2024-01-11
Category : Business & Economics
ISBN : 9781527570115
Business executives and managers are increasingly working in a highly competitive environment, where identifying the main drivers of performance is vital for the survival of firms. Intellectual capital is a crucial matter for firms worldwide, and the disclosure of intellectual capital has been identified as one of the major drivers of performance. This book examines the impact of intellectual capital disclosure on the performance of listed firms which adopt the balanced scorecard approach. The book is a product of research that offers innovative analysis and proves that managers of firms can use the disclosure of intellectual capital to boost performance. It reveals how using the balanced scorecard as a measurement tool for intellectual capital disclosure can drive the performance of firms. Students in postgraduate programmes and academics, as well as business executives and managers, will find this book to be an essential guide to maximizing intellectual capital disclosure to boost performance.
Author : Roger J. Baran,Robert J. Galka
Publisher : Taylor & Francis
Page : 450 pages
File Size : 55,7 Mb
Release : 2016-12-08
Category : Business & Economics
ISBN : 9781317419334
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM New material on big data and the use of mobile technology An overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today A broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a whole Cutting edge examples and images to keep readers engaged and interested A complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customers With chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructor’s manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.
Author : Qalati, Sikandar Ali,Ostic, Dragana,Bansal, Rohit
Publisher : IGI Global
Page : 307 pages
File Size : 43,6 Mb
Release : 2023-03-17
Category : Computers
ISBN : 9781668457719
Small and medium-sized enterprises (SMEs) are recognized as the backbone of todays world economy. However, SMEs are well known for having limitations and acceptance barriers in adopting new technology even though the internet and communications channels revolution has changed the way people conduct business today. Further, the COVID-19 pandemic has disturbed the operations of SMEs and increased the burden on social media application globally. It is essential that SMEs utilize social media to strengthen their performance. Strengthening SME Performance Through Social Media Adoption and Usage explores experiences in different technological, managerial, organizational, and entrepreneurial environmental issues. It focuses on different conceptions of factors and consequences influencing social media usage and SME performance. Covering topics such as corporate social responsibility, marketing frameworks, and social media adoption, this premier reference source is a valuable resource for entrepreneurs, business leaders and managers, human resource managers, marketers, consultants, students and educators of higher education, librarians, researchers, and academicians.
Author : Michael Rectenwald,Rochelle Almeida,George Levine
Publisher : Walter de Gruyter GmbH & Co KG
Page : 355 pages
File Size : 47,7 Mb
Release : 2015-10-16
Category : Religion
ISBN : 9781614516750
Global Secularisms addresses the state of and prospects for secularism globally. Drawing from multiple fields, it brings together theoretical discussion and empirical case studies that illustrate "on-the-ground," extant secularisms as they interact with various religious, political, social, and economic contexts. Its point of departure is the fact that secularism is plural and that various secularisms have developed in various contexts and from various traditions around the world. Secularism takes on different social meanings and political valences wherever it is expressed. The essays collected here provide numerous points of contact between empirical case studies and theoretical reflection. This multiplicity informs and challenges the conceptual theorization of secularism as a universal doctrine. Analyses of different regions enrich our understanding of the meanings of secularism, providing comparative range to our notions of secularity. Theoretical treatments help to inform our understanding of secularism in context, enabling readers to discern what is at stake in the various regional expressions of secularity globally. While the bulk of the essays are case-based research, the current thinking of leading theorists and scholars is also included.
Author : Mohammad Asim,Arslan Mehmood
Publisher : GRIN Verlag
Page : 37 pages
File Size : 45,7 Mb
Release : 2019-08-27
Category : Business & Economics
ISBN : 9783346005335
Master's Thesis from the year 2019 in the subject Business economics - Trade and Distribution, , course: S.C.M, language: English, abstract: This work focuses on the impact of supplier integration on customers satisfaction. Supply chain processes and their integration is a subject that has recently been studied a lot in terms of figuring out how these processes effect the organization in the long run. The usages of proper supply chain processes have shown a great deal of effect on the organizations production. In this research I have chosen to focus on how supplier integration in the supply chain processes of an organization can affect the organization performance in terms of consumer’s integration. It has been seen through the study of previous literature from the studies conducted on similar topics that an organization‘s performance has a huge impact on the firm’s consumer performance. Consumer performance is measured by how many consumers are interested in purchasing from the organization and whether consumers are satisfied with their purchases from the organization. In terms of supplier integration it has been seen from previous researches that by allowing a supplier to take over the production or a apart of the production of the organization the organization is free to now look into other aspects of the firm thus adding more value to the organization by increasing not only its production but also its performance. For this research a quantitative approach has been taken in order to justify the findings in proper quantifiable terms. This methodology allows us to look into how many people believe the stance that we are taking for our research and how many chose to take a different route. This can also help us in testing our hypothesis as to whether or not our chosen variables actually work well with one another or whether they don’t. Looking at the results that were collected through the usage of SPSS it has been proven that our independent variables (supplier integration and consumer performance) do have an impact on one another as well as a significant impact on our dependent variable (firm’s performance).
Author : Beta Yulianita Gitaharie,Yulianti,Miranti Kartika Dewi
Publisher : Nova Science Publishers
Page : 355 pages
File Size : 40,5 Mb
Release : 2020
Category : Business & Economics
ISBN : 1536180203
"This book, "Research on Firm Finance Performance and Consumer Behaviour", plugs on the essential demand of highlighting consumer behavior and financial performance of companies, including banking and modern fintech-based institutions, particularly at the backdrop of an emerging giant - Indonesia. Contributed by prominent researchers at Universitas Indonesia, the topmost Business School in Indonesia, this book offers how wide array of theories are tested and used to frame models to recommend evidence-informed strategies of effective management. It also covers conversations around the concept, measurement, determinant of middle-class millennials; anti-corruption disclosure and its impact on firm value; effect of behavioural finance, financial and zakat literacy to the public; to roles of various forms of financial technology- (fintech-) based institutions, including peer-to-peer lending and charitable crowdfunding to our society, and other thought-provoking questions and discussions. We are pleased to present this important book to government policymakers and lifelong practitioner learners who can use the information and insights contained here. And, for fellow researchers, librarians, and students especially those who are engaging with research practices, this book is a must-have as it provides various practical replicable examples and helps shape the direction future research of recent issues in its areas"--
Author : Christopher K. Andrews
Publisher : Rowman & Littlefield
Page : 206 pages
File Size : 43,7 Mb
Release : 2018-12-11
Category : Social Science
ISBN : 9781498543798
This book uses empirical data to qualify contemporary social concerns regarding automation and jobs, while raising questions about the increasing creep of unpaid work into Americans’ leisure time.
Author : Virginia Dexter Nelson
Publisher : Unknown
Page : 280 pages
File Size : 53,8 Mb
Release : 1974
Category : Electronic
ISBN : CORNELL:31924059815690
Author : Johnny Ch Lok
Publisher : Unknown
Page : 568 pages
File Size : 53,5 Mb
Release : 2019-05-25
Category : Electronic
ISBN : 1070214124
I assume that online shopping consumers won't like to stay to view on any webpage long time. It is possible that they choose to click more web pages to hope to find more different familiar and unfamiliar both brands of products informations in order to make more accurate comparison and evaluation from more different kinds of brands of products in order to make the most accurate online shopping decision. Hence, any brands of products online webpage information will be one time pressure limited sale environment to consumers feel that they need to make the most accurate online purchase decision in short time. Moreover, it seems that if the brand of products which can be showed on the popular product webpage, the it will have much sale chance to let online purchasers familiarize in order to increase sale opportunity more easily.Finally, I shall explain what is the meaning of external time pressure consumption environment is the long time queue waiting consumption environment. I shall explain how to achieve one simplistic queueing system to solve long time queue waiting problem to bring consumers' negative emotion influence to choose to consume the service or buy the product in preference.For entertainment service example, e.g. queueing at the cinema counter to buy one ticket to watch the movie, or queueing at the music hall to buy one ticket to listen the music performance show activities. The audiences' ticket purchase aims to sit down in the cinema or music hall to enjoy to listen and see pretty music performance or watch the attractive movie comfortable within one to two hours entertainment time. If the movie or music performance show is attractive, the cinema or music hall will have many audiences accept to spend long time to queue to buy the ticket. However, if the cinema ot music hall needs audience consumers to queue long time to buy the ticket, e.g. one houe, even more than one houe queueing time to wait to buy the ticket to watch the movie or listen the music performance show. Then, the long time queue waiting problem will be possible to cause a lot audiences number to be reduced, because they feel that they need to spend much time pressure to queue to by the ticket to listen the music performance show or watch the movie. However, of these unacceptable too long queue time audiences can have another/ other cinema(s), music hall(s) to buy the same price, even more low price of movie ticket or music performance show ticket in short time. Then, they must leave the present cinema queue and go to the another cinema or music hall to buy ticket to watch the same movie or listen the same music performance show. So, long time queue is one external time pressure environment to influence consumer's preference choice to the service provider, when they feel it has another service provider does not need them or these audiences need to spend same long time queue time to wait to buy the ticket in order to enjoy the service, e.g. listening music performance show, watching movie.Hence, in a high time pressure queue situation where decision makers, e.g. audiences have less time than needed ( or perceived needed).
Author : Elisa Muzzini
Publisher : World Bank Publications
Page : 64 pages
File Size : 47,5 Mb
Release : 2005
Category : Consumer protection
ISBN : UCSD:31822035229103
'Consumer Participation in Infrastructure Regulation' draws on results of a survey questionnaire conducted among 45 infrastructure regulators in the East Asia and Pacific (EAP) region. It finds that EAP regulators have successfully begun to involve consumers in the regulatory process: consumer representation is a well-established practice in the region; and regulators draw on standard mechanisms to inform consumers, resolve consumer complaints, and solicit consumer input. However, regulators must take further actions to firmly move up the ladder of consumer engagement, from merely providing information to actively consulting with consumers. In particular, consumer participation would benefit from more open disclosure policies, more effective strategies to reach out to the poor, and tighter regulatory intervention to hold service providers accountable for resolving consumer complaints.
