Persona Studies

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Persona Studies

P. David Marshall,Christopher Moore,Kim Barbour
Persona Studies Book PDF

Author : P. David Marshall,Christopher Moore,Kim Barbour
Publisher : John Wiley & Sons
Page : 237 pages
File Size : 49,7 Mb
Release : 2019-03-15
Category : Social Science
ISBN : 9781118935071

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Persona Studies by P. David Marshall,Christopher Moore,Kim Barbour Pdf

The definitive and first major text on personas in contemporary culture Modern social media and communication technologies have reshaped our identities and transformed contemporary culture, revealing an expanded and intensified reforming of our collective online behavior. Billions of people worldwide are increasingly engaged in the production, presentation, and modification of their public selves—curating personas through various social media and fundamentally altering how we interact in the twenty-first century. The study of persona is essential to understanding contemporary culture, yet literature in this emerging field is scarce. Filling a gap in current knowledge, Persona Studies: An Introduction is the first major work to examine the construction, delivery, and curation of public identities in contemporary online culture. This timely book helps readers navigate the changing cultural landscape while laying the groundwork for further research and application of persona studies. Three case studies are included—examining personas of the artist, gamer, and professional—to illustrate how personas continue to transform identity and reshape contemporary culture. From the historical precursors of the current iteration of persona to emerging configurations of public self, this unique work offers readers a broad introduction to the evolving theories and concepts of how persona defines the contemporary condition and its relation to technology and collective identity. To summarize, the book: Analyzes how identities linked to data are cultivated, curated and mined for various purposes Discusses the mediated blending of media and different types of interpersonal communication Explores tools for the investigation and analysis of persona, including Prosopographic field studies and information visualization Translates new research, concept, theories, methods, and approaches into clear case studies and applications Examines the personalization of public, private, and intimate information in the building of new personas Persona Studies: An Introduction is an innovative resource for students, academics, researchers, and professionals in fields covering digital and social media, technology and culture, mass media and communications, social and media psychology and sociology, and professional studies.

Persona Studies

P. David Marshall,Christopher Moore,Kim Barbour
Persona Studies Book PDF

Author : P. David Marshall,Christopher Moore,Kim Barbour
Publisher : John Wiley & Sons
Page : 272 pages
File Size : 47,7 Mb
Release : 2019-03-15
Category : Social Science
ISBN : 9781118935064

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Persona Studies by P. David Marshall,Christopher Moore,Kim Barbour Pdf

The definitive and first major text on personas in contemporary culture Modern social media and communication technologies have reshaped our identities and transformed contemporary culture, revealing an expanded and intensified reforming of our collective online behavior. Billions of people worldwide are increasingly engaged in the production, presentation, and modification of their public selves—curating personas through various social media and fundamentally altering how we interact in the twenty-first century. The study of persona is essential to understanding contemporary culture, yet literature in this emerging field is scarce. Filling a gap in current knowledge, Persona Studies: An Introduction is the first major work to examine the construction, delivery, and curation of public identities in contemporary online culture. This timely book helps readers navigate the changing cultural landscape while laying the groundwork for further research and application of persona studies. Three case studies are included—examining personas of the artist, gamer, and professional­—to illustrate how personas continue to transform identity and reshape contemporary culture. From the historical precursors of the current iteration of persona to emerging configurations of public self, this unique work offers readers a broad introduction to the evolving theories and concepts of how persona defines the contemporary condition and its relation to technology and collective identity. To summarize, the book: Analyzes how identities linked to data are cultivated, curated and mined for various purposes Discusses the mediated blending of media and different types of interpersonal communication Explores tools for the investigation and analysis of persona, including Prosopographic field studies and information visualization Translates new research, concept, theories, methods, and approaches into clear case studies and applications Examines the personalization of public, private, and intimate information in the building of new personas Persona Studies: An Introduction is an innovative resource for students, academics, researchers, and professionals in fields covering digital and social media, technology and culture, mass media and communications, social and media psychology and sociology, and professional studies.

Gender, Embodiment, and the History of the Scholarly Persona

Kirsti Niskanen,Michael J. Barany
Gender Embodiment and the History of the Scholarly Persona Book PDF

Author : Kirsti Niskanen,Michael J. Barany
Publisher : Springer Nature
Page : 358 pages
File Size : 44,7 Mb
Release : 2021-02-19
Category : History
ISBN : 9783030496067

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Gender, Embodiment, and the History of the Scholarly Persona by Kirsti Niskanen,Michael J. Barany Pdf

This book investigates the historical construction of scholarly personae by integrating a spectrum of recent perspectives from the history and cultural studies of knowledge and institutions. Focusing on gender and embodiment, the contributors analyse the situated performance of scholarly identity and its social and intellectual contexts and consequences. Disciplinary cultures, scholarly practices, personal habits, and a range of social, economic, and political circumstances shape the people and formations of modern scholarship. Featuring a foreword by Ludmilla Jordanova, Gender, Embodiment, and the History of the Scholarly Persona: Incarnations and Contestations is of interest to historians, sociologists, media and culture scholars, and all those with a stake in the personal dimensions of scholarship. An international group of scholars present original examinations of travel, globalisation, exchange, training, evaluation, self-representation, institution-building, norm-setting, virtue-defining, myth-making, and other gendered and embodied modes and mechanisms of scholarly persona-work. These accounts nuance and challenge existing understandings of the relationship between knowledge and identity.

The Celebrity Persona Pandemic

P. David Marshall
The Celebrity Persona Pandemic Book PDF

Author : P. David Marshall
Publisher : Unknown
Page : 0 pages
File Size : 52,8 Mb
Release : 2016
Category : Celebrities
ISBN : 1517901057

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The Celebrity Persona Pandemic by P. David Marshall Pdf

The Celebrity Persona Pandemic explores how the construction of a public persona is fetishized in contemporary culture. As social media has progressively led to a greater focus on the production of the self, so this book looks at the most visible versions of persona through figures such as Stephen Colbert, Cate Blachett, and Justin Bieber, as well as fictional characters like Spock and Harry Potter. Ultimately, P. David Marshall closely studies how persona culture shapes our notions of value and significance, and dramatically shifts cultural politics. Forerunners is a thought-in-process series of breakthrough digital works. Written between fresh ideas and finished books, Forerunners draws on scholarly work initiated in notable blogs, social media, conference plenaries, journal articles, and the synergy of academic exchange. This is gray literature publishing: where intense thinking, change, and speculation take place in scholarship.

Buyer Personas

Adele Revella
Buyer Personas Book PDF

Author : Adele Revella
Publisher : John Wiley & Sons
Page : 246 pages
File Size : 50,7 Mb
Release : 2015-02-24
Category : Business & Economics
ISBN : 9781118961667

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Buyer Personas by Adele Revella Pdf

Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance. Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert. Learn who buys what, and why Understand your buyer's goals and how you can address them Tailor your marketing activities to your buyer's expectations See the purchase through the customer's eyes A recent services industry survey reports that 52 percent of their marketers have buyer personas, and another 28 percent expect to add them within the next two years – but only 14.6 percent know how to use them. To avoid letting such a valuable tool go to waste, access the expert perspective in Buyer Personas, and craft a more relevant marketing strategy.

HCI International 2020 - Late Breaking Papers: User Experience Design and Case Studies

Constantine Stephanidis,Aaron Marcus,Elizabeth Rosenzweig,Pei-Luen Patrick Rau,Abbas Moallem,Matthias Rauterberg
HCI International 2020 Late Breaking Papers User Experience Design and Case Studies Book PDF

Author : Constantine Stephanidis,Aaron Marcus,Elizabeth Rosenzweig,Pei-Luen Patrick Rau,Abbas Moallem,Matthias Rauterberg
Publisher : Springer Nature
Page : 825 pages
File Size : 53,7 Mb
Release : 2020-10-02
Category : Computers
ISBN : 9783030601140

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HCI International 2020 - Late Breaking Papers: User Experience Design and Case Studies by Constantine Stephanidis,Aaron Marcus,Elizabeth Rosenzweig,Pei-Luen Patrick Rau,Abbas Moallem,Matthias Rauterberg Pdf

This book constitutes late breaking papers from the 22nd International Conference on Human-Computer Interaction, HCII 2020, which was held in July 2020. The conference was planned to take place in Copenhagen, Denmark, but had to change to a virtual conference mode due to the COVID-19 pandemic. From a total of 6326 submissions, a total of 1439 papers and 238 posters have been accepted for publication in the HCII 2020 proceedings before the conference took place. In addition, a total of 333 papers and 144 posters are included in the volumes of the proceedings published after the conference as “Late Breaking Work” (papers and posters). These contributions address the latest research and development efforts in the field and highlight the human aspects of design and use of computing systems. The 54 late breaking papers presented in this volume were organized in two topical sections named: User Experience Design and Evaluation Methods and Tools; Design Case Studies; User Experience Case Studies.

Data-Driven Personas

Bernard J. Jansen,Joni Salminen
Data Driven Personas Book PDF

Author : Bernard J. Jansen,Joni Salminen
Publisher : Springer Nature
Page : 317 pages
File Size : 45,5 Mb
Release : 2022-05-31
Category : Computers
ISBN : 9783031022319

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Data-Driven Personas by Bernard J. Jansen,Joni Salminen Pdf

Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user understanding by combining the empathy inherent with personas with the rationality inherent in analytics using computational methods. Via the employment of these computational methods, the data-driven persona method permits the use of large-scale user data, which is a novel advancement in persona creation. A common approach for increasing stakeholder engagement about audiences, customers, or users, persona creation remained relatively unchanged for several decades. However, the availability of digital user data, data science algorithms, and easy access to analytics platforms provide avenues and opportunities to enhance personas from often sketchy representations of user segments to precise, actionable, interactive decision-making tools—data-driven personas! Using the data-driven approach, the persona profile can serve as an interface to a fully functional analytics system that can present user representation at various levels of information granularity for more task-aligned user insights. We trace the techniques that have enabled the development of data-driven personas and then conceptually frame how one can leverage data-driven personas as tools for both empathizing with and understanding of users. Presenting a conceptual framework consisting of (a) persona benefits, (b) analytics benefits, and (c) decision-making outcomes, we illustrate applying this framework via practical use cases in areas of system design, digital marketing, and content creation to demonstrate the application of data-driven personas in practical applied situations. We then present an overview of a fully functional data-driven persona system as an example of multi-level information aggregation needed for decision making about users. We demonstrate that data-driven personas systems can provide critical, empathetic, and user understanding functionalities for anyone needing such insights.

Personas - User Focused Design

Lene Nielsen
Personas User Focused Design Book PDF

Author : Lene Nielsen
Publisher : Springer
Page : 170 pages
File Size : 50,5 Mb
Release : 2019-02-08
Category : Computers
ISBN : 9781447174271

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Personas - User Focused Design by Lene Nielsen Pdf

People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology, covers topics from interaction design within IT, through to issues surrounding product design, communication, and marketing. Project developers need to understand how users approach their products from the product’s infancy, and regardless of what the product might be. Developers should be able to describe the user of the product via vivid depictions, as if they – with their different attitudes, desires and habits – were already using the product. In doing so they can more clearly formulate how to turn the product's potential into reality. Based on 20 years’ experience in solving problems for businesses and 15 years of research, currently at the IT University of Copenhagen, Lene Nielsen is Denmark’s leading expert in the persona method. She has a PhD in personas and scenarios, and through her research and practical experiences has developed her own approach to the method – 10 Steps to Personas. This second edition of Personas – User Focused Design presents a step-by-step methodology of personas which will be of interest to developers of IT, communications solutions and innovative products. This book also includes three new chapters and considerable expansion on the material in the first edition.

Design, User Experience, and Usability: UX Research, Design, and Assessment

Marcelo M. Soares,Elizabeth Rosenzweig,Aaron Marcus
Design User Experience and Usability UX Research Design and Assessment Book PDF

Author : Marcelo M. Soares,Elizabeth Rosenzweig,Aaron Marcus
Publisher : Springer Nature
Page : 563 pages
File Size : 47,6 Mb
Release : 2022-06-16
Category : Computers
ISBN : 9783031058974

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Design, User Experience, and Usability: UX Research, Design, and Assessment by Marcelo M. Soares,Elizabeth Rosenzweig,Aaron Marcus Pdf

This book constitutes the refereed proceedings of the 11th International Conference on Design, User Experience, and Usability, DUXU 2022, held as part of the 23rd International Conference, HCI International 2022, which was held virtually in June/July 2022. The total of 1271 papers and 275 posters included in the HCII 2022 proceedings was carefully reviewed and selected from 5487 submissions. The DUXU 2022 proceedings comprise three volumes; they were organized in the following topical sections: Part I: Processes, Methods, and Tools for UX Design and Evaluation; User Requirements, Preferences, and UX Influential Factors; Usability, Acceptance, and User Experience Assessment. Part II: Emotion, Motivation, and Persuasion Design; Design for Well-being and Health.- Learning Experience Design; Globalization, Localization, and Culture Issues. Part III: Design Thinking and Philosophy; DUXU Case Studies; Design and User Experience in Emerging Technologies.

A Companion to Japanese Cinema

David Desser
A Companion to Japanese Cinema Book PDF

Author : David Desser
Publisher : John Wiley & Sons
Page : 724 pages
File Size : 54,7 Mb
Release : 2022-04-22
Category : Performing Arts
ISBN : 9781118955345

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A Companion to Japanese Cinema by David Desser Pdf

Go beyond Kurosawa and discover an up-to-date and rigorous examination of historical and modern Japanese cinema In A Companion to Japanese Cinema, distinguished cinematic researcher David Desser delivers insightful new material on a fascinating subject, ranging from the introduction and exploration of under-appreciated directors, like Uchida Tomu and Yoshimura Kozaburo, to an appreciation of the Golden Age of Japanese cinema from the point of view of little-known stars and genres of the 1950s. This Companion includes new resources that deal in-depth with the issue of gender in Japanese cinema, including a sustained analysis of Kawase Naomi, arguably the most important female director in Japanese film history. Readers will appreciate the astute material on the connections and relationships that tie together Japanese television and cinema, with implications for understanding the modern state of Japanese film. The Companion concludes with a discussion of the Japanese media’s response to the 3/11 earthquake and tsunami that devastated the nation. The book also includes: A thorough introduction to the History, Ideology, and Aesthetics of Japanese cinema, including discussions of Kyoto as the cinematic center of Japan and the Pure Film Movement and modern Japanese film style An exploration of the background to the famous story of Taki no Shiraito and the significant and underappreciated contributions of directors Uchida Tomu, as well as Yoshimura Kozaburo A rigorous comparison of old and new Japanese cinema, including treatments of Ainu in documentary films and modernity in film exhibition Practical discussions of intermediality, including treatments of scriptwriting in the 1930s and the influence of film on Japanese television Perfect for upper-level undergraduate and graduate students studying Japanese and Asian cinema, A Companion to Japanese Cinema is a must-read reference for anyone seeking an insightful and contemporary discussion of modern scholarship in Japanese cinema in the 20th and 21st centuries.

Personas - User Focused Design

Lene Nielsen
Personas User Focused Design Book PDF

Author : Lene Nielsen
Publisher : Springer Science & Business Media
Page : 158 pages
File Size : 52,8 Mb
Release : 2012-08-11
Category : Computers
ISBN : 9781447140849

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Personas - User Focused Design by Lene Nielsen Pdf

People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology covers topics from interaction design within IT, through to issues surrounding product design, communication, and marketing. Project developers need to understand how users approach their products from the product’s infancy, and regardless of what the product might be. Developers should be able to describe the user of the product via vivid depictions, as if they – with their different attitudes, desires and habits – were already using the product. In doing so they can more clearly formulate how to turn the product's potential into reality. With contributions from professionals from Australia, Brazil, Finland, Japan, Russia, and the UK presenting real-world examples of persona method, this book will provide readers with valuable insights into this exciting research area. The inspiration to create user descriptions includes character-driven narratives, and the film Thelma & Louise is analyzed in order to understand how the development process can also be an engaging story in various professional contexts. With a solid foundation in her own research at the IT University of Copenhagen and more than five years of experience in solving problems for businesses, Lene Nielsen is Denmark’s leading expert in the persona method. She has a PhD in personas and scenarios, and through her research and practical experiences she has developed her own approach to the method – 10 Steps to Personas. Personas – User Focused Design presents a step-by-step methodology of personas which will be of interest to developers of IT, communications solutions and innovative products.

Staging Authority

Eva Giloi,Martin Kohlrausch,Heikki Lempa,Heidi Mehrkens,Philipp Nielsen,Kevin Rogan
Staging Authority Book PDF

Author : Eva Giloi,Martin Kohlrausch,Heikki Lempa,Heidi Mehrkens,Philipp Nielsen,Kevin Rogan
Publisher : Walter de Gruyter GmbH & Co KG
Page : 510 pages
File Size : 49,5 Mb
Release : 2022-10-24
Category : History
ISBN : 9783110574012

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Staging Authority by Eva Giloi,Martin Kohlrausch,Heikki Lempa,Heidi Mehrkens,Philipp Nielsen,Kevin Rogan Pdf

Staging Authority: Presentation and Power in Nineteenth-Century Europe is a comprehensive handbook on how the presentation, embodiment, and performance of authority changed in the long nineteenth century. It focuses on the diversification of authority: what new forms and expressions of authority arose in that critical century, how traditional authority figures responded and adapted to those changes, and how the public increasingly participated in constructing and validating authority. It pays particular attention to how spaces were transformed to offer new possibilities for the presentation of authority, and how the mediatization of presence affected traditional authority. The handbook’s fourteen chapters draw on innovative methodologies in cultural history and the aligned fields of the history of emotions, urban geography, persona studies, gender studies, media studies, and sound studies.

Figure

Celia Lury,William Viney,Scott Wark
Figure Book PDF

Author : Celia Lury,William Viney,Scott Wark
Publisher : Springer Nature
Page : 290 pages
File Size : 40,6 Mb
Release : 2022-10-26
Category : Social Science
ISBN : 9789811924767

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Figure by Celia Lury,William Viney,Scott Wark Pdf

This open access book shows how figures, figuring, and configuration are used to understand complex, contemporary problems. Figures are images, numbers, diagrams, data and datasets, turns-of-phrase, and representations. Contributors reflect on the history of figures as they have transformed disciplines and fields of study, and how methods of figuring and configuring have been integral to practices of description, computation, creation, criticism and political action. They do this by following figures across fields of social science, medicine, art, literature, media, politics, philosophy, history, anthropology, and science and technology studies. Readers will encounter figures as various as Je Suis Charlie, #MeToo, social media personae, gardeners, asthmatic children, systems configuration management and cloud computing – all demonstrate the methodological utility and contemporary relevance of thinking with figures. This book serves as a critical guide to a world of figures and a creative invitation to “go figure!”

Encyclopedia of Human Computer Interaction

Ghaoui, Claude
Encyclopedia of Human Computer Interaction Book PDF

Author : Ghaoui, Claude
Publisher : IGI Global
Page : 780 pages
File Size : 41,8 Mb
Release : 2005-12-31
Category : Computers
ISBN : 9781591407980

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Encyclopedia of Human Computer Interaction by Ghaoui, Claude Pdf

Esta enciclopedia presenta numerosas experiencias y discernimientos de profesionales de todo el mundo sobre discusiones y perspectivas de la la interacción hombre-computadoras

The Essential Persona Lifecycle: Your Guide to Building and Using Personas

Tamara Adlin,John Pruitt
The Essential Persona Lifecycle Your Guide to Building and Using Personas Book PDF

Author : Tamara Adlin,John Pruitt
Publisher : Morgan Kaufmann
Page : 240 pages
File Size : 44,7 Mb
Release : 2010-03-20
Category : Computers
ISBN : 0123814197

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The Essential Persona Lifecycle: Your Guide to Building and Using Personas by Tamara Adlin,John Pruitt Pdf

The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one. The book discusses the five phases of persona lifecycle: Family planning — Basic ideas and a few tools that will help one get organized Conception and gestation — Step-by-step instructions to move from assumptions to completed personas Birth and maturation — Strategic techniques to get the right information about ones personas out to ones your teammates at the right time Adulthood — Specific tools that will ensure that ones personas are used by the right people at the right times and in the right ways during the product development cycle Lifetime achievement and retirement — Basic ideas and a few tools to you measure the success of the persona effort and prepare for the next one Practical and immediately applicable how-to reference guide for building and using personas – from planning, creating, launching, evaluating, and determining ROI Invaluable guide that gives you a quick reference for incorporating personas into a product development process Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion