Download Full eBooks in PDF
Perspectives In Consumer Behavior Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Perspectives In Consumer Behavior book. This book definitely worth reading, it is an incredibly well-written.
Author : Harold H. Kassarjian,Thomas S. Robertson
Publisher : Scott Foresman
Page : 538 pages
File Size : 46,5 Mb
Release : 1981
Category : Business & Economics
ISBN : 0673153940
Author : Włodzimierz Sroka
Publisher : Springer Nature
Page : 344 pages
File Size : 43,6 Mb
Release : 2020-06-26
Category : Business & Economics
ISBN : 9783030473808
This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.
Author : Kaufmann, Hans Ruediger,Panni, Mohammad Fateh Ali Khan
Publisher : IGI Global
Page : 420 pages
File Size : 42,7 Mb
Release : 2017-01-18
Category : Business & Economics
ISBN : 9781522521402
In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.
Author : Harold H. Kassarjian,Thomas S. Robertson
Publisher : Unknown
Page : 616 pages
File Size : 52,6 Mb
Release : 1991
Category : Electronic
ISBN : 0877772347
Author : Rajagopal
Publisher : Business Expert Press
Page : 196 pages
File Size : 43,7 Mb
Release : 2018-02-25
Category : Business & Economics
ISBN : 9781947441156
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
Author : Z.S. Demirdjian,Turan Senguder,Robert G. Tian
Publisher : Fellows Press of America, Incorporated
Page : 276 pages
File Size : 40,9 Mb
Release : 2007-11-26
Category : Consumer behavior
ISBN : 1933447168
Author : David Brinberg,Richard J. Lutz
Publisher : Springer Science & Business Media
Page : 301 pages
File Size : 47,5 Mb
Release : 2012-12-06
Category : Business & Economics
ISBN : 9781461386094
Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally related areas: (a) the philosophical underpinnings of our methods, and (b) the analytic strategies for examining the phenomena of interest in the field. An important aspect in communicating these advances is the demonstration of their use on focal problems in consumer behavior. Current research strategies and analytic techniques in the field of consumer research reflect the dominant logical empiricist epistemology. The develop ment of new epistemologies (e.g., scientific relativism, hypothetical realism), however, is likely to modify the dominant logical empiricist approach and is also likely to influence the analytic strategies used to conduct research. For instance, with the increased awareness of scientific relativism and hypothet ical realism, greater emphasis is anticipated for idiographic rather than nomo thetic designs, for observational rather than experimental designs, for process rather than static analyses, and for more sophisticated techniques for summariz ing findings across studies. The major theme underlying this volume is that conceptual, analytic, and sub stantive diversity are essential for consumer behavior research to advance. Col lectively, the chapters we present in this volume are a diverse set of perspectives for the study of consumer behavior. This volume is organized into three parts: (1) philosophical orientations toward consumer behavior research, (2) analytic strategies for consumer behavior research, and (3) applications of these orientations and strategies to current research areas.
Author : Senay Sabah
Publisher : BoD – Books on Demand
Page : 136 pages
File Size : 42,8 Mb
Release : 2017-11-21
Category : Business & Economics
ISBN : 9789535136194
No time in the history, consumption is considered to be as important as in today's world. It defines who we are, how well/perfect we perform our multiroles within the society (buying the most expensive clothes means being the best mom for instances), what symbolic meanings we attribute to our belongings, and how rich/clever/fashion conscious or innovative we are. Due to multidisciplinary and multimethod character of the concept of consumer behavior, it is appropriate to study it accordingly in order to understand the subject with its different aspects and holistically. Especially with the cultural, social, and technological changes within today's world, this issue becomes prominent. This book is a modest try for that end.
Author : Rishi, Bikramjit
Publisher : IGI Global
Page : 389 pages
File Size : 43,7 Mb
Release : 2015-02-28
Category : Business & Economics
ISBN : 9781466681408
In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored. Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics.
Author : Anonim
Publisher : Unknown
Page : 564 pages
File Size : 49,7 Mb
Release : 1977
Category : Consumers
ISBN : STANFORD:20500262005
Author : Hatice Aydin,Aysel Kurnaz
Publisher : Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Page : 0 pages
File Size : 53,7 Mb
Release : 2020
Category : Consumer behavior
ISBN : 3631816340
Consumer psychology is an important area that studies how our thoughts, beliefs, feelings, and perceptions influence our buying behaviors. To understand consumer psychology, it is necessary to understand the perspectives of consumer psychology, know the theories of consumer psychology, and have knowledge of practices about consumer psychology. The concept of consumer psychology, which constitutes a new agenda in discussions on marketing, includes some theory and research. Before elaborating on research and theory we should know some important perspectives about consumer psychology. This book aims to clarify these points in three sections and twenty chapters. To this end, this book covers in-depth studies from marketing discipline that evaluate consumer psychology, theories, and practices.
Author : Cynthia Huffman,David Glen Mick,S. Ratneshwar
Publisher : Routledge
Page : 358 pages
File Size : 54,8 Mb
Release : 2003-09-02
Category : Business & Economics
ISBN : 9781134599028
This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the ‘why?’ of consumption. The book answers questions such as: What is the nature of motives, goals, and desires that prompt consumption behaviours? Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments? How do consumers think and feel about their cravings? Unique in focus and with multifaceted approach which anyone interested in consumption and consumer research will find fascinating, this topical book provides an excellent overview of current research, and imparts key insights to illuminate the subject for both academics and practitioners alike.
Author : Richard John Lutz
Publisher : Boston, Mass. : Kent Publishing Company
Page : 484 pages
File Size : 55,5 Mb
Release : 1981
Category : Consumer behavior
ISBN : UOM:39076006679893
Author : Richard L. Oliver
Publisher : Routledge
Page : 969 pages
File Size : 46,9 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781317460213
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
Author : John O'Shaughnessy
Publisher : Bloomsbury Publishing
Page : 536 pages
File Size : 54,9 Mb
Release : 2012-12-04
Category : Business & Economics
ISBN : 9781137003775
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.