Socio Economic Perspectives On Consumer Engagement And Buying Behavior

Author : Kaufmann, Hans Ruediger,Panni, Mohammad Fateh Ali Khan
Publisher : IGI Global
Page : 420 pages
File Size : 55,7 Mb
Release : 2017-01-18
Category : Business & Economics
ISBN : 9781522521402

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Socio-Economic Perspectives on Consumer Engagement and Buying Behavior by Kaufmann, Hans Ruediger,Panni, Mohammad Fateh Ali Khan Pdf

In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.

Author : de Sousa, Joana Coutinho
Publisher : IGI Global
Page : 200 pages
File Size : 44,5 Mb
Release : 2017-12-30
Category : Business & Economics
ISBN : 9781522548355

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Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities by de Sousa, Joana Coutinho Pdf

A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer's mind and tailor marketing practices, products, and services. Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities provides emerging information on the issues involved in the field of neuromarketing, including models, technologies, and the methodology of this field. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors seeking current research on the integration of new neuromarketing trends and technologies.

Author : Pedeliento, Giuseppe
Publisher : IGI Global
Page : 308 pages
File Size : 54,6 Mb
Release : 2018-02-02
Category : Business & Economics
ISBN : 9781522549857

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Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities by Pedeliento, Giuseppe Pdf

In the rapidly changing landscape of society, understanding how consumers make purchasing decisions is essential to the success of any product or service organization. As such, marketing professionals are looking for more effective ways to promote their goods and services to their customers. Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities is a critical scholarly resource that examines the application of attachment theory to consumer brands and products. Featuring coverage on a broad range of topics, such as customer satisfaction, brand evaluation, and brand authenticity, this book is geared towards marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.

Author : Rahman, Muhammad Sabbir,Zaman, Mahmud Habib,Hossain, Md Afnan
Publisher : IGI Global
Page : 171 pages
File Size : 53,5 Mb
Release : 2018-12-04
Category : Business & Economics
ISBN : 9781522578925

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Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities by Rahman, Muhammad Sabbir,Zaman, Mahmud Habib,Hossain, Md Afnan Pdf

The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest challenge faced by these SMEs is the lack of competitive service offerings for their target customers due to unstandardized products and a lack of consumer engagement and strategies. Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities is an essential reference source that provides guidelines on how SMEs can achieve sustainability through positive marketing outcomes and effective customer services. Featuring research on the assessment of SMEs’ customer service expectation, listening to customers through qualitative research, service quality model and its marketing implications, integrated marketing communications for SME environments, effective service encounters, and relationship developing strategies for SMEs, this publication provides new models for managers, industry professionals, academicians, and researchers.

Author : Harvey, Janell NaKia
Publisher : IGI Global
Page : 152 pages
File Size : 45,8 Mb
Release : 2019-10-25
Category : Business & Economics
ISBN : 9781799809593

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Localizing Global Marketing Strategies: Emerging Research and Opportunities by Harvey, Janell NaKia Pdf

Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all over the world. Global marketing initiatives allow a business to adapt its services and products to nations outside of its origin, increasing its annual earnings and success. However, companies must first implement worldwide marketing programs that consider cultural dimensions and customs. Localizing Global Marketing Strategies: Emerging Research and Opportunities is a collection of innovative research on trends and strategies that are necessary to ensure the success of global marketing and identify the means of global market entry. While highlighting topics including branding, consumer management, and joint ventures, this book is ideally designed for administrators, marketers, managers, executives, entrepreneurs, industry professionals, researchers, academicians, and students seeking current research on establishing long-lasting global marketing plans for a variety of industries.

Author : María Pilar Martínez-Ruiz,Mónica Gómez-Suárez,Ana Isabel Jiménez-Zarco,Alicia Izquierdo-Yusta
Publisher : Frontiers Media SA
Page : 346 pages
File Size : 44,6 Mb
Release : 2018-02-19
Category : Electronic
ISBN : 9782889454129

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From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0 by María Pilar Martínez-Ruiz,Mónica Gómez-Suárez,Ana Isabel Jiménez-Zarco,Alicia Izquierdo-Yusta Pdf

This research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years—among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketing approach modifies both the business rules and the channels by changing the way to dialogue, interact and relation with consumers. The present Research Topic brings together 30 studies by 76 authors who analyzed the relevance of consumer behavior changes under this new paradigm, using different theoretical and methodological frameworks. These different papers, mainly constituting original research, examine a variety of sub-topics, including online and mobile environments, value co-creation, internal marketing strategies, and diverse industries and product markets. Given this broad selection of papers, we encourage readers to draw their own conclusions about the complex phenomena of consumer behavior. Our hope is that these different perspectives will cover various gaps in the field and prompt discussion among the audience of Frontiers in Psychology.

Author : Anonim
Publisher : Unknown
Page : 560 pages
File Size : 54,9 Mb
Release : 1977
Category : Consumer behavior
ISBN : MINN:31951D002919171

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Selected Aspects of Consumer Behavior by Anonim Pdf

Author : Gbadamosi, Ayantunji
Publisher : IGI Global
Page : 565 pages
File Size : 45,6 Mb
Release : 2016-05-31
Category : Business & Economics
ISBN : 9781522502838

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Handbook of Research on Consumerism and Buying Behavior in Developing Nations by Gbadamosi, Ayantunji Pdf

Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2321 pages
File Size : 44,6 Mb
Release : 2018-12-07
Category : Computers
ISBN : 9781522575023

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Web Services: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

Web service technologies are redefining the way that large and small companies are doing business and exchanging information. Due to the critical need for furthering automation, engagement, and efficiency, systems and workflows are becoming increasingly more web-based. Web Services: Concepts, Methodologies, Tools, and Applications is an innovative reference source that examines relevant theoretical frameworks, current practice guidelines, industry standards and standardization, and the latest empirical research findings in web services. Highlighting a range of topics such as cloud computing, quality of service, and semantic web, this multi-volume book is designed for computer engineers, IT specialists, software designers, professionals, researchers, and upper-level students interested in web services architecture, frameworks, and security.

Author : Hucks, Darrell,Sturtz, Tanya,Tirabassi, Katherine
Publisher : IGI Global
Page : 98 pages
File Size : 41,5 Mb
Release : 2017-08-11
Category : Political Science
ISBN : 9781522524533

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Fostering Positive Civic Engagement Among Millennials: Emerging Research and Opportunities by Hucks, Darrell,Sturtz, Tanya,Tirabassi, Katherine Pdf

The millennial generation is quickly becoming more prominent in the political, economic, and social aspects of modern society. Studying new techniques which foster positive impact in their engagement with the outside world can help the millennial generation become one of the most constructive groups to date. Fostering Positive Civic Engagement Among Millennials: Emerging Research and Opportunities is an essential reference source that provides in-depth discussions on the latest trends among millennial engagement practices in social and political contexts. Featuring pertinent topics such as student self-assessments, mentoring roles, and educational tools, this scholarly resource is ideal for educational leaders, academicians, students, and researchers that would like to discover better ways to promote engagement within the millennial generation.

Author : Stacey, Emily
Publisher : IGI Global
Page : 135 pages
File Size : 54,5 Mb
Release : 2018-03-02
Category : Political Science
ISBN : 9781522554349

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Nationalism, Social Movements, and Activism in Contemporary Society: Emerging Research and Opportunities by Stacey, Emily Pdf

Nationalist movements have become a force in contemporary American politics regardless of the political party. As social issues plague America, civilian participation in activism is experiencing a resurgence. Nationalism, Social Movements, and Activism in Contemporary Society: Emerging Research and Opportunities provides vital information on the most current issues facing the American public and political system while also exploring nationalist ideology and its application in modern politics. While highlighting the challenges facing America’s democracy and social structure, this book explores how civilians and movements are working to make progress in the current political climate. This book is an important resource for researchers, activists, political scientists, journalists, professors, students, and professionals seeking current research on nationalism, social activism, civilian protest, and the current American political climate.

Author : Veselinova, Elena,Samonikov, Marija Gogova
Publisher : IGI Global
Page : 392 pages
File Size : 54,6 Mb
Release : 2017-07-13
Category : Business & Economics
ISBN : 9781522524182

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Building Brand Equity and Consumer Trust Through Radical Transparency Practices by Veselinova, Elena,Samonikov, Marija Gogova Pdf

The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.

Author : Miller, Michael T.,Tolliver III, David V.
Publisher : IGI Global
Page : 118 pages
File Size : 44,9 Mb
Release : 2017-02-22
Category : Education
ISBN : 9781522521747

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Student Activism as a Vehicle for Change on College Campuses: Emerging Research and Opportunities by Miller, Michael T.,Tolliver III, David V. Pdf

Civic engagement initiatives and activities are crucial to the progression of modern society. By raising awareness of social issues and problems, citizens can make a greater impact and have their voices be heard. Student Activism as a Vehicle for Change on College Campuses: Emerging Research and Opportunities is a critical source of academic perspectives on contemporary activism and protests from the college student population. Including a range of pertinent topics such as discrimination, school administration, and technology-based activism, this book is ideally designed for educators, professionals, researchers, academics, and students interested in current practices of activism at higher education institutions.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1655 pages
File Size : 43,7 Mb
Release : 2018-07-06
Category : Business & Economics
ISBN : 9781522561934

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Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

The decisions a corporation makes affect more than just its stakeholders and can have wide social, environmental, and economic consequences. This facilitates a business environment built around the practical regulations and transparency necessary to ensure ethical and responsible business practice. Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications is a vital reference source on the ways in which corporate entities can implement responsible strategies and create synergistic value for both businesses and society. Highlighting a range of topics such as company culture, organizational diversity, and human resource management, this multi-volume book is ideally designed for business executives, managers, business professionals, human resources managers, academicians, and researchers interested in the latest advances in organizational development.

Author : Beneventi, Paolo
Publisher : IGI Global
Page : 173 pages
File Size : 44,6 Mb
Release : 2018-01-12
Category : Political Science
ISBN : 9781522537717

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Technology and the New Generation of Active Citizens: Emerging Research and Opportunities by Beneventi, Paolo Pdf

New media forums have created a unique opportunity for citizens to participate in a variety of social and political contexts. The public is able to interact more effectively in activities within their communities as new technologies are being created and utilized. Technology and the New Generation of Active Citizens: Emerging Research and Opportunities is a pivotal reference source for the latest research findings on the use of information and communication technologies for active citizen engagement. Featuring extensive coverage on relevant areas such as digital competence framework, multimedia, and social media, this publication is an ideal resource for professionals, consultants, university teachers, practitioners, community organizers, government administrators, citizens, and activists.