Perspectives On Consumer Behaviour

Author : Włodzimierz Sroka
Publisher : Springer Nature
Page : 344 pages
File Size : 49,5 Mb
Release : 2020-06-26
Category : Business & Economics
ISBN : 9783030473808

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Perspectives on Consumer Behaviour by Włodzimierz Sroka Pdf

This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.

Author : Kaufmann, Hans Ruediger,Panni, Mohammad Fateh Ali Khan
Publisher : IGI Global
Page : 420 pages
File Size : 53,5 Mb
Release : 2017-01-18
Category : Business & Economics
ISBN : 9781522521402

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Socio-Economic Perspectives on Consumer Engagement and Buying Behavior by Kaufmann, Hans Ruediger,Panni, Mohammad Fateh Ali Khan Pdf

In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.

Author : Harold H. Kassarjian,Thomas S. Robertson
Publisher : Scott Foresman
Page : 538 pages
File Size : 52,9 Mb
Release : 1981
Category : Business & Economics
ISBN : 0673153940

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Perspectives in consumer behavior by Harold H. Kassarjian,Thomas S. Robertson Pdf

Author : John O'Shaughnessy
Publisher : Bloomsbury Publishing
Page : 536 pages
File Size : 41,8 Mb
Release : 2012-12-04
Category : Business & Economics
ISBN : 9781137003775

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Consumer Behaviour by John O'Shaughnessy Pdf

A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.

Author : Rajagopal
Publisher : Business Expert Press
Page : 196 pages
File Size : 53,6 Mb
Release : 2018-02-25
Category : Business & Economics
ISBN : 9781947441156

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Consumer Behavior Theories by Rajagopal Pdf

This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.

Author : Harold H. Kassarjian,Thomas S. Robertson
Publisher : Unknown
Page : 616 pages
File Size : 49,9 Mb
Release : 1991
Category : Electronic
ISBN : 0877772347

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Perspectives in Consumer Behaviour by Harold H. Kassarjian,Thomas S. Robertson Pdf

Author : Maria G. Piacentini,Charles C. Cui
Publisher : Routledge
Page : 13 pages
File Size : 55,9 Mb
Release : 2013-09-13
Category : Business & Economics
ISBN : 9781135744083

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Multicultural Perspectives in Customer Behaviour by Maria G. Piacentini,Charles C. Cui Pdf

With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives. This book is timely in addressing important themes raised in the most recent marketing literature, such as: global consumer culture, and the impact of Western culture on consumer behaviour in other countries; consumer acculturation processes, and the impact on identity conflicts and the strategies people use to manage them; globalisation vs. localised strategies, and the interaction of local and global influences on customer behaviour; climate change and global warming, the impact on consumer behaviour, and the implications for social responsibility; and cross-cultural customer research, including important methodological questions around the application of sociological, group-level measures to psychological, individual-level phenomenon in marketing contexts. The papers in this edition address those themes, reporting on studies from a range of countries, including Germany, Greece, China, and Austria, and a number of cultural groups in the UK. These papers draw on quantitative and qualitative methodologies, reflecting the full range of methods employed in contemporary consumer research. This book was originally published as a special issue of the Journal of Marketing Management.

Author : François Colbert,Alain d’Astous
Publisher : Routledge
Page : 159 pages
File Size : 53,9 Mb
Release : 2021-09-30
Category : Business & Economics
ISBN : 9780429553707

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Consumer Behaviour and the Arts by François Colbert,Alain d’Astous Pdf

Introduces a services marketing approach to the cultural sector Practical approach focuses on managerial decisions in the arts world Incorporates examples from across the arts sector

Author : Senay Sabah
Publisher : BoD – Books on Demand
Page : 136 pages
File Size : 50,7 Mb
Release : 2017-11-21
Category : Business & Economics
ISBN : 9789535136194

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Consumer Behavior by Senay Sabah Pdf

No time in the history, consumption is considered to be as important as in today's world. It defines who we are, how well/perfect we perform our multiroles within the society (buying the most expensive clothes means being the best mom for instances), what symbolic meanings we attribute to our belongings, and how rich/clever/fashion conscious or innovative we are. Due to multidisciplinary and multimethod character of the concept of consumer behavior, it is appropriate to study it accordingly in order to understand the subject with its different aspects and holistically. Especially with the cultural, social, and technological changes within today's world, this issue becomes prominent. This book is a modest try for that end.

Author : Karin M. Ekstrom,Mikael Ottosson,Anders Parment
Publisher : Unknown
Page : 310 pages
File Size : 40,6 Mb
Release : 2017-08-31
Category : Electronic
ISBN : 9144116810

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Consumer Behavior by Karin M. Ekstrom,Mikael Ottosson,Anders Parment Pdf

This book provides a basic understanding of the subject of consumer behavior. A better understanding in terms of why and how people consume is particularly relevant in todays society since consumption has become an increasingly important part of peoples lives. This book differs from most previous textbooks by describing the subject of consumer behavior based on two comprehensive theoretical fields: theories concerning consumer psychology and decision-making, and theories concerning consumer culture and practices. These two perspectives complement one another and contribute to a better understanding of the complexity of consumption. Furthermore, the book has a sustainability perspective.

Author : Rishi, Bikramjit
Publisher : IGI Global
Page : 389 pages
File Size : 40,7 Mb
Release : 2015-02-28
Category : Business & Economics
ISBN : 9781466681408

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Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control by Rishi, Bikramjit Pdf

In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored. Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics.

Author : David Brinberg,Richard J. Lutz
Publisher : Springer Science & Business Media
Page : 301 pages
File Size : 41,6 Mb
Release : 2012-12-06
Category : Business & Economics
ISBN : 9781461386094

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Perspectives on Methodology in Consumer Research by David Brinberg,Richard J. Lutz Pdf

Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally related areas: (a) the philosophical underpinnings of our methods, and (b) the analytic strategies for examining the phenomena of interest in the field. An important aspect in communicating these advances is the demonstration of their use on focal problems in consumer behavior. Current research strategies and analytic techniques in the field of consumer research reflect the dominant logical empiricist epistemology. The develop ment of new epistemologies (e.g., scientific relativism, hypothetical realism), however, is likely to modify the dominant logical empiricist approach and is also likely to influence the analytic strategies used to conduct research. For instance, with the increased awareness of scientific relativism and hypothet ical realism, greater emphasis is anticipated for idiographic rather than nomo thetic designs, for observational rather than experimental designs, for process rather than static analyses, and for more sophisticated techniques for summariz ing findings across studies. The major theme underlying this volume is that conceptual, analytic, and sub stantive diversity are essential for consumer behavior research to advance. Col lectively, the chapters we present in this volume are a diverse set of perspectives for the study of consumer behavior. This volume is organized into three parts: (1) philosophical orientations toward consumer behavior research, (2) analytic strategies for consumer behavior research, and (3) applications of these orientations and strategies to current research areas.

Author : Gordon Foxall
Publisher : Beard Books
Page : 246 pages
File Size : 40,7 Mb
Release : 2004-12
Category : Psychology
ISBN : 9781587982408

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Consumer Psychology in Behavioral Perspective by Gordon Foxall Pdf

This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choices that they do.The book makes a major new contribution to our understanding of consumer decision-making.

Author : Gordon R. Foxall
Publisher : Unknown
Page : 1600 pages
File Size : 43,8 Mb
Release : 2002
Category : Consumer behavior
ISBN : 0415196426

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Consumer Behaviour Analysis by Gordon R. Foxall Pdf

Author : Ayantunji Gbadamosi
Publisher : Routledge
Page : 434 pages
File Size : 40,5 Mb
Release : 2017-11-22
Category : Business & Economics
ISBN : 9781351819053

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Young Consumer Behaviour by Ayantunji Gbadamosi Pdf

Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing. Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues. Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.