Persuasion And Conversion

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Persuasion and Conversion

Torrance Kirby
Persuasion and Conversion Book PDF

Author : Torrance Kirby
Publisher : BRILL
Page : 239 pages
File Size : 41,5 Mb
Release : 2013-08-22
Category : History
ISBN : 9789004253650

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Persuasion and Conversion by Torrance Kirby Pdf

The early modern ‘public sphere’ emerges out of a popular ‘culture of persuasion’ fostered by the Protestant Reformation. By 1600, religious identity could no longer be assumed as ‘given’ within the hierarchical institutions and elaborate apparatus of late-medieval ‘sacramental culture’. Reformers insisted on a sharp demarcation between the inner, subjective space of the individual and the external, public space of institutional life. Gradual displacement of sacramental culture was achieved by means of argument, textual interpretation, exhortation, reasoned opinion, and moral advice exercised through both pulpit and press. This alternative culture of persuasion presupposes a radically distinct notion of mediation. The common focus of the essays collected here is the dynamic interaction of religion and politics which provided a crucible for the emerging modern ‘public sphere’.

Smart Persuasion

Philippe AIMÉ,Jochen GRÜNBECK
Smart Persuasion Book PDF

Author : Philippe AIMÉ,Jochen GRÜNBECK
Publisher : Convertize
Page : 272 pages
File Size : 47,9 Mb
Release : 2019-03-01
Category : Business & Economics
ISBN : 8210379456XXX

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Smart Persuasion by Philippe AIMÉ,Jochen GRÜNBECK Pdf

Conversions begin in the brain. Every purchase starts with a decision, and every decision is shaped by consumer psychology. This book explains how mental shortcuts (cognitive biases) affect your customers' decision making and shows you how to be more persuasive online. Philippe Aimé and Jochen Grünbeck are optimisation addicts and have been at the forefront of digital marketing since the beginning. Inspired by behavioural economists like Daniel Kahneman, Dan Ariely and Richard Thaler, the techniques described in Smart Persuasion leverage powerful decision-making biases to make marketing more effective. Alongside these behavioural insights, Smart Persuasion incorporates research from marketing experts such as Jonah Berger, Robert Cialdini and Roger Dooley. Principles relating to attention and perception, as well as the cognitive effects that make consumers predictably irrational, are distilled into concrete website optimisation strategies. Drawing from hundreds of unique studies, Smart Persuasion lists proven effects such as Anchoring and Framing. Each one is illustrated with case-studies, examples and ideas that you can apply immediately. Using the persuasive strategies outlined in this book will allow you to influence consumers more effectively, unlocking your website's potential. All profits from the sale of this book help provide educational resources for children in Africa.

Persuasion and Influence in American Life

Gary C. Woodward,Robert E. Denton, Jr.
Persuasion and Influence in American Life Book PDF

Author : Gary C. Woodward,Robert E. Denton, Jr.
Publisher : Waveland Press
Page : 461 pages
File Size : 53,8 Mb
Release : 2013-12-23
Category : Language Arts & Disciplines
ISBN : 9781478615224

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Persuasion and Influence in American Life by Gary C. Woodward,Robert E. Denton, Jr. Pdf

For more than twenty-five years, the authors have highlighted the complexities, subtleties, and pervasive influence of persuasive messages. The seventh edition again blends historical, rhetorical, and social psychological approaches to persuasion theory. The engaging discussions and multiple examples introduce the intricacies of social influence and highlight methods of presentation as well as evaluation. The dynamic topic of persuasion presents a constantly changing palette for analysis. The authors dissect theory and practice in multiple contexts—from interpersonal interactions to public communication and persuasive campaigns to advertising to politics. Twitter, YouTube, and social networking sites offer new media for persuasive appeals. The means of persuading one another changes constantly, yet much of what was written by Aristotle continues to be relevant. The production of persuasive messages and the study of message effects have been and will continue to be fertile ground for exploration. Persuasion is an interactive process requiring willing and attentive participants. Becoming responsible, ethical, and credible persuaders involves systematic thinking and informed preparation. The skills required for planning, composing, and delivering effective messages are equally useful for evaluating messages received. The seventh edition provides a thorough, up-to-date discussion of classic and contemporary theories of persuasion to aid readers in developing skills as effective persuaders and as critical consumers of persuasive messages.

Virtuous Persuasion

Michael Niebauer
Virtuous Persuasion Book PDF

Author : Michael Niebauer
Publisher : Lexham Academic
Page : 274 pages
File Size : 46,9 Mb
Release : 2022-07-20
Category : Religion
ISBN : 9781683595069

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Virtuous Persuasion by Michael Niebauer Pdf

Christians should make disciples as disciples. Christians who are engaged in missions regularly face ethical challenges. But the approaches and standards of modern missions often further complicate, rather than alleviate, matters. Modern missiology debates what actions constitute mission work, how to measure growth, and the difference between persuasion and coercion. In Virtuous Persuasion, Michael Niebauer casts a holistic vision for Christian mission that is rooted in theological ethics and moral philosophy. Niebauer proposes a theology of mission grounded in virtue. Becoming a skilled missionary is more about following Christ than mastering techniques. Christian mission is best understood as specific activities that develop virtue in its practitioners and move them toward their ultimate goal of partaking in the glory of God. With Virtuous Persuasion, you can rethink the essence of Jesus's Great Commission and how we seek to fulfill it.

Influence

Robert B. Cialdini
Influence Book PDF

Author : Robert B. Cialdini
Publisher : Pearson Scott Foresman
Page : 434 pages
File Size : 49,9 Mb
Release : 1988
Category : Business & Economics
ISBN : STANFORD:36105001636971

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Influence by Robert B. Cialdini Pdf

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.

The Secrets of Website Persuasion

David Kelly
The Secrets of Website Persuasion Book PDF

Author : David Kelly
Publisher : Maruki Books
Page : 114 pages
File Size : 52,9 Mb
Release : 2007-08-15
Category : Internet marketing
ISBN : 9780958282642

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The Secrets of Website Persuasion by David Kelly Pdf

A clear explanation about what website visitors do and don't want, and how to create a site that really works hard to attract, engage and keep people returning to it, and raving about it to their friends. Addressing the issues of planning, copywriting and specific content, David Kelly uses his expertise as CEO of one of New Zealand's top website development companies to unravel the mysteries of this complex subject. This book is written with a clear eye on the importance of marketing as part of the overall focus of building and maintaining a great website, and David provides excellent case studies, examples and tools for the reader to easily understand and use. Not too basic for professionals in the business, neither is this book too technical for anyone new to the world of web management and design, including most managers and business owners.

Vivid Rhetoric and Visual Persuasion

Meghan Henning,Nils Neumann
Vivid Rhetoric and Visual Persuasion Book PDF

Author : Meghan Henning,Nils Neumann
Publisher : Wm. B. Eerdmans Publishing
Page : 333 pages
File Size : 52,7 Mb
Release : 2024-02-22
Category : Religion
ISBN : 9781467467209

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Vivid Rhetoric and Visual Persuasion by Meghan Henning,Nils Neumann Pdf

A major scholarly collaboration exploring vivid visual rhetoric in the New Testament From Jesus’s miraculous walk on water to the graphic horrors of hell, New Testament authors make vivid and unforgettable images appear before their audience’s eyes. In the past decade, scholarship on early Christian use of ancient rhetorical techniques has flourished. One focus of rhetorical criticism of the New Testament has been the function of ekphrasis, or vivid visual description. In this landmark collection, leading New Testament scholars come together to probe the purpose and import of ekphrasis in early Christian literature. The research in this collection explores the relationship between vivid rhetoric and genre, taking into account technical features, authorial intent, and audience response. Specific topics include: • The New Testament’s rhetoric compared against Greco-Roman rhetorical handbooks • Juxtaposition between vivid and non-vivid rhetoric • The use of energeia in John’s Gospel to draw upon the reader’s multiple senses • Aesthetics and the grotesque in Revelation • The use of travelogue to create a virtual journey for the audience • Vivid rhetoric in early martyr literature Vivid Rhetoric and Visual Persuasion is a must-read for scholars of early Christianity and rhetorical criticism. Readers will find this collection indispensable in understanding a complex feature of the New Testament in its historical context. Contributors Contributors Bart B. Bruehler, Diane Fruchtman, Meghan Henning, Martina Kepper, Susanne Luther, Harry O. Maier, Gudrun Nassauer, Nils Neumann, Vernon K. Robbins, Gary S. Selby, Aldo Tagliabue, Sunny Kuan-Hui Wang, Annette Weissenrieder, Robyn J. Whitaker

Never Before Seen CONVERSION PERSUASION TECHNIQUES

Bernadette Waugh
Never Before Seen CONVERSION PERSUASION TECHNIQUES Book PDF

Author : Bernadette Waugh
Publisher : Unknown
Page : 157 pages
File Size : 48,6 Mb
Release : 2019-04-25
Category : Electronic
ISBN : 1095834746

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Never Before Seen CONVERSION PERSUASION TECHNIQUES by Bernadette Waugh Pdf

RECEIVE the POWER of BEHAVIORAL PSYCHOLOGY and TRULY CONNECT in your face-to-face meetings, webinars, advertisements, presentations, and interviews. You will Maximize Sales and Profitability and avoid wasted AD SPEND. TRULY CONNECT and WINwith your 4 PROSPECT TYPES! Discover your own DRIVING FORCE and that of each of your Prospects. TRULY motivate and build team spirit. TheseSECRET TOOLSfrom Neurolinguistics inPERSUASIVE TECHNIQUESwill allow you to receiveHIGH CONVERSIONS IN: CLOSING MORE SALES, KNOWING YOUR RECRUITS and help them on the road to true success, BECOMING A LEADER OF INFLUENCE, RETURNING CUSTOMERS who are loyal to only you. Everyone can advertise, put off a webinar/presentation, conduct an interviewBUT very few really know how to inspire, connect, and close with aCONFIDENT "YES". RECEIVE: A Personal and Team-Building Quiz discovering what Prospect TYPE you are. With this New Insight, you will be taught how to apply it and reach Top Rank in your Company for Sales and Recruiting. With a complete analysis and countless Practical Applications. ATTRACT, CAPTURE through COPYWRITE HYPOTISM, and Keep them MESMERIZED by opening PANDORA'S BOX to Marketing! These INVALUABLE INSIGHTS can "NOT" be found elsewhere. Know your "4 MAIN PROSPECT TYPES" through High CONVERSION PERSUASION TECHNIQUES! Your Author has Disabled DRM for your Marketing Needs.

Money-Making Magic: Cracking the Code to Customer Needs

Shu Chen Hou
Money Making Magic Cracking the Code to Customer Needs Book PDF

Author : Shu Chen Hou
Publisher : KOKOSHUNGSAN®
Page : 151 pages
File Size : 52,7 Mb
Release : 2024-07-01
Category : Business & Economics
ISBN : 8210379456XXX

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Money-Making Magic: Cracking the Code to Customer Needs by Shu Chen Hou Pdf

Unlock the Secret to Financial Success with "Money-Making Magic" Are you ready to transform your business and skyrocket your revenue? In the dynamic world of entrepreneurship, the key to lasting success is understanding and meeting the needs of your customers. "Money-Making Magic: Cracking the Code to Customer Needs" is your ultimate guide to achieving unprecedented financial prosperity by putting your customers at the heart of your business. This groundbreaking book takes you on a journey through the art and science of customer-centric wealth creation. From the very basics of building strong customer relationships to advanced strategies that will set you apart in your industry, this comprehensive guide leaves no stone unturned. Discover the magic of: 🌟 Creating Genuine Value: Learn how to go beyond transactional interactions and forge deep connections with your customers. Understand what truly matters to them and deliver unparalleled value. 🌟 Mastering Customer Loyalty: Cultivate unwavering loyalty that transcends price points and competition. Explore the psychology behind customer behavior and uncover the secrets to long-term relationships. 🌟 Network Marketing Excellence: Leverage the power of networking and network marketing to expand your reach and influence. Turn connections into thriving revenue streams. 🌟 Digital Marketing Domination: Harness the digital landscape to maximize your online presence. Craft compelling content, employ cutting-edge digital strategies, and watch your business flourish in the digital age. 🌟 Persuasive Communication: Master the art of persuasion ethically, winning over customers with effective communication that resonates and convinces. 🌟 Global Expansion: Explore the possibilities of taking your business global and tapping into new markets. Adapt and thrive in an ever-evolving global economy. "Money-Making Magic" isn't just another business book; it's your roadmap to financial prosperity. Whether you're an aspiring entrepreneur or a seasoned business owner, this book equips you with the tools, insights, and strategies to turn customer needs into boundless opportunities. Don't miss out on this transformative journey to unlock the true magic of financial success. Your business deserves to thrive, and "Money-Making Magic" is your key to making it happen. Get your copy today and start your journey towards unparalleled wealth and success. Prepare to be spellbound by the possibilities, as you witness the money-making magic unfold before your eyes.

Rhetoric of Conversion in English Puritan Writing from Perkins to Milton

David Parry (Lecturer in English)
Rhetoric of Conversion in English Puritan Writing from Perkins to Milton Book PDF

Author : David Parry (Lecturer in English)
Publisher : Unknown
Page : 256 pages
File Size : 49,7 Mb
Release : 2021
Category : Conversion in literature
ISBN : 1350165174

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Rhetoric of Conversion in English Puritan Writing from Perkins to Milton by David Parry (Lecturer in English) Pdf

"This rhetorical study of the persuasive practice of English Puritan preachers and writers demonstrates how they appeal to both reason and imagination in order to persuade their hearers and readers towards conversion, assurance of salvation and godly living. Examining works from a diverse range of preacher-writers such as William Perkins, Richard Sibbes, Richard Baxter and John Bunyan, this book maps out continuities and contrasts in the theory and practice of persuasion. Tracing the emergence of Puritan allegory as an alternative, imaginative mode of rhetoric, it sheds new light on the paradoxical question of how allegories such as John Bunyan's The Pilgrim's Progress came to be among the most significant contributions of Puritanism to the English literary canon, despite the suspicions of allegory and imagination that were endemic in Puritan culture. Concluding with reflections on how Milton deploys similar strategies to persuade his readers towards his idiosyncratic brand of godly faith, this book makes an original contribution to current scholarly conversations around the textual culture of Puritanism, the history of rhetoric, and the rhetorical character of theology."--

Wittgenstein and Pragmatism

Anna Boncompagni
Wittgenstein and Pragmatism Book PDF

Author : Anna Boncompagni
Publisher : Springer
Page : 311 pages
File Size : 54,7 Mb
Release : 2016-12-20
Category : Philosophy
ISBN : 9781137588470

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Wittgenstein and Pragmatism by Anna Boncompagni Pdf

This book investigates the conflicts concerning pragmatism in Wittgenstein’s work On Certainty, through a comparison with the pragmatist tradition as expressed by its founding fathers Charles S. Peirce and William James. It also describes Wittgenstein’s first encounters with pragmatism in the 1930s and shows the relevance of Frank Ramsey in the development of his thought. Offering a balanced, critical and theoretical examination the author discusses issues such as doubt, certainty, common sense, forms of life, action and the pragmatic maxim. While highlighting the objective convergences and divergences between the two approaches, the volume makes links to ongoing debates on relativism, foundationalism, scepticism and objectivity. It will be of interest to anyone searching for new perspectives on Wittgenstein’s philosophy.

Conversion Optimization

Khalid Saleh,Ayat Shukairy
Conversion Optimization Book PDF

Author : Khalid Saleh,Ayat Shukairy
Publisher : "O'Reilly Media, Inc."
Page : 272 pages
File Size : 40,6 Mb
Release : 2010-11-01
Category : Computers
ISBN : 1449397697

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Conversion Optimization by Khalid Saleh,Ayat Shukairy Pdf

How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation. Based on the authors' broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate? Explore case studies involving significant conversion rate improvements Walk through different stages of a sale and understand the value of each Understand your website visitors through persona creation Connect with potential customers and guide them toward a conversion Learn how to deal with FUDs -- customer fears, uncertainties, and doubts Examine the path that visitors take from landing page to checkout Test any change you make against your original design "The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love."--Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex)

Consensus Decision Making, Northern Ireland and Indigenous Movements

Patrick G. Coy
Consensus Decision Making Northern Ireland and Indigenous Movements Book PDF

Author : Patrick G. Coy
Publisher : Elsevier
Page : 462 pages
File Size : 42,7 Mb
Release : 2003
Category : History
ISBN : 9780762307876

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Consensus Decision Making, Northern Ireland and Indigenous Movements by Patrick G. Coy Pdf

Decision making is the oil that greases the wheel of social movement organizing. Done poorly, it derails organizations and coalitions; done well, it advances the movement and may model those changes movements seek to effect in society. Despite its importance, movement decision making has been little studied. Section One makes a singular contribution to the study of social movement decision making through seven focused case studies, followed by a critical commentary. The case studies on decision making cut across a wide breadth of social movement contexts, including Peace Brigades International teams, a feminist bakery collective, Earth First, the NGO Forum on Women, Friends of the Earth, the Tlapanec indigenous movement in Mexico, an on-line strategic voting campaign, and Korean labor movements. The section concludes with Jane Mansbridge's synthesis and critical commentary on the papers, wherein she continues to make her own substantive contributions to the literature on consensus decision making. The three papers in Section Two focus on Northern Ireland, where frustration with inter-community conflict resolution spawned a movement promoting intra-community or 'single tradition' programs. Two chapters provide invaluable comparative studies of the benefits and shortcomings of these counter-movements, while the third paper applies constructive conflict and nonviolent action theories to recent developments in the annual parades disputes. The volume closes with two papers on Native American issues. The first examines an initiative to teach conflict history and build conflict analysis and resolution skills among the Seneca Nation. The final case study of two Native American women's organizations demonstrates how socially constructed identities are critical to movement framing processes and collective actions. With this volume, RSMCC continues its long-standing tradition of publishing cutting edge studies in social movements, conflict resolution, and social change.

Learning and Persuasion in the German Middle Ages

Ernst Ralf Hintz
Learning and Persuasion in the German Middle Ages Book PDF

Author : Ernst Ralf Hintz
Publisher : Routledge
Page : 232 pages
File Size : 54,7 Mb
Release : 2014-01-14
Category : Literary Criticism
ISBN : 9781317777373

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Learning and Persuasion in the German Middle Ages by Ernst Ralf Hintz Pdf

Augustine as a point of departureThis study examines Christian education in early vernacular texts of the German Middle Ages on the basis of Latin traditions of learning and teaching from Late Antiquity. The point of departure is Augustine's De doctrina christiana in which Augustine not only consolidated Christian and pagan traditions but combined them into a program of Christian education. Illuminates continuity of traditionsThe author considers the continuity of these traditions in the late sixth century in Gregory the Great's treatise on pastoral care, Regula pastoralis, the early ninth-century work of Hrabanus Maurus, De institutione clericorum, in the Old High German poem, the Muspilli also from the ninth century, then in the Middle High German works, the Memento Mori from the late 11th century, and the poems of Frau Ava and Von den Letzten Dingen from the early and late 12th century, respectively. Translations of the Latin and early German texts generally appear together with a version of their original texts. A bibliography and index conclude the volume.

Recovering Overlooked Pragmatists in Communication

Robert Danisch
Recovering Overlooked Pragmatists in Communication Book PDF

Author : Robert Danisch
Publisher : Springer
Page : 225 pages
File Size : 41,5 Mb
Release : 2019-03-16
Category : Social Science
ISBN : 9783030143435

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Recovering Overlooked Pragmatists in Communication by Robert Danisch Pdf

This collection of essays engages with the current resurgence of interest in the relationship between American pragmatism and communication studies. The topics engaged in this collection of essays is necessarily diverse, with some of the figures discussed within often viewed as “minor” or ancillary to the main tradition of pragmatism. However, each essay attempts to show the value of reading these minor figures for philosophy and rhetorical studies. The diversity of the pragmatist tradition is evident in the ways in which unlikely figures like Hu Shi, Ambedkar, and Alice Dewey leverage some of the original commitments of pragmatism to do important intellectual, social, and political work within the circumstances that they find themselves. This collection of essays also serves as a reminder for how we might reimagine and reuse pragmatism for our own social and political projects and challenges.