Persuasion Ethics Today

Author : Margaret Duffy,Esther Thorson
Publisher : Routledge
Page : 318 pages
File Size : 49,8 Mb
Release : 2015-12-07
Category : Business & Economics
ISBN : 9781317309635

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Persuasion Ethics Today by Margaret Duffy,Esther Thorson Pdf

Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula. Ethical questions have become increasingly important in today’s media landscape, and issues of regulation, privacy, and convenience are the subjects of heated debate among consumers, industry professional, policy makers, and interest groups. With the explosion of social media, mobile devices, tracking technologies, and behavioral targeting, the ethical issues about persuasion continue to increase in importance. This book’s goal is to offer a broad introduction to the ethical standards, challenges, understanding, and decision-making strategies involved in the practice of persuasion. Persuasion Ethics Today links real world persuasive communication activities to fundamental philosophies of ethics. It also offers tools for students and practitioners to engage with ethical dilemmas in a systematic way, and jumpstart debates about the right ethical choices in an increasingly complex media and social environment.

Author : Margaret Duffy,Esther Thorson
Publisher : Unknown
Page : 128 pages
File Size : 54,5 Mb
Release : 2014-01-31
Category : Electronic
ISBN : 0415829607

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Persuasion Ethics Today by Margaret Duffy,Esther Thorson Pdf

Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication. Linking real world persuasive communication activities to fundamental philosophies of ethics, the book's goal is to offer a broad introduction to the ethical standards, challenges, understanding, and decision-making strategies involved in the practice of persuasion. This book also offers tools for students and practitioners to engage with ethical dilemmas in a systematic way and jumpstart debates about the right ethical choices in an increasingly complex media and social environment.

Author : Margaret Duffy,Esther Thorson
Publisher : Unknown
Page : 128 pages
File Size : 50,9 Mb
Release : 2014-01-31
Category : Electronic
ISBN : 0415829593

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Persuasion Ethics Today by Margaret Duffy,Esther Thorson Pdf

Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication. Linking real world persuasive communication activities to fundamental philosophies of ethics, the book's goal is to offer a broad introduction to the ethical standards, challenges, understanding, and decision-making strategies involved in the practice of persuasion. This book also offers tools for students and practitioners to engage with ethical dilemmas in a systematic way and jumpstart debates about the right ethical choices in an increasingly complex media and social environment.

Author : Margaret Duffy,Esther Thorson
Publisher : Routledge
Page : 319 pages
File Size : 42,5 Mb
Release : 2015-12-07
Category : Business & Economics
ISBN : 9781317309642

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Persuasion Ethics Today by Margaret Duffy,Esther Thorson Pdf

This book explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula.

Author : Randal Marlin
Publisher : Broadview Press
Page : 394 pages
File Size : 48,9 Mb
Release : 2013-09-30
Category : Philosophy
ISBN : 9781770484665

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Propaganda and the Ethics of Persuasion - Second Edition by Randal Marlin Pdf

This book develops a sophisticated account of propaganda and its intriguing history. It begins with a brief overview of Western propaganda, including Ancient Greek theories of rhetoric, and traces propaganda’s development through the Christian era, the rise of the nation-state, World War I, Nazism, Communism, and the present day. The core of the book examines the ethical implications of various forms of persuasion, not only hate propaganda but also insidious elements of more generally acceptable communication such as advertising, public relations, and government information, setting these in the context of freedom of expression. This new edition is updated throughout, and includes additional revelations about a key atrocity story of World War I.

Author : J. J. C. Smart
Publisher : Routledge
Page : 202 pages
File Size : 50,9 Mb
Release : 2020-07-20
Category : Philosophy
ISBN : 9781000077148

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Ethics, Persuasion and Truth by J. J. C. Smart Pdf

Originally published in 1984, deals with meta-ethics – that is the semantics and pragmatics of ethical language. This book eschews the notions of meaning and analyticity on which meta-ethics normally depends. It discusses questions of free will and responsibility and the relations between ethics on the one hand and science and metaphysics on the other. The author regards ethics as concerned with deciding what to do and with persuading others – not with exploring a supposed realm of ethical fact.

Author : Ralph D. Barney
Publisher : Routledge
Page : 185 pages
File Size : 50,7 Mb
Release : 2003-07-30
Category : Language Arts & Disciplines
ISBN : 9781135586621

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Ethics and Professional Persuasion by Ralph D. Barney Pdf

Examining the applied media ethics question of professional persuasion, this special double issue resulted from a colloquium and conference on allowable ethical limits of deception in professional persuasion. Participants were invited to reason their way toward a threshold that would define acceptable deception for a professional persuader in pursuit of favorable market and public opinion conditions for a client. As a whole, this issue covers a broad range of views and expressions of opinion that often come close to defining the threshold between morally acceptable and morally outrageous persuasion.

Author : Richard M. Perloff
Publisher : Routledge
Page : 765 pages
File Size : 43,9 Mb
Release : 2016-12-19
Category : Language Arts & Disciplines
ISBN : 9781317328872

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The Dynamics of Persuasion by Richard M. Perloff Pdf

The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.

Author : Brooke Rollins
Publisher : Unknown
Page : 0 pages
File Size : 44,6 Mb
Release : 2024-02-08
Category : Electronic
ISBN : 0814255833

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The Ethics of Persuasion by Brooke Rollins Pdf

Challenges the traditional thinking that rhetoric is primarily utilitarian by demonstrating how Derrida's philosophy prioritizes ethical imperatives even as one is trying to persuade.

Author : Anonim
Publisher : DIANE Publishing
Page : 38 pages
File Size : 41,6 Mb
Release : 2005
Category : Electronic
ISBN : 9781428967182

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Media & Ethics by Anonim Pdf

Author : Timothy Borchers
Publisher : Waveland Press
Page : 471 pages
File Size : 42,8 Mb
Release : 2021-09-14
Category : Language Arts & Disciplines
ISBN : 9781478647805

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Persuasion in the Media Age by Timothy Borchers Pdf

Persuasion in the Media Age addresses the impact of electronic media on the practice of persuasion and reviews constantly evolving digital strategies. Today’s world demands a new perspective on persuasion—one that is grounded in the assumption that human consciousness and culture have been forever altered by communication technology. The fourth edition provides timely examples of persuasion in political campaigns, social movements, marketing, and interpersonal relationships—and the role of social media and media technologies in all of the contexts. From advertisers to politicians to influencers to friends, persuaders use increasingly sophisticated strategies to sway behavior. Borchers skillfully weaves theory, research, and engaging examples to help readers understand the practice of social influence—and to apply critical-thinking skills to the persuasion they encounter daily. The text takes an interdisciplinary approach to provide the latest thinking on persuasion while also drawing on a broad theoretical base for foundational concepts, such as attitudes, rhetoric, and human motivation. Throughout, Borchers emphasizes audience, storytelling, visual images, and ethics. This comprehensive, insightful, and accessible overview of persuasive communication teaches readers how to be skilled creators of persuasive messages—as well as critical consumers.

Author : John J. C. Smart
Publisher : Unknown
Page : 158 pages
File Size : 42,5 Mb
Release : 1982
Category : Electronic
ISBN : OCLC:614832485

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Ethics, Persuasion and Truth by John J. C. Smart Pdf

Author : Randal Marlin
Publisher : Broadview Press
Page : 386 pages
File Size : 41,9 Mb
Release : 2013-09-30
Category : Philosophy
ISBN : 9781460403990

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Propaganda and the Ethics of Persuasion - Second Edition by Randal Marlin Pdf

This book develops a sophisticated account of propaganda and its intriguing history. It begins with a brief overview of Western propaganda, including Ancient Greek theories of rhetoric, and traces propaganda’s development through the Christian era, the rise of the nation-state, World War I, Nazism, Communism, and the present day. The core of the book examines the ethical implications of various forms of persuasion, not only hate propaganda but also insidious elements of more generally acceptable communication such as advertising, public relations, and government information, setting these in the context of freedom of expression. This new edition is updated throughout, and includes additional revelations about a key atrocity story of World War I.

Author : Robert B. Cialdini
Publisher : Pearson Scott Foresman
Page : 434 pages
File Size : 45,8 Mb
Release : 1988
Category : Business & Economics
ISBN : STANFORD:36105001636971

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Influence by Robert B. Cialdini Pdf

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.

Author : Robert H Gass,John S Seiter
Publisher : Routledge
Page : 450 pages
File Size : 43,9 Mb
Release : 2018-01-29
Category : Language Arts & Disciplines
ISBN : 9781351806244

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Persuasion by Robert H Gass,John S Seiter Pdf

Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics. Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.