Post Truth Public Relations

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Post-Truth Public Relations

Author : Gareth Thompson
Publisher : Routledge
Page : 261 pages
File Size : 40,8 Mb
Release : 2020-01-17
Category : Business & Economics
ISBN : 9780429769030

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Post-Truth Public Relations by Gareth Thompson Pdf

This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news. It considers how PR processes have contributed to the current social condition of post-truth and what constitutes PR work in this environment. Post-Truth Public Relations: Communication in an Era of Digital Disinformation proposes that while we can now look back upon the last 80–100 years as a period of classical PR, that style is being supplemented by the emergence of a post-classical form of PR that has emerged in response to the post-truth era. This new style of PR consists of a mixed repertoire of communicative work that matches the new geometry of digital media and delivers a mix of online engagement and persuasion in order to meet the needs of increasingly partisan audiences. Using contemporary case studies and original interviews with PR practitioners in several countries, including China and the Philippines, the book investigates how PR workers have reconciled their role as communicative intermediaries with the post-truth era of digital disinformation. This thought-provoking book will be of great interest to researchers and advanced students interested in the changing nature of PR and its practice.

Post-Truth, Fake News and Democracy

Author : Johan Farkas,Jannick Schou
Publisher : Routledge
Page : 194 pages
File Size : 49,7 Mb
Release : 2019-08-23
Category : Political Science
ISBN : 9781000507287

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Post-Truth, Fake News and Democracy by Johan Farkas,Jannick Schou Pdf

Western societies are under siege, as fake news, post-truth and alternative facts are undermining the very core of democracy. This dystopian narrative is currently circulated by intellectuals, journalists and policy makers worldwide. In this book, Johan Farkas and Jannick Schou deliver a comprehensive study of post-truth discourses. They critically map the normative ideas contained in these and present a forceful call for deepening democracy. The dominant narrative of our time is that democracy is in a state of emergency caused by social media, changes to journalism and misinformed masses. This crisis needs to be resolved by reinstating truth at the heart of democracy, even if this means curtailing civic participation and popular sovereignty. Engaging with critical political philosophy, Farkas and Schou argue that these solutions neglect the fact that democracy has never been about truth alone: it is equally about the voice of the democratic people. Post-Truth, Fake News and Democracy delivers a sobering diagnosis of our times. It maps contemporary discourses on truth and democracy, foregrounds their normative foundations and connects these to historical changes within liberal democracies. The book will be of interest to students and scholars studying the current state and future of democracy, as well as to a politically informed readership.

Post-Truth

Author : Steve Fuller
Publisher : Anthem Press
Page : 220 pages
File Size : 49,9 Mb
Release : 2018-05-25
Category : Philosophy
ISBN : 9781783086955

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Post-Truth by Steve Fuller Pdf

‘Post-truth’ was Oxford Dictionaries 2016 word of the year. While the term was coined by its disparagers in the light of the Brexit and US presidential campaigns, the roots of post-truth lie deep in the history of Western social and political theory. Post-Truth reaches back to Plato, ranging across theology and philosophy, to focus on the Machiavellian tradition in classical sociology, as exemplified by Vilfredo Pareto, who offered the original modern account of post-truth in terms of the ‘circulation of elites’. The defining feature of ‘post-truth’ is a strong distinction between appearance and reality which is never quite resolved and so the strongest appearance ends up passing for reality. The only question is whether more is gained by rapid changes in appearance or by stabilizing one such appearance. Post-Truth plays out what this means for both politics and science.

Social Media and the Post-Truth World Order

Author : Gabriele Cosentino
Publisher : Springer Nature
Page : 151 pages
File Size : 51,9 Mb
Release : 2020-03-16
Category : Political Science
ISBN : 9783030430054

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Social Media and the Post-Truth World Order by Gabriele Cosentino Pdf

This book discusses post-truth not merely as a Western issue, but as a problematic political and cultural condition with global ramifications. By locating the roots of the phenomenon in the trust crisis suffered by liberal democracy and its institutions, the book argues that post-truth serves as a space for ideological conflicts and geopolitical power struggles that are reshaping the world order. The era of post-truth politics is thus here to stay, and its reach is increasingly global: Russian trolls organizing events on social media attended by thousands of unaware American citizens; Turkish pro-government activists amplifying on Twitter conspiracy theories concocted via Internet imageboards by online subcultures in the United States; American and European social media users spreading fictional political narratives in support of the Syrian regime; and Facebook offering a platform for a harassment campaign by Buddhist ultra-nationalists in Myanmar that led to the killing of thousands of Muslims. These are just some of the examples that demonstrate the dangerous effects of the Internet-driven global diffusion of disinformation and misinformation. Grounded on a theoretical framework yet written in an engaging and accessible way, this timely book is a valuable resource for students, researchers, policymakers and citizens concerned with the impact of social media on politics.

The Post-Truth Business

Author : Sean Pillot de Chenecey
Publisher : Kogan Page Publishers
Page : 305 pages
File Size : 55,8 Mb
Release : 2018-10-03
Category : Business & Economics
ISBN : 9780749482824

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The Post-Truth Business by Sean Pillot de Chenecey Pdf

FINALIST - Business Book Awards 2019 - Embracing Change Category Brands are built on trust, but in a post-truth world they're faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection between brands and consumers, together with the evaporation of authenticity as a core brand pillar, is causing enormous problems for businesses on a global scale. If a brand isn't seen as trustworthy, then when choice is available it will be rejected in favour of one that is. The Post-Truth Business provides a way forward for any organization wishing to rebuild brand authenticity in a distrustful world. It explains the interconnected problems facing businesses, with important topics including: - The impact of fake news, disinformation and the weaponizing of lies - The safeguarding of privacy, alongside privacy as a tradable asset - Why and how brands must create communication with meaning - The dangers of inauthentic cultural marketing activities - Examples of conscious capitalism and brand activism - Lessons in authenticity from artisans and innovators - National branding and reputation capital - Leveraging the power of 'brand trust' The Post-Truth Business shows how to strengthen consumer engagement by closing the 'brand credibility gap'. It's packed with examples of inspiring people, brands and international campaigns from the fashion, beauty, outdoor, motor, drinks, finance, media, technology, entertainment and health sectors. Each of them demonstrates a dynamic and positive way forward.

A Political Theory of Post-Truth

Author : Ignas Kalpokas
Publisher : Springer
Page : 135 pages
File Size : 54,9 Mb
Release : 2018-08-10
Category : Political Science
ISBN : 9783319977133

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A Political Theory of Post-Truth by Ignas Kalpokas Pdf

This book combines political theory with media and communications studies in order to formulate a theory of post-truth, concentrating on the latter’s preconditions, context, and functions in today’s societies. Contrary to the prevalent view of post-truth as primarily manipulative, it is argued that post-truth is, instead, a collusion in which audiences willingly engage with aspirational narratives co-created with the communicators. Meanwhile, the broader meta-framework for post-truth is provided by mediatisation—increasing subjection of a variety of social spheres to media logic and the primacy of media in everyday human activities. Ultimately, post-truth is governed by collective efforts to maximise the pleasure of encountering the world and attempts to set hegemonic benchmarks for such pleasure.

A Player's Guide to the Post-Truth Condition

Author : Steve Fuller
Publisher : Anthem Press
Page : 142 pages
File Size : 50,9 Mb
Release : 2020-11-20
Category : Science
ISBN : 9781785276057

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A Player's Guide to the Post-Truth Condition by Steve Fuller Pdf

A Player’s Guide to the Post-Truth Condition: The Name of the Game presents sixteen short, readable chapters designed to leverage our post-truth condition’s deep historical and philosophical roots into opportunities for unprecedented innovation and change. Fuller offers a bracing, proactive and hopeful vision against the tendency to demonize post-truth as the realm of ‘fake news’ and ‘bullshit’. Where others see threats to the established order, Fuller sees opportunities to overturn it. This theme is pursued across many domains, including politics, religion, the economy, the law, public relations, journalism, the performing arts and academia, not least academic science. The red thread running through Fuller’s treatment is that these domains are games that cannot be easily won unless one can determine the terms of engagement, which is to say, the ‘name of the game’. This involves the exercise of ‘modal power’, which is the capacity to manipulate what people think is possible. Once the ‘necessarily’ true appears to be only ‘contingently’ so, then the future suddenly becomes a more open space for action. This was what frightened Plato about the alternative realities persuasively portrayed by playwrights in ancient Athens. Nevertheless, Fuller believes that it should be embraced by denizens of today’s post-truth condition.

Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer

Author : Dadwal, Sumesh Singh
Publisher : IGI Global
Page : 532 pages
File Size : 51,7 Mb
Release : 2019-11-15
Category : Business & Economics
ISBN : 9781799801337

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Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer by Dadwal, Sumesh Singh Pdf

Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.

New Media and Visual Communication in Social Networks

Author : K?r, Serpil
Publisher : IGI Global
Page : 345 pages
File Size : 41,5 Mb
Release : 2019-08-30
Category : Computers
ISBN : 9781799810452

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New Media and Visual Communication in Social Networks by K?r, Serpil Pdf

Social media and new social facilities have made it necessary to develop new media design processes with different communication strategies in order to promote sustainable communication. Visual communication emphasizes messages that are transmitted through visual materials in order to effectively communicate emotions, thoughts, and concepts using symbols instead of words. Social networks present an ideal environment for utilizing this communication technique. New Media and Visual Communication in Social Networks is a pivotal scholarly publication that examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more. Highlighting a range of topics such as consumer behavior, visual identity, and digital pollution, this book is essential for researchers, practitioners, entrepreneurs, policymakers, and educators.

The Routledge Companion to Public Relations

Author : Donnalyn Pompper,Katie R. Place,C. Kay Weaver
Publisher : Taylor & Francis
Page : 625 pages
File Size : 47,8 Mb
Release : 2022-11-01
Category : Business & Economics
ISBN : 9781000728965

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The Routledge Companion to Public Relations by Donnalyn Pompper,Katie R. Place,C. Kay Weaver Pdf

Public relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a complex global environment. The last century saw the emergence of the public relations discipline. This expertly curated collection explores the dynamic growth in thinking about public relations’ role in our changing global society, now and into the future. It reflects the challenges and perspectives of postcolonial, postmodern, feminist, critical race theory, social responsibility, sustainability, activist standpoints, as well as the profound and unpredictable impact of technological change and social media. Each chapter provides an overview of current knowledge and its roots, while engaging with emerging new directions and old debates – and advocates for where the research agenda is likely to advance in the future. This unique Companion will be an essential resource for students and researchers in public relations, communication, marketing, media, and cultural studies. It provides an authoritative reference for educators and a one-stop repository of public relations knowledge, scholarship, and debates for the enquiring professional.

Politics and Technology in the Post-Truth Era

Author : Anna Visvizi,Miltiadis D. Lytras
Publisher : Emerald Group Publishing
Page : 320 pages
File Size : 43,5 Mb
Release : 2019-05-07
Category : Political Science
ISBN : 9781787569836

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Politics and Technology in the Post-Truth Era by Anna Visvizi,Miltiadis D. Lytras Pdf

This book examines the relationship between information and communication technology (ICT) and politics in a global perspective.

Post-Truth Imaginations

Author : Kjetil Rommetveit
Publisher : Routledge
Page : 236 pages
File Size : 45,9 Mb
Release : 2021-11-29
Category : History
ISBN : 9780429627125

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Post-Truth Imaginations by Kjetil Rommetveit Pdf

This book engages with post-truth as a problem of societal order and for scholarly analysis. It claims that post-truth discourse is more deeply entangled with main Western imaginations of knowledge societies than commonly recognised. Scholarly responses to post-truth have not fully addressed these entanglements, treating them either as something to be morally condemned or as accusations against which scholars have to defend themselves (for having somehow contributed to it). Aiming for wider problematisations, the authors of this book use post-truth to open scholarly and societal assumptions to critical scrutiny. Contributions are both conceptual and empirical, dealing with topics such as: the role of truth in public; deep penetrations of ICTs into main societal institutions; the politics of time in neoliberalism; shifting boundaries between fact – value, politics – science, nature – culture; and the importance of critique for public truth-telling. Case studies range from the politics of nuclear power and election meddling in the UK, over smart technologies and techno-regulation in Europe, to renewables in Australia. The book ends where the Corona story begins: as intensifications of Modernity’s complex dynamics, requiring new starting points for critique.

Post-Truth

Author : Matthew d'Ancona
Publisher : Random House
Page : 176 pages
File Size : 41,7 Mb
Release : 2017-05-11
Category : Political Science
ISBN : 9781473551923

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Post-Truth by Matthew d'Ancona Pdf

Welcome to the Post-Truth era— a time in which the art of the lie is shaking the very foundations of democracy and the world as we know it. The Brexit vote; Donald Trump’s victory; the rejection of climate change science; the vilification of immigrants; all have been based on the power to evoke feelings and not facts. So what does it all mean and how can we champion truth in in a time of lies and ‘alternative facts’? In this eye-opening and timely book, Post-Truth is distinguished from a long tradition of political lies, exaggeration and spin. What is new is not the mendacity of politicians but the public’s response to it and the ability of new technologies and social media to manipulate, polarise and entrench opinion. Where trust has evaporated, conspiracy theories thrive, the authority of the media wilt and emotions matter more than facts . Now, one of the UK’s most respected political journalists, Matthew d’Ancona investigates how we got here, why quiet resignation is not an option and how we can and must fight back.

Pedagogies of Post-Truth

Author : Ahmet Atay,David H. Kahl
Publisher : Rowman & Littlefield
Page : 229 pages
File Size : 51,6 Mb
Release : 2021-12-06
Category : Language Arts & Disciplines
ISBN : 9781793627193

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Pedagogies of Post-Truth by Ahmet Atay,David H. Kahl Pdf

Pedagogies of Post-Truth explores the national and international political developments in what has been called a post-truth society; specifically, in which conservative groups target media outlets claiming fabrication of news and that the veracity of evidence-based reporting should be questioned. Truth has been reduced to the validation of opinions instead of the presentation of scientific facts. This collection responds to these issues by initiating a scholarly dialogue about teaching in the era of post-truth in which research-based findings that do not align with political viewpoints are judged, criticized, and often described as “fake.” Contributors evaluate the pedagogical challenges of post-truth discourse and how post-truth messages negatively affect instructors and students. By highlighting ways instructors and students can resist the hegemony of post-truth, this book creates a dialogue among scholars, illustrates the challenges, and offers pedagogical techniques to discuss “post-truth,” the role of the educator, the role of media, and the role of other story-makers of our society.

The Post-Truth Era

Author : Ralph Keyes
Publisher : St. Martin's Press
Page : 320 pages
File Size : 54,5 Mb
Release : 2004-10-03
Category : Social Science
ISBN : 9781429976220

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The Post-Truth Era by Ralph Keyes Pdf

"Dishonesty inspires more euphemisms than copulation or defecation. This helps desensitize us to its implications. In the post-truth era we don't just have truth and lies but a third category of ambiguous statements that are not exactly the truth but fall just short of a lie. Enhanced truth it might be called. Neo-truth. Soft truth. Faux truth. Truth lite." Deception has become the modern way of life. Where once the boundary line between truth and lies was clear and distinct, it is no longer so. In the post-truth era, deceiving others has become a challenge, a game, a habit. High-profile dissemblers compete for news coverage, from journalists like Jayson Blair and professors like Joseph Ellis to politicians (of all stripes), executives, and "creative" accountants. Research suggests that the average American tells multiple lies on a daily basis, often for no good reason. Not a finger-wagging scolding, The Post-Truth Era is a combination of Ralph Keyes's investigative journalism and solid science. The result is a spirited exploration of why we lie about practically everything and the consequences such casual dishonesty has on society. American society has become permeated from top to bottom by deception. Its consequences for the nature of public discourse, media, business, literature, academia, and politics are profound. With dry humor, passionate fervor, and deep understanding, Ralph Keyes takes us on a tour of a world where truth and honesty are no longer absolutes but mutable, fluid concepts.