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Author : Philip Kotler,Gary Armstrong
Publisher : Prentice Hall
Page : 651 pages
File Size : 50,6 Mb
Release : 2006
Category : Business & Economics
ISBN : 0131469185
This book offers the most current applied, resourceful and exciting text for the introductory marketing course.
Author : Philip Kotler,Gary Armstrong,Lloyd C. Harris,Hongwei He
Publisher : Pearson UK
Page : 1628 pages
File Size : 47,7 Mb
Release : 2019
Category : Marketing
ISBN : 9781292269610
Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Lloyd C. Harris is Head of the Marketing Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals. Hongwei He is Professor of Marketing at Alliance Manchester Business School, University of Manchester, and as Associate Editor for Journal of Business Research
Author : Philip Kotler,Marian Burk Wood
Publisher : Prentice Hall
Page : 128 pages
File Size : 49,9 Mb
Release : 2007-07
Category : Electronic
ISBN : 0273714449
Author : Philip Kotler,Gary Armstrong
Publisher : Pearson
Page : 0 pages
File Size : 43,8 Mb
Release : 2020-11-11
Category : Electronic
ISBN : 0136708587
Author : Gary Armstrong,Philip Kotler,Marc Oliver Opresnik
Publisher : Pearson Higher Ed
Page : 681 pages
File Size : 47,5 Mb
Release : 2019-07-04
Category : Business & Economics
ISBN : 9781292294919
For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Author : Philip Kotler
Publisher : Unknown
Page : 128 pages
File Size : 49,8 Mb
Release : 2004-03
Category : Electronic
ISBN : 0582849535
Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.
Author : Lloyd Harris,Nigel F. Piercy,Philip Kotler,Gary Armstrong
Publisher : Unknown
Page : 696 pages
File Size : 40,6 Mb
Release : 2016-09-21
Category : Electronic
ISBN : 1292092890
Principles of Marketing Seventh European Edition Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world. To help bring marketing to life this book is filled with interesting examples and stories about real companies, such as Amazon, Google, Uber, ASOS and Lego and their marketing practices. This is the place to go for the freshest and most authoritative insights into the increasingly fascinating world of marketing. Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Lloyd C. Harris is Head of Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals. Nigel Piercy, was formerly Professor of Marketing & Strategy, and Associate Dean, at Warwick Business School. He is now a consultant and management writer. Recent publications include Marketing Strategy and Competitive Positioning, 6th ed. (with Graham Hooley, Brigitte Nicoulaud and John Rudd) published by Pearson in 2016.
Author : Anders Parment,Philip Kotler,Gary Armstrong
Publisher : Unknown
Page : 492 pages
File Size : 40,9 Mb
Release : 2016-01-21
Category : Electronic
ISBN : 1292104805
Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 45,9 Mb
Release : 2007*
Category : Marketing
ISBN : 1405871350
Author : Geoffrey Wood,Philip Kotler
Publisher : Unknown
Page : 128 pages
File Size : 44,7 Mb
Release : 2004-09
Category : Electronic
ISBN : 0582850991
'This is a splendidly fresh and clear account of the main political events in England between the Norman Conquest and King John's Magna Carta.' Michael Clanchy FBA, Emeritus Professor of Medieval History at the Institute of Historical Research, University of London 'Lucid and perceptive, striking an effective balance between primary andsecondary authorities, Huscroft's book is both a significant statementin its own right and an ideal introduction to other work in the field.' Professor David Carpenter, Kings College London 'Ruling England' is about the exercise of political power in England at a time of formative change in the country's history. Framed at one end by the Norman Conquest and at another by Magna Carta, it describes what happened, why and with what consequences in politics, government, law and the church. It analyses developments from a royal perspective and focuses on the policies and priorities of the English kings, the limitations of the political system within which they operated, and the efforts they made to expand their power. It explains how the ruler of the most sophisticated kingdom in twelfth century Europe was eventually compelled to submit to the humiliation
Author : Philip Kotler,Kevin Keller,Mairead Brady,Malcolm Goodman,Torben Hansen
Publisher : Pearson UK
Page : 1199 pages
File Size : 44,9 Mb
Release : 2019-07-12
Category : Business & Economics
ISBN : 9781292248462
The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject.
Author : Philip Kotler,Malhotra
Publisher : Financial Times/Prentice Hall
Page : 4 pages
File Size : 53,6 Mb
Release : 2003-07-10
Category : Electronic
ISBN : 0582833027
This great value multipack contains Kotler: Principles of Marketing Euro Edition (0273646621) and Malhotra: Marketing Research Euro Edition 2e (0273657445).
Author : Julie Beardwell,Tim Claydon
Publisher : Ft Press
Page : 709 pages
File Size : 53,8 Mb
Release : 2010-03-18
Category : Business & Economics
ISBN : 0273739654
The expert authors of this leading text present a thorough introduction to HRM by exploring a variety of perspectives, styles and arguments. It takes a rigorous, critical approach that makes contemporary developments in Human Resource Management accessible to students.They explore the most pressing and topical themes and debates of today - the effects of HRM on organisational performance, management and leadership development, performance management and employee reward - whilst covering in depth the theory and practice of the operational aspects of HRM. The final part of the text compares trends in HRM around the world, with a particular focus on India and China, as well as the influence of multinational corporations.Human Resource Management is written for undergraduate, postgraduate and MBA students, as well as those studying for the CIPD qualifications. For students: MyManagementLab for HRM is a new online study guide which measures student understanding and creates a personalised study guide based on this. Includes video and audio material.For lecturers: PowerPoint slides, suggested answers to in-text questions, suggested seminar activities and extra case material.
Author : Philip Kotler,Bamossy
Publisher : Financial Times/Prentice Hall
Page : 4 pages
File Size : 42,7 Mb
Release : 2003-09-11
Category : Electronic
ISBN : 0582833019
This is a great value multipack containing Kotler: Principles of Marketing Euro Edition (0273646621) and Bammossy: Consumer Behaviour (027365182x).
Author : Lawrence Ang
Publisher : Cambridge University Press
Page : 529 pages
File Size : 42,9 Mb
Release : 2021-02-23
Category : Business & Economics
ISBN : 9781108703116
Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques, such as brand equity, advertising and personal selling.
