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Author : Anonim
Publisher : Unknown
Page : 458 pages
File Size : 46,8 Mb
Release : 1987
Category : Cosmetics industry
ISBN : MINN:31951P001067995
Author : Lindsay Karchin,Delphine Horvath
Publisher : Bloomsbury Publishing
Page : 265 pages
File Size : 44,6 Mb
Release : 2023-06-29
Category : Business & Economics
ISBN : 9781350299429
Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.
Author : Jack W. Plunkett
Publisher : Plunkett Research, Ltd.
Page : 681 pages
File Size : 51,8 Mb
Release : 2007-12
Category : Business & Economics
ISBN : 9781593921019
No other guide covers the complete retail picture like this exciting new volume. America's retail industry is in the midst of vast changes - superstores and giant discounters are popping up on major corners. Malls are lagging while "power centers" are surging ahead. Savvy firms are combining bricks, clicks and catalogs into multi-channel retail powerhouses. Which are the hottest retailers? What lies ahead? Our market research section shows you the trends and a thorough analysis of retail technologies, chain stores, shopping centers, mergers, finances and future growth within the industry. Included are major statistical tables showing everything from monthly U.S. retail sales, by sector, to mall sales per square foot, to the 10 largest malls in the US. Meanwhile, the corporate profiles section covering nearly 500 firms gives you complete profiles of the leading, fastest growing retail chains across the nation. From Wal-Mart and Costco to Barnes & Noble and Amazon, we profile the major companies that marketing executives, investors and job seekers most want to know about. These profiles include corporate name, address, phone, fax, web site, growth plans, competitive advantage, financial histories and up to 27 executive contacts by title. Purchasers of the printed book or PDF version may receive a free CD-ROM database of the corporate profiles, enabling export of vital corporate data for mail merge and other uses.
Author : Anonim
Publisher : Unknown
Page : 1152 pages
File Size : 45,7 Mb
Release : 2002
Category : Microcards
ISBN : UOM:39015046436914
Author : Julie Willett
Publisher : Bloomsbury Publishing USA
Page : 365 pages
File Size : 52,7 Mb
Release : 2010-05-11
Category : Social Science
ISBN : 9780313359507
This is the first encyclopedia to focus exclusively on the many aspects of the American beauty industry, covering both its diverse origins and its global reach. The American Beauty Industry Encyclopedia is the first compilation to focus exclusively on this pervasive business, covering both its diverse origins and global reach. More than 100 entries were chosen specifically to illuminate the most iconic aspects of the industry's past and present, exploring the meaning of beauty practices and products, often while making analytical use of categories such as gender, race, sexuality, and stages of the lifecycle. Focusing primarily on the late-19th and 20th-century American beauty industry—an era of unprecedented expansion—the encyclopedia covers ancient practices and the latest trends and provides a historical examination of institutions, entrepreneurs, styles, and technological innovations. It covers, for example, the 1911 Triangle Shirtwaist Factory fire, as well as how Asian women today are having muscle fiber removed from their calves to create a more "Western" look. Entries also explore how the industry reflects social movements and concerns that are inextricably bound to religion, feminism, the health and safety of consumers and workers, the treatment of animals, and environmental sustainability.
Author : Mark Tungate
Publisher : Kogan Page Publishers
Page : 288 pages
File Size : 42,7 Mb
Release : 2011-10-03
Category : Business & Economics
ISBN : 9780749461829
Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best. Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty is the ultimate guide to the current state of the industry and what the future holds for the beauty business.
Author : Michele M. Granger
Publisher : A&C Black
Page : 495 pages
File Size : 50,6 Mb
Release : 2012-03-20
Category : Business & Economics
ISBN : 9781609012250
Explores all fashion careers, the education and training required for each position, and how it relates to the industry as a whole.
Author : Anonim
Publisher : Unknown
Page : 1944 pages
File Size : 47,7 Mb
Release : 1989
Category : Periodicals
ISBN : OSU:32435031111057
A union list of serials commencing publication after Dec. 31, 1949.
Author : Erich Batzer
Publisher : Routledge
Page : 268 pages
File Size : 45,5 Mb
Release : 2019-03-22
Category : Political Science
ISBN : 9780429714146
This book gives an account of concrete market situations and describes marketing strategies and distribution channels of German manufacturing firms, German and foreign trading firms and Japanese partner firms on the Japanese market in important product areas.
Author : Kazuo Usui
Publisher : Routledge
Page : 277 pages
File Size : 52,6 Mb
Release : 2014-03-05
Category : Business & Economics
ISBN : 9781134350742
This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.
Author : Paula Black
Publisher : Routledge
Page : 224 pages
File Size : 52,8 Mb
Release : 2004-08-02
Category : Social Science
ISBN : 9781134356416
The beauty industry is now a multinational, multi-million dollar business. In recent years its place in contemporary culture has altered hugely as salons have become not simply places to have your hair cut or your nails done, but increasingly sites of physical and even spiritual therapy. In this fascinating and nuanced study, Paula Black strips away many popular assumptions about the beauty industry, including the one that says it exploits people's insecurity by projecting an illusory beauty myth. The interviews in this book - both with the beauty industry's workers and its clients - reveal a far more complex and interesting picture, and, in their presentation, Black re-formulates many feminist debates around choice and constraint. The debates addressed include issues around the body; the construction and maintenance of gender identity; changing definitions of health and well-being; and labour processes.
Author : Jack W. Plunkett
Publisher : Plunkett Research, Ltd.
Page : 663 pages
File Size : 41,5 Mb
Release : 2008-08
Category : Electronic
ISBN : 9781593921200
A business development tool for professionals, marketers, sales directors, consultants and strategists seeking to understand and reach middle market American companies. It covers important business sectors, from InfoTech to health care to telecommunications. Profiles of more than 500 leading US middle market companies. Includes business glossary, a listing of business contacts, indexes and database on CD-ROM.
Author : Anonim
Publisher : Unknown
Page : 1552 pages
File Size : 55,7 Mb
Release : 1992
Category : Newspapers
ISBN : UOM:39015016314489
Author : ITshades.com
Publisher : EGBG Services LLC
Page : 119 pages
File Size : 49,9 Mb
Release : 2021-02-11
Category : Business & Economics
ISBN : 8210379456XXX
This document brings together a set of latest data points and publicly available information relevant Retail & Consumer Goods Industry. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely.
Author : Dimitri Koumbis
Publisher : Bloomsbury Publishing
Page : 169 pages
File Size : 55,5 Mb
Release : 2021-03-25
Category : Business & Economics
ISBN : 9781350098282
If you're taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he'll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You'll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS. This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There's also a whole new chapter introducing visual merchandising, expanding on the importance of the store's overall design and visual representation of products.