Product Strategy For High Technology Companies

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Product Strategy for High-technology Companies

Michael E. McGrath
Product Strategy for High technology Companies Book PDF

Author : Michael E. McGrath
Publisher : Irwin Professional Publishing
Page : 0 pages
File Size : 49,6 Mb
Release : 1995
Category : High technology industries
ISBN : 0786301465

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Product Strategy for High-technology Companies by Michael E. McGrath Pdf

Product strategy is the most important determinant of success for high-technology companies. It defines the products on which a company bases its business and shapes the way those products will win or lose against the competition. Yet even in high-technology companies, very few executives understand how to conceive and shape successful product strategy. Product Strategy for High-Technology Companies shows how to formulate product strategies that lead to successful products. This comprehensive guide covers everything high-tech companies should consider in developing their strategies, including timing, technological change, globalization, product differentiation, cost and price, and contingency planning, as well as marketing and financial considerations. Product Strategy for High-Technology Companies offers more than strategic guidance. Through more than 250 examples, you'll discover how product strategy has been used at such companies as Microsoft, IBM, Compaq Computer, Hewlett-Packard, and many others. Through their trials, errors, and successes, and through the book's expert insights, you'll have a complete framework for building your own innovative, competitive product strategy.

Product Strategy for High Technology Companies

Michael McGrath
Product Strategy for High Technology Companies Book PDF

Author : Michael McGrath
Publisher : McGraw Hill Professional
Page : 400 pages
File Size : 41,5 Mb
Release : 2000-11-02
Category : Business & Economics
ISBN : 9780071610346

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Product Strategy for High Technology Companies by Michael McGrath Pdf

One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.

Strategic Marketing for High Technology Products

Thomas Fotiadis
Strategic Marketing for High Technology Products Book PDF

Author : Thomas Fotiadis
Publisher : Routledge
Page : 211 pages
File Size : 40,6 Mb
Release : 2018-05-08
Category : Business & Economics
ISBN : 9781351363808

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Strategic Marketing for High Technology Products by Thomas Fotiadis Pdf

In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a complex and multidimensional bundle of specific and unique characteristics, such as the complexity of products, the intensity of the competition, confusion and/ or fear of adoption among consumers, fast pacing changes in the external environment. The very nature of the interrelations that evolve as part of the dynamic process of strategy formulation contributes further to the formulation of a very challenging environment which is described as tumultuous, volatile and turbulent. These specific features, qualities and characteristics constitute the core of the innate need for an integrated approach that requires and depends on the cooperation and coordination of specific functional competencies. This book employs a systemic approach that accommodates the integration of specialized departmental capabilities as a fundamental prerequisite and a cornerstone for the successful navigation of high-tech organizations in their extremely competitive environments. It provides a solid and extant context of compact and consistent cognitive background that is specific to the HT strategic marketing field, and a strategic tool that utilizes, relies and is built on the turbulent environment of HT rather than just overlooking, avoiding or ignoring it, and that assumes a proactive point of view, capitalizing on characteristics specific to this field, through the provision of a strategic managerial and marketing model that is overlaid onto a reliably assessed foundation of dynamic qualities, with a long-term orientation and scope, albeit one that would be easy to apply and which will generate immediate results.

Successful Marketing Strategy for High-tech Firms

Eric Viardot
Successful Marketing Strategy for High tech Firms Book PDF

Author : Eric Viardot
Publisher : Artech House
Page : 338 pages
File Size : 51,8 Mb
Release : 2004
Category : Business & Economics
ISBN : 1580537014

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Successful Marketing Strategy for High-tech Firms by Eric Viardot Pdf

Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.

Strategies for High-Tech Firms

P.M. Rao,Joseph A. Klein
Strategies for High Tech Firms Book PDF

Author : P.M. Rao,Joseph A. Klein
Publisher : Routledge
Page : 459 pages
File Size : 53,9 Mb
Release : 2015-01-28
Category : Business & Economics
ISBN : 9781317459286

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Strategies for High-Tech Firms by P.M. Rao,Joseph A. Klein Pdf

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

Marketing of High-technology Products and Innovations

Jakki J. Mohr,Sanjit Sengupta,Stanley F. Slater
Marketing of High technology Products and Innovations Book PDF

Author : Jakki J. Mohr,Sanjit Sengupta,Stanley F. Slater
Publisher : Pearson Prentice Hall
Page : 584 pages
File Size : 47,9 Mb
Release : 2010
Category : Business & Economics
ISBN : 0136049966

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Marketing of High-technology Products and Innovations by Jakki J. Mohr,Sanjit Sengupta,Stanley F. Slater Pdf

This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.

Product Innovation and Technology Strategy

Robert G. Cooper,Scott J. Edgett
Product Innovation and Technology Strategy Book PDF

Author : Robert G. Cooper,Scott J. Edgett
Publisher : Stage-Gate International
Page : 272 pages
File Size : 43,5 Mb
Release : 2009
Category : New products
ISBN : 9781439252246

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Product Innovation and Technology Strategy by Robert G. Cooper,Scott J. Edgett Pdf

Backed by years of rigorous academic research and industry experience, this book brings together the salient points of effective product innovation, strategic management, and innovation governance. In this book, two of the world's foremost experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett, take you step-by-step through the critical phases of developing your own product innovation strategy - a master plan for your business's entire new product effort. No other business authors give you this kind of uncomplicated narrative, informed by significant industry experience and with examples of outside-the-box thinking. This ist your guide to setting your company up for dominance in the marketplace.

New Product Strategy in Small High Technology Firms (Classic Reprint)

Marc H. Meyer
New Product Strategy in Small High Technology Firms Classic Reprint Book PDF

Author : Marc H. Meyer
Publisher : Forgotten Books
Page : 90 pages
File Size : 42,5 Mb
Release : 2018-02-09
Category : Business & Economics
ISBN : 0267147929

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New Product Strategy in Small High Technology Firms (Classic Reprint) by Marc H. Meyer Pdf

Excerpt from New Product Strategy in Small High Technology Firms This paper is an exploratory probe into new product strategy for small high technology firms. The motivation behind it grew from the author's participation in a study of Massachusetts Route 128 high technology companies, performed under the auspices of the Center for Policy Alternatives and the Swedish Board for Technical Development. In discussing the products made by these entrepreneurs, and in seeking to evaluate both the similarities and differences between the de facto new product strategies pursued by them, it became evident that although the firms had followed markedly different strategies in deciding what to make next, there was little available research methodology to get a handle on these differences. The work may. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Marketing High Technology

William H. Davidow
Marketing High Technology Book PDF

Author : William H. Davidow
Publisher : Simon and Schuster
Page : 235 pages
File Size : 46,8 Mb
Release : 1986-06-02
Category : Business & Economics
ISBN : 9781439107553

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Marketing High Technology by William H. Davidow Pdf

Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion," tells how to fight the marketing battle in the intensely competitive world of high-tech companies—and win. Blunt, pithy, and knowledgeable, Davidow draws on his successful marketing experience at Intel Corporation to create a complete program for marketing victory. He drives home the basics, such as how to go head-on against the competition; how to "plan products, not devices"; how to give products a "soul"; and how to engineer promotions, market internationally, motivate salespeople, and rally distributors. Above all, he demonstrates the critical importance of servicing and supporting customers. Total customer satisfaction, Davidow makes clear, must be every high-tech marketer's ultimate goal. The only comprehensive marketing strategy book by an insider, Marketing High Technology looks behind the scenes at industry-shaking clashes involving Apple and IBM, Visicorp and Lotus, Texas Instruments and National Semiconductor. He recounts his own involvement in Crush, Intel's innovative marketing offensive against Motorola, to demonstrate, step-by-step, how it became an industry prototype for a winning high-tech campaign. Davidow clearly spells out sixteen principles which increase the effectiveness of marketing programs. From examples as diverse as a Rolling Stones concert and a microprocessor chip, he defines a true "product." He analyzes and explains in new ways the strategic importance of distribution as it relates to market sector, pricing, and the pitfalls it entails. He challenges some traditional marketing theory and provides unique and important insights developed from over twenty years in the high-tech field. From an all-encompassing philosophy that great marketing is a crusade requiring total commitment, to a careful study of the cost of attacking a competitor, this book is an essential tool for survival in today's high-risk, fast- changing, and very lucrative high-tech arena.

New Product Strategy in Small High Technology Firms

Marc H. Meyer
New Product Strategy in Small High Technology Firms Book PDF

Author : Marc H. Meyer
Publisher : Unknown
Page : 46 pages
File Size : 41,9 Mb
Release : 2015-08-05
Category : Business & Economics
ISBN : 133227174X

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New Product Strategy in Small High Technology Firms by Marc H. Meyer Pdf

Excerpt from New Product Strategy in Small High Technology Firms: A Pilot Study A pilot test is reported on a method for relating the degree of "newness" within a firm's portfolio of products and the firm's economic success. The embodied technology and market applications newness is measured in the sequences of 79 products developed and released by a sample of 10 small technology-based companies, each under $50 million in most recent sales. A two-dimensional "technology newness/market newness" grid is prepared for the product set of each firm, based on the conditions existent at the time of each products development. Alternative weighting schemes are used to generate a "newness index" for each firm. The degree of strategic focus is shown to relate directly to corporate growth in that small firms with more restricted degrees of technological and market change in their successive products outperform companies with wide diversity. The evidence suggests, however, that some product "newness" is better than no newness, and that more technological change can be effectively employed in small company product strategy than market change. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

The Marketing of Technology Intensive Products and Services

Patrick Corsi,Mike Dulieu
The Marketing of Technology Intensive Products and Services Book PDF

Author : Patrick Corsi,Mike Dulieu
Publisher : John Wiley & Sons
Page : 320 pages
File Size : 45,9 Mb
Release : 2013-03-04
Category : Business & Economics
ISBN : 9781118617656

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The Marketing of Technology Intensive Products and Services by Patrick Corsi,Mike Dulieu Pdf

This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights, and selling and distributing products and services. It also shows how to develop formatted business plans for investors. This title is uniquely focused on the critical technology/market interface, and provides an executive introduction to marketing these products and services.

Understanding and Applying Product-Platform Strategy

Michael McGrath
Understanding and Applying Product Platform Strategy Book PDF

Author : Michael McGrath
Publisher : Unknown
Page : 60 pages
File Size : 40,5 Mb
Release : 2016-07-14
Category : Electronic
ISBN : 0692589732

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Understanding and Applying Product-Platform Strategy by Michael McGrath Pdf

Since 1994 when I first published the concepts of product-platform strategy, Product Strategy for High Technology Companies (McGraw Hill, 2001) has become a mainstay of strategy in many industries, particularly for high-technology companies. Some of the most successful companies implemented a product-platform strategy, and many of those who didn't failed as a result. In this new book, as well as others in this series, I expand and update these concepts, adding new lessons learned in the past decade, and illustrate them with current examples. Since there are several new concepts and so many great examples, I've decided to update Product Strategy through a series of new books, each focused on a particular product strategy topic. This first book, Understanding and Applying Product-Platform Strategy, starts with the core underlying concepts of platform strategy, based on workshops I have been giving around the world over the last few years. There are several new concepts that I added or expanded on in this book. The concept of platform layers expands on original concept of elements in complex platforms. As product platforms evolved to be more complex, organizing them into layers became logical. Platform robustness is introduced to address the issue that not all platforms are created equal, and this builds on the concept of vectors of differentiation in my original book. Competitive advantage can come from having a more robust product-platform strategy than a competitor. The issues around a platform as part of an ecosystem are now more relevant and discussed in more detail. This has become increasingly important, as more companies have implemented platform strategies that are linked with others. Also as more companies have leveraged product-platforms into new markets, the concepts of derivative platforms have become more important. So we will examine derivative platforms in more detail.

High Tech Start Up, Revised And Updated

John L. Nesheim
High Tech Start Up Revised And Updated Book PDF

Author : John L. Nesheim
Publisher : Simon and Schuster
Page : 348 pages
File Size : 51,9 Mb
Release : 2000-09-22
Category : Business & Economics
ISBN : 9780743203357

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High Tech Start Up, Revised And Updated by John L. Nesheim Pdf

This revised and updated edition of Nesheim's underground Silicon Valley bestseller incorporates twenty-three case studies of successful start-ups, including tables of wealth showing how much money founders and investors realized from each venture. The phenomenal success of the initial public offerings (IPOs) of many new internet companies obscures the fact that fewer than six out of 1 million business plans submitted to venture capital firms will ever reach the IPO stage. Many fail, according to start-up expert John Nesheim, because the entrepreneurs did not have access to the invaluable lessons that come from studying the real-world venture experiences of successful companies. Now they do. Acclaimed by entrepreneurs the world over, this practical handbook is filled with hard-to-find information and guidance covering every key phase of a start-up, from idea to IPO: how to create a winning business plan, how to value the firm, how venture capitalists work, how they make their money, where to find alternative sources of funding, how to select a good lawyer, and how to protect intellectual property. Nesheim aims to improve the odds of success for first-time high-tech entrepreneurs, and offers an insider's perspective from firsthand experience on one of the toughest challenges they face -- convincing venture capitalists or investment banks to provide financing. This complete, classic reference tool is essential reading for first-time high-tech entrepreneurs, and entrepreneurs already involved in a start-up who want to increase their chances of success to rise to the top.

Product-Led Growth

Bush Wes
Product Led Growth Book PDF

Author : Bush Wes
Publisher : Unknown
Page : 276 pages
File Size : 51,8 Mb
Release : 2019-05
Category : Business & Economics
ISBN : 1777119316

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Product-Led Growth by Bush Wes Pdf

"Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done." - Nir Eyal, Wall Street Journal Bestselling Author of "Hooked"

From Business Strategy to Information Technology Roadmap

Tiffany Pham,David K. Pham,Andrew Pham
From Business Strategy to Information Technology Roadmap Book PDF

Author : Tiffany Pham,David K. Pham,Andrew Pham
Publisher : Taylor & Francis
Page : 301 pages
File Size : 42,9 Mb
Release : 2018-09-03
Category : Business & Economics
ISBN : 9781315360324

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From Business Strategy to Information Technology Roadmap by Tiffany Pham,David K. Pham,Andrew Pham Pdf

Whether you are a CEO, CFO, board member, or an IT executive, From Business Strategy to Information Technology Roadmap: A Practical Guide for Executives and Board Members lays out a practical, how-to approach to identifying business strategies and creating value-driven technology roadmaps in your organization. Unlike many other books on the subject, you will not find theories or grandiose ideas here. This book uses numerous examples, illustrations, and case studies to show you how to solve the real-world problems that business executives and technology leaders face on a day-to-day basis. Filled with actionable advice you can use immediately, the authors introduce Agile and the Lean mindset in a manner that the people in your business and technology departments can easily understand. Ideal for executives in both the commercial and nonprofit sectors, it includes two case studies: one about a commercial family business that thrived to become a multi-million-dollar company and the other about a nonprofit association based in New York City that fights against child illiteracy.