New Product Strategy In Small High Technology Firms

Author : Marc H Meyer,Edward Baer Roberts
Publisher : Legare Street Press
Page : 0 pages
File Size : 44,8 Mb
Release : 2023-07-18
Category : Electronic
ISBN : 1019950528

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New Product Strategy in Small High Technology Firms by Marc H Meyer,Edward Baer Roberts Pdf

This book provides a framework for developing successful product strategies in small, high-technology firms. The authors emphasize the importance of aligning product strategy with business strategy and the need for continuous innovation. They explain how to analyze market opportunities, design products that meet customer needs, and launch them successfully. The book is essential reading for entrepreneurs, marketing professionals, and business students. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Author : Marc H. Meyer
Publisher : Forgotten Books
Page : 90 pages
File Size : 44,5 Mb
Release : 2018-02-09
Category : Business & Economics
ISBN : 0267147929

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New Product Strategy in Small High Technology Firms (Classic Reprint) by Marc H. Meyer Pdf

Excerpt from New Product Strategy in Small High Technology Firms This paper is an exploratory probe into new product strategy for small high technology firms. The motivation behind it grew from the author's participation in a study of Massachusetts Route 128 high technology companies, performed under the auspices of the Center for Policy Alternatives and the Swedish Board for Technical Development. In discussing the products made by these entrepreneurs, and in seeking to evaluate both the similarities and differences between the de facto new product strategies pursued by them, it became evident that although the firms had followed markedly different strategies in deciding what to make next, there was little available research methodology to get a handle on these differences. The work may. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Author : Marc H. Meyer
Publisher : Forgotten Books
Page : 44 pages
File Size : 42,7 Mb
Release : 2018-02-25
Category : Business & Economics
ISBN : 0484111809

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New Product Strategy in Small High Technology Firms: A Pilot Study (Classic Reprint) by Marc H. Meyer Pdf

Excerpt from New Product Strategy in Small High Technology Firms: A Pilot Study Strategic focus is shown to relate directly to corporate growth in that small firms with more restricted degrees of technological and market change in their successive products outperform companies with wide diversity. The evidence suggests, however, that some product newness is better than no newness and that more technological change can be effectively employed in small company product strategy. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Author : Michael McGrath
Publisher : McGraw Hill Professional
Page : 400 pages
File Size : 47,7 Mb
Release : 2000-11-02
Category : Business & Economics
ISBN : 9780071610346

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Product Strategy for High Technology Companies by Michael McGrath Pdf

One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.

Author : Marc H. Meyer
Publisher : Unknown
Page : 74 pages
File Size : 51,5 Mb
Release : 1982
Category : High technology
ISBN : OCLC:15473260

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New Product Strategy in Small High Technology Firms by Marc H. Meyer Pdf

Author : Marc H. Meyer,Edward Baer Roberts,Sloan School of Management
Publisher : Palala Press
Page : 44 pages
File Size : 46,8 Mb
Release : 2015-09-10
Category : Electronic
ISBN : 1342269470

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New Product Strategy in Small High Technology Firms by Marc H. Meyer,Edward Baer Roberts,Sloan School of Management Pdf

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Author : Marc H. Meyer,Sloan School of Management
Publisher : Sagwan Press
Page : 94 pages
File Size : 47,5 Mb
Release : 2015-08-23
Category : Electronic
ISBN : 1340069733

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New Product Strategy in Small High Technology Firms by Marc H. Meyer,Sloan School of Management Pdf

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Author : Michael E. McGrath
Publisher : Irwin Professional Publishing
Page : 0 pages
File Size : 53,8 Mb
Release : 1995
Category : High technology industries
ISBN : 0786301465

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Product Strategy for High-technology Companies by Michael E. McGrath Pdf

Product strategy is the most important determinant of success for high-technology companies. It defines the products on which a company bases its business and shapes the way those products will win or lose against the competition. Yet even in high-technology companies, very few executives understand how to conceive and shape successful product strategy. Product Strategy for High-Technology Companies shows how to formulate product strategies that lead to successful products. This comprehensive guide covers everything high-tech companies should consider in developing their strategies, including timing, technological change, globalization, product differentiation, cost and price, and contingency planning, as well as marketing and financial considerations. Product Strategy for High-Technology Companies offers more than strategic guidance. Through more than 250 examples, you'll discover how product strategy has been used at such companies as Microsoft, IBM, Compaq Computer, Hewlett-Packard, and many others. Through their trials, errors, and successes, and through the book's expert insights, you'll have a complete framework for building your own innovative, competitive product strategy.

Author : Marc H. Meyer,Edward Baer Roberts
Publisher : Palala Press
Page : 52 pages
File Size : 47,5 Mb
Release : 2018-03-03
Category : History
ISBN : 1379147050

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New Product Strategy in Small Technology-Based Firms: A Pilot Study by Marc H. Meyer,Edward Baer Roberts Pdf

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Author : Tim Mazzarol,Sophie Reboud,Delwyn Clark,Monique Moore,Peter Malone,Geoffrey N. Soutar
Publisher : Springer Nature
Page : 506 pages
File Size : 45,6 Mb
Release : 2022-06-30
Category : Business & Economics
ISBN : 9789811926518

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Commercialisation and Innovation Strategy in Small Firms by Tim Mazzarol,Sophie Reboud,Delwyn Clark,Monique Moore,Peter Malone,Geoffrey N. Soutar Pdf

This book focuses on the process of commercialisation and innovation management in small firms. Although commercialisation and new product development (NPD) has been covered quite extensively, relatively little attention has been given to how small-to-medium enterprises (SMEs) engage with these issues. The book explores this topic in depth, taking a close look at the reasons why decisions are made and mapping this behaviour against established theories and “best practice” models of NPD and commercialisation. The book uses case studies to analyse the relationship between entrepreneurial decision- making and commercialisation, and investigates how and why NPD and commercialisation decisions are made, which offers valuable insights from both a theoretical and applied perspective.

Author : Edward B. Roberts
Publisher : Oxford University Press
Page : 412 pages
File Size : 42,8 Mb
Release : 1991-08-22
Category : Business & Economics
ISBN : 0199762902

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Entrepreneurs in High Technology by Edward B. Roberts Pdf

The ingredients for success in starting and developing a technology-based company aren't obvious. Why, for example, did Digital Equipment Corporation succeed--and indeed become one of the most successful high-tech corporations in the world--while dozens of other companies with similar beginnings fail? It is a question that demands careful consideration by anyone setting up a new company or who is interested in starting one. In Entrepreneurs in High Technology, Edward Roberts, a Professor at the MIT Sloan School of Management, offers entrepreneurs a goldmine of information on starting, financing, and expanding a high-tech firm. His book reveals the results of research conducted over twenty-five years on several hundred high-tech firms, and it reflects the insights of the author's own first-hand experience as a company founder, director, and venture capitalist. Focusing on firms in the Greater Boston area--many of which have had technological links with MIT--Roberts traces the origins and the evolution of the high-technology failures and successes. He examines the work experience and family backgrounds of successful technical entrepreneurs, their sources of funding, and the ways they respond to the challenge of business growth. He compares the track records of firms with multi-founder teams and firms with individual founders, contrasts the performance of consulting firms and research-and-development contractors against companies that start out with a product, identifies the factors that limit an enterprise's ability to raise outside capital, and explores the critical influence of marketing orientation on successful companies. In a penetrating analysis of highly successful ventures, the author reveals the importance of strategically transforming the company to a market-oriented focus, and he examines the widespread tendency, even among the most successful high-tech firms, to displace the founder before the company achieves "super-success." For anyone planning to start a technology-based enterprise, Entrepreneurs in High Technology is essential reading--an invaluable preview of the financial, organizational, and marketing issues that confront every new high-tech venture. For business and technology watchers, it is an informative account of the promise and the perils entailed in bringing innovative ideas to the marketplace.

Author : Robert G. Cooper,Scott J. Edgett
Publisher : Stage-Gate International
Page : 272 pages
File Size : 55,9 Mb
Release : 2009
Category : Business & Economics
ISBN : 9781439252246

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Product Innovation and Technology Strategy by Robert G. Cooper,Scott J. Edgett Pdf

Backed by years of rigorous academic research and industry experience, this book brings together the salient points of effective product innovation, strategic management, and innovation governance. In this book, two of the world's foremost experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett, take you step-by-step through the critical phases of developing your own product innovation strategy - a master plan for your business's entire new product effort. No other business authors give you this kind of uncomplicated narrative, informed by significant industry experience and with examples of outside-the-box thinking. This ist your guide to setting your company up for dominance in the marketplace.

Author : Jakki J. Mohr,Sanjit Sengupta,Stanley F. Slater
Publisher : Pearson Prentice Hall
Page : 584 pages
File Size : 46,9 Mb
Release : 2010
Category : Business & Economics
ISBN : 0136049966

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Marketing of High-technology Products and Innovations by Jakki J. Mohr,Sanjit Sengupta,Stanley F. Slater Pdf

This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.

Author : P.M. Rao,Joseph A. Klein
Publisher : Routledge
Page : 459 pages
File Size : 51,7 Mb
Release : 2015-01-28
Category : Business & Economics
ISBN : 9781317459286

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Strategies for High-Tech Firms by P.M. Rao,Joseph A. Klein Pdf

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

Author : Eric Viardot
Publisher : Artech House
Page : 338 pages
File Size : 41,5 Mb
Release : 2004
Category : Business & Economics
ISBN : 1580537014

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Successful Marketing Strategy for High-tech Firms by Eric Viardot Pdf

Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.