New Product Strategy In Small High Technology Firms Classic Reprint

Author : Marc H. Meyer
Publisher : Forgotten Books
Page : 90 pages
File Size : 50,6 Mb
Release : 2018-02-09
Category : Business & Economics
ISBN : 0267147929

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New Product Strategy in Small High Technology Firms (Classic Reprint) by Marc H. Meyer Pdf

Excerpt from New Product Strategy in Small High Technology Firms This paper is an exploratory probe into new product strategy for small high technology firms. The motivation behind it grew from the author's participation in a study of Massachusetts Route 128 high technology companies, performed under the auspices of the Center for Policy Alternatives and the Swedish Board for Technical Development. In discussing the products made by these entrepreneurs, and in seeking to evaluate both the similarities and differences between the de facto new product strategies pursued by them, it became evident that although the firms had followed markedly different strategies in deciding what to make next, there was little available research methodology to get a handle on these differences. The work may. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Author : Marc H. Meyer
Publisher : Unknown
Page : 46 pages
File Size : 43,7 Mb
Release : 2015-08-05
Category : Business & Economics
ISBN : 133227174X

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New Product Strategy in Small High Technology Firms by Marc H. Meyer Pdf

Excerpt from New Product Strategy in Small High Technology Firms: A Pilot Study A pilot test is reported on a method for relating the degree of "newness" within a firm's portfolio of products and the firm's economic success. The embodied technology and market applications newness is measured in the sequences of 79 products developed and released by a sample of 10 small technology-based companies, each under $50 million in most recent sales. A two-dimensional "technology newness/market newness" grid is prepared for the product set of each firm, based on the conditions existent at the time of each products development. Alternative weighting schemes are used to generate a "newness index" for each firm. The degree of strategic focus is shown to relate directly to corporate growth in that small firms with more restricted degrees of technological and market change in their successive products outperform companies with wide diversity. The evidence suggests, however, that some product "newness" is better than no newness, and that more technological change can be effectively employed in small company product strategy than market change. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Author : Marc H Meyer,Edward Baer Roberts
Publisher : Legare Street Press
Page : 0 pages
File Size : 46,9 Mb
Release : 2023-07-18
Category : Electronic
ISBN : 1019950528

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New Product Strategy in Small High Technology Firms by Marc H Meyer,Edward Baer Roberts Pdf

This book provides a framework for developing successful product strategies in small, high-technology firms. The authors emphasize the importance of aligning product strategy with business strategy and the need for continuous innovation. They explain how to analyze market opportunities, design products that meet customer needs, and launch them successfully. The book is essential reading for entrepreneurs, marketing professionals, and business students. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Author : Marc H. Meyer,Edward Baer Roberts,Sloan School of Management
Publisher : Palala Press
Page : 44 pages
File Size : 46,9 Mb
Release : 2015-09-10
Category : Electronic
ISBN : 1342269470

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New Product Strategy in Small High Technology Firms by Marc H. Meyer,Edward Baer Roberts,Sloan School of Management Pdf

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Author : Marc H. Meyer
Publisher : Unknown
Page : 74 pages
File Size : 42,8 Mb
Release : 1982
Category : High technology
ISBN : OCLC:15473260

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New Product Strategy in Small High Technology Firms by Marc H. Meyer Pdf

Author : Marc H. Meyer,Sloan School of Management
Publisher : Sagwan Press
Page : 94 pages
File Size : 50,7 Mb
Release : 2015-08-23
Category : Electronic
ISBN : 1340069733

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New Product Strategy in Small High Technology Firms by Marc H. Meyer,Sloan School of Management Pdf

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Author : Michael E. McGrath
Publisher : Irwin Professional Publishing
Page : 0 pages
File Size : 44,7 Mb
Release : 1995
Category : High technology industries
ISBN : 0786301465

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Product Strategy for High-technology Companies by Michael E. McGrath Pdf

Product strategy is the most important determinant of success for high-technology companies. It defines the products on which a company bases its business and shapes the way those products will win or lose against the competition. Yet even in high-technology companies, very few executives understand how to conceive and shape successful product strategy. Product Strategy for High-Technology Companies shows how to formulate product strategies that lead to successful products. This comprehensive guide covers everything high-tech companies should consider in developing their strategies, including timing, technological change, globalization, product differentiation, cost and price, and contingency planning, as well as marketing and financial considerations. Product Strategy for High-Technology Companies offers more than strategic guidance. Through more than 250 examples, you'll discover how product strategy has been used at such companies as Microsoft, IBM, Compaq Computer, Hewlett-Packard, and many others. Through their trials, errors, and successes, and through the book's expert insights, you'll have a complete framework for building your own innovative, competitive product strategy.

Author : Marc H. Meyer,Edward Baer Roberts
Publisher : Palala Press
Page : 52 pages
File Size : 52,5 Mb
Release : 2018-03-03
Category : History
ISBN : 1379147050

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New Product Strategy in Small Technology-Based Firms: A Pilot Study by Marc H. Meyer,Edward Baer Roberts Pdf

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Author : Michael McGrath
Publisher : McGraw Hill Professional
Page : 400 pages
File Size : 42,5 Mb
Release : 2000-11-02
Category : Business & Economics
ISBN : 9780071610346

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Product Strategy for High Technology Companies by Michael McGrath Pdf

One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.

Author : Robert G. Cooper,Scott J. Edgett
Publisher : Stage-Gate International
Page : 272 pages
File Size : 51,9 Mb
Release : 2009
Category : Business & Economics
ISBN : 9781439252246

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Product Innovation and Technology Strategy by Robert G. Cooper,Scott J. Edgett Pdf

Backed by years of rigorous academic research and industry experience, this book brings together the salient points of effective product innovation, strategic management, and innovation governance. In this book, two of the world's foremost experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett, take you step-by-step through the critical phases of developing your own product innovation strategy - a master plan for your business's entire new product effort. No other business authors give you this kind of uncomplicated narrative, informed by significant industry experience and with examples of outside-the-box thinking. This ist your guide to setting your company up for dominance in the marketplace.

Author : Marc H. Meyer
Publisher : Unknown
Page : 39 pages
File Size : 45,7 Mb
Release : 1985
Category : Electronic
ISBN : OCLC:964130481

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New Product Strategy in Small Technology-based Firms by Marc H. Meyer Pdf

Author : The late Ayala Malach-Pines,Mustafa F. Özbilgin
Publisher : Edward Elgar Publishing
Page : 417 pages
File Size : 47,5 Mb
Release : 2010-01-01
Category : Business & Economics
ISBN : 9781849805384

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Handbook of Research on High-Technology Entrepreneurs by The late Ayala Malach-Pines,Mustafa F. Özbilgin Pdf

Presents an overview of empirical and conceptual developments in the study of high-tech entrepreneurs from an interdisciplinary and multinational perspective. This book explores various conceptual frameworks and definitions of high-tech entrepreneurs and of the entrepreneurial process based on studies in different settings and contexts.

Author : P. M. Rao,Joseph A. Klein
Publisher : M.E. Sharpe
Page : 251 pages
File Size : 40,8 Mb
Release : 2013
Category : Business & Economics
ISBN : 9780765617989

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Strategies for High-Tech Firms by P. M. Rao,Joseph A. Klein Pdf

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies. The focus of this book differs from a typical strategy text in these ways: it identifies and addresses the unique problems faced by high-tech firms and offers solutions; relevant concepts from economics and law are fully integrated; and the authors consider the externalities associated with high-tech firms and explain their relationship to ethical issues, brand name, and reputation. Each chapter includes an overview, key terms, discussion questions and real life examples.

Author : Kentaro Nobeoka
Publisher : Forgotten Books
Page : 50 pages
File Size : 55,7 Mb
Release : 2018-02-14
Category : Business & Economics
ISBN : 0656536179

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Multi-Project Strategy and Market-Share Growth by Kentaro Nobeoka Pdf

Excerpt from Multi-Project Strategy and Market-Share Growth: The Benefits of Rapid Design Transfer in New Product Development This study focuses on two other perspectives that have been often underestimated with respect to different ways to utilize existing product technologies within the firm. First, technologies that are based on existing products with some modifications or enhancements can be used in a redesign of the same product line for a replacement, or in other cases they can also be transferred to another product line that targets a different market segment from the original product. While, in the first case, firms enhance the competitiveness of an original product, in the second case, they transfer technologies of one product to others to capture a new market segment and achieve economies of scope in development. These two different applications of the same incremental change scheme have clearly different implications on market competition at the corporate level. It is necessary to analyze the impact of the incremental changes by separating effects of the pure product enhancement verses the scope strategies. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Author : Jorge Niosi
Publisher : Psychology Press
Page : 280 pages
File Size : 50,5 Mb
Release : 1994
Category : Business & Economics
ISBN : 1855672596

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New Technology Policy and Social Innovations in the Firm by Jorge Niosi Pdf

First Published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.