Marketing Communication And Promotion

Author : Umut Ayman,Anıl Kemal Kaya
Publisher : BoD – Books on Demand
Page : 208 pages
File Size : 50,5 Mb
Release : 2020-07-08
Category : Business & Economics
ISBN : 9781838802271

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Promotion and Marketing Communications by Umut Ayman,Anıl Kemal Kaya Pdf

This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the competitive world, companies feel an urge to achieve a competitive advantage by applying accurate marketing communication tactics. Understanding marketing communication is an essential aspect for any field and any country. Hence, in this volume there is the latest research about marketing communication under which marketing strategies are delicately discussed. This book does not only contribute to the marketing and marketing communication intellectuals but also serves different sector company managerial positions and provides a guideline for people who want to attain a career in this field, giving them a chance to acquire the knowledge regarding consumer behavior, public relations, and digital marketing themes.

Author : Jerome M. Juska
Publisher : Routledge
Page : 289 pages
File Size : 48,6 Mb
Release : 2021-11-29
Category : Business & Economics
ISBN : 9781000485684

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Integrated Marketing Communication by Jerome M. Juska Pdf

Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility. The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity. Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs. Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.

Author : Richard J. Semenik
Publisher : Thomson South-Western
Page : 0 pages
File Size : 47,9 Mb
Release : 2002
Category : Advertising
ISBN : 0324062532

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Promotion and Integrated Marketing Communications by Richard J. Semenik Pdf

Designed to meet the needs of the business student, this text provides balanced coverage of all communication tools-advertising, personal selling, sales promotion, sponsorship, direct marketing, point-of-purchase, public relations, and Internet communications. Unlike other books, this unique text teaches future business professionals how all the promotional tools work. More importantly, it teaches them how to integrate their use for maximum effect.

Author : Terence A. Shimp
Publisher : Unknown
Page : 732 pages
File Size : 44,9 Mb
Release : 1993
Category : Business & Economics
ISBN : 0030767482

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Promotion Management & Marketing Communications by Terence A. Shimp Pdf

Author : Philip J. Kitchen,Patrick de Pelsmacker
Publisher : Psychology Press
Page : 216 pages
File Size : 40,8 Mb
Release : 2004
Category : Business & Economics
ISBN : 0415314208

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Integrated Marketing Communications by Philip J. Kitchen,Patrick de Pelsmacker Pdf

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.

Author : Veny Ari Sejati
Publisher : GRIN Verlag
Page : 46 pages
File Size : 43,5 Mb
Release : 2018-06-07
Category : Business & Economics
ISBN : 9783668720046

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Marketing Communication, Direct Marketing, Public Relation and Advertising by Veny Ari Sejati Pdf

Research Paper (undergraduate) from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, University Merdeka Maduin, course: Communication, language: English, abstract: Communication science exists in every area of life, including in marketing activities. Promotional activities, advertising, through communication media facilitate marketing activities to achieve the desired goals. This book contains marketing communication lecture materials and will always be developed so that students can become business practitioners who have critical and advanced analysis. The main references in this book are Advertising written by Sandra Moriarty, et al, along with supporting references from various sources.

Author : Tony Yeshin
Publisher : Routledge
Page : 371 pages
File Size : 47,9 Mb
Release : 2012-05-23
Category : Business & Economics
ISBN : 9781136395079

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Integrated Marketing Communications by Tony Yeshin Pdf

Integrated Marketing Communications is a new text which will answer the key questions of what marketing communications is, how it works and why it is such a vital contemporary marketing function. It is a comprehensive and authoritative overview of this complex and rapidly evolving area. The author's long experience in the industry, and as a senior academic, ensures that the book is able to show how the communications process really works and how it can best be managed in a strategically and tactically cost effective manner. Throughout the book the framework of analysis, planning, implementation and control is used to help the student organize their approach to the complex decision making in the present communications environment. This is both an essential text and an indispensible reference resource and has been rigorously developed for undergraduates and postgraduates in Marketing and Business, and for the new CIM Certificate and Diploma exams in Business Communication, Promotional Practice and Marketing Communications.

Author : Allan J. Kimmel
Publisher : OUP Oxford
Page : 320 pages
File Size : 45,6 Mb
Release : 2005-11-17
Category : Business & Economics
ISBN : 9780191557132

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Marketing Communication by Allan J. Kimmel Pdf

Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students, and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate, and MBA courses, the focus on emerging developments in the field will also appeal to a broad range of researchers and marketing professionals.

Author : Terence A. Shimp
Publisher : South Western Educational Publishing
Page : 626 pages
File Size : 43,8 Mb
Release : 1997
Category : Business & Economics
ISBN : IND:30000056358215

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Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications by Terence A. Shimp Pdf

The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever.

Author : William G. Nickels
Publisher : Unknown
Page : 554 pages
File Size : 50,5 Mb
Release : 1980
Category : Comminication in marketing
ISBN : UOM:39076006202340

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Marketing Communication and Promotion by William G. Nickels Pdf

Author : George Edward Belch,Michael A. Belch
Publisher : McGraw-Hill/Irwin
Page : 840 pages
File Size : 41,5 Mb
Release : 1995
Category : Business & Economics
ISBN : 0256136963

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Introduction to Advertising and Promotion by George Edward Belch,Michael A. Belch Pdf

Author : Terence A. Shimp
Publisher : Thomson South-Western
Page : 668 pages
File Size : 53,5 Mb
Release : 2010
Category : Advertising
ISBN : 0324665318

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Integrated Marketing Communications in Advertising and Promotion by Terence A. Shimp Pdf

The eighth edition of Shimp's market-leading INTEGRATED MARKETING COMMUNICATIONS IN ADVERTISING AND PROMOTION, International Edition fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21).

Author : James F. Engel
Publisher : Unknown
Page : 708 pages
File Size : 50,5 Mb
Release : 2000
Category : Advertising
ISBN : 1893673057

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Promotional Strategy by James F. Engel Pdf

The book takes an innovative approach to promotional strategy and focuses on the integration of the entire promotion mix, not just advertising. As with prior editions, this edition is built on a solid behavioral foundation. The authors' conviction is that advertising, trade promotion, consumer promotion, personal selling, direct marketing, public relations and publicity, and corporate advertising are all component parts of one integrated promotional mix. Today, most other authors and marketing practitioners also advocate this integrated marketing communication approach. The book presents numerous practical, real-world examples, illustration, advertisements and cases and has been thoroughly updated and expanded to include topics of greatest importance to today's students and marketing practitioners. -- Description from http://www.amazon.ca (August 28, 2012).

Author : Philip J. Kitchen,Marwa E. Tourky
Publisher : Springer Nature
Page : 379 pages
File Size : 43,8 Mb
Release : 2022-01-03
Category : Business & Economics
ISBN : 9783030764166

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Integrated Marketing Communications by Philip J. Kitchen,Marwa E. Tourky Pdf

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, Philip Kitchen & Marwa Tourky, this core text explores the best ways to communicate effectively both in the present and in the future. Taking a rigorous approach, the textbook provides a critical overview to the modern communications issues found in industry and society today. It offers a concise, stimulating approach in its coverage of IMC and combines insightful knowledge of trends in the global marketplace, consumer and stakeholder issues with wider adoption of a consumer-driven perspective, as well as a roadmap through the bewildering maze of marketing communications. Comprehensively updated and revised throughout to take into account recent industry developments, this new edition also offers a plan for brand building post-pandemic. This textbook is ideal for upper-level undergraduates and post-graduate students who would benefit from insightful knowledge of key trends and sharp insights into the important theories and considerations around marketing communications and IMC.

Author : Terence A. Shimp
Publisher : Unknown
Page : 668 pages
File Size : 49,8 Mb
Release : 2009
Category : Advertising
ISBN : 1282583611

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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications by Terence A. Shimp Pdf