Public Relations In The Nonprofit Sector

Author : Richard D. Waters
Publisher : Routledge
Page : 366 pages
File Size : 50,6 Mb
Release : 2014-12-05
Category : Language Arts & Disciplines
ISBN : 9781317636915

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Public Relations in the Nonprofit Sector by Richard D. Waters Pdf

Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.

Author : Ruth Ellen Kinzey
Publisher : Routledge
Page : 238 pages
File Size : 44,7 Mb
Release : 2013-04-15
Category : Business & Economics
ISBN : 9781135024253

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Using Public Relations Strategies to Promote Your Nonprofit Organization by Ruth Ellen Kinzey Pdf

Learn how to strategically execute public relations assignments! In Using Public Relations Strategies to Promote Your Nonprofit Organization, you will explore an easy-to-follow explanation on why nonprofit groups must take a more business-like approach in their communications. You will also discover instructions on how to make newsletters, annual reports, speaker's bureaus, and board selection easy yet effective. As a marketing, public relations or development professional, you will gain effective public relations tools that are within your established budget parameters. Public relations expertise is becoming extremely important to the survival of nonprofit organizations as more and more nonprofits compete for dollars. Using Public Relations Strategies to Promote Your Nonprofit Organization recognizes that nonprofit professionals may wear many different hats and may have very limited public relations or marketing training. Therefore, with Using Public Relations Strategies to Promote Your Nonprofit Organization, you will find that even a novice communicator will be able to perform marketing and public relations tasks in an effective, strategic manner. Some of the areas you will explore include: adopting a business strategy step-by-step guide to creating your annual report step-by-step guide to creating your nonprofit newsletter how to set up an effective speaker's bureau, strategically market your speaker's bureau, and monitor its effectiveness in generating revenue for your nonprofit organization writing speeches to promote your nonprofit organization using audiovisual aids and nonverbal communication in your speeches selecting and organizing a board of directors board of directors job description, recruiting and retention Using Public Relations Strategies to Promote Your Nonprofit Organization explains why you must take a more business like approach to public relations write nonprofit groups and assists the novice public relations specialist with executing basic PR tasks that are pertinent to an organization's profits. You will gain step-by-step guidance on steering your nonprofit organization to financial success.

Author : Nicky Garsten,Ian Bruce
Publisher : Routledge
Page : 290 pages
File Size : 48,8 Mb
Release : 2018-06-13
Category : Business & Economics
ISBN : 9781351022200

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Communicating Causes by Nicky Garsten,Ian Bruce Pdf

Non-profit organizations (NPOs) across the world are facing criticism alongside approbation. In order for NPOs to effectively support their causes, they require public trust. The editors of this book have persuaded PR experts from the UK and around the world, from a variety of PR specialisms operating across different organizational forms, to share their knowledge and experience. These contributions are scaffolded with authoritative academic and practical advice, as well as solutions. The book starts with foundations that underpin communications for causes. These include arguments that support the importance of non-profits in civil society; lessons in corporate governance; and a new approach to issues management. PR planning subjects tailored, or specific, to the sector include: strategic global communications planning, agile digital communications; branding internal communications and the securing of meaningful outcomes. Corporate partnerships are examined with a new ‘Fit to Partner Test’ and consideration of the mandated corporate social responsibility (CSR) in India, corporate volunteering in Brazil, and CSR in South Africa. Relations between governments and non-profits are also considered, both generally and with a particular focus on China. Communicating Causes looks at effective strategy and practice of PR in the modern non-profit. Including forewords by both John Grounds and Jon Snow, the expert perspectives offered in this book provide valuable support to current and future communicators.

Author : Anonim
Publisher : Unknown
Page : 212 pages
File Size : 53,9 Mb
Release : 1995
Category : Business & Economics
ISBN : UOM:39015046500685

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Promoting Issues & Ideas by Anonim Pdf

The revised and updated edition of Promoting Issues and Ideas shows you how to develop and enhance your organization's public relations plan. This book -- equally valuable for old hands and newcomers to the field -- covers essential aspects of nonprofit public relations. You will learn to create informational materials; exploit public speaking events; expand media coverage; orchestrate special events; manage public relations crises; and much more! The revised edition also features information on new communication technologies available to nonprofits.

Author : Public Interest Public Relations, inc
Publisher : Unknown
Page : 196 pages
File Size : 44,7 Mb
Release : 1987
Category : Business & Economics
ISBN : UOM:39015018481385

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Promoting Issues & Ideas by Public Interest Public Relations, inc Pdf

This guide to public relations helps nonprofits garner support for their organization, increase membership and increase use of their services.--Provided by Amazon.com.

Author : Ruth Ellen Kinzey
Publisher : Routledge
Page : 245 pages
File Size : 52,8 Mb
Release : 2013-08-21
Category : Business & Economics
ISBN : 9781136495939

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Promoting Nonprofit Organizations by Ruth Ellen Kinzey Pdf

Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them. This book: Discusses why public relations and reputation management go hand-in-hand with marketing efforts Offers a step-by-step guide to develop a public relations strategy Considers the importance of nonprofit sustainable citizenship Provides tips for reputation enhancement using a range of tools, such as social media and board ambassadorship Guides the reader in developing a reputation approach to crisis communication management Highly practical in its approach, this book is a great guide for students in public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization.

Author : Debbie Mason
Publisher : Unknown
Page : 115 pages
File Size : 41,9 Mb
Release : 2003
Category : Marketing
ISBN : OCLC:52591353

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Nonprofit Public Relations Toolkit by Debbie Mason Pdf

Author : Art Feinglass
Publisher : Jossey-Bass
Page : 344 pages
File Size : 48,7 Mb
Release : 2005-05-23
Category : Business & Economics
ISBN : IND:30000102962523

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The Public Relations Handbook for Nonprofits by Art Feinglass Pdf

Publisher Description

Author : Kathleen S. Kelly
Publisher : Routledge
Page : 489 pages
File Size : 45,6 Mb
Release : 2020-07-24
Category : Business & Economics
ISBN : 9781000149067

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Fund Raising and Public Relations by Kathleen S. Kelly Pdf

This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication with her experience as a fund raiser, the author has produced one of the few critical studies on fund raising, challenging current perspectives and employing systems theory and the concept of organizational autonomy to lead to a new and different approach. Until now, fund raising has been an anomaly, without an academic home and with few general theories to guide practitioner behavior. This book theoretically grounds fund raising and develops a theory that provides a fuller understanding of one of the fastest growing occupations in the nonprofit sector.

Author : Gisela Gonçalves,Evandro Oliveira
Publisher : Taylor & Francis
Page : 497 pages
File Size : 52,7 Mb
Release : 2022-10-12
Category : Business & Economics
ISBN : 9781000689112

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The Routledge Handbook of Nonprofit Communication by Gisela Gonçalves,Evandro Oliveira Pdf

This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations’ strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies. The handbook is essential reading for scholars, educators, and advanced students in nonprofit and NGO communication within public relations and strategic communication, organizational communication, sociology, management, economics, marketing, and political science, as well as a useful reference for leaders and communication professionals in the nonprofit sector.

Author : Robert H. Ruffner
Publisher : Prentice Hall
Page : 264 pages
File Size : 41,6 Mb
Release : 1984
Category : Business & Economics
ISBN : IND:39000008181716

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Handbook of Publicity and Public Relations for the Nonprofit Organization by Robert H. Ruffner Pdf

Author : Teri Kline Henley,Walter W Wymer, Jr,Donald Self
Publisher : Routledge
Page : 265 pages
File Size : 46,6 Mb
Release : 2013-03-07
Category : Business & Economics
ISBN : 9781136403644

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Marketing Communications for Local Nonprofit Organizations by Teri Kline Henley,Walter W Wymer, Jr,Donald Self Pdf

Help your nonprofit organization keep up with the competition! As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your organization’s future. This practical guidebook is divided into two easy-to-use sections: “Targets” details how to develop employees and volunteers, form alliances with for-profit organizations, and develop social entrepreneurship programs; “Tools” explains how to make maximum use of communications and media (advertising, direct marketing, public relations), fundraising, and Internet and e-commerce potential. Marketing Communications for Local Nonprofit Organizations: Targets and Tools also provides expert guidance on: multimedia marketing, including Web conferencing event planning and promotion branding and positioning promotional products tax, legal, cultural, and financial issues and much more! Marketing Communications for Local Nonprofit Organizations: Targets and Tools is an essential handbook for nonprofit organizations as they struggle against reduced government funding and a rapidly changing environment. Educators and students will also find the book invaluable as a how-to marketing guide based on effective methods and proven strategies.

Author : Peter Panepento,Antionette Kerr
Publisher : Unknown
Page : 184 pages
File Size : 43,7 Mb
Release : 2017-01-02
Category : Electronic
ISBN : 0692830731

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Modern Media Relations for Nonprofits by Peter Panepento,Antionette Kerr Pdf

Ready to make some news? Organizations that successfully work with reporters, editors, and opinion makers are more visible, better able to advocate for their missions, and more successful in their efforts to raise money to support their work.Peter Panepento and Antionette Kerr have worked both as reporters and as media relations professionals and they've developed a G.R.E.A.T. approach to nonprofit media relations -- Goal-oriented, Responsive, Empowered, Appealing and Targeted.This book serves as your guide for building and carrying out an effective modern media-relations strategy. While there are plenty of other books that offer instruction on media relations, this one is written specifically for those who work for nonprofits and foundations.

Author : Ezekiel Chapman
Publisher : Willford Press
Page : 225 pages
File Size : 42,5 Mb
Release : 2021-11-16
Category : Business & Economics
ISBN : 1682859886

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Public Relations: Strategies and Tactics by Ezekiel Chapman Pdf

Public relation is the strategic management of information between an organization and public. It is the way by which businesses, government agencies, or nonprofit organizations communicate with media and public. It uses topics of public interest and news. The main aim of public relations is to provide specific information to the partners, public, investor, etc. It persuades them to maintain a favorable view about the organization's leadership, its political decisions and products. It maintains relationship and communicates with an organization's target audience, media and other opinion leaders, through media. Examples include newsletters, press releases and public appearances. Litigation public relations manages the communication process during the course of adjudicatory processing. This book elucidates the concepts and innovative models around prospective developments with respect to public relations. Different approaches, evaluations and methodologies on public relations have been included in it. This book is a complete source of knowledge on the present status of this important field.

Author : Sally J. Patterson,Janel M. Radtke
Publisher : John Wiley & Sons
Page : 292 pages
File Size : 41,8 Mb
Release : 2009-02-10
Category : Business & Economics
ISBN : 9780470442715

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Strategic Communications for Nonprofit Organizations by Sally J. Patterson,Janel M. Radtke Pdf

How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.