Qr Codes Kill Kittens

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QR Codes Kill Kittens

Scott Stratten,Alison Kramer
QR Codes Kill Kittens Book PDF

Author : Scott Stratten,Alison Kramer
Publisher : John Wiley & Sons
Page : 213 pages
File Size : 41,6 Mb
Release : 2013-10-07
Category : Business & Economics
ISBN : 9781118732755

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QR Codes Kill Kittens by Scott Stratten,Alison Kramer Pdf

Easy to digest tips and tools on how not to run a business Experts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there? None of us needs another list of what we should be doing. QR Codes Kill Kittens tells you what not to do. Easy to digest, easy to avoid. The book is separated into several sections, and each will include a story related to the topic in addition to tips and explanations on what not to do. Includes real-life examples along with tips and guidance on experts, human resources, marketing/branding, networking (in person and online), public relations, and customer service Written by Scott Stratten, author of UnMarketing and the President of UnMarketing.com, a company that combines efforts in viral, social, and authentic marketing; he has appeared on Mashable.com and CNN.com, and in the Wall Street Journal, USA Today, and Fast Company It doesn't do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten's life, it's worth it.

UnMarketing

Scott Stratten,Alison Stratten
UnMarketing Book PDF

Author : Scott Stratten,Alison Stratten
Publisher : John Wiley & Sons
Page : 311 pages
File Size : 50,8 Mb
Release : 2016-10-10
Category : Business & Economics
ISBN : 9781119335009

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UnMarketing by Scott Stratten,Alison Stratten Pdf

UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today. For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create a relationship with your customers, and make yourself the logical choice for their needs. We know you've been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself. UnMarketing includes the latest information on: Idea Creation, Viral Marketing and Video, Marketing to Millennials, Authenticity, Transparency and Immediacy, Ethics and Affiliates, Social Media Platforming, UnPodcasting, Word of Mouth, Customer Service, Consumer Advocacy and Leadership. With examples of what to do, and what not to do, from small business right up to worldwide corporations in areas such as real estate, travel, service, retail, and B2B.

UnBranding

Scott Stratten,Alison Stratten
UnBranding Book PDF

Author : Scott Stratten,Alison Stratten
Publisher : John Wiley & Sons
Page : 325 pages
File Size : 49,5 Mb
Release : 2017-10-09
Category : Business & Economics
ISBN : 9781119417019

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UnBranding by Scott Stratten,Alison Stratten Pdf

UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible. With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly. This is the age of disruption – it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market. It's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure. UnBranding is about focus – it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business – because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app. We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind. Some topics will include: Growing and maintaining your brand voice through the noise How to focus on the right tools for your business, for the right reasons Maintaining trust, consistency and connection through customer service and community The most important question to ask yourself before innovation The importance of personal branding in the digital age How to successful navigate feedback and reviews It's time for a reality check. It's time to solve problems, create connections, and provide value rather than rush strategy just to make headlines. UnBranding gives you the guidance you need to navigate the age of disruption and succeed in business today.

The Story of Purpose

Joey Reiman
The Story of Purpose Book PDF

Author : Joey Reiman
Publisher : John Wiley & Sons
Page : 253 pages
File Size : 44,8 Mb
Release : 2012-12-17
Category : Business & Economics
ISBN : 9781118443699

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The Story of Purpose by Joey Reiman Pdf

A proven methodology for building a purpose-powered organization Some ideas are bigger than others, and the Master Idea—your company's purpose—is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace. The Story of Purpose incorporates stories of purpose from Procter & Gamble, McDonald's, Newell Rubbermaid and many more purpose-driven companies. These stories come to life in a comprehensive book that promises to guide, inspire, and transform your organization Offers a blueprint for creating powerful internal and external messages for current and future customers, employees, and shareholders The Story of Purpose will leave you asking yourself "what gets me up in the morning?" instead of "what keeps me up at night?"

UnSelling

Scott Stratten,Alison Kramer
UnSelling Book PDF

Author : Scott Stratten,Alison Kramer
Publisher : John Wiley & Sons
Page : 245 pages
File Size : 43,5 Mb
Release : 2014-09-29
Category : Business & Economics
ISBN : 9781118943007

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UnSelling by Scott Stratten,Alison Kramer Pdf

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you. You don't need social media, but you can be connecting with your clients socially. Your video doesn't have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It's time to separate from the pack of noise. It's time to UnSell.

UnMarketing

Scott Stratten,Alison Kramer
UnMarketing Book PDF

Author : Scott Stratten,Alison Kramer
Publisher : John Wiley & Sons
Page : 272 pages
File Size : 45,8 Mb
Release : 2012-01-26
Category : Business & Economics
ISBN : 9781118288412

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UnMarketing by Scott Stratten,Alison Kramer Pdf

Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old "Push and Pray" rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you. This updated and revised edition includes new information on building relationships through Twitter, Facebook, LinkedIn, and Google+. UnMarketing supplies you with a winning approach to stop ineffective marketing and put relationships first—then reap the long-term, high-quality growth that follows! "[INSERT NAME HERE] has written a game changer for [INSERT INDUSTRY HERE]. Drop everything and read this book!" —Famous author who hasn't read this book "This book has a great amount of words." —Fortune 500 CEO who was at an open-bar event with the author and agreed to give testimonial "This book is the greatest business book in the world, besides mine." —Author who only gives testimonials to people who give him one in return

The Book of Business Awesome / The Book of Business UnAwesome

Scott Stratten,Alison Kramer
The Book of Business Awesome The Book of Business UnAwesome Book PDF

Author : Scott Stratten,Alison Kramer
Publisher : John Wiley & Sons
Page : 275 pages
File Size : 52,8 Mb
Release : 2012-07-17
Category : Business & Economics
ISBN : 9781118315460

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The Book of Business Awesome / The Book of Business UnAwesome by Scott Stratten,Alison Kramer Pdf

UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do. Key concepts include the power of peripheral referrals and how to create content for your "third circle" Explains how to re-recruiting your employees and re-court your customers Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today.

Concepts of Biology

Samantha Fowler,Rebecca Roush,James Wise
Concepts of Biology Book PDF

Author : Samantha Fowler,Rebecca Roush,James Wise
Publisher : Unknown
Page : 618 pages
File Size : 48,6 Mb
Release : 2018-01-07
Category : Science
ISBN : 9888407457

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Concepts of Biology by Samantha Fowler,Rebecca Roush,James Wise Pdf

Concepts of Biology is designed for the single-semester introduction to biology course for non-science majors, which for many students is their only college-level science course. As such, this course represents an important opportunity for students to develop the necessary knowledge, tools, and skills to make informed decisions as they continue with their lives. Rather than being mired down with facts and vocabulary, the typical non-science major student needs information presented in a way that is easy to read and understand. Even more importantly, the content should be meaningful. Students do much better when they understand why biology is relevant to their everyday lives. For these reasons, Concepts of Biology is grounded on an evolutionary basis and includes exciting features that highlight careers in the biological sciences and everyday applications of the concepts at hand.We also strive to show the interconnectedness of topics within this extremely broad discipline. In order to meet the needs of today's instructors and students, we maintain the overall organization and coverage found in most syllabi for this course. A strength of Concepts of Biology is that instructors can customize the book, adapting it to the approach that works best in their classroom. Concepts of Biology also includes an innovative art program that incorporates critical thinking and clicker questions to help students understand--and apply--key concepts.

From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans

Jon Picoult
From Impressed to Obsessed 12 Principles for Turning Customers and Employees into Lifelong Fans Book PDF

Author : Jon Picoult
Publisher : McGraw Hill Professional
Page : 289 pages
File Size : 53,7 Mb
Release : 2021-10-12
Category : Business & Economics
ISBN : 9781264258796

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From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans by Jon Picoult Pdf

If you’re aspiring to satisfy your customers, then you’re aspiring to mediocrity. That’s the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business. Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work with—not just shaping their experiences, but also shaping their memories. Picoult explores the cognitive science behind great customer experiences, pinpointing the breakthrough, psychology-based strategies that both industry leaders (like Apple, Disney, and Southwest Airlines) as well as fast-growing startups (like BILT and Framebridge) use to shape people’s perceptions and sculpt unforgettable impressions—thereby turning more sales prospects into customers, and more customers into obsessed brand ambassadors. Packed with intriguing case studies, engaging stories, and eye-opening research, the book details these proven principles and illustrates how they can be applied to almost any type of business or customer. Examples include cases that show how to: • Create Peaks & Avoid Valleys—leverage the science of memory to etch positive impressions in people’s minds, by creating greater experiential peaks and fewer experiential valleys. • Give the Perception of Control—the almost magical power of giving customers a sense of agency, via choice and expectation-setting, causing them to feel better about the experience a business is already delivering. • Make It Effortless—make interactions easy for customers, not just from a physical perspective, but also a cognitive one, to satisfy today’s demand for simplicity and convenience. • Stir Emotion—harness the power of emotion as a memory cue, by infusing customer experiences with emotional resonance, highlighting positive feelings while stemming negative ones. No matter what kind of constituency you serve—customers or colleagues, individuals or institutions, employees or employment candidates—this book will help you do it with distinction. Picoult’s message is particularly relevant for managers, as he shows the parallels between how great companies cultivate engagement with customers, and how great leaders accomplish the same with their workforce. From Impressed to Obsessed reveals the what, the why, and—most importantly—the how behind great customer experiences. Filled with actionable insights, the book provides an invaluable roadmap for becoming the company that everyone wants to do business with, the employer everyone wants to work for, and the leader everyone wants to follow.

Nutrient Requirements of Dogs and Cats

National Research Council,Division on Earth and Life Studies,Board on Agriculture and Natural Resources,Committee on Animal Nutrition,Subcommittee on Dog and Cat Nutrition
Nutrient Requirements of Dogs and Cats Book PDF

Author : National Research Council,Division on Earth and Life Studies,Board on Agriculture and Natural Resources,Committee on Animal Nutrition,Subcommittee on Dog and Cat Nutrition
Publisher : National Academies Press
Page : 430 pages
File Size : 46,8 Mb
Release : 2006-07-01
Category : Technology & Engineering
ISBN : 0309086280

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Nutrient Requirements of Dogs and Cats by National Research Council,Division on Earth and Life Studies,Board on Agriculture and Natural Resources,Committee on Animal Nutrition,Subcommittee on Dog and Cat Nutrition Pdf

Updating recommendations last made by the National Research Council in the mid-1980s, this report provides nutrient recommendations based on physical activity and stage in life, major factors that influence nutrient needs. It looks at how nutrients are metabolized in the bodies of dogs and cats, indications of nutrient deficiency, and diseases related to poor nutrition. The report provides a valuable resource for industry professionals formulating diets, scientists setting research agendas, government officials developing regulations for pet food labeling, and as a university textbook for dog and cat nutrition. It can also guide pet owners feeding decisions for their pets with information on specific nutrient needs, characteristics of different types of pet foods, and factors to consider when feeding cats and dogs.

The Jackass Whisperer

Scott Stratten,Alison Stratten
The Jackass Whisperer Book PDF

Author : Scott Stratten,Alison Stratten
Publisher : Page Two
Page : 0 pages
File Size : 52,6 Mb
Release : 2019-11-05
Category : Business & Economics
ISBN : 9781989025734

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The Jackass Whisperer by Scott Stratten,Alison Stratten Pdf

After a lifetime of research, the authors offer the definitive guide to surviving the jackassery in life and making the world a better place--one set of noise-cancelling headphones at a time.time.

Pattern Discrimination

Clemens Apprich,Wendy Hui Kyong Chun,Florian Cramer,Hito Steyerl
Pattern Discrimination Book PDF

Author : Clemens Apprich,Wendy Hui Kyong Chun,Florian Cramer,Hito Steyerl
Publisher : U of Minnesota Press
Page : 155 pages
File Size : 41,8 Mb
Release : 2018-11-13
Category : Social Science
ISBN : 9781452959276

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Pattern Discrimination by Clemens Apprich,Wendy Hui Kyong Chun,Florian Cramer,Hito Steyerl Pdf

How do “human” prejudices reemerge in algorithmic cultures allegedly devised to be blind to them? How do “human” prejudices reemerge in algorithmic cultures allegedly devised to be blind to them? To answer this question, this book investigates a fundamental axiom in computer science: pattern discrimination. By imposing identity on input data, in order to filter—that is, to discriminate—signals from noise, patterns become a highly political issue. Algorithmic identity politics reinstate old forms of social segregation, such as class, race, and gender, through defaults and paradigmatic assumptions about the homophilic nature of connection. Instead of providing a more “objective” basis of decision making, machine-learning algorithms deepen bias and further inscribe inequality into media. Yet pattern discrimination is an essential part of human—and nonhuman—cognition. Bringing together media thinkers and artists from the United States and Germany, this volume asks the urgent questions: How can we discriminate without being discriminatory? How can we filter information out of data without reinserting racist, sexist, and classist beliefs? How can we queer homophilic tendencies within digital cultures?

Built-In Social

Jeff Korhan
Built In Social Book PDF

Author : Jeff Korhan
Publisher : Wiley
Page : 216 pages
File Size : 47,7 Mb
Release : 2013-04-15
Category : Business & Economics
ISBN : 111852974X

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Built-In Social by Jeff Korhan Pdf

How to redesign your business for social relevance and profitable success Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community—even competitors. Built-In Social provides a step-by-step approach to building a business channel that aligns your business with its ideal customers and ensures your organization's continued relevance and success. Intended for mainstream businesses that want to get results from social media networking and marketing but have been frustrated by the obstacles, namely, the lack of a basic method or structure (and a practical step-by-step approach) for converting relevant social qualities into profitable outcomes Author Jeff Korhan is a speaker, trainer, and coach helping mainstream small businesses increase their influence, enhance customer relationships, and accelerate growth Built-In Social will show you how to turn visibility, authenticity, accessibility, community, and relevance into measurable and profitable gains.

Pirate Cinema

Cory Doctorow
Pirate Cinema Book PDF

Author : Cory Doctorow
Publisher : Tor Teen
Page : 384 pages
File Size : 49,7 Mb
Release : 2012-10-02
Category : Young Adult Fiction
ISBN : 9781429943185

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Pirate Cinema by Cory Doctorow Pdf

From the New York Times bestselling author of Little Brother, Cory Doctorow, comes Pirate Cinema, a new tale of a brilliant hacker runaway who finds himself standing up to tyranny. Trent McCauley is sixteen, brilliant, and obsessed with one thing: making movies on his computer by reassembling footage from popular films he downloads from the net. In the dystopian near-future Britain where Trent is growing up, this is more illegal than ever; the punishment for being caught three times is that your entire household's access to the internet is cut off for a year, with no appeal. Trent's too clever for that too happen. Except it does, and it nearly destroys his family. Shamed and shattered, Trent runs away to London, where he slowly learns the ways of staying alive on the streets. This brings him in touch with a demimonde of artists and activists who are trying to fight a new bill that will criminalize even more harmless internet creativity, making felons of millions of British citizens at a stroke. Things look bad. Parliament is in power of a few wealthy media conglomerates. But the powers-that-be haven't entirely reckoned with the power of a gripping movie to change people's minds.... At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

Daughter of the White River

Denise Parkinson
Daughter of the White River Book PDF

Author : Denise Parkinson
Publisher : Arcadia Publishing
Page : 173 pages
File Size : 45,5 Mb
Release : 2009-04-30
Category : True Crime
ISBN : 9781625840134

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Daughter of the White River by Denise Parkinson Pdf

The tragic, true story of Helen Spence, the teenager who murdered her father’s killers in the insulated lower White River area of Arkansas in 1931. The once-thriving houseboat communities along Arkansas’s White River are long gone, and few remember the sensational murder story that set local darling Helen Spence on a tragic path. In 1931, Spence shocked Arkansas when she avenged her father’s murder in a DeWitt courtroom. The state soon discovered that no prison could hold her. For the first time, prison records are unveiled to provide an essential portrait. Join author Denise Parkinson for an intimate look at a Depression-era tragedy. The legend of Helen Spence refuses to be forgotten—despite her unmarked grave. “Most memorably, Parkinson evokes the natural beauty of the White River itself. But more importantly, she’s given Helen Spence, daughter of the river, a sympathetic hearing—something in its pulp version of events Daring Detective did not.”—Memphis Flyer “Denise details Helen’s life, from the murder of her father to the horrific treatment she received at the hands of the law, including how prison officials seemed to entice her to escape a final time, with the attempt culminating in her murder.”—Only in Arkansas