Unselling

Author : Scott Stratten,Alison Kramer
Publisher : John Wiley & Sons
Page : 245 pages
File Size : 44,5 Mb
Release : 2014-09-29
Category : Business & Economics
ISBN : 9781118943007

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UnSelling by Scott Stratten,Alison Kramer Pdf

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you. You don't need social media, but you can be connecting with your clients socially. Your video doesn't have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It's time to separate from the pack of noise. It's time to UnSell.

Author : Sara Gilbert
Publisher : SAGE
Page : 190 pages
File Size : 54,9 Mb
Release : 2005-07-15
Category : Medical
ISBN : 1412902797

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Counselling for Eating Disorders by Sara Gilbert Pdf

Drawing on many years' experience as a practitioner, Sara Gilbert explains how to structure assessment and programmes of treatment for eating disorders.

Author : Robert Nathan,Linda Hill
Publisher : SAGE
Page : 196 pages
File Size : 51,5 Mb
Release : 2005-12-15
Category : Self-Help
ISBN : 1412908388

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Career Counselling by Robert Nathan,Linda Hill Pdf

This new edition explains what career counselling actually is, why people seek it, and indicates the many contexts where it is used. The text describes in detail the skills, tools, and techniques of career counselling, useful to both professional career counsellors and those for whom career counselling is just part of their work.

Author : Paul Gilbert
Publisher : SAGE
Page : 430 pages
File Size : 51,9 Mb
Release : 2007-06-04
Category : Psychology
ISBN : 1412902770

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Psychotherapy and Counselling for Depression by Paul Gilbert Pdf

`Excellent! Excellent! Excellent! I would thoroughly recommend this book to any other counsellor of psychotherapist. It is described on the back cover as ′outstanding′, ′valuable′ and an ′essential resource′ and I would fully endorse all of these descriptions. I have been qualified for 10 years and have had extensive client experience, but feel I have gained so much from Gilbert′s wisdom on this topic. It is excellent value for money and again I would recommend it to any practitioner′ - The Independent Practitioner ′This book takes the reader gently but thoroughly through the biopsychosocial processes that underpin depression. Excellent worksheets and information sheets are provided as appendices. [It] is a valuable resource for those who already work with depression and essential reading for those considering working in this field′ - Therapy Today `Paul Gilbert provides the reader with a refreshingly wide-ranging, integrative and up-to-date understanding of the nature, assessment and treatment of depression. All psychological therapists will benefit from reading his important book′ - Healthcare Counselling and Psychotherapy Journal `Paul Gilbert writes in a scholarly, yet accessible, style on the bio-psychosocial perspectives of depression. I agree with him that knowledge of such areas is crucial to being able to work effectively with people experiencing depression′ - Nursing Standard, 5 star review `Psychotherapy and Counselling for Depression, Third Edition by the distinguished psychologist, Paul Gilbert, is an outstanding contribution to the field. I read this book with great enthusiasm and interest - and, I must acknowledge - admiration. All clinicians will benefit from reading this valuable book′ - Robert L. Leahy, President, International Association for Cognitive Psychotherapy Paul Gilbert′s Psychotherapy and Counselling for Depression, Third Edition is a popular and practical guide to working with people suffering from depression. The book is based on a wealth of research into evolutionary, cognitive, behavioural and emotion-focused approaches to depression. It outlines how to work with general negativity, sense of failure and abandonment, and feelings of powerlessness, anger, shame and guilt The book examines the essential stages of the therapeutic process from conceptualization and formulation through to a wide variety of interventions for different types of difficulty. It has been greatly revised, expanded and updated for the Third Edition and: o explores in depth the biopsychosocial processes underpinning depression o shows how a compassionate mind approach can be incorporated into different types of therapy o includes a new chapter focusing on the role of the therapeutic relationship, including therapeutic dialogues o features detailed guidance with case examples on how to work with a wide variety of depressions. Psychotherapy and Counselling for Depression, Third Edition is an essential resource and comprehensive guide for practitioners and anyone involved with treating depression. Paul Gilbert is Professor of Psychology in the Mental Health Research Unit at Kingsway Hospital, Derby.

Author : Michael J Scott,Stephen G Stradling
Publisher : SAGE
Page : 180 pages
File Size : 41,6 Mb
Release : 2006-07-27
Category : Education
ISBN : 1412921007

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Counselling for Post-traumatic Stress Disorder by Michael J Scott,Stephen G Stradling Pdf

Taking account of developments in the understanding of trauma responses, this volume synthesizes knowledge of both the biological and psychological effects and translates these into practical strategies for use in counselling.

Author : Scott Stratten,Alison Stratten
Publisher : John Wiley & Sons
Page : 311 pages
File Size : 44,7 Mb
Release : 2016-10-10
Category : Business & Economics
ISBN : 9781119335009

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UnMarketing by Scott Stratten,Alison Stratten Pdf

UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today. For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create a relationship with your customers, and make yourself the logical choice for their needs. We know you've been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself. UnMarketing includes the latest information on: Idea Creation, Viral Marketing and Video, Marketing to Millennials, Authenticity, Transparency and Immediacy, Ethics and Affiliates, Social Media Platforming, UnPodcasting, Word of Mouth, Customer Service, Consumer Advocacy and Leadership. With examples of what to do, and what not to do, from small business right up to worldwide corporations in areas such as real estate, travel, service, retail, and B2B.

Author : Dennis H. Tootelian,Ralph M. Gaedeke,Leete A. Thompson
Publisher : Unknown
Page : 520 pages
File Size : 50,9 Mb
Release : 1980
Category : Marketing
ISBN : UOM:39076006198043

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Marketing Management by Dennis H. Tootelian,Ralph M. Gaedeke,Leete A. Thompson Pdf

Author : Walter L. Hixson
Publisher : Taylor & Francis
Page : 352 pages
File Size : 55,5 Mb
Release : 2000
Category : History
ISBN : 0815335342

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The Vietnam Antiwar Movement by Walter L. Hixson Pdf

First Published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.

Author : Steuart Henderson Britt,Harper W. Boyd
Publisher : McGraw-Hill Companies
Page : 486 pages
File Size : 55,6 Mb
Release : 1978
Category : Business & Economics
ISBN : MINN:31951D00134933V

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Marketing Management and Administrative Action by Steuart Henderson Britt,Harper W. Boyd Pdf

Author : Thomas C. Kinnear,Kenneth L. Bernhardt
Publisher : Scott Foresman
Page : 384 pages
File Size : 55,5 Mb
Release : 1983
Category : Business & Economics
ISBN : UVA:X001444509

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Dynamics of Marketing Principles by Thomas C. Kinnear,Kenneth L. Bernhardt Pdf

Author : Scott Stratten,Alison Stratten
Publisher : John Wiley & Sons
Page : 325 pages
File Size : 47,9 Mb
Release : 2017-10-09
Category : Business & Economics
ISBN : 9781119417019

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UnBranding by Scott Stratten,Alison Stratten Pdf

UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible. With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly. This is the age of disruption – it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market. It's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure. UnBranding is about focus – it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business – because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app. We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind. Some topics will include: Growing and maintaining your brand voice through the noise How to focus on the right tools for your business, for the right reasons Maintaining trust, consistency and connection through customer service and community The most important question to ask yourself before innovation The importance of personal branding in the digital age How to successful navigate feedback and reviews It's time for a reality check. It's time to solve problems, create connections, and provide value rather than rush strategy just to make headlines. UnBranding gives you the guidance you need to navigate the age of disruption and succeed in business today.

Author : John Howard Westing
Publisher : MacMillan Publishing Company
Page : 548 pages
File Size : 54,7 Mb
Release : 1975
Category : Marketing
ISBN : UOM:35128000191294

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Modern Marketing Thought by John Howard Westing Pdf

Author : American Marketing Association
Publisher : South Western Educational Publishing
Page : 290 pages
File Size : 41,6 Mb
Release : 1991
Category : Marketing
ISBN : UOM:35128001302254

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Marketing Masters by American Marketing Association Pdf

This book is a collection of truly outstanding articles from the Journal of Marketing. The best articles ever written on the profession of marketing as authored by 25 giants in the profession, including Drucker, Deming, Kotler, Berry, and Levitt. Thirty-four articles cover such topics as advertising, distribution, marketing management, marketing theory, products, and services. This book represents the profession's future through the lessons from the past.

Author : Scott Stratten,Alison Stratten
Publisher : John Wiley & Sons
Page : 345 pages
File Size : 42,8 Mb
Release : 2017-10-04
Category : Business & Economics
ISBN : 9781119417057

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UnBranding by Scott Stratten,Alison Stratten Pdf

UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible. With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly. This is the age of disruption – it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market. It's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure. UnBranding is about focus – it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business – because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app. We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind. Some topics will include: Growing and maintaining your brand voice through the noise How to focus on the right tools for your business, for the right reasons Maintaining trust, consistency and connection through customer service and community The most important question to ask yourself before innovation The importance of personal branding in the digital age How to successful navigate feedback and reviews It's time for a reality check. It's time to solve problems, create connections, and provide value rather than rush strategy just to make headlines. UnBranding gives you the guidance you need to navigate the age of disruption and succeed in business today.

Author : Scott Stratten,Alison Kramer
Publisher : John Wiley & Sons
Page : 213 pages
File Size : 48,7 Mb
Release : 2013-10-07
Category : Business & Economics
ISBN : 9781118732755

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QR Codes Kill Kittens by Scott Stratten,Alison Kramer Pdf

Easy to digest tips and tools on how not to run a business Experts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there? None of us needs another list of what we should be doing. QR Codes Kill Kittens tells you what not to do. Easy to digest, easy to avoid. The book is separated into several sections, and each will include a story related to the topic in addition to tips and explanations on what not to do. Includes real-life examples along with tips and guidance on experts, human resources, marketing/branding, networking (in person and online), public relations, and customer service Written by Scott Stratten, author of UnMarketing and the President of UnMarketing.com, a company that combines efforts in viral, social, and authentic marketing; he has appeared on Mashable.com and CNN.com, and in the Wall Street Journal, USA Today, and Fast Company It doesn't do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten's life, it's worth it.