Raise Your Prices Attract More Business The Pricing Power Playbook
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Raise Your Prices, Attract More Business: The Pricing Power Playbook by Rick Ott Pdf
This book is for you if you're a corporate executive, small business owner, marketing or sales manager, and you're tired of competing on price, tired of ever-shrinking margins, and tired of living without any real pricing power. Now, you'll have thirteen different pricing power strategies that can boost your top-line revenue, fatten your profit margin, and keep your customers coming back for more. Yes, you can gain pricing traction and market share at the same time. The secrets are contained in this book, explained in a simple and usable style.
Pricing and Profitability Management by Julie Meehan,Mike Simonetto,Larry Montan,Chris Goodin Pdf
The practical guide to using pricing and profitability management to build a better business A comprehensive reference for any business professional looking to understand the capabilities and competencies required for effectively managing pricing and profitability, Pricing and Profitability Management explains how to determine the right approach, tools, and techniques for each of six key categories (pricing strategy, price execution, advanced analytics and optimization, organizational alignment and governance, pricing technology and data management, and tax and regulatory effectiveness). Exploring each category in detail, the book addresses how an integrated approach to pricing improvement can give a sustainable, competitive advantage to any organization. The ultimate "how to" manual for any executive or manager interested in price management, the book presents a holistic, comprehensive framework that shows how integrating these pricing categories into a cohesive program leads to impressive gains that cannot be achieved through a single-pronged approach. Presents a comprehensive framework for more effectively managing pricing and profitability Identities the six key categories of pricing and profitability management Shows you how to gain a competitive edge by managing pricing and profitability Taking a comprehensive view of pricing, companies can position themselves to tap a vast source of shareholder value—the ability to set and enforce profitable prices, not just once, but again and again in response to marketplace changes and evolving business needs—and this book will show you how.
Are you leaving money on the table? Gain insight into leveraging the perception of value while increasing customer satisfaction: learn to employ best practices and research into the behavioral economics driving purchasing decisions to establish your pricing power. THE PARADOX OF PRICING POWER: ASK MORE, EARN MORE. Consumer behavior is irrational – people are finnicky, temperamental, and subjective. But they’re also highly predictable. Thus, when it comes to determining optimal product pricing, there’s one thing to keep in mind: the perception of value is value. In his latest work, The Price Whisperer, Per Sjöfors explores the complex network of variables that regulate customer perception of price and value, that is, why people buy one product and not another. By isolating key factors that determine a target market’s willingness to pay, businesses can effectively hack their existing model, thereby increasing asking price and sales volume. It’s not black magic, it’s human psychology. Start reading now to: Understand the unique internal and external factors that control consumer purchase behavior in your industry Learn how to increase pricing without sacrificing sales volume Discover how to identify the “right” customer for your products and save your marketing dollars for an audience primed for your business Learn why pricing does not exist in a vacuum and how the “set and forget” approach is a recipe for failure Discover why lowering prices and offering frequent discounts seldomly translates into greater purchasing volume Understand how price, in and of itself, sets an expectation of quality and benefit or lack thereof Learn how to hack your existing model structure by approaching consumer behavior as a psychologist, not an entrepreneur You might have the right product, the right marketing strategy and the right branding…but if you’re pricing is off, your business will suffer. Find your audience, tailor your message and value your product correctly! Grab your copy of The Price Whisperer today!
Furtwengler gives you the crucial number-crunching skills you need to determine your ideal price, looks at both the tangible and intangible elements that affect what people are will to pay, and gives you tips for tapping into the values and emotions that motivate people to pay more.
All pricing decisions are not logical! People also buy at one price and not at another for psychological reasons -- many of which they don't understand. Yet these psychology-based choices have been documented by pricing strategy experts in tests of hundreds of millions of consumers.* How to change your price by a couple of pennies -- and get 10-20% MORE ORDERS.* How to raise prices -- and get MORE ORDERS.You might believe there is no such thing as too-low pricing. But you'd be wrong. In 1992, I launched Ancillary Profits newsletter (sold to magazine publishers) at a price under $100. A few months later, I tested that price vs. one well over $100 -- a 31% price increase. What should have happened? A common "rule of thumb" in marketing says raising prices by 10% will decrease orders by 10%. Thus I should have received 31% LESS orders. Instead my orders went up by 11%! At a 31% higher price! That means I got to pocket 45% MORE CASH for the very same product.Pricing Psychology Report details dozens of pricing psychology quirks you can use to both increase your profits AND have happier customers. Read this for pricing changes you can make TODAY to increase your cash.
The Green to Gold Business Playbook by Daniel C. Esty,P.J. Simmons Pdf
"Implement the green strategies outlined in Dan Esty's and Andrew Winston’s bestseller Green to Gold" Hard-nosed business advice for gaining competitive advantage through sustainability action in buildings and operations, information technology, product design, sourcing, manufacturing, logistics and transportation, marketing, accounting, and other key business functions Whether you are a climate change skeptic or an environmentalist, sustainability issues cannot be ignored in today’s corporate world. With rising energy and natural resource costs, intensified regulations, investor pressures, and a growing demand for environmentally friendly products, sustainability is no longer an option—it’s a business imperative. Unlike many green business books, the Playbook skips the environmental ideology and deals exclusively with tools and strategies that have been shown to cut costs, reduce risks, drive revenues, and build brand identity. Builds on Dan Esty and Andrew Winston’s prizewinning Green to Gold, which has become a business classic and a staple of management training across the world. Shows in detail how each business function or department can achieve an eco-advantage over the competition Offers frameworks, checklists, and action plans applicable to any business–big or small, in manufacturing or services The Green to Gold Business Playbook gives you the tools to make green work-and work profitably-for your business.
How to Increase Prices by Geoffrey R. Vautier,Jean Boles Pdf
Many business owners have difficulty with the issue of raising prices. The purpose of this book is to help you understand these issues, do the homework and give you the confidence so that you are ready and willing to increase your prices, knowing that you can keep your customers in the process. The author, Geoff Vautier, has a background as a Chief Financial Officer in the business world. During his business-related career, Geoff has had extensive involvement in numbers. He knows that from a financial point of view, pricing is clearly one of the most important things that influence a business's success. In this book, Geoff has created a resource that will help business people think about the range of issues that need to be addressed when setting prices. Geoff's particular interest is in helping business people understand what is really happening in their business. He is active in the consulting/training world, helping people achieve success in their business. He regularly speaks and teaches internationally. Visit his website for more details: www.geoffvautier.com.
Pricing with Confidence by Reed K. Holden,Mark R. Burton Pdf
Bad pricing is a great way to destroy your company’s value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.
47 Ways to Raise Prices ...Without Losing Customers by Marlene Jensen Pdf
Make your customers happy to pay more.There is no other business step that can increase profits as quickly and reliably as raising prices. But raising prices is the one marketing decision most likely to make a manager break out in a cold sweat. Don't let this be you.Here's help in "the most practical book on pricing ever written."Inside this book are 47 different price-raising strategies all proven to work well for at least some companies. Many of them work so well that your customers will be happy to pay the higher prices.Included are:13 pricing psychology tactics that don't require you to change anything except the price9 tactics that require a change in the product/service2 tactics that require you to reposition (but not change) your product/service4 tactics that require a change in packaging4 tactics that require a change in distribution6 tactics that require a change in promotion6 tactics useful with salespeople and in negotiations2 tactics useful in reacting to competitor price changesIn addition, you get access to the 1-2-3 PriceChangeModelTM that lets you assess the likely results of your price changes - as well as whether or not to respond to competitor price changes. Solve your immediate pricing problem today - and have this "idea book" for any time in the future when you face another pricing decision.Not sure? Check out "Inside the book" at your favorite online bookseller and you will see - for free - the first four tactics.
A practical guide for successfully navigating the single greatest growth and profit improvement opportunity for B2B enterprises: price increases The payoff for implementing price increases without losing customers is massive! Effective price increase campaigns are far more effective at boosting topline revenue and generating profits than acquiring new customers. The problem is that price increase initiatives—whether broad-based or targeted to specific accounts—strike fear and anxiety into the hearts of sales professionals and account managers who are tasked with selling them to their customers. Approaching customers with price increases sits at the tip top of the pantheon of things salespeople hate to do because they fear that raising prices will reduce sales volume or open the door to competitors. Yet when sold effectively, customers accept price increases, remain loyal, and often buy even more. In Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers, celebrated sales trainer Jeb Blount reveals the strategies, tactics, techniques, and frameworks that allow you to successfully master price increase initiatives. From crafting effective price increase messages to protecting hard-won relationships, handling common objections, and making the case for the value you deliver, this comprehensive guide walks you through each step of the price increase sales process. In each chapter, you’ll find practical exercises designed to help you master the Selling the Price Increase system. As you dive into these powerful insights, and with each new chapter, you'll gain greater and greater confidence in your ability to successfully engage customers in price increase conversations. You’ll learn: How to navigate multiple price increase scenarios: broad-based, targeted, non-negotiable, negotiable, defending, presenting, and asking The eight price increase narratives and three drivers of customer price increase acceptance How to neutralize and get past the five big price increase fears and anxieties How to avoid the big mistakes that trigger resentment and drive customers into the arms of your competitors The 9-Box Risk-Profile Framework for targeting accounts for price increases A repeatable process for confidently approaching price increase conversations The Five-Step Price Increase Messaging Framework Proven frameworks for reducing resistance and handling price increase objections How to negotiate profitable outcomes with high-risk profile accounts Winning strategies for coaching and leading successful price increase initiatives Following in the footsteps of his blockbuster bestsellers Fanatical Prospecting, Sales EQ, Objections, Inked, and Virtual Selling, Jeb Blount's Selling the Price Increase puts the same strategies employed by his clients—a who's who of the world's most prestigious organizations—right into your hands. Selling the Price Increase is an essential handbook for sales professionals, account managers, customer success teams, and other revenue generation leaders looking for a page-turning and insightful roadmap to navigating the essential—and nerve-wracking—world of price increases.
The most neglected element of the marketing mix can have an unrivalled impact on the bottom line. Smarter Pricinghelps managers make more intelligent pricing decisions, implement pricing strategies and structures more effectively in the market and capture more value for their business. At no time has effective pricing been more significant. Buyers are getting stronger, markets more transparent, and manufacturers in new powerhouses such as China, are becoming more and more competitive. Recent McKinsey survey of 2500 companies calculated that a 1% increase in price improves operating profit by 11.1%. Smarter Pricing is a good, hands-on book on pricing for practising managers, providing a developed mix of techniques through international examples from a range of sectors that bring pricing theory into a real-world context. Smarter Pricing joins the developing suite of FTPH books offering executives focused and practical advice on decisive business challenges. Smarter Pricingis a fast and focused companion to practical price management, for executives and marketers in every sector.
"Beloved Brands is a book every CMO or would-be CMO should read." Al Ries With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review. Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be in brand management working for an organization or an owner-operator managing a branded business. Beloved Brands provides a toolbox intended to help you every day in your job. Keep it on your desk and refer to it whenever you need to write a brand plan, create a brand idea, develop a creative brief, make advertising decisions or lead a deep-dive business review. You can even pass on the tools to your team, so they can learn how to deliver the fundamentals needed for your brands. This book is also an excellent resource for marketing professors, who can use it as an in-class textbook to develop future marketers. It will challenge communications agency professionals, who are looking to get better at managing brands, including those who work in advertising, public relations, in-store marketing, digital advertising or event marketing. "Most books on branding are really for the MARCOM crowd. They sound good, but you find it's all fluff when you try to take it from words to actions. THIS BOOK IS DIFFERENT! Graham does a wonderful job laying out the steps in clear language and goes beyond advertising and social media to show how branding relates to all aspects of GENERAL as well as marketing management. Make no mistake: there is a strong theoretical foundation for all he says...but he spares you the buzzwords. Next year my students will all be using this book." Kenneth B. (Ken) Wong, Queen's University If you are an entrepreneur who has a great product and wants to turn it into a brand, you can use this book as a playbook. These tips will help you take full advantage of branding and marketing, and make your brand more powerful and more profitable. You will learn how to think, define, plan, execute and analyze, and I provide every tool you will ever need to run your brand. You will find models and examples for each of the four strategic thinking methods, looking at core strength, competitive, consumer and situational strategies. To define the brand, I will provide a tool for writing a brand positioning statement as well as a consumer profile and a consumer benefits ladder. I have created lists of potential functional and emotional benefits to kickstart your thinking on brand positioning. We explore the step-by-step process to come up with your brand idea and bring it all together with a tool for writing the ideal brand concept. For brand plans, I provide formats for a long-range brand strategy roadmap and the annual brand plan with definitions for each planning element. From there, I show how to build a brand execution plan that includes the creative brief, innovation process, and sales plan. I provide tools for how to create a brand calendar and specific project plans. To grow your brand, I show how to make smart decisions on execution around creative advertising and media choices. When it comes time for the analytics, I provide all the tools you need to write a deep-dive business review, looking at the marketplace, consumer, channels, competitors and the brand. Write everything so that it is easy to follow and implement for your brand. My promise to help make you smarter so you can realize your full potential.
The Retailer's Play-book on How to Beat Walmart - This book discusses how big-box retailers such as Walmart have made great improvements in managing their inventory, literally forcing their suppliers to conform to item-level inventory control, which is the main reason for their overwhelming success, and why small to medium-size retailers continue to follow the wrong path. Any retailer who reads this book should come away with an understanding of the importance of item-level inventory control, and how to adopt a plan to migrate to it as quickly as possible; because in times like these, where tremendous economic changes threaten all of us, if a change in methods is not made quickly, we will see more and more retailers closing up shop and heading to the bankruptcy courts. Yes, Walmart can be beaten! We just need to learn how to beat them at their own game.
Do you check your account every day and feel like you're always losing money? Worried the next recession will crash your portfolio? Pulling out your hair while the daily news fills you with fear? Then you are a VICTIM OF INFORMATION OVERLOAD! This book provides a simple trading strategy to Preserve And Grow Your Wealth by filtering the noise to get more valuable information in less time, reducing your stock research and trading effort by over 99%, and betting on long-term value creation to achieve financial success! We are told the money managers on Wall Street who spend all day checking every stock price movement, every CEO tweet, and every company filing footnote have an edge in the stock market... But the pixelated truth is that information has mathematical limits: zooming into a single blurry pixel of an image tells you nothing about the big picture – the stock market is no different. Spending hours upon hours researching a business teaches you more & more about less & less until you know everything about nothing! And even if we did know every detail of the business, the laws of nature tell us we can’t predict the future stock price in a complex marketplace anyway! Benjamin Franklin said an “investment in knowledge” pays the best dividend – but being an intelligent investor doesn’t mean knowing every fact about the stock market universe! Consider a different option trading stocks: investing for beginners without the complicated financial engineering, portfolio management, and mutual funds mumbo jumbo. In “Stop Checking The Price” you will LEARN HOW TO: - Follow the 1st Law of Investing for maximum long-term compounding… And why the “risk-return trade-off” is backwards - Use the famous "80-20 Rule" to cut your research time and stock trading effort down by 99% - Filter bad apples (stocks) before they spoil the whole barrel (portfolio) - Steal a page from the venture capitalist’s playbook for explosive growth… And how to beat Warren Buffett! - Set a timer and evaluate any stock in 60 seconds from a data snapshot Don’t get lost in the blurry pixels – ZOOM OUT!
The Startup Playbook by David Kidder,Hanny Hindi Pdf
" ... [The author] shares the inspiring experiences, lessons, and words to the wise from more than forty founders, along with his own playbook for startup success"--Page 4 of cover.
