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Author : Eugene M. Johnson,Ray S. House,Carl D. McDaniel
Publisher : Unknown
Page : 314 pages
File Size : 48,6 Mb
Release : 1974
Category : Marketing
ISBN : 0030081815
Author : John A. Quelch
Publisher : Chinese University Press
Page : 772 pages
File Size : 45,8 Mb
Release : 2006
Category : Business & Economics
ISBN : 9629962799
Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.
Author : Jagdish N. Sheth,Dennis E. Garrett
Publisher : Thomson South-Western
Page : 888 pages
File Size : 53,6 Mb
Release : 1986
Category : Business & Economics
ISBN : UOM:49015000509837
Author : Victor J. Cook,Jean-Claude Larréché
Publisher : Course Technology
Page : 396 pages
File Size : 40,7 Mb
Release : 1989
Category : Marketing
ISBN : UCLA:L0061633533
This text was assembled to provide students with a comprehensive set of readings useful in understanding and designing successful marketing strategies. It reflects the thinking of its authors, who believe that strategic marketing is taking a new direction in the 1990's. While strategic marketing continues to build on the solid foundations of customer and competitor analysis, it now must also integrate all the functions of a business into a unified market-led perspective. 30 of the 38 readings in this text are new to this edition.
Author : Eugene M. Johnson,Ray S. House,Carl D. McDaniel
Publisher : Unknown
Page : 378 pages
File Size : 54,8 Mb
Release : 1977
Category : Business & Economics
ISBN : UVA:X001444520
Author : Isobel. Doole
Publisher : Unknown
Page : 400 pages
File Size : 44,6 Mb
Release : 1997
Category : Export marketing
ISBN : 0415089859
This reader collects together key articles in international marketing, building on a four-part framework on market analysis, strategy development, implementation issues and international marketing management.
Author : Roxanne Hovland,Joyce M. Wolburg,Eric E. Haley
Publisher : Routledge
Page : 440 pages
File Size : 47,6 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781317461364
This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.
Author : Philip Kotler,Keith Kohn Cox
Publisher : Prentice Hall
Page : 484 pages
File Size : 40,8 Mb
Release : 1971
Category : Business & Economics
ISBN : STANFORD:20501115931
Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 41,6 Mb
Release : 1973
Category : Electronic
ISBN : OCLC:247276203
Author : R. J. Lawrence,Michael J. Thomas
Publisher : Unknown
Page : 413 pages
File Size : 40,6 Mb
Release : 1971
Category : Marketing
ISBN : OCLC:441571388
Author : Isobel Doole,Robin Lowe,Angela Rushton
Publisher : Unknown
Page : 256 pages
File Size : 49,9 Mb
Release : 1996-06
Category : Electronic
ISBN : 0415144531
This reader collects together key articles in international marketing, building on a four-part framework of market analysis, strategy development, implementation issues and international marketing management. It explores in more depth the essential elements of marketing in the international context, illustrating developments in the area with detailed examples of particular strategies and techniques; it covers such topics as strategic alliances, entrepreneurship, advertising, branding, culture and multinational portfolios. The editors provide an overview, commentary and discussion questions to draw out the key issues from the articles and relate them to the central framework.
Author : Ross Brennan,Paul Baines,Paul Garneau
Publisher : Palgrave
Page : 400 pages
File Size : 45,8 Mb
Release : 2002-10-03
Category : Business & Economics
ISBN : 0333981189
In Contemporary Stategic Marketing students are encouraged to tackle these and many other strategic questions. Contemporary Strategic Marketing is designed as a complete course for final year undergraduates. It provides students with the solid intellectual foundations they need through comprehensive coversage of the traditional and contemporary elements of strategic marketing. Through original readings taken from the work of leading thinkers in the field and fifteen practical case studies it encourages the student to engage with real strategic marketing decisions. Contemporary Strategic Marketing: * is an extremely fluent, highly readable and effective text designed to engage and excite students about the challenges of strategic marketing * offers a unique combination of text, case studies and readings, making this a complete course companion * highlights the lastest innovations and current debates in the field, including the use of the Internet, relationship marketing strategies and value-based marketing
Author : John E. G. Bateson
Publisher : Unknown
Page : 616 pages
File Size : 41,5 Mb
Release : 1992
Category : Business & Economics
ISBN : IND:30000027297781
Author : David L. Kurtz
Publisher : Unknown
Page : 128 pages
File Size : 50,5 Mb
Release : 2006
Category : Electronic
ISBN : OCLC:851333765
Author : Edmund Jerome McCarthy,John F. Grashof,Andrew A. Brogowicz
Publisher : McGraw-Hill/Irwin
Page : 607 pages
File Size : 46,8 Mb
Release : 1981-01-01
Category : Marketing
ISBN : 0256025355
