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Author : David L. Kurtz
Publisher : Unknown
Page : 128 pages
File Size : 41,6 Mb
Release : 2006
Category : Electronic
ISBN : OCLC:851333765
Author : David L. Kurtz,Louis E. Boone
Publisher : Thomson South-Western
Page : 662 pages
File Size : 55,9 Mb
Release : 2011
Category : Marketing
ISBN : 0538481773
PRINCIPLES OF CONTEMPORARY MARKETING, 15E, International Edition has proven to be the premier teaching and learning solution for principles of marketing courses. This best seller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the Kurtz and Boone tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, PRINCIPLES OF CONTEMPORARY MARKETING, 15E, International Edition remains in a class by itself.
Author : Louis E. Boone,David L. Kurtz
Publisher : Harcourt Brace College Publishers
Page : 708 pages
File Size : 55,9 Mb
Release : 1992
Category : Business & Economics
ISBN : 0030744342
Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.
Author : D. CHANDRA BOSE
Publisher : PHI Learning Pvt. Ltd.
Page : 321 pages
File Size : 49,8 Mb
Release : 2010-01-08
Category : Business & Economics
ISBN : 9788120339453
Today, with wide access to information of every kind, and with advancements in technology, new vistas have been opened for marketers. They are often faced with huge challenges and tough competitions to cope with the growing demands of the consumers for quality products. This comprehensive text elucidates contemporary concepts and ideas to help overcome the challenges and obstacles faced by marketers in achieving marketing objectives of an organization. Divided into 23 chapters, the book begins with a brief introduction to the marketing concepts, its history, objectives and various channels. It then goes on to explain the functions of marketing, physical distribution, and pricing strategies for goods and services. The book also shows how a product should be branded and packaged; besides discussing the ways to market a product through proper channels. Dr. Chandra Bose, with his rich and long experience, demonstrates how studying consumer behaviour and consumer preferences can bring about a difference in the sales figures of a product. He devotes a chapter on Marketing Research and Information System, which deals with the emerging trends in the field. The book concludes with detailed discussion on the innovative strategies to market specific products belonging to different sectors such as agriculture, industry and consumer products. Primarily intended as a text for the undergraduate students of Commerce of all universities, this book could prove equally useful for the undergraduate and postgraduate students of management.
Author : Ayantunji Gbadamosi
Publisher : SAGE
Page : 626 pages
File Size : 54,8 Mb
Release : 2019-09-02
Category : Business & Economics
ISBN : 9781526485403
As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.
Author : Edward J. Fox,Edward W. Wheatley
Publisher : Unknown
Page : 503 pages
File Size : 52,6 Mb
Release : 1978
Category : Marketing
ISBN : OCLC:848231402
Author : Louis E. Boone,David L. Kurtz
Publisher : Harcourt Brace College Publishers
Page : 872 pages
File Size : 53,5 Mb
Release : 1998
Category : Business & Economics
ISBN : PSU:000047118034
Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.
Author : Monle Lee,Carla Johnson
Publisher : Routledge
Page : 452 pages
File Size : 51,6 Mb
Release : 2005
Category : Business & Economics
ISBN : 9780789022998
The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.
Author : Ayantunji Gbadamosi,Ian Bathgate,Sonny Nwankwo
Publisher : Bloomsbury Publishing
Page : 506 pages
File Size : 41,6 Mb
Release : 2013-11-19
Category : Business & Economics
ISBN : 9781350305250
This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering – including the reputation of the organization, staff representation, product benefits, and technological characteristics – and benchmark this against competitors' market offerings and prices. Principles of Marketing takes this thoroughly into account and ensures that students develop a strong understanding of these essential values. The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment. Written by a team of experienced instructors, Principles of Marketing is an ideal companion for all undergraduate students taking an introductory course in marketing.
Author : Louis Boone,David Kurtz
Publisher : Cengage Learning
Page : 787 pages
File Size : 41,9 Mb
Release : 2007-01-03
Category : Business & Economics
ISBN : 9780324536386
Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author : R S N Pillai
Publisher : S. Chand Publishing
Page : 545 pages
File Size : 50,6 Mb
Release : 2010
Category : Business & Economics
ISBN : 9788121932448
Written in simple and conversational language.Main points are given in Bold Letters or in Boxes. Themes are easily understandable, even to a lay-man.A good number of case studies are included and each chapter has been discussed in detail & discussed throughly.
Author : David L. Kurtz,Louis E. Boone
Publisher : Unknown
Page : 656 pages
File Size : 46,8 Mb
Release : 2006
Category : Marketing
ISBN : 0324323794
PRINCIPLES OF MARKETING by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The twelfth edition continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more.
Author : Jim Blythe
Publisher : SAGE
Page : 1174 pages
File Size : 47,5 Mb
Release : 2013-11-05
Category : Business & Economics
ISBN : 9781446297506
When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it′s also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It′s a rich and fascinating area of management waiting to be explored - so welcome to Marketing! Jim Blythe′s Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green.
Author : Ayantunji Gbadamosi
Publisher : SAGE
Page : 626 pages
File Size : 43,5 Mb
Release : 2019-09-02
Category : Business & Economics
ISBN : 9781526485403
As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.
Author : David L. Kurtz
Publisher : Unknown
Page : 604 pages
File Size : 55,5 Mb
Release : 2011
Category : Marketing
ISBN : 0495987824
