Readings In Modern Marketing

Author : John A. Quelch
Publisher : Chinese University Press
Page : 772 pages
File Size : 49,6 Mb
Release : 2006
Category : Business & Economics
ISBN : 9629962799

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Readings in Modern Marketing by John A. Quelch Pdf

Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.

Author : R. J. Lawrence,Michael J. Thomas
Publisher : Unknown
Page : 413 pages
File Size : 49,9 Mb
Release : 1971
Category : Marketing
ISBN : OCLC:441571388

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Modern Marketing Management by R. J. Lawrence,Michael J. Thomas Pdf

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 46,9 Mb
Release : 1973
Category : Electronic
ISBN : OCLC:247276203

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Modern Marketing Management by Anonim Pdf

Author : Jagdish N. Sheth,Dennis E. Garrett
Publisher : Thomson South-Western
Page : 888 pages
File Size : 45,5 Mb
Release : 1986
Category : Business & Economics
ISBN : UOM:49015000509837

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Marketing Theory by Jagdish N. Sheth,Dennis E. Garrett Pdf

Author : Eugene M. Johnson,Ray S. House,Carl D. McDaniel
Publisher : Unknown
Page : 378 pages
File Size : 53,5 Mb
Release : 1977
Category : Business & Economics
ISBN : UVA:X001444520

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Readings in Contemporary Marketing by Eugene M. Johnson,Ray S. House,Carl D. McDaniel Pdf

Author : Philip Kotler,Keith Kohn Cox
Publisher : Prentice Hall
Page : 484 pages
File Size : 53,5 Mb
Release : 1971
Category : Business & Economics
ISBN : STANFORD:20501115931

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Readings in Marketing Management by Philip Kotler,Keith Kohn Cox Pdf

Author : Paul Richardson
Publisher : Irwin/McGraw-Hill
Page : 374 pages
File Size : 47,5 Mb
Release : 2001
Category : Consumer behavior
ISBN : PSU:000047219809

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Internet Marketing by Paul Richardson Pdf

Internet Marketing: Readings and Online Resources provides students with an introduction to internet marketing and the informative foundation they need to maneuver through the world of "interactive marketing". This term describes how marketers are using the Internet to decrease transaction costs, improve brand image, enhance customer relations, and create entirely new distribution channels for products and services. Richardson mixes a collection of current readings to introduce the student to fundamental concepts of internet marketing organized in a traditional principles of marketing approach. Traditional marketing concepts are still valid; what changes in the internet environment are the applications.

Author : Victor J. Cook,Jean-Claude Larréché
Publisher : Course Technology
Page : 396 pages
File Size : 49,8 Mb
Release : 1989
Category : Marketing
ISBN : UCLA:L0061633533

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Readings in Marketing Strategy by Victor J. Cook,Jean-Claude Larréché Pdf

This text was assembled to provide students with a comprehensive set of readings useful in understanding and designing successful marketing strategies. It reflects the thinking of its authors, who believe that strategic marketing is taking a new direction in the 1990's. While strategic marketing continues to build on the solid foundations of customer and competitor analysis, it now must also integrate all the functions of a business into a unified market-led perspective. 30 of the 38 readings in this text are new to this edition.

Author : Isobel Doole,Robin Lowe
Publisher : International Thomson Publishing Services
Page : 400 pages
File Size : 41,7 Mb
Release : 1997
Category : Export marketing
ISBN : 041514454X

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International Marketing Strategy by Isobel Doole,Robin Lowe Pdf

This reader collects together key articles in international marketing, building on a four-part framework of market analysis, strategy development, implementation issues and international marketing management. It explores in more depth the essential elements of marketing in the international context, illustrating developments in the area with detailed examples of particular strategies and techniques; it covers such topics as strategic alliances, entrepreneurship, advertising, branding, culture and multinational portfolios. The editors provide an overview, commentary and discussion questions to draw out the key issues from the articles and relate them to the central framework.

Author : Edmund Jerome McCarthy,John F. Grashof,Andrew A. Brogowicz
Publisher : McGraw-Hill/Irwin
Page : 607 pages
File Size : 43,8 Mb
Release : 1981-01-01
Category : Marketing
ISBN : 0256025355

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Readings in Basic Marketing by Edmund Jerome McCarthy,John F. Grashof,Andrew A. Brogowicz Pdf

Author : Hans Birger Thorelli
Publisher : Penguin (Non-Classics)
Page : 386 pages
File Size : 42,8 Mb
Release : 1973
Category : Business & Economics
ISBN : UOM:35128000163376

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International Marketing Strategy by Hans Birger Thorelli Pdf

Anthology of readings on international marketing management - covers market access, market planning, distribution networks, price disparity, competition, trade margins, political aspects (incl. Commercial policy), common markets, multinational enterprise operations, foreign investment, etc. References.

Author : Isobel Doole,Robin Lowe,Angela Rushton
Publisher : Unknown
Page : 256 pages
File Size : 43,5 Mb
Release : 1996-06
Category : Electronic
ISBN : 0415144531

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International Marketing Strategy by Isobel Doole,Robin Lowe,Angela Rushton Pdf

This reader collects together key articles in international marketing, building on a four-part framework of market analysis, strategy development, implementation issues and international marketing management. It explores in more depth the essential elements of marketing in the international context, illustrating developments in the area with detailed examples of particular strategies and techniques; it covers such topics as strategic alliances, entrepreneurship, advertising, branding, culture and multinational portfolios. The editors provide an overview, commentary and discussion questions to draw out the key issues from the articles and relate them to the central framework.

Author : Jerry L. Thomas, Ph.d.
Publisher : CreateSpace
Page : 416 pages
File Size : 40,9 Mb
Release : 2010-10-23
Category : Business & Economics
ISBN : 1453860622

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Readings in Practical Marketing Management by Jerry L. Thomas, Ph.d. Pdf

This collection of writings is not intended to be eclectic, but, rather, introductory, intellectual, and practical "bait" to students, practitioners, and observers of today's corporate market milieu. This book should stimulate the novice's understanding of terms through relevance and applied acumen to the more advanced observer/practitioner, through analytical involvement and value-added applications.

Author : Roxanne Hovland,Joyce M. Wolburg,Eric E. Haley
Publisher : Routledge
Page : 440 pages
File Size : 47,6 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781317461364

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Readings in Advertising, Society, and Consumer Culture by Roxanne Hovland,Joyce M. Wolburg,Eric E. Haley Pdf

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 49,7 Mb
Release : 1968
Category : Electronic
ISBN : OCLC:916087861

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Readings in marketing by Anonim Pdf