Marketing Information Systems

Author : Khosrow-Pour, Mehdi
Publisher : IGI Global
Page : 492 pages
File Size : 46,5 Mb
Release : 2017-04-24
Category : Business & Economics
ISBN : 9781522526698

Get Book

Handbook of Research on Technology Adoption, Social Policy, and Global Integration by Khosrow-Pour, Mehdi Pdf

To remain competitive, businesses must consistently analyze and enhance their management strategies. By utilizing the latest technological tools in the corporate world, organizations can more easily optimize their processes. The Handbook of Research on Technology Adoption, Social Policy, and Global Integration is a comprehensive reference source for the latest scholarly perspectives on the integration of emerging technologies and computational tools in business contexts. Highlighting a range of topics such as micro-blogging, organizational agility, and business information systems, this publication is ideally designed for managers, researchers, academics, students, and professionals interested in the growing presence of technology in the corporate sector.

Author : Tsiakis, Theodosios
Publisher : IGI Global
Page : 455 pages
File Size : 42,7 Mb
Release : 2015-10-21
Category : Business & Economics
ISBN : 9781466684607

Get Book

Trends and Innovations in Marketing Information Systems by Tsiakis, Theodosios Pdf

Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.

Author : Paul Reynolds,Geoff Lancaster
Publisher : Taylor & Francis
Page : 274 pages
File Size : 46,5 Mb
Release : 2007-06-07
Category : Business & Economics
ISBN : 9781136432866

Get Book

Marketing Made Simple by Paul Reynolds,Geoff Lancaster Pdf

Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques. The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing. Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing.

Author : Kimball P. Marshall
Publisher : Boyd & Fraser Publishing Company
Page : 188 pages
File Size : 42,7 Mb
Release : 1996
Category : Business & Economics
ISBN : PSU:000025345841

Get Book

Marketing Information Systems by Kimball P. Marshall Pdf

This text is organized into four parts that present a comprehensive view of marketing information systems. Practical examples and illustrations from real-world marketing practitioners are integrated into the text. As a learning tool, key words are fully defined when first presented, then are listed at the end of each chapter. Includes recommended reading lists.

Author : International Development Research Centre (Canada)
Publisher : IDRC
Page : 483 pages
File Size : 41,6 Mb
Release : 1999
Category : Business & Economics
ISBN : 9780889368170

Get Book

Marketing Information Products and Services by International Development Research Centre (Canada) Pdf

Contributed articles presented at a workshop held in 1994.

Author : Nigel Piercy,Martin Evans
Publisher : Routledge
Page : 242 pages
File Size : 44,6 Mb
Release : 2014-09-15
Category : Business & Economics
ISBN : 9781317645351

Get Book

Managing Marketing Information (RLE Marketing) by Nigel Piercy,Martin Evans Pdf

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

Author : Nikolaos F. Matsatsinis,Y. Siskos
Publisher : Springer Science & Business Media
Page : 517 pages
File Size : 47,8 Mb
Release : 2012-12-06
Category : Business & Economics
ISBN : 9781461511472

Get Book

Intelligent Support Systems for Marketing Decisions by Nikolaos F. Matsatsinis,Y. Siskos Pdf

Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions. Part I discusses the basic concepts of multicriteria analysis vis-à-vis marketing decisions and in new product development situations. Part II presents basic concepts from the fields of Information Systems, Decision Support Systems, and Intelligent Decision Support Methods. In addition, specialized categories of DSS (multicriteria DSS, web-based DSS, group DSS, spatial DSS) are discussed in terms of their key features and current use in marketing applications. Part III presents IDSS and a multicriteria methodology for new product development. Further chapters present a developmental strategy for analyzing, designing, and implementing an Intelligent Marketing Decision Support System. The implementation discussion is illustrated with a real-world example of the methods and system in use.

Author : Lin, Angela
Publisher : IGI Global
Page : 256 pages
File Size : 42,8 Mb
Release : 2013-05-31
Category : Business & Economics
ISBN : 9781466640832

Get Book

Consumer Information Systems and Relationship Management: Design, Implementation, and Use by Lin, Angela Pdf

Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-related information in order to increase the role that quality information is playing in consumers’ decision-making processes. Consumer Information Systems and Relationship Management: Design, Implementation, and Use highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential for practitioners in business environments and strategic management, meeting consumer needs through the use of digital and Web-based technologies as well as recent empirical research findings and design and implementation of innovative information systems. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.

Author : Medina-Quintero, Jose Melchor,Sahagun, Miguel A.,Alfaro, Jorge,Ortiz-Rodriguez, Fernando
Publisher : IGI Global
Page : 404 pages
File Size : 44,7 Mb
Release : 2023-05-08
Category : Business & Economics
ISBN : 9781668465936

Get Book

Global Perspectives on the Strategic Role of Marketing Information Systems by Medina-Quintero, Jose Melchor,Sahagun, Miguel A.,Alfaro, Jorge,Ortiz-Rodriguez, Fernando Pdf

A level of decision making is concerned with deciding the organization’s objectives, resources, and policies. A significant problem at this decision-making level is predicting the organization’s future and its environment as well as matching the organization’s characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.

Author : Berend Wierenga,Gerrit van Bruggen
Publisher : Springer Science & Business Media
Page : 349 pages
File Size : 42,9 Mb
Release : 2012-12-06
Category : Business & Economics
ISBN : 9781461545958

Get Book

Marketing Management Support Systems by Berend Wierenga,Gerrit van Bruggen Pdf

Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker?

Author : Sui Pheng Low
Publisher : NUS Press
Page : 142 pages
File Size : 51,9 Mb
Release : 1993
Category : Business & Economics
ISBN : 9971691736

Get Book

Marketing Research for the Global Construction Industry by Sui Pheng Low Pdf

The global construction industry is a fascinating subject for international contractors, researchers and government agencies involved with the export marketing of construction services. Despite the growing importance of the global construction market, relatively little is known of its characteristics. From a market research point of view, a Marketing Information System within the context of the construction exports industry has been pioneered in this book to provide information for decision-making in more than one country.In the process of examining the construction industries in 180 countries and territories, the North-South divide in the global construction industry has been consequently identified. Apart from the economic models which succinctly highlights movements in the global construction industry, a methodology for market research purposes is also presented.

Author : I. M. Crawford
Publisher : Food & Agriculture Org.
Page : 132 pages
File Size : 55,7 Mb
Release : 1997
Category : Business & Economics
ISBN : 9251039054

Get Book

Marketing Research and Information Systems by I. M. Crawford Pdf

Marketing Research and Information Systems

Author : Richard H. Brien
Publisher : Unknown
Page : 420 pages
File Size : 53,6 Mb
Release : 1968
Category : Marketing
ISBN : UOM:35128000192847

Get Book

Readings in Marketing Information Systems by Richard H. Brien Pdf

Author : United States. Bureau of Labor Statistics
Publisher : Unknown
Page : 740 pages
File Size : 43,8 Mb
Release : 1957
Category : Employment forecasting
ISBN : IND:30000089076727

Get Book

Occupational Outlook Handbook by United States. Bureau of Labor Statistics Pdf

Author : Robert D. Reid,David C. Bojanic
Publisher : John Wiley and Sons
Page : 673 pages
File Size : 49,5 Mb
Release : 2009-02-09
Category : Business & Economics
ISBN : 9780470088586

Get Book

Hospitality Marketing Management by Robert D. Reid,David C. Bojanic Pdf

Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.