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Author : Andrew Kucheriavy
Publisher : Author House
Page : 485 pages
File Size : 46,8 Mb
Release : 2014-10-27
Category : Business & Economics
ISBN : 9781496933539
The only book you need to produce, manage and market your company's website and achieve your business goals.
Author : Ted Hart,James M. Greenfield,Steve MacLaughlin,Philip H. Geier, Jr.
Publisher : John Wiley & Sons
Page : 432 pages
File Size : 49,7 Mb
Release : 2010-04-26
Category : Business & Economics
ISBN : 9780470539569
The essential guide for nonprofits wanting to manage their Internet applications in a coordinated, cost-effective, and efficient manner The rapid onset of increasingly advanced and complex technologies has challenged nonprofits to invest with their sparse resources in attempting, and failing, to keep pace with for-profit companies, with the result that most now cannot compete with new commercial products and commercial applications. Nonprofit Internet Management reveals how current technologies can be utilized in full measure most effectively by nonprofits and addresses how to manage various applications for maximum benefit to internal operations and community service. Covers management models, social networking information, case studies, fundraising strategies, collaboration and coordination examples, and sample communications techniques Includes chapters written by leading Internet professionals In-depth discussion of Website design, technology trends, social networks, managing the organization using online tools, E-governance and board leadership, prospect research and donor modeling, volunteer recruitment and management, mobile technology, stewardship and relationship management, and green technology applications Filled with case studies, Nonprofit Internet Management also includes screenshots, tables, worksheets and checklists. It's an essential resource for every nonprofit organization operating in our modern wired world.
Author : Karen J Marchetti
Publisher : Unknown
Page : 388 pages
File Size : 45,6 Mb
Release : 2020-07
Category : Electronic
ISBN : 0578686864
If you're looking to boost your results from every digital marketing effort, this book gives you a step-by-step roadmap. You'll focus your efforts on the elements that have the biggest impact on results. And emphasize the digital marketing channels with the highest ROI: your website, Search Engine Optimization (SEO), Email, and Pay-Per-Click (PPC) advertising. You'll start by correctly diagnosing your progress from Traffic to Leads to Sales - so you'll know exactly how to improve results. You'll understand what to review in Google Analytics (with step-by-step instructions). And you'll learn the Marketing Metrics to evaluate every marketing effort (with easy-to-follow formulas included). You'll have winning "formulas" to make every element of your copy really sell! And you'll learn to strategically craft Offers for a big change in results. You'll also discover easy ways to "test your way to success," so your marketing becomes more effective with every effort! Finally, if you rely on outside resources, you'll learn how to evaluate every marketing proposal to choose better partners and solutions. Results are the key in marketing. "Does it matter if the artwork was stunning, or you thought the copy was amazing, if the effort didn't bring in leads or sales?" When you focus on results from every effort, you'll find ways to make every effort more successful. This is the definitive handbook on digital marketing for small businesses. It serves as your "expert consultant" to help get maximum return on every marketing dollar, and hire the right marketing specialists. Why wing it? With a book like this, you'll never have to. The Results Obsession walks you through clear, specific, detailed steps for diagnosing problems, driving leads and sales, website navigation and content, SEO, online ads, email, testing, measuring, and staffing -- all focused on the specific needs of small businesses.The emphasis on TRAFFIC, LEADS, and SALES, and how to analyze these metrics will surely prove helpful to readers. So many marketers execute campaigns without properly analyzing the results. This book gives you an understanding of what KPIs need the most focus. Written and formatted in a reader-friendly style, with lots of bullet points, short paragraphs, and white space to make it easy to get through, and easy to find what you're looking for. Karen J. Marchetti brings 30+ years of Internet marketing and direct marketing planning, testing, and creative expertise for leaders worldwide. Her strategies have: doubled client sales, boosted online leads by 67%, driven 60% response to a survey by C-level executives, increased email click-through by 200%, and generated a 22% opt-in rate! She has taught Internet Marketing and Direct Marketing at San Diego State University, University of San Diego, UC San Diego, CSU Long Beach, and the University of San Francisco. Marchetti is a Google Ads Qualified Search Consultant and a Google Analytics Certified Consultant.
Author : Lalit Mohan Goyal,Tanzila Saba,Amjad Rehman,Souad Larabi-Marie-Sainte
Publisher : CRC Press
Page : 406 pages
File Size : 42,6 Mb
Release : 2021-08-25
Category : Health & Fitness
ISBN : 9781000386257
This book reveals the applications of AI and IoT in smart healthcare and medical systems. It provides core principles, algorithms, protocols, emerging trends, security problems, and the latest e-healthcare services findings. The book also provides case studies and discusses how AI and IoT applications such as wireless devices, sensors, and deep learning could play a major role in assisting patients, doctors, and pharmaceutical staff. It focuses on how to use AI and IoT to keep patients safe and healthy and, at the same time, empower physicians to deliver superlative care. This book is written for researchers and practitioners working in the information technology, computer science, and medical equipment manufacturing industry for products and services having basic- and high-level AI and IoT applications. The book is also a useful guide for academic researchers and students.
Author : Jugal Garg,Max Klimm,Yuqing Kong
Publisher : Springer Nature
Page : 728 pages
File Size : 40,6 Mb
Release : 2024-01-31
Category : Computers
ISBN : 9783031489747
This volume LNCS 14413 constitutes the refereed proceedings of the 19th International Conference, WINE 2023, in December 2023 held in Shanghai, China. The 37 full papers presented together with 29 one-page abstracts were carefully reviewed and selected from 221 submissions. The WINE conference series aims to exchange research ideas in a diverse area of application at the intercept of theoretical computer science , artificial intelligence, operations research, and economics.
Author : Olga Galinina,Sergey Andreev,Sergey Balandin,Yevgeni Koucheryavy
Publisher : Springer Nature
Page : 468 pages
File Size : 47,5 Mb
Release : 2020-12-22
Category : Computers
ISBN : 9783030657291
This book constitutes the joint refereed proceedings of the 20th International Conference on Next Generation Teletraffic and Wired/Wireless Advanced Networks and Systems, NEW2AN 2020, and the 13th Conference on Internet of Things and Smart Spaces, ruSMART 2020. The conference was held virtually due to the COVID-19 pandemic. The 79 revised full papers presented were carefully reviewed and selected from 225 submissions. The papers of NEW2AN address various aspects of next-generation data networks, with special attention to advanced wireless networking and applications. In particular, they deal with novel and innovative approaches to performance and efficiency analysis of 5G and beyond systems, employed game-theoretical formulations, advanced queuing theory, and stochastic geometry, while also covering the Internet of Things, cyber security, optics, signal processing, as well as business aspects. ruSMART 2020, provides a forum for academic and industrial researchers to discuss new ideas and trends in the emerging areas.
Author : Jay Neuman
Publisher : Lulu.com
Page : 464 pages
File Size : 45,5 Mb
Release : 2007-09-01
Category : Business & Economics
ISBN : 9780615161945
The Complete Internet Marketer is filled with instructions, How-To guides and hundreds of useful tips for being successful online. You will learn everything you need to know about: Search Engines, Email, Online Advertising, Affiliate Marketing, Viral Marketing, Blogs, Designing effective websites, Building successful online stores, Making money from your website or blog and much more... In one book you will find everything you need to know about marketing online!
Author : Hossein Bidgoli
Publisher : John Wiley & Sons
Page : 979 pages
File Size : 40,9 Mb
Release : 2004-04-12
Category : Business & Economics
ISBN : 9780471689973
The Internet Encyclopedia in a 3-volume reference work on the internet as a business tool, IT platform, and communications and commerce medium.
Author : Catherine Juon,Dunrie Greiling,Catherine Buerkle
Publisher : Que Publishing
Page : 320 pages
File Size : 54,5 Mb
Release : 2011-08-10
Category : Business & Economics
ISBN : 9780132674539
Internet Marketing Start to Finish A breakthrough system for attracting more customers on the Internet Internet marketing is the fastest, most efficient way to attract profitable new customers—if you run it strategically and systematically. This book shows you how. You’ll discover how to integrate marketing, sales, and operations functions to work together far more effectively, capture the right real-time data for decision-making, and apply it to drive dramatic improvements in performance. Drawing on extensive in-the-trenches experience, the authors help you implement a more iterative, measurable, and repeatable approach to Internet marketing, deliver better-qualified leads, build an online sales engine to track and improve every customer relationship...and, above all, grow profits! You’ll Learn How To: • Craft flexible strategies that can quickly learn from experience • Eliminate "silos" that prevent effective measurement and execution • Overcome obstacles ranging from culture to processes to individual behavior • Build a powerful online sales engine to track customers through the entire relationship • Avoid dangerous data and weed out junk leads • Integrate web KPIs into business decision-making • Link web to lead to CRM analysis • Redefine messages to respond to your key audiences’ personas • Architect and design sites to improve user experience and conversion • Write highly findable content, and then make it even more visible • Start a feedback loop for continually optimizing both tactics and strategy • Globalize Internet marketing for diverse languages and cultures • Translate your performance into boardroom-ready reports CATHERINE JUON, Co-Founder & Catalyst of Pure Visibility, has worked in the Internet space for nearly 20 years. She has extensive experience helping companies develop integrated online marketing strategies that leverage online advertising, search engine marketing, and social media. DUNRIE ALLISON GREILING, Director of Happiness at Pure Visibility, works with analysts to derive actionable recommendations from complex web data and develop strategic Internet marketing plans. She has more than a decade of web content and project-management experience. CATHERINE BUERKLE has 18+ years of experience in usability design, web-based media, technical communication, project management, and marketing. She founded ArborComm, Inc., and co-founded the Digital Design Institute of Michigan. ISBN-13: 978-0-7897-4789-1 ISBN-10: 0-7897-4789-8
Author : Swamidoss Sathiakumar,Lalit Kumar Awasthi,M. Roberts Masillamani,S S Sridhar
Publisher : Springer Science & Business Media
Page : 491 pages
File Size : 47,9 Mb
Release : 2013-09-24
Category : Technology & Engineering
ISBN : 9788132212997
The book presents high quality research papers presented by experts in the International Conference on Internet Computing and Information Communications 2012, organized by ICICIC Global organizing committee (on behalf of The CARD Atlanta, Georgia, CREATE Conferences Inc). The objective of this book is to present the latest work done in the field of Internet computing by researchers and industrial professionals across the globe. A step to reduce the research divide between developed and under developed countries.
Author : Wolfgang Wahlster,Hans-Joachim Grallert,Stefan Wess,Hermann Friedrich,Thomas Widenka
Publisher : Springer
Page : 480 pages
File Size : 53,7 Mb
Release : 2014-09-01
Category : Computers
ISBN : 9783319067551
The Internet of Services and the Internet of Things are major building blocks of the Future Internet. The digital enterprise of the future is based not only on mobile, social, and cloud technologies, but also on semantic technologies and the future Internet of Everything. Semantic technologies now enable mass customization for the delivery of goods and services that meet individual customer needs and tastes with near mass production efficiency and reliability. This is creating a competitive advantage in the industrial economy, the service economy, and the emerging data economy, leading to smart products, smart services, and smart data, all adaptable to specific tasks, locations, situations, and contexts of smart spaces. Such technologies allow us to describe, revise, and adapt the characteristics, functions, processes, and usage patterns of customization targets on the basis of machine-understandable content representation that enables automated processing and information sharing between human and software agents. This book explains the principal achievements of the Theseus research program, one of the central programs in the German government's Digital 2015 initiative and its High-Tech Strategy 2020. The methods, toolsets, and standards for semantic technologies developed during this program form a solid basis for the fourth industrial revolution (Industrie 4.0), the hybrid service economy, and the transformation of big data into useful smart data for the emerging data economy. The contributing authors are leading scientists and engineers, representing world-class academic and industrial research teams, and the ideas, technologies, and representative use cases they describe in the book derive from results in multidisciplinary fields, such as the Internet of Services; the Semantic Web, and semantic technologies, knowledge management, and search; user interfaces, multimodal interaction, and visualization; machine learning and data mining; and business process support, manufacturing, automation, medical systems, and integrated service engineering. The book will be of value to both researchers and practitioners in these domains.
Author : Alex Trengove
Publisher : A G Printing & Publishing
Page : 218 pages
File Size : 41,7 Mb
Release : 2021-06-10
Category : Business & Economics
ISBN : 8210379456XXX
Internet marketing is the fastest growing and most exciting branch of marketing today. as the world becomes ever more connected, keeping up with developments and trends is vital for marketers trying to reach new audiences – who are more discerning, fragmented and cynical than ever. technology and software are changing at such a high rate that it seems almost impossible to keep up with trends. Products and services are evolving and adapting to the online sphere. the web is constantly shifting, growing and changing – everything is fleeting.How do savvy internet marketers cope with all this? they harness the power of the web – and its myriad tools – for their own needs. they find unique and personal ways to interact with customers online. they plan, organise, implement and measure complex internet-wide strategies seamlessly. most importantly, they never stop learning, growing and adapting themselves Internet marketing is the fastest growing and most exciting branch of marketing today. as the world becomes ever more connected, keeping up with developments and trends is vital for marketers trying to reach new audiences – who are more discerning, fragmented and cynical than ever. technology and software are changing at such a high rate that it seems almost impossible to keep up with trends. Products and services are evolving and adapting to the online sphere. the web is constantly shifting, growing and changing – everything is fleeting.How do savvy internet marketers cope with all this? they harness the power of the web – and its myriad tools – for their own needs. they find unique and personal ways to interact with customers online. they plan, organise, implement and measure complex internet-wide strategies seamlessly. most importantly, they never stop learning, growing and adapting themselves
Author : Yevgeni Koucheryavy
Publisher : Springer Nature
Page : 418 pages
File Size : 42,9 Mb
Release : 2024-06-28
Category : Electronic
ISBN : 9783031609947
Author : Christian Montag,Martin Reuter
Publisher : Springer
Page : 242 pages
File Size : 50,8 Mb
Release : 2015-02-14
Category : Technology & Engineering
ISBN : 9783319072425
This book combines a scholarly introduction with state-of-the-art research in the characterization of Internet addiction. It is intended for a broad audience including scientists, students and practitioners. The first part of the book contains an introduction to Internet addiction and their pathogenesis. The second part of the book is dedicated to an in-depth review of neuroscientific findings which cover studies using a variety of biological techniques including brain imaging and molecular genetics. The last part of the book will focus on therapeutic interventions for Internet addiction.
Author : Gregory H. Siskind,Deborah McMurray,Richard P. Klau
Publisher : American Bar Association
Page : 204 pages
File Size : 55,6 Mb
Release : 2007
Category : Business & Economics
ISBN : 1590318765
In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.
